SUZANNE M LEE

PROFILE
732-470-4368
suzannemaialee@gmail.com
www.suzannemaialee.com
Petaluma, CA 94952

Marketing Professional: 7+ years experience in field marketing and

digital marketing
Developed and implemented core marketing strategy for
interdisciplinary arts non-profit
Created and executed social media marketing campaigns and visual
ads while managing accounts at a New York media startup
Represented the New Jersey Department of Agriculture at various
trade shows and presentations
Brand Communications Specialist: 7+ years experience in branding
strategy and development
Identified and developed brands at various market levels

Coursework Foundation:
digital advocacy; communication
research; media systems; social
media research; knowledge
management; strategic
reputation management

Utilized qualitative research methods to improve strategy and help rebrand products for major campaigns
Freelance Event Producer & Production Assistant: 7+ years
experience producing events of various scales
Large scale events include NY Food Film Festival, Yahoo Digital
NewFront, Frieze New York, and Mercedes-Benz-Fashion Week

EXPERIENCE
Business Development Account Executive, Locality; San Francisco, CA July 2014 - August 2014
Developed and implemented strategy for merchant acquisition
Coordinated and managed onboarding processes as account executive

Biological Aide, New Jersey Department of Agriculture; Trenton, NJ September 2013 - June 2014
Facilitated outreach and education initiatives for the Plant Industry division
Raised awareness about invasive species and related state programs
Set up, managed, and collected field work for multiple programs and surveys

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Store Associate, Banana Republic; North Brunswick, NJ September 2012 - March 2014
Generated sales by engaging and connecting with customers through product knowledge
Processed shipment and receiving; restocking and replenishment
Responsible for providing service at the fitting room and registers
Maintained and standardized merchandise, store displays, and visualization
BRing JOY through brand ambassadorship requirements

Community Manager, Metronome3; New York, NY May 2012 - May 2013

Metronome3 is a full-service social agency that helps businesses create strategic social media campaigns and
designs and develops websites to increase brand awareness and web presence.
Managed and created daily content for clients; social media marketing
Designed and implemented innovative strategy
Generated community prospects

Brand Ambassador, MRY; New York, NY August 2010 - May 2013

MRY was founded in 2002 as the antidote for traditional media burnout in the youth market. Through
experiential, word of mouth, and social interactive marketing, MRY creates experiences that bring brands to life.
Increased brand awareness for various clients
Utilized qualitative research sampling and surveys to identify brand weaknesses in rebranding efforts for
major corporations
Drive trial and awareness through sampling and traffic to social media
Engaged with students through campus events and field marketing

Marketing Director & co-founder, coLAB Arts; New Brunswick, NJ December 2008 - March 2012
coLAB Arts is a 501(c)3 non-profit arts organization whose mission is to cultivate a hip, mindful, and inclusive
Hub City community of artists, audiences, and critics empowered to create inspired and inspiring art.
Managed marketing and wrote press releases for events
Oversaw internship program
Developed relationships with local businesses and organizations to further mission statement

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INTERNSHIP & VOLUNTEER EXPERIENCE

Volunteer: Lilys Legacy Senior Dog Sanctuary, Petaluma, CA
Pro-bono communications and media consulting; web management
Volunteer: Giant Steps Therapeutic Equestrian Center, Petaluma, CA
Production Intern: Food Film Festival September 2013 - November 2013
Served as Production Assistant to Senior Producer, and assist with Festival Office Management
Assisted with volunteer recruitment, training, scheduling, and management
Assisted with design and production of event collateral and sourcing and managing event rentals
Teaching Assistant: Intro to Media Systems and Processes January 2013 - May 2013
Tutored and mentored students during office hours and by appointments
Ran exam review sessions and generated notes on lesson materials for students and staff
Processed and graded exams for 250+ students in a timely manner
Assemblyman Albert Coutinho: 29th District, Newark, NJ September 2011 - January 2012
Worked with Assemblyman Coutinho on a special project on Environmental Justice in the Ironbound as part
of the New Jersey Leaders of Tomorrow Presidential Internship program
Created analysis on Environmental Justice and Social Perspectives in the Ironbound
Identified a social problem and proposed a bill that provides an effective solution

EDUCATION
Rutgers, the State University of New Jersey MCIS, 2014
School of Communications and Information
Masters of Communications and Information Studies
Rutgers, the State University of New Jersey BS, 2012
School of Environmental and Biological Sciences
Environmental Policy, Institutions, and Behavior
School of Communications and Information
Journalism and Media Studies

SKILLS
Technical: Microsoft Office, iLife & iWork suites, Adobe Design Collection, Final Cut Pro, Basecamp, Constant
Contact, CMS, HTML/CSS
Professional: Marketing, Communications, Brand Development, Event Management and Production,
Fundraising, Customer Relations, Team Management
General: great organizational, time management, and problem solving skills; innovative and creative in a fastpaced environment; quick at learning new skills and applications, ability to visually present and verbally
communicate ideas in a clear and concise manner
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