Franchise India Franchise Knowledge Series 2013 October 20, 2013, Pragati Maidan, Delhi / NCR

11.30-13:15 WELCOME SESSION LEAD BY JYOTI JOSHI FRANCHISING 101 -BUILDING A FRANCHISING STRATEGY Session Highlights Answering the critical question: Why, When & How to franchise The Building Blocks of a Strategic FRANCHISE Business Plan : Setting standards & creating a Value Proposition for Franchisees in the business Understanding initial capital outlay for franchise expansion: The financial Business Plan for developing a franchise system

Tactical Franchise Format for your Business - Single Unit Franchising vs Multi-Unit Franchising - Area Development vs. Area Representative Franchising - Master Franchising Striking balance between company owned & franchisee owned locations in the same market Conversion franchising & Refranchising Models Retro-franchising Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia 13:15 -13:30 Session 1 FRANCHISE BUSINESS FOR DIGITAL ADVERTISEMENT MARKETING STRATERGIES Venu Somineni- Chairman, MyDeals247 13:30-14:30 Networking Lunch

14:30 -15:00 Session 2 BUIDLING THE RIGHT FRANCHISOR-FRANCHISEE RAPPORT Session Highlights The Franchisor-Franchisee Relationship Matrix

The different stages of a franchisee's life and the different types of support needed during each stage How to build, transfer and maintain the support from headquarters to the field

Comparing peer performance groups to help create top performers, as well as help struggling franchisees reach benchmark Building strong team coherence and preparing performing franchisee for next level of growth How to coach franchisees to modify behaviour, implement change and achieve success

Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia 15: 00-15:45 Session 3 AUDITING FRANCHISE SYSTEM & FRANCHISEE PERFORMANCE Building and sustaining a culture of accountability by financial satisfaction sustained Best tools to audit franchisees financial performance scorecard Role of internal and external audit agencies in analysing performance Mr. Santosh Srivastava, Managing Director, Gitanjali Jewels Mr. Yatin Chaddha, VP Retail business, Mahindra 1st Choice Mr. Kinjal Shah, Chief Operating Officer, Crossword Bookstores Limited 15:45 -16:30 Session 4 How to build capabilities in the franchising business TRAINING IN FRANCHISING- Key to Succeed The importance of training in a franchised network Training is whose responsibility? What needs to be trained-Technical Vs Non Technical training Training- an ongoing process Mr. Sudheesh Verma, Head Retail & Franchise, Green Gold Licensing & Merchandising (I) Pvt. Ltd. Mr. Chackochen Mathai- General Manager-Business Development, Trends In Vogue Private Limited

TECHNOLOGY: THE GAME CHANGER FOR FRANCHISING BUSINESS Mr. Nikhil Sama , Founder and CEO, SnapLion

16:30-16:45 Networking Tea

16:45-17.15 Session 5 BECOMING A MASTER FRANCHUSER OR NUILDING CONGLOMERATE SUCCESSFULLY Making multi-unit & multi brand succeed- minimize brand overlap & maximize coverage Creating operational functionality based on the brand architecture Integrating forward and backward operations to maximize franchise support Creating the right brand mix- determining the reach and role of each brand Identifying redundant entities and doing away with them Developing the art of creating or buying new brands

Prof P.K. Sinha , Professor in Retailing and Marketing, Chairperson, Centre for Retailing, IIM Ahmadabad

17:15-18:00 Session 6 LEVERAGE YOUR STATUS-QUO Session Highlights Looking beyond the horizon Adapting to new market and concepts Granting Territorial Rights Master / Area Development Agreements and Renewing franchise law & agreements according to respective target countries Resources required to successfully incentivizing key in- house people for foreign development of business Opting for M & A opportunities to optimize and understand the new market

Ms. Aparna, Mittal, Partner, Luthra & Luthra Law Offices