Research objective

1) To know the interest of student about which specialization most preferable by them

2) To understand the current position of MBAs in market

3) To know why student prefer MBA

4) To know which specialization give career growth of student

Research Design
This is Descriptive and Causal type of research,. It is Descriptive Because We know the data about which specialization we have to choose. & the main goal of this type of research is to describe the data and characteristics about the different spcializations. It is Causal Because one specialization is depend other specialization For example If we choose marketing then it affects to the finance & Human Resource, If we Choose Finance then it affects on Marketing & Human Resource, If we Choose Human Resource hen it affects to marketing and finance and so on. So we can say that it is causal type of research.

Sampling Size: 100 Questionnaires. Methods of data collection: Primary data : In primary data we are going to do make Questionnaire. Secondary data: In secondary data we are going to take the data from Articals, Management newspapers, Internet (like different kind of link of our topic etc.)

Literature review
Marketing In some ways marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of bustling market stalls and traders actively engaged in persuasive communications. Of course these traders would not have called their activities marketing and their activities may seem far removed from someone ordering airline tickets via a website. The concept of marketing that we now see has more to do with developments during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change driven by technological and scientific innovation (see BBC history website). One result was that for the first time the production of goods was separated from their consumption. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods.

The production orientation era

For much of the industrial revolution goods were generally scarce and producers could sell pretty much all that they could produce, as long as people could afford to buy them. Their focus was therefore on production and distribution at the lowest possible cost and what marketing management that there was considered these issues (for example, reducing distribution costs, opening new markets). The sales orientation era From the start of the twentieth century to the period following the Second World War (although the development was interrupted by the wars) competition grew and the focus of marketing turned to selling. Communications, advertising and branding started to become more important (see archive at the History of Advertising Trust website) as companies needed to sell the increasing outputs of production in an increasingly crowded market.

Marketing was therefore still a 'slave' to production, but focussed on distribution, communication and persuading customers that one manufacturers goods were better than anothers.

The marketing orientation era

From the 1960s onwards most markets have become saturated (the size of the market remains then marketing management has therefore developed into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organisation and therefore inform an organisation about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They attempt to understand consumer needs (and potential needs) and allocate organisational resources appropriately to meet these needs. Modern marketers are particularly interested in brands. They are also increasingly interested in ensuring that employees understand marketing, i.e. that everyone within the organisation involves themselves with marketing activities.

Human resource management

Human Resources is a business function, which manages, leads, facilitates and provides tools for the human capital management in the organization. HR sets strategic processes and procedures, runs difficult and complex communication campaigns as the organization attracts the best talents from the job market, retains them with the attractive compensation packages or it develops them in talent development programs. HR runs many processes, which are crucial for the modern organization. We cannot believe that the successful business could exist without the Recruitment and Staffing, Compensation and Benefits, Training and Development or the Leadership Development. However, in the past the companies did not use any of the HR value added processes. The story of Human Resources started as evidence of all employees. It dealt with issues and requests. Nothing more was expected to be delivered. The HR Management history is fascinating. The wars usually change the path of Human Resources in organizations and society. The history of Human Resources starts to be interesting with the evolution of the large factories. It was in the 18th century. The rapid development of new industrial approach to

work changed the world dramatically. The quick and cheap production became a priority for many industries. The factories hired thousands of workers, who worked up to 16 hours a day. Soon, many entrepreneurs discovered that satisfied employees are more effective and can produce more than depressed employees. Many factories started to introduce voluntary programs for employees to increase their comfort and satisfaction. On the other hand, the government started to intervene to introduce some basic human rights and the work safety legislation. The second rapid development of Human Resources started in the beginning of 20th century. Most organizations introduced the Personnel Management. The personnel department had large responsibilities. It was dealing with issues, introducing the new law requirements. It had the responsibility for the implementation of different social and work place safety programs. Everything was focused on the productivity of employees. The regular productivity increments were the key measure for the management of employees. The significant change was introduced after the 2nd World War because the military developed many training programs for new soldiers. After the war, the training became a respected process in personnel department.

FINANCE
The finance major prepares students for entry into a wide variety of interesting, exciting and challenging careers. All students who major in finance take a core set of requirements covering financial management,financial systems, investments, and

international business finance. Depending on their interests and career objectives, students also choose elective courses in the areas of investments, bank management, risk and insurance, real estate, and accounting.

CAREER OPPORTUNITIES
The finance field offers students a very wide range of opportunities. The following is only a partial list.

A career in financial management involves:

Forecasting, Budgeting, Planning, Controlling

Financial analysts study and evaluate the financial performance of businesses for the benefit of managers and investors. They seek to estimate values of : 1. Stocks 2. Bonds 3. Mutual funds 4. Options 5. Futures Contracts Portfolio managers supervise the investments of major institutions such as: 1. Pension funds 2. Mutual funds 3. Insurance companies 4. Banks 5. Nonprofit foundations Investment bankers help companies raise funds from individual and institutional investors by helping them to sell new issues of stocks and bonds in the financial markets. They are also instrumental in trading securities on organized exchanges and over-the-counter markets.

Banks, savings institutions, credit unions and finance companies make up a very large group

of employers of finance graduates. They offer many career possibilities, including positions in:

Bank management 1. Loan analysis 2. Branch management 3. Marketing financial products 4. Business services 5. Trust activities Insurance, risk management, and financial services are all growing areas of career opportunity. Insurance agents market life insurance and property and casualty insurance. Risk managers help businesses evaluate the need for various kinds of insurance coverage, as well as finding ways for companies to manage and reduce exposure to a wide variety of physical, personal and financial risks. Personal financial advisers help individuals and families to evaluate their financial situation and plan their insurance, investment, and retirement programs.

In the area of real estate, there are opportunities in:

1. Real estate brokerage 2. Marketing and leasing properties 3. Real estate appraisal 4. Real estate investment 5. Property management

RELATED EXTRACURRICULAR OPPORTUNITIES Internship opportunities in conjunction with the business community are available for top students. The department assists applicants in making connections.

To build connections and to develop organizational and leadership skills, students are encouraged to join the Financial Management Association (FMA). The FMA is a professional student organization which promotes extracurricular activities in the field of finance. Students have the chance to interact with faculty and finance practitioners in informal settings.

Another student organization that presents considerable appeal to any business major is Delta Sigma Pi, the professional business fraternity. In addition, there are over 100 other student organizations in which students may find opportunities to develop finance and general business skills. See student organizations for more details.

Students are also afforded a rare campus experience at Kent State University---a credit union! Kent is one of the few campuses in the country that offer this service.

RELATED ACADEMIC OPPORTUNITIES Employers and educators recognize the importance of building a strong liberal arts background --- especially for business students. Students are encouraged to consider minors offered by the other colleges and schools at Kent. For example: a student would like to become the financial manager of a police department. Having a major in finance and a minor in criminal justice studies would be very helpful in achieving this goal. Another example is a finance major with a minor in fine arts to prepare the student for a financial manager's position with a theatre company.

Industry overview
The Master of Business Administration (MBA) course was introduced in the late 19th century as the USA took its steps towards high-level industrialization and companies sought out scientific approaches to management. Gradually, the course has gained immense popularity the world over, and now attracts a fantastic number of experienced professionals as well as freshers from a wide range of academic disciplines. The core courses in the MBA program are designed to introduce students to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. Students in MBA programs have the option of taking general business courses throughout the program or can select an area of concentration, though many institutes (especially in India) offer their own specialized courses, which means that the institute itself chooses the specializations for students

Historical Career Statistics by Industry 2006 Consulting Consumer Products Entertainment/Multimedia Financial Services Investment Banking/ Sales & Trading Investment Management/ Hedge Fund Private Equity / LBO Venture Capital Other Finance Healthcare Manufacturing Non-Profit / Government Real Estate Retail Services Technology / Telecommunications 21% 4% 3% 42% 12% 2007 21% 5% 4% 44% 12% 2008 20% 3% 5% 45% 10% 2009 26% 5% 4% 31% 8% 2010 24% 6% 3% 34% 10% 2011 24% 5% 2% 39% 10% 2012 25% 3% 3% 35% 7%

10% 13% 3% 4% 6% 4% 3% 2% 4% 6% 7%

13% 12% 3% 4% 5% 3% 3% 2% 5% 4% 7%

10% 17% 4% 4% 4% 5% 3% 2% 3% 5% 7%

8% 11% 2% 2% 7% 8% 7% NA% 3% 2% 7%

9% 9% 3% 2% 6% 6% 6% <1% 3% 3% 8%

12% 14% 1% 2% 4% 5% 3% <1% 3% 3% 11%

8% 15% 1% 4% 7% 7% 3% 1% 4% 2% 12%

Company overview
Our company overview is b-school so we are select some b-school. 1) N.R.INSTITUTE OF BUSINESS MANAGEMENT

Nribm is Located in the heart of Ahmedabad city, N.R. Institute of Business Management is amongst Gujarat State's premier educational institutions. Today, more than a decade after its inception, NRIBM continues its tradition of training young minds and finding solutions to address tomorrow's challenges. Established in 1998, it is as an AICTE approved postgraduate center of Gujarat Technological University imparting a two-year full-time MBA programme and PGDM Programme.

Over the years, the Institute has grown into an outstanding academic establishment covering varied areas of academic interests, and attracting an equally diverse faculty and student body. The sprawling 32,000 sq mt campus has been well planned to provide spacious, well-appointed air-conditioned classrooms, three well-equipped computer labs and a breath-taking auditorium. With one of the richest libraries in the state boasting of more than 16,000 books, 7000 e- books, more than 129 nati -. onal and international journals and more than 300 electronic resources students have access to the best in educational resources. Additionally, our proximity to the British Library, Gujarat University Library and the Ahmedabad Management Association ensures that students are never at a loss. Mission To achieve excellence in imparting professional management education to the participants of various academic pursuits of the institute by constantly updating and innovating to achieve the super-ordinate objective of inculcating dynamic attitude, professional skills, enterprising abilities and experiential knowledge amongst the participants by benchmarking the best management institutions with respect to their practices and offering the best possible human, physical and academic infrastructure to facilitate the learning and sharing in an effective manner.

2) SOM-LALIT INSTITUTE OF BUSINESS MANAGEMENT

Som-Lalit Education and Research Foundation is a trust registered under the Societies Act. The academic activities under the aegis of this Trust commenced from August 12, 1996. At present following programs are offered by various institutes of this Trust Mission Our Institute, with its unique position as a member of the University acts as a bridge between the academic and the business world, and provides a learning ground for budding managers of the 21st century Specifically. The Institute strives to provide a nucleus of world class management education programma within the framework of the Gujarat University. The Institute aims to contribute to the society by developing responsible managers and outstanding individuals who will take up leadership challenges in various sectors of the economy. The Institute desires to add value to organizations in particular and the society in general, through developing young individuals with a strong desire and commitment to serve the economy. The Institutes endeavour is to develop tomorrows managers who are committed to provide a strong sense of ethical and responsible leadership. The Institute, besides, aims to also disseminate management development and training to all sections of the society and thus nurture the development of other areas of the economy and the society with an emphasis on less privileged and under managed institutions.

Objectives To help students develop knowledge, skills and attitude for dealing with business problems faced by managers. To help the students develop attitude to take up leadership challenges.

3) L.J.INSTITUTE OF BUSINESS MANAGEMENT

Lok Jagruti Kendra (LJK) is a charitable Trust and registered society. It was founded in the year 1980 by eminent academicians and professionals and distinguished personalities from across the society. Mission : To establish and manage institutions with an environment in which new ideas, delivery strategies and scholarship flourish and from where leaders and innovators of tomorrow shall emerge Vision : Lok Jagruti Kendra will be a player in education and social development by promoting and nurturing creativity, scholarship, innovation and excellence through a chain of quality institutes.

4) MARVADI EDUCTION FOUNDATION GROUP he challenges of modern times are not merely the deterrent problems but constant catalysts to create and evolve newer and innovative formulations, dishing out industrial and entrepreneurial solutions. Friends, the unexplored continent of knowledge has become assailable. At MEFGI the sincerity of purpose, strength of character and courage of conviction becomes the DNA for all stake holders to match with the anatomy of the infrastructure and physical paraphernalia. MEFGI poises to scale the frontier of knowledge and fathom the depth of wisdom for universal benefits and harmony. The advent of 3rd academic session shall see many more highly demanded courses being added in the faculty of management and technology for wider prospective and education.

VISION Nature & Wisdom are Never at Strife .Nature is Supreme Learning from nature Our vision is to address challenges facing our society and planet through sterile education that builds capacity of our students and empower them through their innovative thinking practice and character building that will ultimately manifest to boost creativity and responsibility utilizing the limited natural resources to meet with the challenges of the 21st century. \

MISSION To produce creative, responsible and informed professionals To produce individuals that are digital-age literate, inventive thinkers, effective communicators and highly productive. To deliver cost-effective quality education To offer world-class cross disciplinary education in strategic sectors of economy through well devised and synchronized delivery structure and system, designed to tickle the creative intelligence and enhance the productivity of individuals. To provide a conducive environment that enable and promote individuals to creatively interact, coordinate, disseminate & examine changes, opinion & concept that will enable students to experience higher level of learning acquired through constant immersion that lead towards development of characters, virtues, value & technical skills.

5) R.K.UNIVERSITY The two years full time MBA Programme running at RK University aims at buildings the change agents who are perfectionists in their respective fields. The MBA Programme consists of core courses in the fundamental areas of management and elective in the areas of Marketing, Finance, Human Resource and International Business. It aims at equipping students with an ability to question assumptions about business and to make informed decisions. Although the course is necessarily academic in orientation, it aims to build professionals with innovation, dynamism and flexibility required to excel in all settings.

Vision "Learning is a continuous process aimed at creating and sustaining value for both the individual and the organization. School of Management strives to be one of the best institutes of management by developing leaders and entrepreneurs through cutting edge and relevant management education, conducting applied research, and preparing instructional resources." Mission " School of Management believes in creating and disseminating knowledge and skills in core and frontier areas through innovative educational programs and developing a new cadre of professionals with a high level of competence and deep sense of ethics and commitment to the code of proessional conduc

Schedule of project
First week:We decided topic of over project in first week. Second week:In second week we prepared research proposal. In Research proposal include literature review, research design include sampling size, method of data collection, schedule, facilities, Biblography all are prepared in second week. Third week:We prepared education overview in third week. Fourth week:We prepared B-School overview in fourth week. Fifth week:In fifth week we prepared questionnaire about the which specialization is most preferable in M.B.A.

Facilities
During preparation of the project we have used facilities like lab, library, fan, light, garden, over classroom, lab computer of our collage.