Atif Hussain

Objective

2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9 Cell : 416 420 9739, E-mail: atif9975@gmail.com ca.linkedin.com/pub/hussain-atif/4/8a4/6a5/

To actively contribute as marketing professional using my extensive experience in marketing planning and implementation using conventional and digital media

Specialized Skills and Experience

Result oriented individual with over 3 years of combined experience in marketing, web publishing and event project with international companies in multi-cultural environment. Currently, enrolled in University of Toronto for a Certificate in Digital Marketing Marketing collateral development Advertising and Communication planning Lead Generation and Business Development CMS based Website Dev. / maintenance Search Engine Optimization Social Media presence -Facebook, Twitter Email Marketing / Database Management Trade Show Planning and Execution Adobe Photoshop, InDesign Microsoft Excel, PowerPoint, SharePoint Written and Verbal Communication Creative thinker Detail Oriented and Self Learner Team player with independent work ability

Accomplishments
Designed website, updated content and prepared marketing collateral for Lifescience Global resulting in annual sales increase of 50% in first year Created multiple Social Media and Email Marketing campaigns increasing monthly website visits by 20% in the current year For Bentham Science, used Search Engine Optimization, Pay per Click Ads and Email Marketing to drive traffic to the company website. With an average 15% annual increase in visitor in the last 4 years For Bentham Science, developed online centered advertising strategy which reduced print advertising spending 50% in the last 3 years For Eureka Science, Designed the complete marketing communication program of 3 international conferences

Professional Experience
Marketing Coordinator, Lifescience Global Event Coordinator, Asiatic Public Relations Marketing Specialist, Bentham Science Publishers Event Coordinator, Eureka Science Nov 2012 to Present Feb 2012 to March 2012 Jan 2005 to Jul 2011 Jan 2007 to Mar 2011

Education and Certifications

Degree in Business Administration Accredited by University of Toronto Certificate in Digital Marketing Management Certified in Canadian Workplace Essentials Certificate in Sales and Marketing Certificate in Digital Marketing Iqra University, Pakistan 2004

University of Toronto (ongoing) Ontario Tourism Education Corp. Humber College Terrabiz , Pakistan

2013 2013 2013 2009

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Atif Hussain
Detailed Professional Experience

2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9 Cell : 416 420 9739, E-mail: atif9975@gmail.com ca.linkedin.com/pub/hussain-atif/4/8a4/6a5/

Lifescience Global 2012 to present Lifescience Global is a Canadian publishing company aiming to offer peer-reviewed research journals covering a wide range of academic disciplines. Marketing Coordinator Managed website maintenance and content uploads on regular basis Implemented marketing strategy and business development initiatives which resulted in 50% increase in sales in 1 year Designed marketing collateral including logos, brochures, flyers, advertisements for over 50 campaigns Managed email marketing using mail merge and keyword based data selection for 15 different products Designed landing pages and reported traffic using Google Analytic of over 100 campaigns Wrote agreements, business proposals, presentations and customer relationship guidelines Executed search engine marketing initiatives and managed social media, achieved over 200 followers on Facebook in one year Used Google Analytics to track site metrics including visitors, demographics, best content etc Provided Customer service and support Asiatic Public Relations Network Pvt. Ltd. (APR) 2012 (Contract) APR provides public relation services and reputation management services as an agency. It offers its clients a comprehensive range of marketing services aimed at achieving Relationship Excellence http://apr.com.pk Event Coordinator (Project Client: Turkish Steel Exporters Association ) Carried out market research through interviewing local industrial buyers of steel Submitted an Event feasibility report to the CEO elaborating the chances of success for this event Developed a list of over 500 buyers from within the city and over 3000 buyers across the country with import interests of steel products Arranged all pre-conference meetings, coordination and event execution with Turkish Consulate Collaborated within a team and prepared the event meeting schedule and venue arrangements Resulted in a successful event with over 20 Turkish Export companies met with more than 50 large scale industrial buyers and established trade relations Compiled and submitted a detailed report on Pakistans steel industry, products an d commercial trends Information Technology Services 2005 to 2011 The Company provided publishing, IT, production and marketing services to international clients. (1) Marketing Specialist (2005 to 2011) Project Client: Bentham Science Publishers www.benthamscience.com: Executed marketing plans for research publications and achieved an average sales increase of 15% per year and product portfolio increased 3 times Email marketing using permission based contact database and tracking results Responsible for targeting a niche market through conferences and events. Researched and established over 200 marketing exchange deal and arranged exhibits in over 50 countries worldwide annually through agents Managed company participation in over 25 international trade shows annually Supervised all shipments and logistics arrangements for marketing collateral to over 200 events annually Responsible for all arrangements related to Tradeshow bookings, Booth Setup and Teardown Represented the company in 7 countries managing trade show booths in Europe and Asia Prepared reports on booth traffic, market research surveys, product presentations and lead generation
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Atif Hussain

2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9 Cell : 416 420 9739, E-mail: atif9975@gmail.com ca.linkedin.com/pub/hussain-atif/4/8a4/6a5/

Administered advertising budgets and prepared communication calendar. Designed and led production of marketing collateral including 100s of print adverisements, brochures, flyers, tradeshow giveaways, PowerPoint shows and banners etc Wrote advertising content for websites and developed online centered advertising strategy which reduced print advertising spending 50% in the last 3 years Used Search Engine Optimization, Pay per Click Ads and Email Marketing to drive traffic to the company website. With an average 15% annual increase in visitor in the last 4 years Played a lead role in success of inbound advertising sales department with revenue of US$ 20,000 in the first year Helped in developing the telemarketing department offering free trials to libraries, this led to hundreds of trials and later subscription sales worldwide. The department contributed 10% increase in overall subscription sales in the first year Prepared press releases and managed distribution to relevant industry magazines and posted on websites Experienced in using office software including PowerPoint, Excel, Word, Outlook, Publisher and SharePoint

(2) Events Coordinator (2007 to 2011) Project Client: Eureka Science Ltd. www.eureka-science.com : Designed the complete marketing communication program of 3 international conferences titles International Conference on Drug Discovery and Therapy organiz ed by the company in Dubai, UAE Used pay-per-click (ppc) marketing through google adwords to exclusively promote events online Developed conference sponsorship and exhibition package. Helped in achieving the sales target of $200,000 during the first event in 2008 Developed and implemented Standard Operating Procedures (SOPs) for the teams with hospitality functions during event executions Played an integral role in administrative planning for registration, logistics, transportation and city tour arrangements of delegates including VIPs Designed marketing campaigns using Constant Contacts and landing pages for registrations

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