December 15th , 2011 ICT Forum December 15th, 2011

Big Data Are You Ready?

Frank Zervos Technology Director SEE Oracle Hellas

Big Data Buzz

The challenge and opportunity of big data
McKinsey Quarterly5/11

Why big data is a big deal

InfoWorld 9/1/11

Ten reasons why Big Data will change the travel industry
Tnooz -8/15/11

Keeping Afloat in a Sea of 'Big Data

ITBusinessEdge 9/6/11

Getting a Handle on Big Data with Hadoop

Businessweek-9/7/11

The promise of Big Data

Intelligent Utility-8/28/11

Big Data Use Cases

Todays Challenge
Healthcare Expensive office visits Manufacturing In-person support Location-Based Services Based on home zip code Public Sector Standardized services

New Data
Remote patient monitoring Product sensors Real time location data

Whats Possible
Preventive care, reduced hospitalization Automated diagnosis, support Geo-advertising, traffic, local search Tailored services, cost reductions

Citizen surveys Social media

Retail One size fits all marketing

Sentiment analysis segmentation

What Makes it Big Data?

SOCIAL

BLOG

SMART METER

101100101001 001001101010 101011100101 010100100101

VOLUME

VELOCITY

VARIETY

VALUE

So What is Big Data?

Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the typical database software tools. How much is Big? It is not a single number but a set of parameters

Where Do We See Big Data?

SOCIAL

Datawarehouses

OLTP

Social Networks

Scientific Devices

Everywhere

Diverse Data Sets

Video and Images

Big Data: Decisions based on all your data

Social Data Documents Machine-Generated Data

Information Architectures Today: Decisions based on database data Transactions

Why Is Big Data Important?

US HEALTH CARE

MANUFACTURING

GLOBAL PERSONAL LOCATION DATA

EUROPE PUBLIC SECTOR ADMIN

US RETAIL

Increase industry value per year by

Decrease dev., assembly costs by

Increase service provider revenue by

Increase industry value per year by

Increase net margin by

$300 B

50%

$100 B 250 B

60+%

Source: * McKinsey Global Institute: Big Data The next frontier for innovation, competition and productivity (May 2011)

Big Data Is About

Tapping into diverse data sets
Finding and monetizing unknown relationships Data driven business decisions

Big Data in Action

DECIDE ACQUIRE

Make Better Decisions Using Big Data

ANALYZE ORGANIZE

Big Data in Action

DECIDE ACQUIRE

Acquire all available data

ANALYZE ORGANIZE

Big Data in Action

DECIDE ACQUIRE

Organize and distill big data using massive parallelism

ANALYZE ORGANIZE

Big Data in Action

DECIDE ACQUIRE

Analyze all your data, at once

ANALYZE ORGANIZE

Big Data in Action

DECIDE ACQUIRE

Decide based on real-time big data

ANALYZE ORGANIZE

Big Data in Public Sector

Answer formerly unanswerable questions Formulate new questions and become much more agile Make evidence based decisions Democratize your data

Visualize invisible knowledge

Big data is here now Data breaches Intrusion of privacy Unfair use of Data

Whats in Big Data for Public Sector

Operational efficiency and productivity

Fraud detection and prevention

Close tax gaps

Value for money for citizens

Prevent crime waves Customize actions based on population segments Public utilities to reduce consumption Produce safety from farm to fork

Big Data Public Sector Barriers

Lack of Data-driven mind-set. Information attainability.

Shortage of expertise. Lack of Technology solutions.

Political resistance. Legal issues (liability, intellectual property rights etc).

Oracle Integrated Solution Stack for Big Data

HDFS

Hadoop
(MapReduce)

In-Database Analytics

Oracle NoSQL Database Enterprise Applications

Oracle Loader for Hadoop Oracle Data Integrator

Data Warehouse

Analytic Applications

ACQUIRE

ORGANIZE

ANALYZE

DECIDE

Oracle Engineered Integrated Solution Systems Stack

ACQUIRE

ORGANIZE

ANALYZE

DECIDE

Maximizing the Value of Enterprise Big Data

Hardware and software for Big Data Integrates all enterprise data Fastest time-to-market Eco Efficiency Unmatched performance and best cost/performance