Casual Shoes Survey

Developed by Marketing Research Consultants, DePaul University

Thank you for taking the time to participate in this study! The purpose of this research is to gather information regarding; 1) Peoples perceptions and attitudes about various casual shoe brands, and 2) what features consumers most value when deciding to purchase a casual shoe. Once the data is gathered and analyzed, the information will be used in the planning of a new condominium development. Please answer the questions to best of your ability, and remember your answers will be kept completely confidential. Pre-testing has shown that the time required to complete this questionnaire is between 12 to 15 minutes.

I.

Are you currently a college student? (Check one) Yes No

II.

Are you familiar with different brands of casual shoes? (Check one) Yes No

If you answered No to either question, you may stop now. Thanks again for your time! Otherwise, continue to the following pages

1. How often do you purchase a new pair of casual shoes? (Check one) once every 1-3 months twice a year once a year less than once a year Other_____________________________________________ Never 2. What is MOST important to you when buying a new pair of casual shoes? (Check all that apply) Type Color Price 3. Are you loyal to one brand? (Check one) NO Yes, if so which: _____________________ Material Occasion Style Shoe Design

4. What is the primary reason that causes you to purchase a new pair of shoes? (Check one) Need Pleasure Special Event Work Other: ________________________

Begin Rating Here

1 Would Never Consider Purchasing 2345 - Indifferent 67 8 9- This is the Product/Brand of my dreams
Profile 2: -Multicolor -Cheap -Prestigious -Leather -Daily Wear -Slip On -Casual Profile 3: -Black -Expensive -Old School -Canvas -Work Wear -Hi-Top -Casual Profile 4: -White -Fair Price -Prestigious -Canvas -Daily Wear -Hi-Top -Casual Profile 5: -Multicolor -Cheap -Old School -Suede -Work Wear -Mid-Top -Casual

-Multicolor -Cheap -Old School -Suede -Work Wear -Mid-Top -Casual 6

Profile 1: -White -Fair Price -Hipster -Suede -Special Occasion -Mid-Top -Casual

Profile 6:

^ 6

-Black -Expensive -Hipster -Leather -Special Occasion -Slip On -Casual

Profile 7: -White -Cheap -Hipster -Canvas -Work Wear -Slip On -Swag

Profile 8: -Multicolor -Expensive -Prestigious -Suede -Special Occasion -Hi-Top -Swag

Profile 9: -Black -Fair Price -Old School -Leather -Daily Wear -Mid-Top -Swag

Profile 10: -White -Expensive -Old School -Suede -Daily Wear -Slip On -Swag

Profile 11: -Multicolor -Fair Price -Hipster -Leather -Work Wear -Hi-Top -Swag

Profile 12: -Black -Cheap -Prestigious -Canvas -Special Occasion -Mid-Top -Swag

Profile 13: -White -Cheap -Old School -Leather -Special Occasion -Hi-Top -Dressy

Profile 14: -Multicolor -Expensive -Hipster -Canvas -Daily Wear -Mid-Top -Dressy

Profile 15: -Black -Fair Price -Prestigious -Suede -Work Wear -Slip On -Dressy

Profile 16: -White -Expensive -Prestigious -Leather -Work Wear -Mid-Top -Dressy

Profile 17: -Multicolor -Fair Price -Old School -Canvas -Special Occasion -Slip On -Dressy

Profile 18: -Black -Cheap -Hipster -Suede -Daily Wear -Hi-Top -Dressy

5. What is your gender? Male Female

6. What year in school are you? Freshman Junior Sophomore Senior

Other: __________________ 7. Employment Status Full-time Unemployed Part-time

Thanks again for your time!