INTRODUCTION 7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a brand of designer jeans founded

by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation. 7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan. History Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets.A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing. APPARELS 7 For All Mankind jeans are characteristically tight-fitting and low-rise[4] a look associated with the popularising of size zero women. Most products feature elements of distressing and are intentionally manufactured with rips, holes, or stains for the purpose of making them appear worn, or vintage. The denim collection uses various pocket embroidery designs. The signature logo is found on bootcut jeans, low-rise jeans, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone. The women's line of jeans includes a variety of fits such as: Bootcut, low-rise, Apocket, wide leg, flare, Dojo, Kaylie, Flynt and others. The men's line includes: Bootcut, Relaxed, Nate, A-pocket, Slimmy, Standard and others. Both the men's and women's line feature a variety of "washes" which combine fabric, color, and finishing techniques in various combinations. Washes include New York Dark, Medium Chicago, Bombay, and others. The fits, washes and pocket designs available change with each fashion season.

In 2006, 7 For All Mankind introduced a wider range of clothing items in their collection. These included men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. They sell their wares online and in various department stores including Lord & Taylor, Neiman Marcus, Bloomingdale's, Saks Fifth Avenue, Nordstrom, and Macy's in the USA and House of Fraser and John Lewis in the UK. There are also 7 For All Mankind standalone retail stores, which as of 2009 number 18 in the US, and 11 internationally. 7 FOR ALL MANKIND 7 For All Mankind Jeans are unique in the sense that their styles for men are very similar to their styles for women, just with a different cut to flatter each gender, respectively. Here's a little rundown of the general styles available: Bootcut One of the most popular styles, 7's bootcut jeans feature a low, snug fit on the waist with an overall tight fit and bootcut leg. Wide Leg The lowest rise of all the styles, wide leg jeans offer a tight fit and wide trouser leg. Flare Another exceptionally popular style of 7 jeans, the flare style pairs sit low on the waist with a tight overall fit and of course the signature flare below the knee. Rocker 7 Rocker jeans have a tad more rise to them than other styles and offer a snug fit down to the calf where they begin to flare out. "A" Pocket Low on the waist and tight around the knees, "A" pocket jeans sit low on the hips and feature a contour waistband that flatters the behind. It is generally recommended that you move up a size for these jeans from the basic Bootcut or Flare jeans. Flynt Waist The Flynt jeans sit low on the hips with a bootcut leg. Like the "A" Pocket jeans, these pairs also feature a contour waistband. BoyCut Boycut jeans sit a tad higher on the hips than the classic Bootcut jeans. These jeans also fit a bit looser than the other styles with a bootcut leg. Sizes

If you've never tried on a pair of 7 For All Mankind jeans, here is a handy size chart to convert regular womens US sizes to their approximate waist sizes for this particular designer:

Denim powerhouse Seven For All Mankind LLC was founded in the fall of 2000 by entrepreneur Peter Koral of Koral Industries in Vernon, California. Seven For All Mankind was the first denim brand to launch the premium denim category into the United States contemporary market, offering women a luxury jean made from superior fabrics imported from Italy and Japan, processed with innovative treatments in new and advanced Los Angeles laundries, and fitted for an improved sexy and sophisticated fit. Seven For All Mankinds premium jeans literally exploded onto the scene, quickly earning critical acclaim for its amazing fits, fabrics, and finishes. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market, and have continued to enjoy exponential growth each year with sales estimated to reach $250 million for 2005 for products sold in over Seven0 countries throughout the world. The brand, famously dubbed Sevens by fashion editors and stylists, grew to fame in no small part because it was an instant favorite among Hollywoods elite. Seven jeans continue to rank as a preferred jean among leading celebrities. Within five years Seven For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trend setter for having been the first denim brand to establish trademark fame with a signature back pocket squiggle design and then throw caution to the wind by changing it every season with new back pocket designs an explosive trend that scores of denim brands adopted. In 2002, Seven jeans expanded its line to include a complete Mens Denim Collection that has been enjoying the same rapid growth as the womens business and remains the fastest growing segment of sales. The Company has also added womens and mens shirts and outerwear in fabrics such as corduroy, velvet, twill, and satin; womens skirts and launched a Childrens Denim Collection in the Fall of 2005. The brands offerings also continue to expand through innovative collaborations such as the creation of a Seven For All Mankind / The Great China Wall Collection in 2005 and the launch of its newest brand, MoreSeven by Ron Herman Design Studios. Seven For All Mankind teamed up with fashion designer Zac Posen for a limited edition capsule of jeans in the fall of 2005 marrying Posens high-end couture fashion design to the premium denim world. Exciting partnerships that push the envelope of design and creativity are now a signature part of the brands exploratory endeavors.

The beginning story of the premium denim market in the United States is one that starts with the launch of Seven For All Mankind. Today, the premium denim market in the United States is driven by the Los Angeles California Sun City as premium denims venerable center for research and development worldwide.