SUGGESTION

Mostly service class persons prefer the axis bank in the comparison of business and students and other class persons thus it needs to promote its product and services that are offered mainly for the business class people and students. Because these two class forms major users of the banking services. Axis bank is normally not using properly for the current account so its popularity ratio is quite down. This bank normally using for the long term planning like saving and FD. This bank is not investing more into the marketing sector so I will suggest that some of the part of income it investing in the advertising and marketing sector.

Into the comparison of other bank its performance is quite good but not an effective so this may be doing the rates were down with some other facilities.

CONCLUSION
In this time of economy slump, where all options of Investment lacks the interest of people for one or other reason, FD still remains at the top in the mind of people as a known convenient and reward earning option for investing their hard earned savings. However falling banks rates have certainly lessen the faith of people in it, but still it remains the first choice of small investors because it is synonymic with safe and fixed return giving alternative for investment of savings. The need of the hour is safety and security, high risk is out. Recent global

economy slowdown has made negative influence on let investor perception of security. With the arrival of pink slip solute, people who were spending as though there will no tomorrow have turned savers. And savers are looking much more closing at investment avenues in order to optimize their returns at least risk. We found that: Savings from the backbone for FD market. Savings of people are mainly affected by three factors. 1. Income higher the income, higher the savings. 2. Consumption higher the consumption, lower the savings. 3. Inflating higher the inflating rate, lower the savings.

Axis Bank saving product is highly popular due to its various facilities, anywhere banking with ATM and Debit Card. In case of special saving Account, if bank provides the cheques pickup facility then it can tap out more number of trusts and society.

SWOT ANALYSIS
Strengths Support of various promoters High level to services Knowledge of Indian market Strong management team Comprehensive range of financial products & Services

Weaknesses Low market capitalization Not been fully able to position itself correctly Average volume of branch network

Opportunities Growing Indian banking sector People are becoming more service oriented in the global market

 Threats

Technological changes Increase of new branch network

From various competitors Foreign banks Government banks

Aggressive competition strategy among the main banks Economic uncertainty in global market

LIMITATIONS

The study was based on a very modest sample size hence cannot be called as a representation of the views and opinion of the majority. In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. The conclusion arrived at are based on a very less experience of researcher in this field.

OBJECTIVES
Banking and finance can be called as the nerves of any economic system as they accelerate the process of economic development through canalization of adequate finace. It is hard to anticipate development of efficient banking services in the country. No doubt financial institutions play so important

in economic development but at the some time economic development determines the growth and development of banking institutions the role of various kind of banking institution. In economic development need not be emphasized. Main objective of the study is to Critical appraisal of product & services offered by axis bank. Some of the major objectives of the study include the determination of the following: Consumer awareness about the products and services provided by the axis bank. Consumer preference about various products and services. Customers perception towards private Banking and their expectations from private banks. Customer satisfaction with the service provided by the bank. Draw out with conclusions and suggestion based on the analysis and the interpretation of data.

RESEARCH METHODOLOGY
WHAT IS RESEARCH METHODOLOGY? It is the science that tells the method of doing research .it mainly consists of following steps: Developing research design Determining the data collection method Developing sampling plan Conducting field work Research in common parlance refers to a search for knowledge one can also define research as a specific topic

The word research has been derived from French word researcher means to search DEFINITION OFRESEARCH METHODOLOGY: Research may be defined as a careful investigation of enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining problems, formulating hypothesis or suggested solutions; collecting, organizing & evaluating data; making deductions& reaching conclusion &at last carefully testing the conclusion to determine weather they fit the formulating hypothesis. RESEARCH DESIGN: Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, Measurement and analysis of data. The design use forcarrying out this research is descriptive. RESEARCH DESIGN USED IN THE SURVEY: Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey. DATA COLLECTION: Types of Data: 1. Primary Dataprimary data are those are fresh and collected for the first and thus happen to be original characters. 2. Secondary Data-

It is the data that is already been collected by someone else.In this survey I used both primary and secondary data.

DATA SOURCE: The sources of collection of secondary data are: Questionnaire Books Websites Magazine Brochure SAMPLING PLAN: It is very difficult to collect information from every member of a population. As time and costs are the major limitation that the researcher faces.

ANALYSIS AND INTERPRETATION:

Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed various steps required for this purpose were edition, coding and tabulating. Tabulating refers to bringing together similar data and compiling them in an accurate and meaningful manner. The data collected by questionnaire was analyzed interpreted with help, bar chart and pie chart.

Awards & Recognition

1.

1. Best Bank - CNBC- TV18 Indias Best Bank and Financial Institution Awards 2012 2. Consistent Performer - Indias Best Banks 2012 survey by Business Today & KPMG 3. Fastest Growing Large Bank - Dun & Bradstreet-Polaris Financial Technology Banking Awards 2012 4. Fastest Growing Large Bank - Businessworld Best Banks Survey 2012 5. Best Bank - Runner Up - Outlook Money Awards 2012 6. Deal Maker of the Year in Rupee Bonds - Businessworld Magna Awards India's Best Deal Makers 2012 7. India Bond House of the year - IFR ASIA - Country Awards 2012 8. Best Domestic Bond House - The Asset Triple A Country Awards 2012 - Our Bank has been honored with this award for the Third year in a row. 9. The Best Emerging Bullion Dealing Bank of the year 2011-12 at 9th India International Gold Convention 10.Best Acquiring Institution in South Asia- Visa LEADER Award at isas 2012 APCEMEA Security, Summit, Bali. 11.CMO Asia Award 2012 for impactful retail design and merchandizing.

Achievements
Over the last twenty or so years weve tried to remain true to what we believe in. The awards and accolades weve collected along the way are testament that we must be doing something right. We didnt set out to win all of these, but it seems that the more we stick to our principles, the same ones that we started with all those years ago, the more we get recognised for our achievements.

What was a small, thoughtful, professional South London company is now a much larger, more diverse organisation. But we hope that those of you who have been with Axis all this time, and there are many of you, don t think weve changed all that much. CommunityMark 2012(Retained) Business in the Community (BITC)

Big Tick 2011 Work Inspiration Award Business in the Community (BITC)

Employability Re-Accreditation Award 2010 Business in the Community (BITC)

Making Partnerships Work London Excellence Awards

Wates Employability Award 2008 Business in the Community (BITC)

CommunityMark 2008 Business in the Community (BITC)

Big Tick 2008 Business in the Community (BITC)

Impact on London by a Small Company 2007 Business in the Community (BITC)

Big Tick 2006 Business in the Community (BITC)

Small Company of the Year 2005 Business in the Community (BITC)

Introduction
Axis Bank Limited is an Indian financial services firm headquartered in Mumbai, Maharashtra. It had begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance Corporation Ltd., National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United India Insurance Company UTI-I holds a special position in the Indian capital markets and has promoted many leading financial institutions in the country. As on the year ended 31 March 2012, Axis Bank had an operating revenue of 134.37 billion and a net profit of 42.42 billion. Axis Bank (erstwhile UTI Bank) opened its

registered office in Ahmedabad and corporate office in Mumbai in December

1993. The first branch was inaugurated in April 1994 in Ahmedabad by Dr. Manmohan Singh, then the Honorable Finance Minister. The Bank, as on 31 March 2012, is capitalized to the extent of Rest. 4.132 billion with the public holding (other than promoters and GDRs) at 54.08%..New Zealand born Richard Chandler owns about 9.5% share through Orient Global. BANKING IN INDIA Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process.

COMPANY DESCRIPTION
AXIS BANK Axis Bank India, the first bank to begin operations as new private banks in 1994 after the Government of India allowed new private banks to be established. Axis Bank was jointly promoted by the Administrator of the specified undertaking of the Unit Trust of India (UTI-I) Life Insurance Corporation of India (LIC) General Insurance Corporation Ltd.

Also with associates viz. National Insurance Company Ltd., the New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd.

Axis Bank in India today is capitalized with Rs.405.17 Crores. It has more than 200 branch offices and Extension Counters in the country with over 4293 Axis Bank ATM proving to be one of the largest ATM networks in the country. Axis Bank India commits to adopt the best industry practices internationally to achieve excellence. Axis Bank has strengths in retail as well as corporate banking. By the end of December 2004, Axis Bank in India had over 2.7 million debit cards. This is the first bank in India to offer the AT PAR Cheque facility, without any charges, to all its Savings Bank customers in all the places across the country where it has presence. With the AT PAR cheque facility, customers can make cheque payments to any beneficiary at any of its existence place. The ceiling per instrument is Rs. 50,000/-.The latest offerings of the bank along with Dollar variant is the Euro and Pound Sterling variants of the International Travel Currency Card. The Travel Currency Card is a signature based pre-paid travel card which enables travelers global access to their money in local currency of the visiting country in a safe and convenient way. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence EVOLUTION: UTI was established in 1964 by an Act of Parliament; neither did the Government of India own it nor contributes any capital. The RBI was asked to contribute onehalf of its initial capital of Rs 5 crore, and given the mandate of running the UTI in the interest of the unit-holders. The State Bank of India and the Life Insurance Corporation contributed 15 per cent of the capital each, and the rest was contributed by scheduled commercial banks which were not nationalized then. This kind of structure for a unit trust is not found anywhere else in the world. Again, unlike other unit trusts and mutual funds, the UTI was not created to earn profits. In the course of nearly four decades of its existence, it (the UTI) has succeeded phenomenally in achieving its objective and has the largest share anywhere in the world of the domestic mutual fund industry. '' The emergence of a "foreign expert" during the setting up of the UTI makes an interesting story. The announcement by the then Finance Minister that the Government of India was contemplating the establishment of a unit trust caught the eye of Mr. George Woods, the then President of the World Bank. Mr. Woods took a great deal of interest in the Indian financial system, as he was one of the principal architects of the ICICI, in which his bank, First Boston Corporation Bank, had a sizeable shareholding. Mr. Woods offered, through Mr. B.K. Nehru,

who was India's Executive Director on the World Bank, the services of an expert. The Centre jumped at the offer, and asked the RBI to hold up the finalization of the unit trust Proposals till the expert visited India. The only point Mr. Sullivan made was that the provision to limit the ownership of units to individuals might result in unnecessarily restricting the market for units. While making this point, he had in mind the practice in the US, where small pension funds are an important class of customers for the unit trusts. The Centre accepted the foreign expert's suggestion, and the necessary amendments were made in the draft Bill. Thus, began corporate investment in the UTI, which received a boost from the tax concession given by the government in the 1990-91 Budget. According to this concession, the dividends received by a company from investments in other companies, including the UTI, were completely exempt from corporate income tax, and provided the dividends declared by the investing company were higher than the dividends received.

The result was a phenomenal increase in corporate investment which accounted for 57 per cent of the total capital under US-64 scheme. Because of high liquidity the corporate sector used the UTI to park its liquid funds. This added to the volatility of the UTI funds. The corporate lobby which perhaps subtly opposed the establishment of the UTI in the public sector made use of it for its own benefits later. The Government-RBI power game started with the finalization of the UTI charter itself. The RBI draft of the UTI charter stipulated that the Chairman will be nominated by it, and one more nominee would be on the Board of Trustees. While finalizing the draft Bill, the Centre changed this stipulation. The Chairman was to be nominated by the Government, USINESS DESCRIPTION: The Bank's principal activities are to provide commercial banking services which include merchant banking, direct finance, infrastructure finance, venture capital fund, advisory, trusteeship, forex, treasury and other related financial services. SUBSIDIARIES The Bank has set up five wholly-owned subsidiaries: Axis Securities and Sales Ltd., Axis Private Equity Ltd., Axis Trustee Services Ltd., Axis Asset Management Company Ltd. and

Axis Mutual Fund Trustee Ltd. Axis Securities and Sales Ltd. was set up in December 2005 (originally incorporated as UBL Sales Ltd., renamed as Axis Sales Ltd. in 2007

and now rechristened as Axis Securities and Sales Ltd. on 5 April 2010) to market credit cards and retail asset products. The objective of setting up the subsidiary was to build a specialized force of sales personnel and optimize operational efficiency by providing greater control over the sales effort in comparison with a Direct Sales Agent (DSA) model. The scope of activities of the subsidiary has now been enlarged to include retail broking. In October 2006, the Bank set up Axis Private Equity Ltd., primarily to carry on the activities of managing equity investments and provide venture capital support to businesses. Axis Trustee Services Company Ltd. was established in May 2008 to engage in trusteeship activities (e.g. acting as a debenture trustee, the trustee to various securitization trusts as well as other trusteeship businesses). Axis Asset Management Company Ltd. was set up primarily to carry on the activities of managing a mutual fund business in January 2009 and in the same year, Axis Mutual Fund Trustee Ltd. was set up, to act as the trustee for the mutual fund business. Joint Venture Bussan Auto Finance India Private Limited Based on RBI guidelines, details of transactions with Joint Venture Companies are not disclosed since there is only one entity / party in this category.

PROMOTERS: UTI Bank Ltd. has been promoted by the largest and the best Financial Institution of the country,UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC - Rs. 7.5 crore GIC and its four subsidiaries contributing Rs. 1.5 crore each.

Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed with the passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the

Parliament, paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from 1st February 2003. The present shareholding pattern is as mentioned below: (As on 31st march, 2010) Sr. No i. Name of the Shareholders % of Paid Up Capital

Administrator of the Specified Undertaking of the Unit 24.00 % Trust of India (UTI-I)

ii. iii.

Life Insurance Corporation of India General Insurance Corporation and four

10.27 % PSU 4.27 %

Insurance Companies iv. v. vi. Overseas Investors including FIIs/ OCBs/ NRIs Foreign Direct Investment (GDR issue 33.68 % 8.37%

Other Indian Financial Institutions/ Mutual Funds/ 7.07 % Banks

vii.

others Total

12.34 % 100.00 %

Axis Bank is today one of the most competitive and profitable banking franchise in India. Which can be clearly seen by an analysis of its comprehensive portfolio of banking services including Corporate Credit, Retail Banking, and Business Banking? Capital Markets, Treasury and International Banking.

UNIT: AXIS BANK LIMITED

Plot No. 17 to 24, Vithalrao Nagar, Madhapur, Hyderabad 500 081 Tel. No. : 040 23420815 to 23420824 Fax No. : 040-23420814 Registered Office Trishul, 3rd Floor, Opp. Samartheshwar Temple, Law Garden, Ellis Bridge,

Ahmedabad 380 006. Tel No. : 079 2640 9322 Fax No. : 079 2640 9321 Email: p.oza@axisbank.com/rajendra.swaminarayan@axisbank.com Web site: www.axisbank.com Central Office Maker Towers F, 13th Floor, Cuffed Parade, Colaba, Mumbai 005. Tel. No. : 022 67074407 Fax No. : 022 2218 6944/2218 1429 .3Axis bank offers its services majorly in four parts: A. Personal B. Corporate C. NRI D. Priority banking

A. Personal Axis bank offers various services for individual domestic customers, which includes services like 1. Accounts 2. Deposits 3. Loans 4. Cards 5. Forex 6. Invstments 7. Insurance 8. Payments 9. Other services

1. The accounts offered by axis bank for its customers are: i. EasyAccess Savings Account EasyAccess Savings Account gives instant access to customers money anywhere,

anytime. Possessing a range of unmatched features, it has been devised to better suit the convenience of our eclectic client base.

These services can be availed with a minimum quarterly average balance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers. ii. Krishi Savings Account . This product has been specially designed keeping in mind the unique requirements of a farmer and true to its nature has been called the Krishi Savings Account. This account is offered with the requirement of maintaining the half-yearly average balance of Rs 1000 only. Being a Krishi account holder, farmers are entitled to access Axiss wide network of more than 1000 branches and 4055 ATMs across 440 cities. They can now easily carry out their transactions through any of the branches or ATMs. iii. Prime Savings Account

At Par Cheque Facility with an enhanced limit upto Rs. 1,00,000 Free cash withdrawal upto 5 transactions at other bank ATM's. Free monthly statement of account Free DD/PO (drawn on Axis Bank Centers) Free Passbook International Debit card with an Accidental Insurance cover upto Rs. 2 lakhs (Issuance charge waived) [To keep your personal accident insurance cover activated, you should have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident.]* Increased cash deposit/withdrawal limits at non home branches Option of automatic movement of excess funds in the savings account to higher earning fixed deposits Access through more than 1000 offices & 4055 ATMs 24*7 Telebanking, Internet banking and Mobile Banking Free monthly e-statement

iv.

Corporate Salary account Benefit to Employees No minimum balance criteria. Unparalleled Access - Anywhere banking facility through our network of Branches, ATM and Internet banking facility. At Par chequebooks payable locally at all Axis Bank locations. International Debit cum ATM cards with enhanced Cash withdrawal facility and other value add ons. Online Banking with funds transfer, online shopping and bill payment options. Depository services with free online trading accounts. Meal Cards on a master card platform. Employee Reimbursement accounts as a savings account variant.

v.

Womens Savings account (smart privilege account) In today's busy world it's tough being a working woman. Right from shuttling between a job and family to taking care of her finances she has to be on her toes all the time. Keeping this in mind, we at Axis Bank have designed a savings account best suited for the woman of today. With the Smart Privilege Account, you can manage your money and your life and as well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's Smart Privilege Account ensures that you have enough time for all the important things in life.

Other Services
ATM The bank has 4293 ATMs as on 31.03.2010. This includes all Axis Banks onsite and offsite ATMs. All Axis Banks ATMs are connected to Axis Banks Base 24 ATM switch, which in turn interacts with Axis Banks centralized core banking software for transaction processing. The Bank through its ATMs offers the following services Banking Services:

Cash Withdrawal, with real time debit to customers account Cash & Cheques Deposit Balance Inquiry PIN Charge

Other Services:

Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele Facility for Non UTI bank VISA card holders to refill their prepaid phones. Life Insurance Corporation Premium Payment Bill Payment e.g.: BSNL, MTNL Funds Transfer (within own accounts) Online Donations to Trusts & NGOs Purchase and redemption of UTI Mutual Fund Schemes through the ATM

INTERNET BANKING

Since April 2000, the Internet Banking channel has grown fast to com pelmet the branch and ATM network. As of March 2006, there are around 20 lakh users of internet banking, which amounts to more than 50% of Axis Banks retail banking savings accounts customers. Apart from routine functional like balance and transactions lookup, we also provide a number of value added services on the internet banking platform. A bride description of each product is given below:

Bill Payment The bill payment series on the internet can be classified into three categories:

Presentment of EBPP (Electronic Bill Presentment and Payment).- Under this type of bill payment, the customer needs to register for each bill. Once registered, the biller will sent an electronic version of the bill for acceptance and payment.

Direct Payment. - Under this type of bill payment, no bill presentment happens. The customer is free to select the biller and pay accordingly to his convenience.

Payee: This a variation of direct payment method with the customer creating his own biller for example, payment of rent to landlord. The landlords account details would typically be entered and payment made on a recurring basis.

Shopping A customer with Internet banking access can buy from merchants registered with us and pay through the direct debit facility on Axis Banks website.

MOBILE BANKING Mobile banking was launched by the bank in October 2004, within the last one and a half year; the customer base has grown to over five lacs subscribers as of April 2006. Axis Bank Offers the Automatic Alerts service in mobile banking: A subscriber is alerted through SMS on the activities in his account with automatic alerts for every debit in his account of more than Rs. 5,000. Also if the customer is registered for bill payments, he receives an alert as soon as a bill is presented by the biller for payment.

Benefits Safety: Be alerted on any transaction above Rs. 5,000 in an individuals account so that action can be initiated promptly in case of any misuse of the account. Convenience. Know the status of the account from wherever an individual are.