SUSTAINABLITY & DESIGN @ DAVOS

The making of the Sustainability Posters for World Economic Forum at Davos 2009

A. DESIGN CHARETTE, NEW DELHI : 15th NOVEMEBER 2008

Sustainability for Tomorrow's Consumers: India Innovation Charette : was organised on the 15th November 2008 at New Delhi as part of the India Economic Summit 2009 under the auspices of the World Economic Forum. The Charette consisted of mixed groups of business executives, sustainability experts, social entrepreneurs, designers and design students, all working together to build on the three pillars which de ne the initiative were proposed by the World Economic Forum team headed by Marcello Mastioni : A. Business Case for Sustainability B. Innovation for Tomorrows Business C. Building the Framework Conditions The day long discussions and workshop sessions at the Design Charette at New Delhi saw six key themes emerge: 1. ENGAGE CONSUMERS: co-create and close the loop 2. Move from stuff to VALUE BUSINESS MODELS: consume right, not less 3. Embrace OPEN SOURCED innovation: leverage copy left 4. INTEGRATE to deliver innovation: collaborate along the value chain 5. REDEFINE THE CORE: meta-morph and reinvent 6. Leverage EMERGING TECHNOLOGY: put science at work

NID team at India Economic Summit at New Delhi, 15th Nov 2008

B. VISUALISING SUSTAINABILITY,

NID - AHMEDABAD

In order to take these themes forward, the National Institute of Design (NID) conducted a two day workshop, Visualising Sustainability for Davos 2009 and the same was organised on the 26th and 27th of December 2008, where six multidisciplinary teams of design students, faculty, and invited experts explored these six themes, in order to create detailed concepts within each of these broad frameworks.

Participants at NID Workshop : 26 & 27 December 2008

STUDENTS Amarnath Shaw Amit Chordiya Mahaan Ghose Nidhi Rajora Avinash Rajagopal Brajendra Nandan Panda Poorva Kelkar Rahul Deshpande STUDENTS Joti Rani Rajput Guruprasad Priyadarshinee Mohapatra Sanmitra Chitte Anand Saboo Mridhu Mehta Pragya Mishra Vishnu Priya STUDENTS Simran Dhaliwal Sowmya Menon Neha Mandlik Kanika Bhardwaj Zinal Patel Gaurav Bhushan Neha Yadav Vikram Jolly PROFESSIONALS Parth Suthar Prof. M P Ranjan Mr. Praveen Nahar Mr. Dinesh Sharma Mr. Dinesh Korjan Mr. Jogi Panghaal Ms. Suchitra Seth

The outcomes of this workshop was further developed by a core team of three faculty and six students at NID so that these could be presented at the Sustainability for Tomorrow's Consumers Governors Meeting Session, on the 30 January 2009 where CEOs of major global corporations would use these posters. What emerged was a set of ve posters that drew on the six key themes that were proposed earlier in consultation with the World Economic Forum organisers through online and telephonic discussions while the core team developed the concepts and visualised the speci c themes at the NID, Ahmedabad.

Participants of Poster Visualising Team : 1st to 20th January 2009

Prof. M P Ranjan Praveen Nahar Neeti Kailas Amarnath Shaw Shreya Sarda Avinash Rajagopal Vishnupriya Narayanan Anand Saboo Mahaan Ghose

C. SUSTAINABILITY POSTER THEMES

MEANINGFULLY ENGAGE CONSUMERS

INNOVATE OUT OF STUFF INTO VALUE

EXPLORE EMERGENT TECHNOLOGY

RETHINK CORE BUSINESS MODELS

COLLABORATE ALONG THE VALUE CHAIN

Digital artworks of poster available as pdf at http://www.designforindia.com

D. SUSTAINABILITY POSTERS IN USE,

DAVOS : 30th JANUARY 2009

Ron Gonen, Chief Executive Of cer & Co-Founder, RecycleBank, USA

Ricardo YoungSilva, President, Ethos Institute, Brazil

Aron Cramer, President & Chief Executive Of cer, Business for Social Responsibility (BSR), USA

Mindy S. Lubber, President, CERES, USA

Mark G. Parker, Chief Executive Of cer, Nike, USA

Paul Bulcke, Chief Executive Of cer, Nestl, Switzerland

Retail & Consumer Group Industries, Discussions in progress, Posters in background

Hannah Jones, Vice-President, Corporate Responsibility, Nike, USA

VISUALISING SUSTAINABILITY | DAVOS 2009

Organic and Recyclable

Bambo Home Products

Thin veneers of bamboo are converted into party plate and container which can be organically recycled. Bamboo is fast growing natural material with excellent carbon sequestration capabilities.

http://www.bambuhome.com/

Digital Car Sharing

Zipcar

Zipcar and Flexcar are examples of a product being made into a servicei.e. people pay to use a service (use of a car) instead of buying the product (the car itself ). Zipcar claims to reduce car usage by individuals by as much as 50% and also that one Zipcar replaces 7-10 privately owned cars, giving people the option to share cars instead of everyone buying and using their own. http://www. zipcar.com

Rede ning Sanitation

Sulabh International

Since 1970, Bindheshwar Pathaks Sulabh International has worked to liberate Indias human waste scavengers by employing low-cost, safe sanitation technology. Sulabh has built a commercially viable business model with a signi cant development impact. It has installed more than 1.4 million household toilets, and it maintains more than 6,500 public pay-per-use facilities. Its technology has freed 60,000 people from life as a scavenger.

http://www.sulabhinternational.org

Women Power

Mahila Gramudyog Lijjat Papad

Lijjat is more than just a household name for 'papad' (India's most popular roasted snack). This womens cooperative started with a modest loan of Rs 80 and now has annual saleThis exceeding Rs 3.1 billion by innovating an unconventional supply chain. http://lijjat.com