Beruflich Dokumente
Kultur Dokumente
Project Report
ON
FOR
“YAMAHA MOTOR INDIA PVT. LTD.”
Submitted to:
IN PARTIAL FULFILLMENT OF
PGDBM Course
Submitted by:
Sanj ay Yad av
(2007-2009)
1
A
Project Report
ON
FOR
“YAMAHA MOTOR INDIA PVT. LTD.”
By
Sanjay K umar Yada v
(2007-2009)
Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune
(2007-2009)
2
CERTIFICATE
This project is the record of authentic work carried out during the
academic year 2007-09.
3
DECLARATION
4
INDEX
2. Company Profile
1.. Product
3. Yamaha first sports bike
4. Product Profile
5. Yamaha logo history
6. 4Ps of Marketing
7. Research Methodology
8. Yamaha Accessories
9. Analysis
10. Recommendations & Suggestion
11. Competitors
12. Summary & Conclusion – YZF-R1, MT01, R15
13. Questionnaires
14. Abbreviations
16. Bibliography
5
ACKNOWLEDGEMENT
Last but not the least I would like to thanks the dealers, sub-dealers,
garages and customers of Delhi, who cooperated in giving me the
information required for the project.
6
INTRODUCTION
Yamaha made its initial foray into India in 1985. Subsequently, it entered
into a 50:50 joint venture with the Escorts Group in 1996. However, in
August 2001, Yamaha acquired its remaining stake as well, bringing the
Indian operations under its complete control as a 100% subsidiary of
Yamaha Motor Co., Ltd, Japan.
The company pioneered the volume bike segment with the launch of its 100
cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range
of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio
includes Crux (100cc), Alba (106cc) and Gladiator (125cc).
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We are committed to:
Build the Winning Team with capabilities for success, thriving in a climate
for action and delivering results. Our employees are the most valuable assets
and we intend to develop them to achieve international level of
professionalism with progressive career development. As a good corporate
citizen, we will conduct our business ethically and socially in a responsible
manner with concerns for the environment.
Customer #1
Challenging Spirit
Team-work
8
We work cohesively with our colleagues as a multi-cultural team built on
trust, respect, understanding & mutual co-operation. Everyone's contribution
is equally important for our success.
We are honest, sincere, open minded, fair & transparent in our dealings. We
actively listen to others and participate in healthy & frank discussions to
achieve the organization's goals.
9
COMPANY PROFILE
1
0
Paving the Road to Yamaha Motor Corporation
"I want to carry out trial manufacture of motorcycle engines." It was from
these words spoken by Genichi Kawakami (Yamaha Motor's first president)
in 1953, that today's Yamaha Motor Company was born.
Genichi Kawakami
Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built
and production began on the YA-1. With confidence in the new direction that
Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1, 1955.
Staffed by 274 enthusiastic employees, the new motorcycle manufacturer
built about 200 units per month.
11
Genichi Kawakami's history with Yamaha was long and rich. He saw the
new corporate headquarters in Cypress, California and the 25th Anniversary
of Yamaha become a reality in 1980. He also watched bike #20 million roll
off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his
vision lives on through the people and products of Yamaha, throughout the
world.
Founded
1
2
Sales Profile Sales (%) by product category (consolidated)
1
3
• Won Novice 250 and 350cc classes of 1st All
Japan Road Race Championship
• Motorcycle development operations
transferred from Yamaha Technological
Research Institute to YMC headquarters
1
4
• First Yamaha-made surface mounter "21 Series" released
PRODUCT
1
5
The growing world of Yamaha products, for the water, for the land, in town
and into the future
• Land
Motorcycles
Commuter Vehicles
Recreational Vehicles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
• Water
1
6
Boats
Marine Engines
Water Vehicles
• Power Products
Power Products
• Industrial Products
1
7
Automobile Engines
Automobile engines
Aeronautics
Pools
Intelligent Machinery
Aqua Environment
Life Science
1
8
Astaxanthin essence
Wheelchairs
I recall during 80's riding in Rx100 was a great passion for all bike lovers.
Yamaha name was become a house hold name in most of the house in India
because of one only Rx100. All young boys loved that bike and its
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9
melodious sound. But later Yamaha was not able imprint the same passion
with another model though the reputation of Yamaha was highest among
bike lovers who admire the sexy style and performance of YAMAHA R1 and
YAMAHA R6 yet another catchy name associated with Yamaha was the
legendary Valentino Rossi.
YAMAHA RX 100
VALENTINO ROSSI
What would the average Indian fan expect from designers like YAMAHA?
They dream nothing less than riding in R1 in the streets of India! Its dream
for all of us to move with speed of wind in the streets of Cochin kaloor and
Marine Drive ...well this dream seems distant but what Yamaha can
contribute nothing less than what they promised in latest Auto Expo in New
Delhi....The launch of YZF R-15.... Company official says it's the DNA of
R1.
2
0
This will really shake the concept of Indian two wheeler Market.
Yamaha has really initiated the process months back with the launch of
YAMAHA R1 in selected showrooms. I got the privilege to interact with the
distributors of R1, the confidence levels are much above they expected but
average Indian youth will not be able to spend Rs 10.5 lakhs for a bike so
the benefit has not extended to majority.
YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the first bike
to set a bench mark in India. Company officials' have kept the specification
as secret but different rumors are there, all are matching with one point that
R15 will be 150 CC.
beauty. The R1’s performance is electrifying and yet what makes this
2
1
motorcycle truly remarkable is its superbly rider-friendly character because
PRODUCT PROFILE
supersports
2
2
YZF-R1
BACK ‘ER IN
Everyone can hold the throttle wide open up the straight, it’s how well
everything works after you close the go-tube that will make the biggest
difference to how competitive your lap is. With the R1’s slipper clutch
metering the amount of back torque, you get outstanding control and
accuracy, and blisteringly fast corner entry.The slipper clutch enables
changes in clutch plate pressure when torque force comes to bear on the
crank from the rear wheel, and exemplifi es what is most remarkable about
the R1 engine - not only the amount of power, but the linearity and superb
transitional characteristics of that power.
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3
and fork, Yamaha created an optimal rigidity balance for the new YZF-R1.
As a result, chassis response to initial steering inputs is light and responsive
while stability in high-speed turns is excellent, and overall handling
qualities… simply brilliant.
2
4
Final transmission Chain
2
5
MT-01 - Torque like a hammer
It's a genius idea – unite a hi-tech 1,670cc V-twin with an aluminium sports
frame and cutting-edge suspension and brakes – and you've got a sports
riding revolution. There is nothing like the MT-01: a massive engine that
knifes through the turns, a pulsating exhaust note that's total aural ecstasy
MT01
It's a genius idea − unite a hi-tech 1,670cc V-twin with an aluminium sports
frame and cutting-edge suspension and brakes − and you've got a sports
riding revolution.
2
6
Maximum power 66.3 kW (90 PS) @ 4,750 rpm
Maximum torque 150.3 Nm (15.3 kg-m) @ 3,750
rpm
Carburettor/fuel supply Twin-bore, Electronic Fuel
Injection
Starting system Electric
Lubrication Dry sump
Clutch type Wet, multiple disc
Ignition system T.C.I
Transmission type Constant mesh, 5-speed
Final transmission Chain
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7
Overall length x width x height 2,185mm x 800mm x 1,105mm
Seat height 825mm
Wheelbase 1,525mm
Minimum ground clearance 145mm
Dry weight 243kg
Fuel tank capacity 15 litres
Oil tank capacity 5.0 litres
2
8
the tuning fork mark and Yamaha
Veneer logo
1934
The Tuning Fork Mark
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9
1964 fork mark, was adopted in 1967,
coinciding with the introduction of
the standardized tuning fork mark.
Used in various forms over the
Used for motorcycles years, the current Yamaha logo
mark was designated in 1998.
1967
1967
1980
1998
Current designated standard
versions and alternate versions of
tuning fork mark
3
0
4Ps of Marketing
Four Ps
In the early 1960s, Professor Neil Borden at Harvard Business School identified
a number of company performance actions that can influence the consumer
decision to purchase goods or services. Borden suggested that all those
actions of the company represented a “Marketing Mix”. Professor E. Jerome
McCarthy, also at the Harvard Business School in the early 1960s, suggested
that the Marketing Mix contained 4 elements: product, price, place and
promotion.
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1
• Product: The product aspects of marketing deal with the specifications
of the actual goods or services, and how it relates to the end-user's
needs and wants. The scope of a product generally includes supporting
elements such as warranties, guarantees, and support.
• Pricing: This refers to the process of setting a price for a product,
including discounts. The price need not be monetary - it can simply be
what is exchanged for the product or services, e.g. time, energy,
psychology or attention.
• Promotion: This includes advertising, sales promotion, publicity, and personal
selling, branding and refers to the various methods of promoting the
product, brand, or company.
• Placement (or distribution): refers to how the product gets to the
customer; for example, point of sale placement or retailing. This fourth
P has also sometimes been called Place, referring to the channel by
which a product or services is sold (e.g. online vs. retail), which
geographic region or industry, to which segment (young adults,
families, business people), etc. also referring to how the environment
in which the product is sold in can affect sales.
These four elements are often referred to as the marketing mix,[3] which a
marketer can use to craft a marketing plan. The four Ps model is most useful
when marketing low value consumer products. Industrial products, services,
high value consumer products require adjustments to this model. Services
marketing must account for the unique nature of services. Industrial or B2B
marketing must account for the long term contractual agreements that are
typical in supply chain transactions. Relationship marketing attempts to do this by
looking at marketing from a long term relationship perspective rather than
individual transactions.
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2
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
3
3
Research may be defined as the search for knowledge through an
objective and scientific method of finding solution of problem. Research
methodology is a way to systematically solve the research problem. It
includes the various steps that are generally adopted by a researcher in
studying problem along with the logic behind them. During my research
I have adopted the following research design.
Research Design:
Descriptive Research
Data collection
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4
incomplete, some is reliable data and some is based, It is necessary for
the researcher to know and the information which is usually employed
in marketing research work and the types of sources from which it is
generally collected. The research problem decides the nature of the
sources of data. They may be primary data and secondary data.
Primary Data
Secondary Data:
Are the data already available in the form of print material, website,
journals etc, I have used some Magazines, Newspapers, Websites and
course material for that purpose.
Research Instrument:
Sampling plan:
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My sample units were direct dealers + sub-dealers + service centre and
customers so it is clear that sampling units are nothing but variable to
be studied.
Sample Frame:
The entire list which contains the sample unit is known as sample
frame; In this case my sample frame was Delhi city.
Sample size:
The large sample is more accurate the results would be but practically it
is not feasible to survey the entire target population or even the
substantial portion of it. In this project, being aware of the time and cost
constraints, sample size was 2 direct dealers including 27 sub-dealers
and customers.
Sample method:
Contact method:
Field survey:
After carefully choosing the way I have started the survey for accuracy
of the data I picked my sampling unit from some parts of the city, and
then went on to analysis and report making part.
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6
YAMAHA ASSECORIES
3
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Besides
accessories for
your motorcycle or
scooter Yamaha
also offers
a superb range of officially branded
Yamaha riding gear and casual
clothing. On this page we offer you a sneak
preview of what we have
available for you.
Ask for the 2008 Apparel & Novelties
catalogue at your dealer to check
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out our complete clothing range.
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GENUINE ACCESSORIES
Apparel & Novelties 2008
ANALYSIS
4
0
ARE YOU AWARE ABOUT THE SUPERBIKE?
25%
75%
4
1
HAVE YOU SEEN YAMAHA LATEST SUPER BIKE ? YES NO
30%
70%
10%
50%
40%
4
2
DO YOU THINK SUPER BIKES ARE FIT FOR INDIAN CONDITION ?
YES
NO
30%
70%
HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO
10%
90%
4
3
DO YOU THINK THIS BIKE IS SUCCESS IN INDIA ? YES NO
15%
85%
1 90%
0.9 80%
0.8
0.7 60%
0.6
0.5 40% 40%
0.4
0.3
0.2
0.1
0
WHICH YAMAHA BAJAJ SUZUKI TVS HERO
ONE YOU HONDA
THINK
BATTER
AND WHY
?
4
4
20
18
16 HOW MUCH YOU CAN SPEND
ON SUPER BIKES?
14
1.1-4 LAC.
12
10 2. 4-8 LAC.
8
3. 8-12 LAC.
6
4 4. 12-18 LAC.
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0
1 2 3 4
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RECOMMENDATION&SUGGESTION
Jinder Yamaha No super bike in the showroom but they tell that they have
B-294,saraswati booking
vihar.Pitam Pura , • Color demand- Red , yellow
New delhi-34 • Promotion activity – Road show, canopy
• Mostly customer want styles bike
• Loan –ICICI bank , and bushan bank
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They provided insurance form Allianz’s
• They deal’s only Yamaha bike
Parameter’s
Good location
Display was good and showroom is look like
direct showroom
They have 8-10 member staff girls also, all are
well dress
Covance power was good
They have different 2 zone for customer, and
staff and cash and finance
Price was different
Customer Services
Batter stock of bike’s
4
6
A-20,G.T. kamal No super bike in the showroom but they tell no demand
road,opp hans • Color demand-
cinema azadpur, • Promotion activity – No promotion activity
delhi-110033 • Mostly customer want styles bike
• Loan –ICICI bank , and bushan bank
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They provided insurance form Allianz’s
• They also have dealership with hero- Honda
• They say’s that here low sale of Yamaha
• No re-sale value customer say
Parameter’s
4
7
Yamaha motor Yamaha showroom have super bike in saket
India sales pvt.ltd
Yamaha bike • Color demand- Red , yellow,white
station,gt 02 & gf • Promotion activity – Road show, canopy ,auto show
04,MFG Mall delhi
saket, new delhi- • Mostly customer want styles bike
110017
• Loan –ICICI bank , and bushaan bank
• They say that bushaan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They provided insurance form Allianz’s
• They have 4 to 5 zone
Normal bike zone
Super bike zone
Cyber café zone, game zone
And another one is assesery zone
Parameter’s
Good location
Display was too good
Advertisement was good
They have 8-10 member staff girls also, all are
well dress
Covance power was good
They have different 2 zone for customer, and
staff and cash and finance
Price is different
Customer Services
Batter stock of bike’s
Changing room
Net services
Service
4
8
Yamaha motor Yamaha showroom have super bike in saket
India sales pvt.ltd
3ub,bunglow road, • Color demand- Red , yellow,white
kamla nagar delhi- • Promotion activity – Road show, canopy ,auto show
110007 delhi
• Mostly customer want styles bike
• Loan –ICICI bank , and bushan bank
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They provided insurance form Allianz’s
• They have 4 to 5 zone
Normal bike zone
Super bike zone
Cyber café zone
And another one is assesery zone
Parameter’s
Good location
Display was good
Advertisement was good
They have 8-10 member staff girls also, all are
well dress
Covance power was good
They have different 2 zone for customer, and
staff and cash and finance
Price is different
Customer Services
Batter stock of bike’s
Changing room
Net services
Service
4
9
this showroom is too small and not in batter
location
Carlton motors pvt. No super bike in the showroom but they tell that they have
Ltd booking
1282-86 kashmere • Color demand- no information
gate bara bazar • Promotion activity – no information
• Mostly customer want styles bike
• Loan –ICICI bank , and bushan bank
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They deal’s only Yamaha bike
Parameter’s
Not a good location
NO Display
They have 2-4 member staff
Covance power was good
They have different 2 zone for customer, and
cash and finance
Price is different
Customer Services
Batter stock of bike’s
5
0
Delhi Scooters They have R1 super bike in the showroom Color demand-
A-31A,Ring road, • Promotion activity – no information
Rajouri Garden, • Mostly customer want styles bike
New • Loan –ICICI bank , and bushan bank
Delhi - 110027
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They deal’s only Yamaha bike
Parameter’s
good location
Display was good ,and decoration look like a
direct showroom
They have 4-5 member staff ,all was busy
with custmour
Covance power was good
They have different 2 zone for customer, and
cash and finance
Price was different
Customer Services
Batter stock of bike’s
5
1
COMPETITORS
suzuki hayabusa
The Hayabusa derives its name from the Japanese term for the Peregrine
Falcon, the fastest creature on the planet with speeds in excess of 300 km/h
in its hunting dive. The Hayabusa's 4-stroke, four-cylinder liquid-cooled
1299cc engine enables it to generate an enormous peak power of 175 bhp at
9800 rpm and reach from 0-100 km/h in three seconds flat.
5
2
Bore x Stroke 81.0 x 63.0mm
Compression Ratio 11.0:1
Fuel System Keihin/Denso Fuel Injection
Lubrication Wet sump
Ignition Digital/Transistorized
Transmission 6-speed, constant mesh
Final Drive #530 chain
Overall Length 2140mm (84.3 in.)
Overall Width 740mm (29.1 in.)
Overall Height 1155mm (45.5 in.)
Seat Height 805mm (31.7 in.)
Ground Clearance 120mm (4.7 in.)
Wheelbase 1485mm (58.5 in.)
Dry Weight 217kg (478 lbs.) 218kg (480 lbs.) CA. model
Inverted telescopic, coil spring, fully adjustable spring
Suspension Front preload, 14-way adjustable rebound damping and 13-
way adjustable compression damping
Link-type, gas/oil damped, fully adjustable spring
Suspension Rear preload, 22-way adjustable compression & rebound
damping
Brakes Front Dual hydraulic disc
Brakes Rear Single hydraulic disc
Tires Front 120/70-ZR-17
Tires Rear 190/50-ZR-17
Fuel Tank Capacity 21 L (5.5 gal.) 19.0 L (5.0 gal.) CA. model
Color Black, Red, Blue
5
3
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the high-
performance sportbike war raging among the Japanese motorcycle
manufacturers. The Ninja's liquid-cooled, 1199cc DOHC, 16-valve 4-
cylinder engine generates a peak power of 178 bhp at 10500 rpm.
The ZX12R's wind-tunnel designed fairing was developed with help from
Kawasaki's aircraft division and the redesigned upper cowl has a shorter
nose for improved aerodynamics and a sportier look. In honour of an
agreement reached among Japanese manufacturers, starting with 2001
models, Kawasaki introduced speed limiters in the ZX-12R to reduce the
bike's top speed to 300 km/h.
5
4
Transmission Six-speed
Frame Aluminum monocoque
Rake / trail 23.5° / 3.9 in.
43mm inverted hydraulic telescopic fork with
Suspension (front) adjustable compression and rebound damping,
adjustable spring preload
UNI-TRAK® system with single shock, adjustable
Suspension ( rear) compression and rebound damping, adjustable ride
height, and adjustable preload
Wheel travel (front) 4.7 in.
Wheel travel (rear) 5.5 in.
Tire (front) 120/70 x 17 tubeless
Tire (rear) 200/50 x 17 tubeless
Front brake 320mm dual hydraulic discs
Rear brake 230 single hydraulic disc
Overall length 82.1 in.
Overall width 29.1 in.
Overall height 47.2 in.
Ground clearance 4.7 in.
Seat height 32.3 in.
Dry weight 463 lbs.
Fuel capacity 5.0 gal.
Wheelbase 57.1 in.
5
5
The CBR1100XX was the culmination of Honda's ambitious effort to
produce the ultimate superbike with a breathtaking performance. The unique
design of the Blackbird facilitates excellent aerodynamics by achieving a
small frontal area and one of the lowest effective coefficients of drag in
motorcycling, while ensuring a remarkably high level of wind protection and
rider comfort.
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6
three-piston calipers
Linked Braking System; Single 256mm disc with
Rear Brakes
three-piston caliper
Front Tire 120/70 ZR-17 radial
Rear Tire 180/55 ZR-17 radial
Wheelbase 58.7 inches
Rake (Caster Angle) 25.0º
Trail 99mm(3.9 inches)
Seat Height 31.9 inches
Dry Weight 491.6 pounds
Fuel Capacity 6.3 gallons, including 1.1-gallon reserve
Color Badass Metallic Titanium
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7
Top Speed: 126kph 125kph 145kph
Fuel Consumption:
- - 32.00
City
Fuel Consumption:
- - 43.00
Highway
ENGINE SPECIFICATIONS
Displacement: - 223cc 149.8cc
Liquid-cooled, 4-
Engine: 220 cc -
stroke
17bhp@7
Maximum Power: 20.06ps@8500rpm 17bhp@8500rpm
000rpm
1.87kgm
Maximum Torque: 19.12nm@6000rpm @6000rp 15nm@7500rpm
m
Gears: 5 Speed 5 Speed 6 Manual
Clutch: 177 150 Wet Plate
Bore: 67 NA 57
Stroke: 62.4 NA 58.7
No. of Cylinders: - - 1
Cylinder Configuration: NA NA -
Valve Per Cylinder: - - 4
Engine Block Material: NA NA -
Chassis Type: NA NA Deltabox Frame
Cooling Type: - - Liquid Cooling
Carburetor: NA NA -
Motor Power: - - -
Motor Range: - - -
Paddling Arrangement - - -
0 to 60: 4.84 sec. - 3.20 sec.
100 to 0: - - -
DIMENSIONS
Length: - - 1995.00 mm
Width: - - 670.00 mm
Height: - - 1070.00 mm
OTHER SPECIFICATIONS
Weight: 136.00 kg 150.00 kg 131.00 kg
5
8
150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 ltrs 15.00 ltrs 12.00 ltrs
1355.00
Wheelbase: 1350.00 mm 1290.00 mm
mm
Turn Circle: 0.00 mtrs 0.00 mtrs 0.00 mtrs
Electrical System: NA NA -
12V35W / 35W
Headlamp: NA NA
+35W
Battery Type: - - -
Battery Voltage: - - -
Battery Capacity: - - -
Battery Charger Type: - - -
Horn: NA NA -
Wheel Type: - - Alloys
80/90 / 100/80
Wheel Size: - -
mm
Tubeless:
Yamaha Blue and
Colors: NA NA
Graphite
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Passenger Footrest: X X
Passenger Backrest: X X X
Step-up Seat: X X
Pass-light: X X
Low Fuel Indicator: X X X
Low Oil Indicator: X X X
Low Battery Indicator: X X X
High Oil Temp.
X X X
Indicator:
Choked Air Filter
X X X
Indicator:
Yamaha YZF R15 is the first model for the Indian market designed in the
true supersport image and featuring a high-level balance of enjoyable
running performance on winding roads. Packed full of state-of-the-art
technologies, the new YZF-R15 boasts performance worthy of a supersport
model and a body design that evokes the image of the YZF-R series and
gives visual expression to the quality of its ride. The YZF R15 is powered by
149.8cc Fuel Injected liquid cooled engine that will be producing an almost
impossible 17bhp with maximum torque of 15 Nm at 7500rpm; which
makes it like the most powerful bike under 200cc range and has a 6-speed
Transmission. Yamaha is showcasing its potential for India with some real
performance.
6
0
sporty YZF R15 is shorter too and its height is just 1070mm. YZF R15
features F 80/90 -17 inches tyres in the front and 100/80-17 inches tyres in
the rear. Both the tyres are tubeless.
Design
For example, YZF-R6 shows a strong body line that springs up in a single
line from the rear axle to the pivot and then to the head pipe. This is a visual
expression of the straight shape of the Deltabox frame. These elements are a
visual expression of “frame rigidity.” Viewed from the side, the shape
created by the side panel and the upper surface of the tank creates an
impression of the center of gravity shifting to the front tire. This is a visual
representation of how the front tire grips the road in its sporty running
performance. Needless to say, YZF-R1, with its athletic build, is also a
visual expression of performance. A characteristic of the R series is that,
when you view the machine, you get a sense of its concept and performance.
The shape of the cowling around the radiator area was determined so that the
shapes of the air intake area and the rear outlet area where the air is scooped
out are optimized to improve radiator efficiency. As for the outlet area, the
mid-cowl area was designed using sculpturing 3D methods to create a three
dimensional shape with a sense of volume. This resulted in an outlet area
through which air is directed outwards with minimal resistance. We were
able to present the new R series also in terms of design, and we have been
able to maximize the performance of the liquid cooled engine, which will be
a first for the Indian market.
When viewed from the front, it gives a sense of volume that seems well
beyond its 150cc displacement. This does not simply mean that it is
voluminous, but that it is grounded in the Art of Engineering which
transforms function into art.
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1
Engine
Chassis
YZF-R15 is equipped with a linked type monocross suspension that delivers
a comfortable ride and a cushioning performance that is less prone to
bottoming out. In particular, it reduces annoying “sinking” when riding
tandem. The linked monocross suspension consists of a link mechanism
sandwiched between the rear arm and cushion unit to create changes in the
lever ratio based on the lever effect. When the shock absorber is almost fully
extended, the lever ratio is high and therefore the spring is soft, and the
damper works softly as well.
As the shock absorber strokes in, the lever ratio gradually decreases and the
spring rate increases. Eventually, when it is nearly fully stroked in, the lever
ratio becomes small and the spring becomes hard and strong. The damper
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also becomes hard. By making changes to the lever ratio in this way, we
were able to achieve soft riding comfort as well as excellent damping under
intense load conditions. The optimization of the frame and rear arm rigidity
of the Deltabox Frame combined with the effects of the linked type
monocross suspension achieve good riding comfort, agile handling, and
turnability, hardly ever causing bottoming out.
Fuel Efficiency
In order to maximize the efficiency of the fuel injector, which injects the
optimum amount of fuel for different amounts of intake air, YZF-R15 is
equipped with a large 3-liter air cleaner. The duct area of the intake duct was
designed optimally to optimize the flow of intake air. Additionally, the use of
a 4-valve combustion chamber (a combustion chamber with 2 intake and
exhaust valves each) has allowed designers to layout the spark plug at the
center of the combustion chamber for better flame propagation. This also
increases the total valve area relative to the 2-valve chambers for improved
intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a
hemispherical 4-valve combustion chamber, a configuration that allows
intake and exhaust valves to be laid out in the smallest size possible.
I could start telling you what a great motorcycle the R1 is, but well, you
could just read any review as everyone seems to have come to the same
conclusion anyway. But I can tell you according to my research.
For starters, it's quite comfortable on longer rides. A lot of people complain
about getting tired wrists on an extreme machine like this, but as long as you
don't lean on the clip-ones too much and ride on nice twisty roads to keep
you busy, it's no problem at all.
In the city, it's not the ideal bike, but it does get me around. As long as you
can get past the lines of cars (which isn't that hard with a small motorcycle)
and you can keep on moving, it's ok. (Well, the problem with not moving is
more in the protective clothing I'm always wearing when riding my R1,
which can be quite hot when you're not moving on a hot summer day).
You should never ride an R1 on a highway if you want to have fun. It's
simply impossible to drive remotely close to the speed limit, so you're
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always looking out for speed camera's and police vehicles ;-) And most
highways don't have many corners anyway.
And when you want to take it (relatively) easy, the enormous torque which
the R1 power plant delivers from low down makes sure you don't have to
keep the revs up. It's really a quite comfortable touringbike ;-)
QUESTIONERIES
Name:-
Address:-
Phone no.:-
E-mail:-
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1. yes
2. No
Have you seen India’s fist 150 cc sports bike by Yamaha- R15
1. yes
2. No
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Abbreviations
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CCS - Customer Community Satisfaction
YMTT - Yamaha Motor Taiwan Trading Co., Ltd.
LYM - Linhai Yamaha Motor
EYML - Escorts Yamaha Motor Ltd.
YMCE - Yamaha Motor Components (Europe)
YPMI - Yamaha Motor Parts Manufacturing Indonesia
YMARG - Yamaha Motor Argentina S.A.
YMNI - Yamaha Motor Nuansa Indonesia
YMVN - Yamaha Motor Vietnam Co.
YMAP - Yamaha Motor Asia Pte.
YMDP - Yamaha Motor del Peru
YDS - Yamaha Motor Distribution Singapore
YMMWJ - Yamaha Motor Manufacturing West Java
BIBLIOGRAPHY
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Websites:
www.google .com
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