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In a three week double blind, randomized, parallel group study of subjects ages (18 to 64). The efficacy of Ambien 12.5 mg was compared to a placebo. Ambien proved to decrease wake time significantly when compared to placebo. (PI/sec14.1 para 2)
Patients fall asleep faster, so they can avoid tossing and turning all night.
Physician Benefit
Human Truth
There's nothing worse than trying to fall asleep and not being able to.
Promotional Headline
If you count sheep, you'll have to count fast. A lullaby for your limbic midbrain. Less time falling asleep, more time being asleep. A faster route to La La land.
Visual Ideas
Counting Sheep. Out of work sheep. La La Land express train. Hybrid Stopwatch/Alarm Clock.
Patient Benefit
Physician Benefit
Human Truth
Ambien CR lets you wake up with a clear head, because who wants to walk around in a fog all day? Without a good nights sleep youre a fraction of yourself. Go wake the roosters up. Rise and shine. Good morning.
Promotional Headline
Visual Ideas
Patient Benefit
The dose you start with is the dose you stay with. With Ambien CR, theres no need to adjust patients dosage over time.
Physician Benefit
Human Truth
Ambien CR allows you to sleep with just one low dose, because you have enough on your mind.
Promotional Headline
Visual Ideas
Single pill sculpture carved in stone Patient sleeping with a giant foam #1 finger
Ambien CR has been proven safe in next day vigilance, memory and motor function.
Patient Benefit
Ambien CR showed no next day side effects, so patients can function normally. Prescribe with confidence. Help patients sleep without impacting their next day functioning. Ambien CR wont leave you feeling hung over the next day so you can get on with your life. A good night shouldnt have to mean a bad next day. Patient going to work on roller skates. Eating breakfast on a balance beam.
Physician Benefit
Human Truth
With biphasic absorption, Ambien CR works more quickly and lasts longer compared to like products.
Patient Benefit
Patients can fall asleep faster and stay asleep longer. Designed with your patients needs in mind. What good is falling asleep if youre only going to wake right up again?
Promotional Headline
More time to sleep, more time to dream. Works fast, and lasts. Fall asleep. Stay asleep. Fast when you need it. Slow when you need it. Sleep like clockwork.
Visual Ideas
The Tortoise and the Hare The Sprinter and the Marathoner
Older patients should take Ambien CR6.25 is recommended due to the potential for sensitivity.
Patient Benefit
Ambien 6.25 mg is used in patients 64 years and older. This lower dose reduces the chance of sensitivity with the same results.
Physician Benefit
Because the patients 64 years and older could potentially show sensitivity, a lower dose with the same results has been designed.
Human Truth
Ambien 6.25mg is designed for older populations with sleep disorders, because some patients need a more sensitive dose.
Promotional Headline
When youre on in years and cant sleep, let Ambien 6.25mg put you to bed. There is nothing worse than a bad lifes sleep
Visual Ideas
Sing you to sleep Sensitive patients Geriatric approved Safe for older patients