DETAIL DETA

INTERNATIONAL EDITION

WWW.BATA.COM

BATA MAGAZINE ISSUE 1

THE BATA PHENOMENON

AS SEEN ON THE STARS

THE WORLDS LARGEST

SHOE STORE

THE SHOEPOLICE

MEET IRMA IBRIC

Designer. Blogger. Bata Shoe Lover.

Latest Fashion Trends

OF THE SEASON

Editorial

Dear readers,

Since 1894 Bata has taken great pride in providing their customers with services that exceed expectations. Today is no different, and thats why were thrilled to entertain you with this rst international issue of Detail, Batas rst digital only magazine.
What makes Detail distinctive?
Each issue of Detail not only celebrates the Bata brand and its very latest collections, but provides you with the highest quality editorial content, including beauty and styling advice, up to the minute fashion news, revealing interviews, a peek at the latest style trends and much more. And its clean layout makes it easy for you to enjoy exciting images that showcase the worlds fashion trends and read articles that offer insight into international fashion happenings. Best yet, thanks to digital technology, Detail is by your side wherever you roam. Whether youre shopping for the seasons hottest ballerina ats, or just relaxing with friends, Detail is easily accessible. Pierre Murbach, Media and Content Manager at Bata Brands in Switzerland explains whats unique about Detail, While Detail is based on Batas popular magazine currently produced and distributed in the Czech Republic, this international digital version features slightly different content that engages and inspires our diverse international audience; its like nothing weve ever produced before and were elated to offer it as a service to our customers who tend to be decidedly fashion-forward. Highlights of this and nearly every issue to come include celebrating Batas latest collections, and the seasons cutting edge shoes and accessories. Were also excited to offer you an insiders look into trends worn by todays hottest style icons. Youll not only learn how they pull together head-turning looks, but discover how you can too. Plus, our revealing interviews will help you get to know a variety of inuential customer fashion bloggers. And of course, no issue would be complete without useful beauty tips and important health related articles. Heres more good news: this issue is just the beginning. We have so many intriguing shoe trends and an abundance of useful fashion news to share with you- and its all free and available on Apples AppStore and Androids Google Play, as well as from our website bata.com. If you have a passion for Bata shoes and accessories, and want to stay in sync with todays diverse style trends and trend-setters, we invite you to read on. Prepare to be inspired. Fondly, Detail International Team

communications@bata.com

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08

Content
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05 10

07 13 16

04-05: The Bata Phenomenon A modern, visionary manager, a man of almost genius-like status. 06-07: The Worlds Largest Dedicated Shoe Store An exceptional building and an exceptional offer of footwear all this comes together in the largest and most luxurious Bata department store on Wenceslas Square in Prague, Czech Republic. 08-09: Ive always bought Bata shoes Interview with Irma Ibric from Bosnia Herzegovina, graphic design graduate who is currently doing a masters in new media design at the Faculty of digital arts in Belgrade, Serbia. 10: What the Stars Wear Stars of the lm and music scenes want to be admired and can sometimes be rather provocative. 11: The Shoepolice Report Fashion is becoming more and more tolerant to all excesses, but some fashion statements are never acceptable! 12-13: Latest Fashion Trends / Black Elegance You can always rely on black to stay in fashion and it most denitely plays a key role this autumn. This time around it will be joined by a patent nish which is a huge fashion hit! This is the true denition of delicate elegance! 14-15: Latest Fashion Trends / Petrol - Violet Violet ranks among the new autumn colours evoking energy, style as well as a little bit of extravagance. Complemented by petrol as well as natural shades of brown and beige. You can be colourful in autumn too! 16-17: Latest Fashion Trends / Punky Studs everywhere you look! The collection inspired by punk, rock star style as well as the Wild West is an unmistakeable autumn hit. Studs are simply in right now bringing glamour and fun to fashion.

18-19: Latest Fashion Trends / Army Army style is about self-condence and comfort, too. This season it is coming in a new design position, accompanied by a metallic effect, strong soles and a robust silhouette. 20-21: Latest Fashion Trends / Sidewalk For this fall season Bata has given special attention to calf-and knee-high boots providing you with the widest offer range to yet appear. 22-23: Bata Technology Unique technology for your comfort 24-26: Latest Fashion Trends / Bags The fall handbag collection at Bata stores complements fashion trends in footwear. 26-27: Latest Fashion Trends / Lacquer Gentlemen, patent shoes are a must-have item on your shoe rack for this fall! Its the main trend in mens dress shoes and is something you really cannot ignore. 28-29: Latest Fashion Trends / Young Dress Young Dress fashion represents a fusion between classic and avant-garde elements present in young fashion. The result is an amazing mix which does a great job of truly reviving the somewhat staid dress fashion which dominated for many years. 30-31: Latest Fashion Trends / Kids Bata is honored as a childrens footwear specialist because Bata takes great care in ensuring childrens footwear is both comfortable and healthy!

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Publisher: Bata Brands SA, 70 Avenue de Rhodanie, 1007 Lausanne, Switzerland / Chief issue: Pierre Murbach / www.bata.com / Editor in chief: Pavel trob / Editorial processing: Creative Store s. r. o. / Art director: Lenka Jasansk, Creative Store s.r.o. / DTP: Pantograph, s.r.o. / Photo editorial: Luk Jasansk.
ISSUE 1 2013 / 3

History

The Bata Phenomenon

A MODERN, VISIONARY MANAGER, A MAN OF ALMOST GENIUS LIKE STATUS: THESE CHARACTERISTICS MADE TOMAS BATAS PERSONALITY EXCEPTIONAL. HE WAS A PIONEER IN MANY RESPECTS.
The Tomas Bata Shoe School was founded as the rst business school in Europe. Little by little the whole system of industrial education came into being. Over time, the Bata School of Work not only incorporated shoemakers, but also electricians, chemists, mechanists, builders and others.

Students from Around the World Descend on the Bata School

It wasnt just citizens of Czechoslovakia who were interested in being educated at the Bata School. Leadership positions to work at Bata factories and stores abroad were for instance taken up by12 Indians, 14 Englishmen, 28 French, 36 Germans and 136 Yugoslavs. The BSW also trained Americans, Dutch, Egyptians, Poles, Bulgarians and Romanians. The BSW only admitted students who had completed town schools, i.e. primary schools. The age ranged from 14-15 years. The study programme lasted three years. The education comprised of three parts: work in the plant, evening classes in the school and training in the boarding house.

Tomas Bata realized very early on the importance of not only looking after his employees, but also training and educating them, since educated, self-reliant and prospective employees serve as a guarantee for the future success of the company. They are its hope. Batas vision formed the basis for setting up Bata schools. He himself lacked any higher education. He rst started thinking about how to go about developing his employees back in 1909, when preparing a new vision for the future new Zln. Even back then he counted on building an entire school district in Zln providing the basis for a Bata education.

Education game

New students gained their rst experience in the induction workshop, the so-called shoemaker school. New employees under the supervision of experienced instructors acquired their rst job skills.

Batas important Education Game got underway on 15th September 1925. It was at this time that the Bata School of Work opened its doors to students. The school was for boys with 80 pupils entering the rst grade. From the beginning, it focused on professional training and consistent social education. The boys at the Bata School of Work grew up as condent and skilled young men educated to the highest possible level, able to understand and nd their way around the organization, administration and management. Four years later, the boys school was joined by the newly formed girls school. The girls were called young women and the boys young men. The number of those interested in studying at the Bata School of Work was constantly on the rise. In 1934, 19,000 applicants applied to be admitted, with the school accepting 1,000-1,500 students each year.

Youre fteen, earn your living! This was the clear and logical principle in training new apprentices. Apprentices kept their yearbooks, in which they recorded the amounts of weekly wages, deductions for insurance, accommodation, tuition, meals and shopping for everyday needs, or travel expenses, allowances to parents and pocket money. Yearbooks were submitted each week to their educators to check. The apprentices deposited the resulting surplus into their personal accounts. The Bata Company guaranteed interest of 10% on it. Schools offered their education wherever they opened new plants, E.g. in Baovo, in Teb, in Zru nad Szavou, in Sezimovo st, in Baovany and in Svit under Tatras. The Bata School of Work became the basis for building industrial and commercial education in Zln. Activities of the schools ended with the arrival of the communist regime in the Czech Republic in 1948.

The principle of your own earnings

4 / BATA / WWW.BATA.COM

before starting their education. The subjects included German and English language courses with some subjects which students could select for themselves. Days nished with a nine oclock curfew. Saturdays included studies and sports. Sundays were free. In 1932 2,800 girls and 2,700 boys lived at the boarding houses.

Origin and history of the BSG Club (Bata School Graduates)

Over time Bata School of Work graduates set up their own club. This was founded as a voluntary organization, and most certainly had no political ambitions. Only Bata School of Work graduates

The Bata educational system was really ingenious. Thanks to this, the number of inhabitants in Zln soon multiplied, which in turn led to growth in terms of the number of employees at Bata too. Graduates, young men and young women, found it easy to apply their skills. Not only at Bata company, but also in other businesses. Not to mention in other countries and continents. And it wasnt just skills and expertise that Bata School graduates took with them when they left. Their biggest

Wake up and warm-up! The magic of boarding houses

Students came to study at the Bata School of Work not only from all over the country, but also from different parts of the world. Logically, hostels (school) boarding houses were built for students. Of course, they were divided into boys boarding houses and boarding houses for girls. The boarding houses had many other, quite meaningful rules. The alarm-clock started ringing every morning at ve-thirty. This was immediately followed by heading out for morning exercise, performed both in summer and winter. Time was then allocated for personal hygiene, tidying rooms followed by breakfast. If you were thinking that this was followed by school classes and a bit of work experience in the afternoon, then you couldnt get further from the truth. By seven everyone had started their work in the factory. They continued their practice in the afternoon with only one longer break for lunch. Within two hours, they all managed to have lunch and had some free time for themselves. From two to ve oclock in the afternoon they again worked and had to wait until dinner nished

were able to become members of the club whose mission was to offer activities relating to education, sports and entertainment. The clubs headquarters were located on the third oor of the former Community House and its rst president was Tomas Bata Jr. (son of Tomas Bata). The BSG Club also published its own journal until 1938 called The BSG Club Newsletter. Starting in 1939 the publication went by the name Forward including the subtitle The BSG Club Newsletter. Branches of the club burgeoned in the Czech Republic like mushrooms after rain. Finally, they went international - sprouting up in Berlin, Germany, Konnagar, India and also in Borova, Yugoslavia.

advantage in the labour market was cohesion, patriotism, honour, assiduity, self-reliance and courage.

Tomasovs Elite Students

Tomasov was the school for the best selected students from Bata schools. The Tomasov house was built in 1938 and its designer was the famous Czech architect, F. L. Gahura. Bata went by the motto To have skilled co-workers, we need to educate them, and this was even more applicable in the case of managerial cadres. People from Tomasov (Tomasovci) were prepared for leadership positions in modern enterprises worldwide. This corresponded with the top quality of teaching. At school among other things they were taught foreign languages, etiquette and communication, while during the day they worked. On the walls of the factories and Tomasov you could read mottos that may sound funny today, but which at that time took on enormous importance: Be the rst, be winners, Fight is the father of all, Each day has 86,400 seconds, Dont be afraid of wounds, Dont be made of glass, Be made of steel, Lets help ourselves, Strong love life, Speed is power.

ISSUE 1 2013 / 5

Bata Flagship Store in Prague

The Worlds Largest Dedicated Shoe Store

AN EXCEPTIONAL BUIL DING AND AN EXCEPTIO NAL COLLECTION OF FOOTWEAR ALL THIS COMES TOGETHER IN THE LARGEST AND MOST LUXURIOUS BATA STORE LOCATED ON WENCESLAS SQUARE IN PRAGUE, CZECH REPUBLIC.
Since the start of the project in the 1930s, this department store was designed and built with the customer in mind. Whether it was the layout of the stores, the elevators, childrens corner, heating or ventilation the point of reference was always: what will the customer think how will all these things serve them? And the motto The customer is king, which used to be posted on the buildings faade, said it all. In its time, it was one of the most progressive and tallest buildings in Europe!

Bata Wenceslas Square summed up

I 7 oors of fashion I More than 500 unique products available only at Bata on Wenceslas Square I Unique European design I Largest selection of international brands I Masterpiece of functionalist architecture

Still rst in design and style

Times have changed, but the Bata department store on Pragues Wenceslas Square still aims to focus on the customer. The individual oors recently underwent a complete refurbishment, so now you can shop in an entirely original retail environment that meets the latest design trends and demands for shoppers comfort. Every year, hundreds of thousands of customers from around the world visit the Bata department

store to nd the widest collection of footwear by global brands. From trendy shoes for the young to the latest collections of womens formal shoes, a special childrens oor to outdoor and sports footwear everybody will nd the style that ts. And Bata in Prague is the only place on Earth where you will nd seven oors full of fashionable shoes and accessories! On your next walk through Prague or visit to Prague, make sure you stop by Bata on Wenceslas Square. Its not just a unique architectural masterpiece, but also an unrivalled shopping experience. Right now, you can nd the hottest fashion collections for the Fall / Winter 2013 season.

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Brand Collection at Bata

AT BATA ON WENCESLAS SQUARE, YOU WILL FIND A WHOLE RANGE OF EXCLUSIVE SHOE BRANDS WITH THE LATEST INTERNATIONAL FASHIONS. CHOOSE FROM THE BEST IN THE WORLD OF FOOTWEAR!
Swedish footwear of premium quality and craftsmanship, which is among the most popular brands both in the Czech Republic and around the world. It is also popular among celebrities, including Matthew McConaughey, who is a big fan. These shoes are renowned for their quality, precise workmanship and incredible comfort. The designers would never add a model to the collection that lacked the characteristic twist that is particular to Vagabond.

VAGABOND

Air Step is a brand by Olip Italia Spa one of the largest shoe factories in Italy that manufactures 3.5 million pairs of shoes every year and exports products to more than 40 countries. Air Step is a combination of excellent design and the latest technologies. The elastic construction of the sole and high quality leather ensure the superior quality of these shoes. Actress Monica Bellucci is among the stars that enjoy their quality and comfort.

AIR STEP

El Naturalista is a Spanish fashion brand, whose corporate philosophy is based on the production of high-quality products while respecting all people and the environment. It specialises in the manufacturing of eco-friendly footwear that is highly fashionable and individualistic. It is made of the nest natural materials with immense care given to detail and quality. Even the star of Gossip Girl, Leighton Meester, sometimes chooses comfort over highheels and wears El Naturalista shoes for walking.

EL NATURALISTA

This brand represents one of the worlds greatest fashion icons. It was founded in 1968 by American designer Calvin Klein, renowned for his minimalism and work with colours. His shoe collections are really the cream of the crop in fashion, owing to their timeless and superior design. Top model Kate Moss and actress Gwyneth Paltrow opt for Calvin Klein at parties and social affairs.

CALVIN KLEIN

The world famous Guess brand combines a passion for the American West with European taste and elegance. It was founded by the brothers Marciano from France in 1981 to 1982, and soon found fame with its unique look, quality and creativity. You can buy exceptional footwear by Guess at Bata on Wenceslas Square. This original brand is a favourite of Usher and Rihanna.

GUESS

This luxury Italian brand specialises in mens footwear. Every pair of Corvari shoes is handsewn, including the personalisation of individual insoles. These are more than just shoes they are works of art created of the nest leather through human skill. Corvari is the pinnacle of design and craftsmanship in mens footwear. Corvari is among George Clooneys favourite brands.

CORVARI

Many other international brands are waiting for you at the Bata department store on Wenceslas Square. 7 oors of the best fashion footwear are at your service.

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Interview

Bata Shoes!
Is fashion your passion?
To me, fashion means keeping true to who you are. But due to heavy commercialization and pressure to t in, I think the word fashion has lost its meaning. Fashion should be about wearing the clothes that make you feel happy, because when you feel happy you become more productive and spread positive energy around you. I think as soon as something becomes a trend, it tends to lose its power to do this.

Ive always bought

THE BOSNIA HERZEGOVINA NATIVE HAS A DEGREE IN GRAPHIC DESIGN AND IS CURRENTLY WORKING ON HER MASTERS DEGREE IN NEW MEDIA DESIGN AT THE FACULTY OF DIGITAL ARTS IN BELGRADE, SERBIA. NO DOUBT THIS PROMISING FASHION GURU HAS A KEEN EYE FOR DESIGN. IN FACT, WHEN WE DISCOVERED HER WITH HER LATEST CREATIONS WEARING HER FAVORITE BATA HEELS! WE HAD TO LEARN MORE. READ ON AS WE REVEAL MORE ABOUT THIS TREND SETTING YOUNG WOMAN, AND WHAT FASHION MEANS TO HER.

Do you have a signature style, and do you follow fashion trends?

I love minimalism, and my designs reect it. I am attracted to monochromatic colors and believe that timeless pieces offer exceptional value. Although I stay informed about fashion trends, they feel supercial to me.

When did you fall in love with Bata shoes?

Ive grown up with the Bata brand; Ive been wearing Bata since I was a little girl. For casual and dressy affairs, Bata was the brand my family turned to. As Ive gotten older, Ive fallen in love with the diversity of Batas collections and know I can count on Bata to have the perfect shoe for nearly any occasion.

As a fashion designer, were begging you to tell us whats hot!

I think personality is always hot; and clothes and accessories are the best way to express your personality. Too often we think of clothes as simple garments that cover our bodies. I want to encourage people to think of clothing in a new way: as an expression of themselves. And nding just the right pair of shoes is essential to creating your individual style.

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Why did you start blogging, and how do you keep inspired?
Im creative to the core and although I have a passion for design, I also need a place where I can write about the industry and share my design projects. My inspiration comes from everywhere. Life, nature, philosophy, psychology, and graphics get my creative juices owing. Honesty and intuition guide me. I also love browsing Pinterest. I nd a lot of inspiration there.

Do you have a favourite fashion designer or brand?

I love the simplicity of Jil Sander, his dominant form amazes me every time. I also admire the work of Maison Martin Margiela, Acne Studio, along with the young designer Mary Katrantzou. Her prints often inspire me.

We love shoes! What tips do you have for choosing the right pair?
II often see people wearing stunning clothing with a cheap or unsuited pair of shoes. Id love your readers to remember that if you do not have the right shoes, even the most expensive dress in the world loses its value. The right shoe is one that enhances your outt instead of detracting from it. Lots of times I choose my shoes rst, and then decide what outt to wearthats how important shoes are! .

If we opened your closet, what kind of shoes would we nd?

Im crazy for boots and sandals that have interesting heels. You wouldnt nd many ordinary shoes in my closet. Again, shoes are an expression of oneself- so mine reect my unique style. I encourage your readers to break away from ordinary shoes and instead select shoes that they are genuinely attracted to and mirror their personality.

Original design of fashion shoes from Irma Ibric

Tablecloths for SuperDot Mooshema brand (Belgrade) designed by Irma Ibric

Tablecloths for SuperDot Mooshema brand (Belgrade) designed by Irma Ibric

IRMA IBRIC was born creative! When she was only three years old she was already putting together her own outts and suggesting what colour hair bands matched best. She grew up in a family of musicians, and as a result she loves a wide range of styles including exotic rhythms, jazz, and alternative bands. In her spare time she enjoys burying her head in a good book, practicing yoga and designing new things. In fact, these shoes are one of her recent creations!

IRMAIBRICDESIGN.BLOGSPOT.COM

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People

TIPS FROM BATA TO STARS OUTFITS STARS

01 03 05 07

794-4560

541-3598

723-4663

724-6578

02

04

06

01

02

564-7664

803-5568

824-6916

SELENA GOMEZ AND LEIGTON MEESTER ACTRESSES

AS SEEN ON THE STARS

STARS OF THE FILM AND MUSIC SCENES WANT TO BE ADMIRED AND CAN SOMETIMES BE RATHER PROVOCATIVE. NOT ONLY IN FILM ROLES AND AT CONCERTS, BUT ALSO IN THEIR FASHIONABLE OUTFITS.
HILLARY DUFF AND FRED SEGAL ACTORS RICHARD GERE ACTOR

07

04 03 05
ANNE HATHAWAY ACTRESS

06

EVA LONGORIA ACTRESS

Its fair to say Richard Gere looks great in pretty much every outt - black suits him the best, and the same can be said for desperate housewife, Eva Longoria. Anne Hathaway is gorgeous in her lace dress, and seeing Hillary Duff in jeans and a t-shirt we suddenly realise shes just a normal gal. Want a hot look? Get inspired by stars stellar outts, then add Bata shoes at humbling prices!

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Fashion Advisor

The Shoepolice Report

FASHION IS BECOMING MORE AND MORE TOLERANT TO EXCESSES, BUT SOME FASHION STATEMENTS ARE NEVER ACCEPTABLE! OUR FASHION POLICE HAVE PUT TOGETHER A BRIEF AND SYSTEMATIC EXPLANATION!
Bare feet in banquet or dress womens shoes. Previously taboo, now a style that is widely worn. But be careful - it really depends on the quality of shoes! Pointed shoes are back youll look stunning in them in the spring. Youll need at least one pair of good pointed shoes on your shoe rack this spring!

Thick socks in open shoes in any actually! No, no and once again no! It looks awful with every outt straightaway!

Ill-tting shoes Neither large nor small - just properly t!

In ballerinas with bold nylon socks only Here the fashion is still more tolerant, you can even wear them barefoot :) Although coloured tights are in right now!

Matching pants and shoes the latest fashion trend And when you add a matching handbag, you will be the actual fashion icon!

Be careful about deformed shoes bends Shoes, especially made of leather, can stand a lot... But even if they are still a great t, one day they will need to be replaced!

Scuffed heels Nothing which a lady can be proud of.. Walking in the city involves highly rugged terrain and it pays to take extra care.

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Trends

Be inspired!

Luxury court shoes featuring prominent decorations

629-6333

Trendy high heels

729-6559

Latest Fashion Trends

Blend style and elegance, a hint of something classic, a touch of something new, and then spice it up with daring spirit and you have this seasons fashion trend. A major focus this season embraces feminine elegance and style. This can be seen in the frequent use of patent and other chic finishes and colour schemes that reflect popular autumnal hues such as black, grey, and natural shades of brown Eternally feminime violet and striking petrol emerge as the seasons two dominant colours. Fans of the ever-popular army style will most certainly come into their own this season and the spring seasons neo-punk trend continues- as does the western style adornedwith studs and other metal decorations. Rest assured, the current fashion trends dont dictate just one style- everyone can feel comfortable with his or her own fashion statement. No matter what your style, you can count on Bata to ensure fashion goes hand in hand with perfect workmanship and tried and tested comfort. Take a peek at these stunning styles and then head to our stores to slip on the real thing.

The perfect combination of elegance and style

519-6324

YOU CAN ALWAYS RELY ON BLACK TO STAY IN FASHION AND IT MOST DEFINITELY PLAYS A KEY ROLE THIS AUTUMN. THIS TIME AROUND IT WILL BE JOINED BY A PATENT FINISH WHICH IS A HUGE FASHION HIT! THIS IS THE TRUE DEFINITION OF DELICATE ELEGANCE!

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Trends
PATENT POINTED SHOES ARE THE ULTIMATE SYMBOL OF FEMININITY AND SOPHISTICATION
The perfectly styled clutch bag
961-6394

Black is the ideal colour! And combined with a patent nish it oozes elegance. It may also be paired with suede, and accented with fashion details inspired by jewelry. On top of that, black works great with virtually any outt!

Comfort and fashion become one

521-6319

e nce

BLACK

Ultra fashionable shoes with a stylish belt Stylish shoes with a patent nish
521-6320 621-6300

Trendy boots in a combination of materials

591-6766

The seasons big hit: the patent nish

521-6326

A rened game with shapes and materials

799-6332

Eye-catching classic style for special occasions An elegant dress to go with anything
909-0370 721-6335

Sexy and sassy, featuring a buckle

728-6197

A awless patent nish

521-6315

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Trends

Petrol
Fringes and violet are top choices
963-9312

Suede in fashionable violet

793-9381

Perfectly stylish calf boots

793-7381

Coordination matters when it comes to fashion!

963-7312

VIOLET IS FALLS MODERN COL OUR. EVOKING ENERGY, PASSION, AND A TOUCH OF EXTRAVAGANCE, ITS A TREND YOULL BE SEEING LOTS OF. COMPLEMENTED BY PETROL AS WELL AS NATURAL SHADES OF BROWN AND BEIGE, VIVACIOUS VIOLET PROVES YOU CAN BE COLOURFUL IN FALL!

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Violet
One eye-catching element of this collection is gold. Predominantly appearing on heels, it adds a touch of decadence and a bit of French charm to the violet and petrol trend while allowing you to express your individuality. Suede ankle boot wedges and ankle boot high heels are at the core of the collection, and dynamic colour combinations abound. Violet pairs smartly with black and with white- both of which allow it to stand out well. And the hot trend of grey mixed with bottle green is sprinkled throughout the collection. If youre daring and dont mind turning heads, we recommend mixing violet with pink or sunshine yellow.
Your autumn essentiala gorgeous violet scarf
909-0369

Trends

1 1 2

Ultra trendy wedges featuring gold

729-7487

Petrol is a captivating colour!

729-9487

3 5 6 7 8

Flats with patent toe

523-9336

Comfort and style youre sure to appreciate

523-7336

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5 9

Ultra fashionable colour combination

724-9388

High heels and exceptional style

724-4388

Turn heads with autumns hottest shoe

729-0460

Luxury court shoes with high heels

729-0456

Exceptionally stylish silhouette

724-4398

10

Perfectly underscoring your style!

961-2488

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Trends

Leather rocker ankle boots

594-6495

Leather boots with magical metallic toe nish

596-4486

Trendy studs and a metallic nish

594-4501

Brown handbag kissed by a handful of studs

964-4242

Low-heel black boots dressed up with studs and buckles

791-6381

Fashion hit inspired by rocknroll

594-6575

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Trends
A hint of punk for the perfect handbag
961-6183

Subdued studs adorn sleek driving gloves

904-6302

Studs give moccasins a makeover

513-2368

Black ankle shoes featuring studs for effect

793-6374

Black court shoes with a high heel and sexy studs! Elegance with a rebellious streak!
729-3502 729-6349

IS

AU

TU HE MN RE WI TH !

ST

UD

SA

ND

PU

NK

Studs are everywhere you look this season, and we love the glamour and fun they bring to fashion. Youll discover studs on handbags and accessories, and sprinkled throughout the designs of major fashion icons like Vivienne Westwood, Marc Jacobs and John Galliano. Our Punky collection is infused with rock star style and hints of the Wild West, creating a unique and unmistakable fall trend that includes plenty of studs. Studs can be found combined with buckles and patent, as well as with a scratched metallic effect. If youre looking for something truly fashionable and exceptional, its time to let studs awaken your inner spirit.

Black English shoes featuring studs and lacquer

591-6607

Comfy Oxford shoes with a decorative effect

521-6338

Perfectly designed handbag featuring metallic details

961-6422

Even a clutch can pull off a touch of punky style

961-6375

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Trends

4
1

The perfect scarf: a must-have Army style accessory

909-0889

Buckles adorn the trendiest of boots!

2 794-7365 3 594-7612 4 594-4608

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Fantastic t, sizzling style

794-4195

Trends
Army style is about self-condence and comfort. Designed for women who are not afraid of individuality and know an amazing trend when they see it, this season Army style is accompanied by an unexpected metallic effect, strong soles and a robust silhouette. At the same time it offers new and fascinating shades of brown, wine and khaki. And the careful combination of these colours enhance the Army style and allow it to stand out as an exceptional fashion and design trend. Comfort, fashion and cutting edge design make our Army collection unstoppable. You can nd the entire Army collection in our stores and on our website.

Wine is the colour of autumn!

918-0580

Grab this gorgeous seasons trend!

794-5363

Exceptional combination of wiping effect and lacquer

794-5364

Exceptional army style in a new form

594-7579

Mid-calf boots with a fashionable, sturdy heel

794-4366

That is exactly what a fashion hit looks like!

594-5602

Even army style can be elegant!

794-4194

ARMY STYLE IS ETERNALLY POPULAR. THIS YEAR IN THE COLOUR PALETTE OF BROWN.
Mid-calf boots boast feminine folding
1
1 696-7335 2 696-5335

3 2 1

Pure, impressive design in trio of attractive colours

1 793-7333 2 791-5333 3 791-4333

Carry a patchwork of trendy autumn hues

1 964-0219 2 964-0220

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Sidewalk

Trends

YOUVE NEVER SEEN SUCH A WIDE RANGE OF BOOTS AT BATA!

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This Fall, Bata has given special attention to calf and knee-high boots- and the results will amaze you! Were proud to announce that youll nd the widest range of calf and knee-high boots available to date! Low and high heel versions, inspired by Army style and revolutionized into new designs, classic elegance and dominant trendy over-the-knee boots Weve put together an incredible selection! Let this peek at a handful of boots get you in the mood for autumn, then visit your Bata store and slip on a nearly endless collection of original models and head-turning styles. Bring a friend- the party is about to begin!

Trends
Elegant boots with a scratched effect
594-4193

Buckles as great fashion features on boots too!

594-2305

Buckles and rocknroll inspiration

1 591-4481 2 591-6481

Youve never seen such a wide range of boots at Bata!

794-4193

A rich shade of brown marries stunning silhouette design!

594-3305

Sidewalk
Selecting the Perfect Boot 1. Material matters. Synthetic or cloth fabrics are ne for autumn, however for winter you are denitely better off going for leather which is more resistant. 2. Size is important. If you normally wear size 38, moving up to size 39. If youre buying shoes with a pointy toe, its especially a good idea to buy a slightly bigger size. 3. Consider your shape. Choose boots according to your gure. Tall slim women can get away with any type of boot. Women with fuller gures will nd high and narrowly shaped boots most attering. If youre slightly shorter, go for boots with high heels which optically lengthen your gure.

Fashion leather handbags

1 964-4112 2 964-4109

Hip calf-boots
594-6320

Clean classic design and perpetual style

594-6322

Fashion western style inspiration

594-4192

The fashion hit of the season!

594-3630

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Trends

INSOLIA . BATA 2.0 . FLEXIBLE Transforming technology into comfort.

Ultra comfort in high heels

724-6452

Beige is still in!

723-2484

Lovely wine shade

794-5315

Highly elegant feminine silhouette and style!

723-5406

Delicate decoration combined with trendy suede!

723-6484

Trendy leather calf-boots. Comfort guaranteed!

724-6453

INSOLIA

A Bata bestseller every woman will appreciate comfort guaranteed even in high heels! The success of Insolia shoes can be easily explained: they make your feet feel good! Thats because Insolia shoes are designed to transfer weight from the front part of your foot to the heel, thus reducing excess strain on the front of your foot. On top of that, when you slip on a pair of Insolia shoes, your feet are placed in an anatomically more natural position than with traditional shoes. Less strain is placed on the knees, calves and feet- reducing tension and pain in the foot. Walking in high heel shoes with Insolia is an experience your feet deserve.

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Trends

BATA 2.0

Walking will never feel the same again thanks to Batas revolutionary comfort technology. Bata engineers have developed a unique outer sole valve that makes walking more comfortable and safer by optimising heat in the shoes so your foot doesnt sweat, absorbing the shock impact experienced when walking, and minimizing the danger of slipping. Walking has never been more comfortable or more stylish than with the new Bata 2.0 generation. Try a pair today- your feet are sure to thank you.

A new dimension of comfort

524-2345

Bata 2.0 combines elegance with absolute comfort

524-6345

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1

Sexy shapes and killer colour combinations

793-6382

Flawlessly designed ladies court shoes

723-2522

Flexible sole for maximum comfort

524-6330

Fashionable wedge silhouette

624-6339

Buckles and black are in!

724-6579

Luxury leather and awless workmanship

693-4341

Fashion bestseller this autumn!

694-2322

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FLEXIBLE
5

Shoes featuring Flexible technology are ideal for wearing all day long. The secret behind the success of this shoe is the special insole that absorbs shock, and its antislip rubber soles. Plus, Flexible respects the bodys natural movements and moulds to the anatomy of the foot which makes it incredibly comfortable and improves overall balance when walking. Best yet- it is made from nothing other than 100% natural materials with a design reecting the latest fashion trends. Youll discover Flexible technology exclusively at Bata stores.
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Trends

THE 2013 FALL HANDBAG COLLECTION AT BATA STORES COMPLEMENTS THE FINEST FASHION TRENDS IN FOOTWEAR. STUDDED DESIGNS AND BLACK WITH STRONG COLOURED ACCENTS ARE MAKING AN UNMISTAKABLE STATEMENT THIS FALL.

TRENDS
1

New Fall

Variety and diversity is the main leitmotif on fashion accessories this autumn. As for designs, geometric patterns and contrasts of black and other colours are in this year. A variety of fashion details and embellishments also emerge as rm season favourites. Discover the collection of chic accessories at Bata.
Make a bold statement this fall
961-5207

Not just for shoes! This season Fashion studs are on handbags too!
961-6277

A cant miss classic, thats versatile too!

961-6280

Genuine city sophistication

961-0201

Ideal for social occasions as well as for wearing to the ofce

961-0200

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Alongside understated beige and an assortment of black hues, youll also nd striking and strong colours are the rage this fall. Pastel tones havent left the scene though and dont hesitate to mix in orange, red, green, blue or brick colours. The silhouettes and shapes of handbags come in an equally varied range. Pair the perfect handbag with a sensational dress and the very latest Bata heals for a personal fashion statement that cant miss.

COLOURS
1

Strong Fall

Trends

4 5

BLUE IS A COLOUR THATS IMPOSSIBLE TO MISS, AS IT WONDERFULLY BRIGH TENSUP A GLOOMY AUTUMN DAY. DONT BE SHY WITH COLOUR LET THIS FALL BURST WITH IT!
1

Genuine city sophistication

961-0332

In exceptionally feminine style

961-0332

The ultimate autumn green

961-0332

Bring on bold blue!

961-7180

Blue for the ofce or downtown

961-7181

Red oozes passion and style!

961-5181

Your most dependable handbag

961-6180

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Trends

LACQUER

Patent is the main trend for the autumn season

824-9990

Exceptional true gentleman style

824-6187

GENTLEMEN, PATENT SHOES ARE THE MUST HAVE ITEM FOR YOUR SHOE RACK THIS FALL! AND TO BE SURE YOU DONT MISS OUT ON THIS TREND SETTING STYLE, WEVE PUT TOGETHER A CANT MISS PATENT COLLECTI ON FOR YOU. LOOK AROUND AND SELECT A PAIR THAT EXPRESES YOUR CHARACTER THEN BE PREPARED TO MAKE HEADS TURN!
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Elegant Trendy patent fashion shoes leather

824-6185 824-6990

Meticulous design with perforations

824-6188

Flawless style in black

824-6186

In true English style

824-6189

Trends

1 2 4

Patent shoes are a dominant fashion accessory this year- and they ensure all the attention is on you! Complement them with a classic suit or blazer in a fashionable violet shade, or feel free to try out some attractive sweaters or waistcoats. Just make sure you pay attention to your gure with these! As always, leather is an important material this year, guaranteeing comfort as well as quality. Prominent perforations have made a major comeback! Inspired by England and emphasising the ever popular decorative elegance, theyll have you stepping out in impeccable style.

AMBASSADOR
3 4 3 4

Exclusive Ambassador Collection for the discerning gentleman boasting exceptional workmanship, incredibly delicate leather and a timeless fashion style.
1 2

The Luxury Ambassador in classic black

824-6867

Luxury Ambassador in handsome brown

824-4606

A stunning take on a timeless classic

824-6865

Pushing the edge of fashion

894-4542

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Trends
TODAYS YOUNG DRESS FASHION REPRESENTS THE FUSION BETWEEN CLASSIC AND AVANT GARDE ELEMENTS. THE RESULT IS AMAZING AND YOULL BE GLAD TO KNOW IT ISNT EXCLUSIVELY FOR YOUNG PEOPLE!

Stylish stitchwork makes the shoe

824-4633

Fantastic combination of classic and unexpected shoe soles

824-2624

A fashion style youll enjoy!

829-2633

Perforations, elegance plus a sole inspired by sport

824-4624

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Trends
1 2 3

Leather briefcase you can count on

964-4334

Rugged and classic: the perfect combination

964-4335

Stylish buckle and emphasised toe

814-2627

Black in back
964-6334

Original leather nish thats always in style

824-2631

A classic with a modern edge

824-4626

A new kind of leather

824-4638

Combination of an original shoe sole with a trendy upper sole.

The Young Dress collection represents a fusion between classic and avant-garde elements present in young fashion. The result is an amazing mix which does a great job reviving the somewhat staid dress fashion which dominated the scene for many years. And in case you were wondering, Young Dress most denitely isnt designed to be worn exclusively by young people!

Colour and shoe soles matter!

844-6049

844-6050

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Kids

FOR TINY TOES

2 1

BATA CHILDRENS SHOES ARE FLAWLESSLY DESIGNED. INCORPO RATING STABLE ANKLES, STURDY SOLES AND PROVIDING THE ULTI MATE PROTECTION AGAINST THE HARSH ELEMENTS, A CHILDRENS SHOE FROM BATA CAN BE COUNTED ON FOR METICULOUS WORKMAN SHIP AND AMAZING STYLE. YOUR LITTLE TREASURE IS ALWAYS OUR NUMBER ONE PRIORITY.

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1 2 3 4 5 6

Pink is always prettier!

124-5109

Warm and Cute violet boots

126-9106

Shell look fab in trendy fur

196-5311

Keeping the cold at bay

116-9106

Handsome leather with Dress his feet in convenient Velcro classic style
116-9826 114-9110

Cool in School: North Star shoes

191-6103

Even kids appreciate details!

111-9320

Comfy on the inside, sporty on the outside, quality all around

191-6304

Hell be a trendsetter in stylish ankle shoes

111-2319

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Kids
Sneakers for good guys
211-9319

Dynamic Duo: Rucksack with matching shoes

969-9333

Heart-shaped comfort!
221-0336

Sporty Package: Rucksack with matching shoes

969-6334

Walking in pretty pink

221-5336

Violet is a sensational colour for her too!

121-9321

Comfortable and super stylish

191-9303

North Star shines on young feet

191-4103

Ultra warm ankle shoes

191-6309

Comfy Velcro fastening

121-2319

Cute calf-boots keep her snug

191-2308

3 2

5 6

Flowers are fashionable in fall!

221-5342

Flowers make her giggly!

221-2316

Must haves for the park and preschool

211-4324

Proper trainers his feet deserve!

291-2320

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