Sie sind auf Seite 1von 7

READING LIST 2013/2014

PROFESSIONAL DIPLOMA in Marketing

recommended support materials

professional DIPLOMA in Marketing

unit 1:

The Marketing Planning Process


Supplementary reading

Buy the study pack SAVE 20%


Study Pack Marketing planning: strategy, environment and context CIM study text: the marketing planning process
Core Texts Blythe, J. and Megicks, P. (2010) Marketing planning: strategy, environment and context. Harlow, FT/ Prentice Hall. 44.99 Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (2012) Marketing: concepts and strategies. 6th edition, Andover, Cengage. 52.99 Workbooks BPP (2012) CIM study text: the marketing planning process. London, BPP Learning Media. 22.00 eBook 13.20 BPP (2012) CIM assessment workbook: professional diploma in marketing. London, BPP Learning Media. 25.00 eBook 15.00 CIM (2010) Listen and learn audio CD: the marketing planning process. Cookham, CIM. 14.99.

Dibb, S. and Simkin, L. (2008) Marketing planning. London, Cengage. 37.99 Doyle, P. and Stern, P. (2006) Marketing management and strategy. 4th edition. Harlow, FT Prentice Hall. 55.99 Drummond, G., Ensor, J. and Ashford, R. (2007) Strategic marketing: planning and control. 3rd edition. Oxford, Butterworth Heinemann. 24.99 Johnson, G. and Scholes, K. (2010) Exploring strategy. 9th edition. Harlow, Prentice Hall. 54.99 Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T. (2012) Marketing management. 2nd edition. Harlow, Pearson. 51.99 Kotler, P. and Armstrong, G. (2013) Principles of marketing. 15th Global edition. NJ, Pearson. 43.99

Laforet, S. (2009) Managing brands. Maidenhead, McGrawHill. 46.99 McDonald, M. (2011) Marketing plans: how to prepare then, how to use them. 7th edition. Chichester, John Wiley. 35.99 McDonald, M. and Dunbar, I. (2012) Market segmentation: how to do it, how to profit from it. 4th edition. Chichester, John Wiley. 34.99 Porter, M. (2004) Competitive advantage: creating and sustaining superior performance. NY, Free Press. 16.99 Weinstein, A. (2004) Handbook of market segmentation. USA, Routledge. 32.99

Listen and learn audio CD: the marketing planning process


RRP 81.98

Study pack price 65.50

CIM professional marketing qualifications

recommended support materials

professional DIPLOMA in Marketing

unit 2:

Delivering Customer Value through Marketing

Buy the study pack SAVE 20%


Study Pack Principles and practice of Marketing. 7th edition CIM study text: delivering customer value through marketing Listen and learn audio CD: delivering customer value through marketing
Supplementary reading Woodburn, D. and McDonald, M. (2011) Key account management. 3rd edition. Chichester, John Wiley. 34.99 Cook, S. (2010) Customer care excellence: how to create and effective customer service focus. 6th edition. London, Kogan Page. 24.95 Kapferer, J. (2012) The new strategic brand management. 5th edition. London, Kogan Page. 39.99 Smith, P. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. 39.50

Core Texts Jobber, D. and EllisChadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGrawHill. 51.99

Workbooks BPP (2012) CIM study text: delivering customer value through marketing. London, BPP Learning Media. 22.00 eBook 13.20 BPP (2012) CIM assessment workbook: professional diploma in marketing. London, BPP Learning Media. 25.00 eBook 15.00 CIM (2010) Listen and learn audio CD: delivering customer value through marketing. Cookham, CIM. 14.99 BPP (2012) CIM passcards: professional diploma in marketing. London, BPP Learning Media. 10.00 eBook 6.00

CIM Passcards: professional Diploma in Marketing


(these cover unit 2 only)

RRP 98.98

Study pack price 79.15

CIM professional marketing qualifications

recommended support materials

professional DIPLOMA in Marketing

unit 3:

Managing Marketing

Supplementary reading Adair, J. (2002) Inspiring leadership: learning from great leaders. London, Thorogood. 19.99 Adair, J. (2009) Effective leadership: how to be a successful leader. Revised edition. Pan Books. 8.99 Armstrong, M. (2012) Armstrongs handbook of human resource management practice. 12th edition. London, Kogan Page. 39.99 Belbin, R. (2010) Management teams: why they succeed or fail. 3rd edition, Oxford, Butterworth Heinemann. 21.99 Walsh, C. (2008) Key management ratios: The 100+ ratios every manager needs to know. 4th edition. Harlow, FT Prentice Hall. 26.99 Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (2012) Marketing: concepts and strategies. 6th edition, Andover, Cengage. 52.99 Arnold, T. and Tomlinson, G. (2008) The Marketing Directors Handbook. Marlow, The Marketing Directors Ltd. 49.99

Buy the study pack SAVE 20%


Study Pack Managing marketing: marketing success through good management practice CIM study text: managing marketing
CIM (2010) Listen and learn audio CD: managing marketing. Cookham, CIM. 14.99.

Core Texts Palmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Oxford, Elsevier. 26.99 Collier, P.M. (2012) Accounting for managers. 4th edition. Chichester, John Wiley & Sons. 41.99
CIM professional marketing qualifications

Workbooks Cole, G.A. (2011) Management: theory and practice. 7th edition. London, Thomson Learning. 49.99 BPP (2012) CIM study text: managing marketing. London, BPP Learning Media. 22.00 eBook 13.20 BPP (2012) CIM assessment workbook: professional diploma in marketing London, BPP Learning Media. 25.00 eBook 15.00

Listen and learn audio CD: managing marketing


RRP 63.98

Study pack price 51.15

recommended support materials

professional DIPLOMA in Marketing

unit 4:

Project Management in Marketing


Buy the study pack SAVE 20%
Study Pack Project management. 10th edition CIM study text: project management in marketing Listen and learn audio CD: project management in marketing
RRP 71.99
Supplementary reading Cooper, R.G. (2011) Winning new products: accelerating the process from idea to launch. 4th edition. NY, Perseus. 19.99 Creswell, J.W. (2008) Research design: qualitative, quantitative and mixed method approach. 3rd edition. Thousand Oaks, Sage. 32.99 Easterby-Smith, M. et al (2012) Management research: theory and practice. 4th edition. London, Sage. 30.99 Jankowicz, A.D. (2004) Business research projects. 4th edition. London, Thomson. 46.99 Lewis, J.P. (2007) Mastering project management: applying advanced concepts to systems thinking, control and evaluation, resource allocation. 2nd edition. Maidenhead, McGraw-Hill. 33.99 Peter, J. P and Olsen, J.C. (2010) Consumer behaviour and market strategy. 9th edition. Maidenhead, McGrawHill. 43.99 Ward, K. (2003) Marketing finance: turning marketing strategies into shareholder value. Oxford, Butterworth Heinemann. 22.99. (Print on demand title.)

Core Texts Lock, D. (2013) Project management. 10th edition. Aldershot, Gower. 35.00

Workbooks BPP (2012) CIM study text: project management in marketing. London, BPP Learning Media. 22.00 eBook 13.20 BPP (2012) CIM assessment workbook: professional diploma in marketing. London, BPP Learning Media. 25.00 eBook 15.00 CIM (2010) Listen and learn audio CD: project management in marketing. Cookham, CIM. 14.99

Study pack price 57.50

CIM professional marketing qualifications

CIM Direct order form


Name: Daytime delivery address:

HOW TO ORDER
Online: www.cim.co.uk/shop By phone: +44(0) 1628 427427 By fax: +44(0) 1628 427439 By e-mail: cimdirect@cim.co.uk By post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK Office hours: 9am-5pm, Monday-Friday

Date of order:

Student membership no: E-mail address:

Telephone no. (Daytime)

Please send me the following book(s):

Quantity Value

Sub-total:

By cheque. Please make cheques payable to The Chartered Institute of Marketing.


Visa Mastercard American Express Delta Switch/Maestro

Payment

*Postage and packing:


Total:

Credit card no: Expiry date: Issue no. (Switch/Maestro only) Signature: *Postage and packaging fees. UK First Class: 3.00 for the first book and 1.50 for each subsequent book. International Airmail: EU Countries: 12 for the first book and 5 for each subsequent book. Non EU Countries: 20 for the first book and 15 for each subsequent book. Study Packs: 25.00 for each Study Pack. Note: At the beginning of the academic year it may be easier to fax, e-mail or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under 100. Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK Valid from: CVV Number:

The Chartered Institute of Marketing Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom 1364CD

JOIN US TODAY Call: Visit: E-mail: +44 (0)1628 427120 www.cim.co.uk info@cim.co.uk

For a snapshot of your member benefits, visit: www.cim.co.uk/benefits To find out more about continuous professional development (CPD) visit: www.cim.co.uk/charteredcpd