Reckitt Benckiser India Ltd.

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Introduction: Reckitt Benckiser
Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household cleaning products and a major producer of consumer healthcare and personal products. It was formed in 1999 by a merger between the British company Reckitt & Colman and the Dutch Benckiser NV. Reckitt Benckiser's brands include Dettol (the world's largest-selling antiseptic), Strepsils (the world's largest-selling sore throat medicine), Veet (the world's largest-selling depilatory brand), Air Wick (the world's second-largest-selling air freshener), Calgon, Clearasil, Cillit Bang, Durex and Vanish. It has operations in around 60 countries and its products are sold in over 180 countries. Reckitt Benckiser is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of approximately 23.2 billion as of 23 December 2011, the 20th-largest of any company with a primary listing on the London Stock Exchange.

Origin: History Reckitt & Colman

Colman's was founded in 1814 when Jeremiah Colman began milling flour and mustard in Norwich, England. Reckitt & Sons started in 1840 when Isaac Reckitt rented a starch mill in Hull, England. He diversified into other household products and in due course passed on his business to his four sons. Reckitt & Sons was first listed on the London Stock Exchange in 1888. In 1938 Reckitt & Sons merged with J&J Colman to become Reckitt & Colman Ltd. The company made several acquisitions, including the Airwick and Carpet Fresh brands (1985), the Boyle-Midway division of American Home Products (1990), and the Lehn & Fink division of Sterling Drug (1994). Reckitt & Colman sold the Colman's food business in 1995.

Benckiser
Johann A. Benckiser founded a business in Germany in 1823. Its main products were industrial chemicals. Benckiser went public in 1997.

1999 to present
The company was formed by a merger between Britain's Reckitt & Colman and the Dutch company Benckiser NV in December 1999. Bart Becht became CEO of this new company and has been credited for its transformation, focusing on core brands and improving efficiency in the supply chain. The new management team's strategy of "innovation marketing" a combination of increased marketing spend and product innovation, focusing on consumer needs has been linked to the company's ongoing success. For example, in 2008, the company's "rapid succession of well publicized new product variants" were credited for helping them "to capture shoppers' imagination". Business Week has also noted that "40% of Reckitt Benckiser's $10.5 billion in 2007 revenues came from products launched within the previous three years." In October 2005, Reckitt Benckiser agreed to purchase the over-the-counter drugs manufacturing business of Boots Group, Boots Healthcare International, for 1.926 billion. The three main brands acquired were Nurofen in analgesics; Strepsils sore throat lozenges; and Clearasil anti-acne treatments. The company has held Platinum status in the Business In The Community CR Index, since 2005 and in 2009 entered the Dow Jones Sustainability World Index[15] and the Carbon Disclosure Leadership Index. In January 2008, the company acquired Adams Respiratory Therapeutics, Inc., a pharmaceutical company, for $2.3bn: one of the major brands acquired with this purchase was Mucinex. RB was ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350. In July 2010, the company agreed to buy SSL International, the makers of Durex condoms and Scholl's footcare products in a 2.5bn deal. On 27 August 2011, Reckitt Benckiser recalled all remaining stock of its major analgesic product, Nurofen Plus, after packs were found to contain an antipsychotic drug. Sabotage is suspected (27 August 2011). In April 2011, Bart Becht announced he was to retire as CEO of Reckitt Benckiser and would be replaced from September 2011 by executive vice president of Category Development, Rakesh Kapoor, who had played a key role in recent acquisitions.

About Dettol
DETTOL is a brand of Reckitt Benckiser and has stood for "trusted protection" in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India's Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933, initially used for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of wherever they felt the need for disinfections. Interestingly this multi-usage of Dettol Antiseptic Liquid paved the way for the next generation of Dettol. And so, Dettol Soaps was born in 1984, giving consumers the same trusted protection for a "100% bath". Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid handwash came in 1994 for protection in every Handwash and recently in 2007 Dettol Body Wash was introduced offering the protection of bathing in a modern, convenient format. Over the years of the original Dettol Antiseptic Liquid, even as Dettol's product bouquet has grown, the trusted protection has remained the same. With its distinct smell, color and sting, it evokes an emotional bond in millions of hearts its Dettol, it's working!!! Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting then and till now Dettol advertising has celebrated the role of a mother in protecting her family. Because If she doesn't take care of them who will?' Dettol, has been voted, one of India's Top Most trusted brands, year after year, inspiring Dettol to do even more, each day, each year. Through its consumer touch program Dettol Surakshit Parivar and it association with Indian Medical Association, Dettol endeavors to spread awareness about health and hygiene through the country. Since last year 2007, Dettol has also brought the Global Hygiene Council to India and shared its learning's with media and consumers alike. 75 years is a long time, and yet it's just the beginning - of another long spirited journey for Dettol. For Dettol it's 75 years of protecting families, 75 years of health and hygiene, 75 years of trust.