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European Commission
Learning objective: understand why competition policy exists, and be able to explain why competition policy is not always successful (or useful).
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Pricing
Perfect competition: P=MC, welfare maximized Monopoly: P>MC, profits maximized (not welfare) Oligopoly:
Set output where MR=MC. Price determined by inverse demand function. Can we get higher profits than this?
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Price discrimination
Conditions:
Market power Different groups of consumers (based on willingness-topay, demand elasticity etc.) segmentation. Resale not possible. Cost of discrimination may not exceed additional profits Markets should be transparent
Charge different (groups of) consumers different prices to maximize profits price discrimination.
Perfect discrimination: each unit of output sold at different price. Price determined by inverse demand curve. What is the optimal output?
profits
MC
Q*
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Second-degree price discrimination Non-linear pricing: price depends on how much you buy. Fundamentals. Application (as in Mallard and Glaister)
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Second-degree price discrimination Consumer decides on how much to buy: Self selection constraints.
Consider an individual demand function (for convenience, marginal cost are 0) Monopolists wants to supply X1 at a total price of A.
A X1 X
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Now consider two individual demand functions Monopolist would like to supply X1 at A+B+C and X2 at A p
B A C X2 X1 X
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But: if consumer 1 also purchases X2 at a price of A, he/she will get surplus B (self selection). If the monopolist would charge A+C for X1, consumer 1 get surplus B and the monopolist higher profits. Can the monopolist get higher profits? Make X2 unattractive for consumer 1. Offering less of X2 (loss for monopolist) allows for higher profits from X1.
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Examples?
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p* p*
MC Q* Q
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MC Q* Q
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Competition policy
Ensure markets functions as close as possible to perfect competition model European Commission:
5 pillars Subsidiarity: enforced by individual countries Commission intervenes in situations with more than 1 country
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Anti-competitive behaviour Merger control
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Competition policy
EC competition policy
Encouraging competition
Subsidiarity
State-aid control
International cooperation
Market is allocation mechanism The ability of consumers to switch products following a change in relative prices Competitive constraint if third-party suppliers can switch production in the short term without significant additional investments (costless entry)
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US department of justice, 1982 smallest relevant market in which permanent increase in price is possible interview consumers
price increase of e.g. 5% Consumers do not switch to alternatives: no (or limited) change in demand Price increase profitable: regulation Consumers switch to alternatives: change in demand market is not relevant market for regulation, SSNIP test performed on larger basket of products
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Marginal revenues
Ped=- P Inverse demand ( a/b-1/b*Q ) Marginal revenues Ped=-b*a/(2b)/(a/2)=-1 MR positive if p<-1 Ped=0
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Monopoly
P
Marginal revenues Marginal costs
Pm
Average costs
Inverse demand
Qm
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What assets are needed to produce the relevant products? Can missing assets be acquired without the need for significant, irreversible new investments? Are companies able to divert production from supply-side substitutes to the relevant products, or are they contractually committed to continue production of existing products? Can unused plant capacity be brought into production at a reasonable cost? Will consumers regard their products as valid substitutes for the existing set of products?
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SSS
hypothetical example. airport A serves passenger airlines, airport B serves cargo airlines. airport B increases charges. Can airport A step in?
airport has enough capacity to be an alternative of supply Airport is comparable in geographic catchment area Airport is alternative for cargo airlines cargo airlines must be able to easily switch demand
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Regulation of monopoly
Cost-based
Price should allow return on investment Most common form: Rate of return regulation
r=user cost of capital (depreciation), pk=purchase price of capital ROR of 0 is competitive rate of return (no excess profits) Regulated firm maximizes profits under the ROR-constraint
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Fair ROR? Different methods (capital asset pricing, comparative earnings etc.: finance theory) Information assymetry Averch-Johnson effect: incentive to increase capital relative to labor to maximize profits (Gold plating)
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Labor price: 168 Capital price (user cost of capital): 168 Cost of capital 1680
ROR=(PQ-168L-168K)/(1680K)
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L
4 5 6 7 8 9
Q
24 30 36 42 48 54
price
76 70 64 58 52 46
revenues cost profits MR 1824 1680 144 2100 1848 252 2304 2016 288 2436 2184 252 2496 2352 144 2484 2520 -36 2016 2275 2436 2499 2464 2331
2176 2400 2496 2464 2304 2016 2304 2475 2484 2331 2016 1539 1516.5
MK
52 40 28 16 4 34 31 28 26 24 23
Welfare
432 702 936 1134 1296 1422
ROR
1.43 2.50 2.86 2.50 1.43
7 7 7 7 7 7
8 8 8 8 8 8 9 9 9 9 9 9 9.02
4 5 6 7 8 9
4 5 6 7 8 9 4 5 6 7 8 9 9.02
28 35 42 49 56 63
32 40 48 56 64 72 36 45 54 63 72 81 81.36
72 65 58 51 44 37
68 60 52 44 36 28 64 55 46 37 28 19 18.6
44 30 16 2
32 28 26 24 22 21
30 27 24 22 21 20 28 25 23 21 20 19 19
36 20 4
24
2184 120 2352 123 2520 -36 2688 -357 2856 -840 3024 -1485 3030.7 -1514.2 TEM
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0.79 0.81
MC
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Regulation of monopoly
Price-cap (CPI-X) regulation Prices are allowed to increase by the consumer price index, minus expected efficiency savings x. Sets incentive for cost reduction and revenue generation Difficulty: firms have an incentive to undersupply quality (postpone investments) to reduce costs with little reduction in revenues
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Determining X Cost minimization: minimize cost to produce given output level. Benchmarking: comparing business (performance metrics) to industry bests. Various tools
Frontier analysis
Cost frontier
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Regression - frontier
ln(C)=K+a*ln(X)+v ln(C)
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Frontier analysis
Corrected OLS
(eK*Xa*e0)/(eK*Xa*ew`) = ew Same output can be obtained at fraction EC of costs ln(C)=K+a*ln(X)+u+v, v has normal distribution, u is nonnegative error term
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Stochastic frontier:
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sliding scale: higher cost firms have higher regulated price benchmark for profits; profits exceeding benchmark split between firm and consumers Somewhere between CPI-X and cost-based
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Alternative methods
Yardstick competition
Investment regulation
Excess demand: extra capacity comes at higher cost. Price caps must allow higher charges.
Price monitoring
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Summary
International and national rules Does a company have monopoly power? Does regulation give proper incentives? Schiphol has strong position on market for provision of infrastructure for take-offs and landings for O&D passengers. Many airlines are very unlikely to leave Schiphol for other airports (GAP, 2010).
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aq=x (raise a to the power q to get x) ln(x)=elog(x) (raise e tot the power ln(x) to get x) eln(x)=x ln(ex)=x ln(xy)=ln(x)+ln(y) ln(xayb)=aln(x)+bln(y)
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