FH D

Fachhochschule Dsseldorf Dsseldorf University of Applied Sciences

FB 7

Fachbereich Wirtschaft Department of Business Studies

Summer Semester 2013

International Programme
(Courses in English)

German Business in a Global Context

Course Descriptions

Overview

ip

01 01 Agnese

Labor and Personnel Economics

Mon

12:30 - 14:00 14:30 - 16:00 09:30 - 12:00 14:30 - 16:45 14:30 16:00 14:30 16:00 14:30 17:00 12:30 15:00 12:30 14:00 14:30 16:00 08:30 - 10:00 10:30 12:00 14:30 - 16:00 16:30 - 18:00 8:30 - 10:00 13:45 - 16:15 12:00 - 13:30 08:30 10:00 10:30 - 12:00 08:30 10:00 10:30 12:00

00.61 00.61 02.86 00.66 E0.61 00.66 01.48 01.48 01.43 01.43 01.42 01.42 03.82 01.43 01.44 03.84 00.61 03.81 03.81 01.48 01.48

+ Mon ip 02 01 Agnese Applied Econometrics for Managers + ip ip ip ip ip 04 01 Thiele 08 01 Funk 03 01 Agnese 03 02 Thiele 07 01 Karde European Union Impact on national companies Comparative Institutional Economics International Trade Open Economy Macroeconomics Research Methods in Intentional Business Tue Thu Tue Tue Wed Thu Wed + Wed ip 05 01 Karde Cross-Cultural Studies + ip 06 01 Karde International Marketing Management Tue Tue Tue + Wed ip ip ip ip 10 01 Real 11 01 Oberlieen 12 01 Oberlieen 13 01 Kraft European Community Law Wirtschaftsdeutsch Mittelstufe Wirtschaftsdeutsch Grundstufe Business Professional Speech + ip 09 01 Funk Economics of Institutions, Strategy and Management Tue Mon Tue Thu Thu Wed + Wed

Applied Econometrics for Managers

course code: ip 02 01 Pablo Agnese, PhD Basic Course Content: 1. The scientific method and definitions 2. Regression analysis and the classical linear regression model 3. Extensions of the classical linear regression model 4. Binary dependent variable 5. Time series Learning Outcome: The course aims at introducing students to the basic tools of econometric analysis, making use of weekly practices and econometric software that will help them develop basic empirical skills. In the first few classes it will become evident that knowing the main steps of the scientific method is the cornerstone of critical empirical thinking. The course will review the classical linear regression model (CLRM) and its extension to the multivariate case. Population and sample regression functions, the nature of the error term, parameter estimation, goodness of fit measures, hypothesis testing, dummy variables, and model selection criteria, are among the topics to be covered through the first two thirds of the course. The last few weeks will be devoted to the study of binary dependent variable models (LPM, Logit, and Probit) and time series analysis. Notice that the course basically follows the structure of the course Introduction to Econometrics taught during the Winter term, but now we will put a special emphasis on applied applications using the Eviews econometric program. Level: 2nd and 3rd year / final year (intermediate) Literature: Gujarati, D., Basic econometrics, 5th ed. 2008. Gujarati, D., Essentials of econometrics, 4th ed. 2009. Gujarati, D., Econometrics by example, 2011. Stundenmund, A.H., Using econometrics: A practical guide, 5th ed. 2005. Wooldridge, J., Introduction to econometrics: A modern approach, 4th ed. 2008. Assessment: final written test (around 2 hours) and weekly practices; grading is: 80 (test) / 20 (practices). Semester Hours per week: 6 ECTS: 12

Labor and Personnel Economics

course code: ip 01 01 Pablo Agnese, PhD Basic Course Content: 1. Why labor economics? 2. Definitions, facts, and trends 3. The demand for labor 4. The supply of labor 5. The determination of wages 6. Personnel economics Learning Outcome:
The course aims at introducing students to the basic workings of labor markets while using wellknown analytical tools to easily interpret real-life examples, while giving the reader a rigorous framework for understanding organizational design and the management of employees. The course will first go over some simple definitions and the different existing approaches to economics/labor economics which revolve around Says Law. Subsequently, more attention will be paid to the mainstream/Neoclassical framework of labor demand, labor supply, and wage determination. In particular, the study of the demand for labor implies getting familiar with such concepts as profit maximization and the law of diminishing returns. The study of the supply side of the labor market, in turn, entails delving into the process of utility maximization and learning to use such basic analytical tools as indifference curves and budget constraints. Once both sides of the market have been covered in detail, we will proceed to analyze the labor market as a whole, juxtaposing what has been previously learned. Here we will examine those issues concerning and affecting the determination of wages, namely: imperfections (both in the product and labor markets), minimum wage laws, union strength, adjustment dynamics, etc. Even though the course will rely at large on mainstream economic theory, we will challenge, from time to time, some of the principal tenets of orthodoxy by way of an interesting and controversial alternative the Austrian School. Finally, we will go over the sub-field of Personnel Economics, dedicating our time to the study of organizations and human resources.

Level: 2nd and 3rd year / final year (intermediate) Literature: McConnell, C. R., Brue, S. L., and Macpherson, D. A., Contemporary Labor Economics, 9th ed., 2009. Ehrenberg, R. G., and Smith, R. S., Modern Labor Economics, 10th ed., 2008; 11th ed. 2011. Kaufman, B. E. and Hotchkiss, J. L., The Economics of Labor Markets, 2006. Block, W., Labor Economics from a Free Market Perspective, 1st ed., 2008. Lazear, E., Personnel Economics in practice, 2nd ed., 2008. Additional reading material will be distributed in class. Assessment: final written test (around two hours) and weekly practices; grading is: 80 (test) / 20 (practices). Semester Hours per week: 4 ECTS: 8
4

Comparative Institutional Economics

course code: ip 08 01 Prof. Dr. L. Funk Basic Course Content: Institutions do matter! The growth of living standards in the last century and the differences between national growth rates have a great deal to do with certain types of formal institutions, e.g. in politics, as well as informal institutions (shaped, for example, from traditions and culture).The lecture emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management within the national and international business environment. There will be also a focus on the differences among regions in the world economy especially due to differing institutions and their effects on incentives. Appropriate consideration is thus given to the various political and societal dimensions that characterise the business environment in which decision makers of companies operate. The lecture focuses, above all, on differing economy-wide environments. Issues include: Basic institutional issues and comparative perspectives in economics Business in the national and international environments Comparison of economic systems and nations Analysis of different regions in the world and their economic features Necessary ingredients of an environment for growth and prosperity

Learning Outcome: Based on the knowledge of the basic principles of economics and international economic issues the course will broaden the students understanding of current world trends and their underlying causes. A special focus will be the analysis how business can cope with different economic environments. All this will demonstrate the intellectual power of economics in practice particularly for business students. Level: 2nd and 3rd year (intermediate) Prerequisites: Principles of Economics Literature: Daniels, J.P./ Van Hoose, J.P.: Global Economic Issues and Policies, 2nd ed., London and New York 2011 Gerber, J.: International Economics, 5th ed., Boston 2010 (or 6th ed. 2013) . Griffiths, A. / Wall, S.: Economics for Business and Management, 3rd. ed., London et al. 2011.

Further hints to reading and materials will be distributed in the classes. Assessment: one hour written examination and presentation Semester hours per week: 2 ECTS: 4

Economics of Institutions, Strategy and Management

course code: ip 09 01 Prof. Dr. Lothar Funk The distinction between micro and macro business environments is somewhat artificial since many business-related issues require both micro and macro perspectives. This lecture takes, however, a rather strong micro business perspective which has to be embedded into its wider context, however. The course thus provides the essential knowledge to understand transactions among economic actors and their often strategic interactions. The issues will be discussed in a way that will help future managers to steer their companies much better than without this knowledge. Starting with basic micromodels, the lecture will add in an accessible way more innovative thinking that has extended and reformulated previous ideas. Covering transactions and organisations as well as institutions more realistically has revolutionised economic insights how businesses actually function. This fascinating development allows business students to learn the economics that really matters for them. Key topics include: Governance of transactions and the related institutional background Economic theory of the firm Behavioural aspects of economics Markets and the importance of other modes of organisation Between extreme market forms: interaction and strategy Competition and strategy Beyond markets: property and contracts

Learning Outcome: The course arms future managers with a clear understanding of the core principles of economics from a business or management perspective in contrast to the traditional public policy perspective. In order to be effective, management decisions have to be based on a sound knowledge of the underlying forces of transactions, interactions and potential strategies. Understanding this business-related economics is a proper foundation for optimal-decision making in business. The lecture with discussion will adopt an interactive approach by engaging students in a broad range of cases studies. Level: 2nd and 3rd year (intermediate) Prerequisites: Principles of Economics Selected textbooks: Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011. Michaels, R.: Economics for Managers Transactions and Strategies, London et al. 2011. Slangen, L. et al.: Institutional economics and economic organisation theory, Wageningen 2008. Sobel, R. S. et al.: Understanding Economics, 13th ed., London et al. 2011. Assessment: one hour written examination and presentation Semester hours per week: 4 ECTS: 8
6

International Trade
course code: ip 09 05 Pablo Agnese, PhD Basic Course Content: Introducing some empirical trends in International Economics Introducing International Organisations The Trade Models of David Ricardo and Heckscher/Ohlin New Trade Theories Protectionism: Tariffs, Non-Tariff Barriers The Political Dimension of Trade Barriers International Regulations and Standards Learning Outcome: The course details how an open economy functions from a microeconomic perspective. It is concerned with the most important theories of international trade. The course also examines the welfare effects that arise from international trade and from trade barriers. Moreover, the course explores the possible policy actions at national and international level. Level: Second and third year students Prerequisites: Principles of Economics Basic Literature: Gerber, J., 2010, International Economics, 5th ed., Boston et al. Krugman, P. / Obstfeld, M., 2008, International Economics, 8th ed., New York (also available in German) Assessment: final written test (around 2 hours). Semester hours per week: 3 ECTS: 6

Open Economy Macroeconomics

course code: ip 03 02 Dr. Mouna Thiele

Content: In the first chapter students should become familiar with the various sub-accounts within the balance of payments and be able to classify transactions. We proceed with a Principles-level introduction to exchange rates, determining the value of national currencies in the context of simple supply and demand analysis. We then turn to exchange-rate regimes and open-economy macroeconomics. Two issues are of primary concern. First, what is the effect of economic openness and highly mobile international capital on the ability of domestic macroeconomic policies to manage business-cycle fluctuations under various exchange-rate regimes? Second, what is the domestic economy's vulnerability to financial and macroeconomic disturbances from abroad and what, if any, are the means of protecting that economy (including regional monetary integration)? In this segment of the course, we examine the nature and causes of international financial and exchange-rate crises. Learning Outcome: Students should become familiar with mechanisms of the balance of payments, and be able to classify transactions, to determine the value of national currencies in the context of simple supply and demand analysis. Furthermore students should be able to address the major developments in international macroeconomics. Its objectives are to cover the theory of exchange rates and target zones, balance of payments and speculative attacks, and currency crises and contagion. Level: second and third year students (intermediate) Prerequisites: basic knowledge of economics, especially principles of macroeconomics Literature: Gerber, J.: International Economics, 5th ed., New York et al. 2007 or 5th ed. 2010 Krugman, P./Obstfeld, M.: International Economics , 8th ed., New York et al. 2008 Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011 Assessment: 45min. written exam (weight: 100%) and short oral presentation Semester hours per week: 3 Credits: 6

European Union Impact on national companies

course code: ip 04 01 Dr. Mouna Thiele Content: The EU is unique. It is neither a state nor a normal international organization. (1) As a starting point the course introduces the Institutions which represent the European Union. The aim is to understand the assigned competences and to get to know the main economic topics dealt with on the European level. Moreover the different steps toward European economic integration will be examined. (2) Afterwards we will focus on Europes part in world trade, its influence on Globalization and the gains / losses of trade and (regional) integration. The effects of integration deepening and EU widening on producers and consumers will be analyzed. (3) The third part the course targets to familiarize with: Who is lobbying the EU? How to get information about relevant topics pending on the European level? What kind of funding / incentive programs are available? Learning Outcome: - Basic understanding of the EU institution and how they work. - To gain knowledge which competencies are located on the European level - Examine how economic integration affects national welfare - Identify the challenges of information gathering - Understanding how lobbying works - Students should be able to find suitable funding programs. Level: Second and third year students Prerequisites: Knowledge of Economics Basic Literature: Gerber, J., International Economics, 5th ed., Boston et al. 2010. Peterson, J. / Shackelton M. (Ed.) Institutions of the European Union, 3rd ed. Oxford 2012. Staab, A. European Union Explained: Institutions, Actors, Global Impact, 2nd ed. Bloomington 2011. Mankiw/Taylor, Economics, ITP: 2nd ed., London et al. 2011 Official internet page of the EU: http://europa.eu; http://ted.europa.eu/TED Assessment: 60 min. written exam (weight: 100 %) and short oral presentation Semester hours per week: 2 ECTS: 4

International Marketing Management

course code: ip 05 01 Prof. Dr. Ilke Kardes Content: The objective of the course is to explore key principles and practices of international marketing management. The course contains the following key topics: A) Introduction to International Marketing Overview/Key Concepts of International Marketing Motives for Internationalization Risks in International Markets Cultural Environment B) Marketing Strategies in International Markets Deciding for the Markets to Enter Strategies for the Market Entry o Exporting o Licensing & Franchising o Collaborative Ventures o Foreign Direct Investment (FDI) Deciding for the Marketing-Mix o Product o Promotion o Price o Distribution Learning Outcome: Demonstrate an understanding of the benefits and drawbacks of international marketing Analyze the challenges in international business Identify the role of the cultural dimension in international marketing Outline the key stages in international marketing Specify the key elements in the international marketing mix and discuss how to balance them. Demonstrate an ability to formulate and assess international market entry strategies Level: Third and fourth year students Prerequisites: None

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Literature: Books: Cavusgil, S.T./Knight, G./Riesenberger, J. (2011): International Business: The New Realities. 2nd Ed., Addison Wesley Pub Co Inc. Czinkota, M.R./Ronkainen, I.A. (2009): International Marketing. 9th Ed., South-Western College Pub. Keegan, W. J., Green M. (2011): Global Marketing. 6th Ed., Prentice Hall Kotabe, M./Helsen, K. (2010): Global Marketing Management. 5th Ed., Wiley. Journals: Journal of International Marketing Journal of International Business Studies International Business Review Online: Businessweek: www.businessweek.com Financial Times: www.ft.com International Business Times: www.ibtimes.com Strategy + Business: www.strategy-business.com The Economist: www.economist.com Wall Street Journal: online.wsj.com Assessment: Final examination (100%) Semester hours per week: 4 ECTS: 8

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Research Methods in International Business

course code: ip 07 01 Prof. Dr. Ilke Kardes Content: This module provides students with the knowledge and skills to carry out research in a business discipline. Topics studied include research strategy and design, sources of the data, sampling, scaling, and research methods, including qualitative as well as quantitative methods. Country, company, and industry analyses are also examined in addition to the theoretical topics. Learning Outcome: To learn how to interpret and critically assess published research in the field of business and management To learn how to conduct an independent research

Level: Third and fourth year students Prerequisites: None Literature: Books: Ghauri, P. & Gronhaug, K. (2010): Research Methods in Business Studies. 4th Ed., Pearson. Malhotra, N.K. (2011): Basic Marketing Research. 4th Ed., Prentice Hall. Journals: Journal of Marketing Journal of Marketing Research Marketing Science Journal of Academy of Marketing Science.

Assessment: Final examination 100% Semester hours per week: 4 ECTS: 8

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Cross-Cultural Studies
Course Code: ip 05 01 Prof. Dr. Ilke Kardes Content: The objective of this course is to explore the cultural differences among countries. Different countries will be compared regarding the business environment, consumer behavior, political environment, and the society (Lifestyles, Values). Furthermore, the migrant behavior in some countries will be handled as a special topic. Learning Outcome: To gain knowledge of concepts and issues related to cross-cultural differences To gain knowledge of some of the characteristics of different countries Learn new ways to manage cultural challenges in business via interactive lectures and student presentations Provide managerial solutions to the cross-cultural dilemmas faced by international managers.

Literature: Books: Friedman, T.L. (2005): The World Is Flat. Farrar, Straus, and Giroux. Hofstede, G.J. (2010): Cultures and Organizations. 3rd Ed., McGraw-Hill. Thomas, D.C. (2008): Cross-Cultural Management: Essential Concepts. 2nd Ed., Sage Publications. Online: The Economist: www.economist.com Wall Street Journal: www.online.wsj.com CIA-The World Factbook: www.cia.gov McKinsey Quarterly: www.mckinseyquarterly.com PricewaterCooperhouse: www.pwc.com

Level: Third and fourth year students Assessment: Final examination 100% Semester hours per week: 4 ECTS: 8

13

European Community Law

course code: ip 10 01 Prof. Dr. iur. G. K.L. Real Structure of laws and regulations Organization of states, their functions and objectives Legal entities in private and public law State sovereignty, international sovereign entities Structure, objectives, and competence of the EC EC legislation Freedoms granted by the EC

Learning Outcome: The course gives an extended overview of the legal background of the European Community, its structure, its workings and the impact on the laws and regulations of the EC member states and their nationals. Level: Third to fourth year students Prerequisites: Some basic knowledge of the public law of the student's home jurisdiction will be helpful for the understanding of international law issues. Literature: Treaty on the Foundation of the European Community, as amended Any Commentary to this treaty Arendt, Europarecht Jrg Holtmann, Skript Europarecht, 4. Auflage 2006, Verlag Alpmann Schmidt, Mnster Assessment: 90-minute written exam at the end of the course Semester hours per week: 2 ECTS: 4

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Business German II (Wirtschaftsdeutsch Mittelstufe)

course code: ip 11 01 U. Oberlieen Communication in everyday business situations Professional qualifications Negotiations Job Interviews Marketing / Advertising Trade Fairs: Visit to Messe Dsseldorf Intercultural Issues Contextual and situational grammar exercises

Learning Outcome: Students will learn how to Talk about their personal development, their current aims and their plans for the future Extend their vocabulary in the word field of "marketing" Be aware of cultural differences in the business world Reduce the number of mistakes though grammar exercises Level: Intermediate Prerequisites: Good beginner's German Literature: Relevant material will be distributed during class Assessment: Attendance, presentations, 90-minute written exam at the end of the course Semester hours per week: 3 ECTS: 4,5

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Business German I (Wirtschaftsdeutsch Grundstufe)

course code: ip 12 01 U. Oberlieen Establishing contacts (communicating in everyday situations) Talking about yourself in professional contexts Cultural misunderstandings Professional dialogue (talking about companies and products) Contextual and situational grammar exercises

Learning Outcome: Students will be able to Talk about their personal career, current endeavours and plans for their future career Establish contact in their university or business environment Solve linguistic and cultural problems through communication Gain an insight into the German employment market Enter into dialogue with other professionals, talk about departments, positions and areas of responsibility Reduce the number of language mistakes through structured exercises in German grammar.

Level: Beginners Prerequisites: Interest in learning German Literature: To be announced in seminar Assessment: Attendance, presentations, 90-minute written exam at the end of the course Semester hours per week: 2 ECTS: 2

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Business Professional Speech

course code: bba 09 15 H. Kraft Course Content: The course covers all major aspects of business and professional speech. Topics include: impromptu speech, public speech, speaking without notes, speciality speeches for various occasions, posture, gesture, facial expressions, vocal variety, breathing, preparation of speeches, mental and emotional aspects, stage fright, structure of speeches intercultural communication, small talk, job interview, annual appraisal, target agreement, sales talk, active listening Students are cordially invited to express wishes concerning content. Learning Outcome: Students will deliver speeches without notes in front of the group, Students will learn how to deliver impromptu speeches, Students will become familiar with the basic aspects of body language, Students will see how stage fright and fear of speaking can be overcome, Students will get some insight into the obstacles of intercultural communication Students will become acquainted with the social importance of small talk Students will become acquainted with important business situations, such as target agreement, sales talk, job interview Level: all levels Prerequisites: Fluent command of the English language, basic knowledge of PowerPoint Literature: To be announced Assessment: presentation during semester, term paper, regular attendance, active participation Semester hours per week: 4 ECTS: 8

PLEASE REGISTER FOR THIS CLASS: hans.kraft@fh-duesseldorf.de

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English Language Courses

Please choose from the offered BBA English courses only. You cannot attend any BKM/BIM English courses from the Vorlesungsverzeichnis! Wirtschaftsenglisch 1 - B1/B2 level bba O7 11 2 Braddell Thu 8:30 - 10:00 Thu 10:30 - 12:00 03.82 bba O7 12 2 O'Sullivan Tue 8:30- 10:00 Tue 10:30 - 12:00 03.84

bba O7 13 3 Jenczewski Mon 12:30 - 14:00 00.66 Fri 10:30 - 12:00 E0.61

Wirtschaftsenglisch 2 - B2 level bba O7 14 3 Cowe Tue 8:30 - 10:00 Tue 10:30 - 12:00 03.82 bba 07 21 3 Braddell Thu 12:30 - 14:00 Thu 14:30 - 16:00 03.82

bba 07 22 3 Jenczewski Mon 10:30 - 12:00 00.66 Wed 14:30 - 16:00 01.42

Wirtschaftsenglisch 3 - C1 level bba O7 31 4 Cowe Tue 12:30 - 14:00 03.82 Jenczewski Thu 12:30 - 14:00 01.42 Semester hours per week: 4 ECTS: 4

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