Transform Business with Database and Technology Solutions

The fairy Tale of BIG DATA and REAL-TIME ANALYTICS

The Big Challenge

Big Opportunity

BUSINESS NEEDS
Emergence of Social Business, Geospatial data, and Event Data Multi-Channel Experience (Mobile Experience) Quick insights and right action from huge amount of Data Trust in Quality & Governance of Information

DATA CHARACTERISTICS
Exploding data volumes Increasing data variety and sources including social, machine generated Accelerated data processing velocity

TECHNOLOGY TRENDS
Storage / Memory / CPU Advances In-memory computing EDW / Distributed MPP / Hadoop Data Mining/Predictive analysis Real-time Data Access and Event Management

2012 SAP AG. All rights reserved.

Current enterprise dilemma

Cant achieve goals due to complex and siloed IT environment

EDW DB

DM DB

DM DB

DM DB

DM DB

DM DB

DM DB

DM DB

DM DB

ERP

EDW

CRM

EDW

Planning

EDW

Other Apps

DB

DB

DB

DB

DB

DB

DB

2012 SAP AG. All rights reserved.

New Initiatives Placing Great Stress on Infrastructure

Big Data

Analytics

Cloud

Mobile

Social

EDW DB

DM DB

DM DB

DM DB

DM DB

DM DB DB

DM DB

DM DB

DM DB

ERP

EDW

CRM

EDW

Planning

EDW

Other Apps

DB

DB

DB

DB

DB

DB

DB

2012 SAP AG. All rights reserved.

Popular Solution: Make all your systems talk to each other

But what if you want to add a new system?

Big Data

Analytics

Cloud

Mobile

Social

EDW DB

DM DB

DM DB

DM DB

DM DB

DM DB DB

DM DB

DM DB

DM DB

ERP

EDW

CRM

EDW

Planning

EDW

Other Apps

DB

DB

DB

DB

DB

DB

DB

2012 SAP AG. All rights reserved.

Big data challenges

As an IT manager youre challenged with delivering

Action 1
100101 011010 100101

Action 2

Action 3
Best Action, but
Challenge identifying high value insights from mountains of data
Difficulty providing complete and accurate information for best decision making

All Data, but

Complex architectures to overcome current DBMS limitations Inability to effectively store and analyze all types of data

Quick Insight, but

Long delays between transaction, analysis, and action

Right Audience, but

Power users are a bottleneck to getting data to the right people quickly Difficult to drive insights into business processes and to mobile workers

Complex queries can take hours to answer; and sometimes never complete

2012 SAP AG. All rights reserved.

Next generation SAP Real-time Data Platform Vision

Unified Data Management Platform for real time business
ERP Business Warehouse Business Intelligence Mobile & Embedded

SAP RTDP Foundations

SAP Real-time Data Platform

Common programming APIs

Cross-application data management & access for new models of value discovery. High-performance on all classes of application and usage scenarios

SAP Sybase PowerDesigner

SAP Sybase Control Center

SAP Sybase ASE

transactions modeling

SAP Sybase IQ
EDW monitoring

Benefits

In-memory/real-time SAP HANA

SAP Sybase ESP
streams Hadoop
Big Data

Store, analyze, optimize, transact and mobilize without system limitations. Embrace and extend across variations of data forms and processing models. Common modeling, integrated development environment, shared systems management infrastructure and deployment independent solutions. Trusted and unified data environment.

SAP Sybase SQL Anywhere

mobile & embedded

SAP Data Services

Information management*

* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
2012 SAP AG. All rights reserved. 8

McLaren Demo

 2012 SAP AG. All rights reserved.

14

 2012 SAP AG. All rights reserved.

15

 2012 SAP AG. All rights reserved.

16

Mitsui Knowledge Industry

Healthcare Speed Research & Improve Patient Support 408,000x
faster than traditional diskbased systems in a technical PoC

Business Challenges
Reduce delays and minimize the costs associated with new drug discovery by optimizing the process for genome analysis Improve and speed decision making for hospitals which conduct cancer detection based on DNA sequence matching

Technical Implementation

216x faster by
reducing genome analysis from several days to only 20 minutes making real-time cancer/drug screening possible

Leveraged the combination of SAP HANA, R, and Hadoop to store, pre-process, compute, and analyze huge amounts of data Provide access to breadth of predictive analytics libraries

Benefits
For pharmaceutical companies, provide required new drugs on time and aid identification of driver mutation for new drug targets Able to provide a one stop service including genomic data analysis of cancer patients to support personalized patient therapeutics

Our solution is to incorporate SAP HANA along with Hadoop and R to create a single real-time big data platform. With this we have found a way to shorten the genome analysis time from several days down to only 20 minutes.
Yukihisa Kato, CTO and Director of MITSUI KNOWLEDGE INDUSTRY

2012 SAP AG. All rights reserved.

17

GAMING predictive player behavior analysis

SAP HANA + SAP Sybase ESP = Real-time intelligence on streaming and operational Data

5,000
events per second loaded onto SAP HANA (not possible before)

Business Challenges
Increase conversion rates from free paying player Increase the average revenue per paying player Decrease churn keep paying players playing longer

Technical Challenges

10%30%
increase in revenue per year

Leverage real-time data processing in SAP HANA and classification algorithms with R integration for SAP HANA to deliver personalized context-relevant offers to players
Analyze vast amounts of historical and transactional data to forecast player behavior patterns

Interactive
data analysis leading to improved design thinking and game planning

Benefits
Real-time insights Per player profitability analysis and increased understanding of player behavior Increase data volume and processing capabilities to communicate personalized messages to players

At Bigpoint in our Battlestar Galactica Online game, we have more than 5,000 events in the game per second which we have to load into the SAP HANA environment and work to create an individualized game environment to create offers for them. In this co-innovation project with SAP HANA, using SAP Real-Time Offer Management, we expect to increase revenue by 10% to 13%.
Claus Wagner, Senior Vice President, SAP Technology, Bigpoint

2012 SAP AG. All rights reserved.

18

McLaren Group Limited

Automotive Industry (Formula One) Predict and Transform the outcome of races
Product: Agile Datamart - POC Business Challenges Cut costs on expensive data scientists that currently help with the team's data analysts to measure and predict cars performance Better anticipate, accelerate and differentiate its business from competitors Technical Challenges Turbo-charge both the speed and depth of McLarens telemetry technology Process Big data and act on it rapidly to create the prescriptive intelligence in order to help transform the outcome of races Benefits Real-time analysis of car sensor data historical data and predictive models Make immediate proactive corrections and avoid costly, dangerous incidents and win the race

14,000x faster data

analysis from 5 hours to 1 second

99% predict the

outcome of a race

Provide a technology engine that was integrated, scalable and delivered maximum performance

Transforming information into intelligence in real time is a cornerstone for McLarens winning formula and increasingly critical for the future of every company, Jim Hagemann Snabe, co-CEO, SAP AG "Using HANA we can hopefully automate decision making. People have always made decisions based on the data, but we want to get to the point where the system can make the decision, Stuart Birrell , McLaren CIO

2012 SAP AG. All rights reserved.

19

One of the Utilities Company : Real-time load forecasting

Real-time alerting Load sensor data into OSI

Real-time load forecasting

Continuous display of historical data and forecast

2012 SAP AG. All rights reserved.

20

OIL & GAS

SAP HANA, Replication Server, Sybase ESP, Business Objects Energy consumption analytics
Business Challenges
Need to know the efficiency in energy consumption to produce new energy ( Electricity to Heat, Gas to Heat, Fuel to thermal power ) Energy regulations requires the production of daily operational activities reports Monthly reports produced for Energy Commission for analysis of plans and facts

Real-Time
insights on energy consumption efficiency

Technical Challenges
SCADA meters produce 2.5 billions of events per day, need to filter them, do simple analytics and store for 5 years Need to get data from accounting and financial systems Do real-time analytics on information of different natures ( streamed and replicated )

Complex
reporting in SAP HANA and long term data storage

Benefits
Use Sybase ESP to ingest data from SCADA meters, filter and clean it before storing in SAP HANA with optimized ESP adapter Use Sybase Replication Server to replicate into transactional from accounting systems running on top of ORACLE SAP HANA to store long term data and produce complex daily and monthly reports to the business and regulators

Massive inflight data sets analysis

2012 SAP AG. All rights reserved.

21

HOW DOES IT WORK?

2012 SAP AG. All rights reserved.

22