ancient revived

by: SHRANKHLA AGRAWAL UGFD LEVEL 1 SECTION B for: TOMMY HILFIGER

Worlds leading premium lifestyle brand. Delivers very urban, preppy, American styling. Debuted in 1985 Tommy Hilger has become a global brand with strong recognition and a distribution network in 90 countries and more then thosand retail stores throughout, North Amnerica, Europe, Central And South America, and Asia pacec

Hil ger started out in the retail business in upstate New York

landed nancial backing to start Tommy Hil ger

expanded into women's clothing, eyewear, jewelry, fragrances and home products

brand's popularity hit an all time low

Once-again-pro table company sold for a whopping $3 billion to the clothing conglomerate phillipsvan heusen

1969

1982

early1990s

2000

2010,

1970
In the late 1970s he moved to New York City

1984
launched his rst signature collection of jeans and men's sportswear

Late 1990s
company had revenues of nearly $2 billion a year

2007
signed an exclusive deal with Macy's to sell the company's best-selling lines only at their stores.

LETS GET INSPIRED

in ancient times being a new invention telephones were the sign of royalty and so were designed in a very royal way. those designs Had a very English feel to it. every part and element use to be highly functional. the color pallet used to be very raw, and being prints the hot cakes of the season I planned to fuse my inspiration in an interesting print.

CONCEPT
THE CONCEPT HERE IS TO REVIVE THE ANCIENT BY BRINGING BACK THE THOSE ELEMENTS OF THE PAST WHICH HAD ITS OWN ESSENCE AND CONTEMPORIZING IT BY FUSING IT IN THE TINTS AND TONES OF COLORS FROM THE OLD PALLET AND CREATING A NEW AND INTERESTING PRINT AND COMING OUT WITH SOME THING WHICH IS TOTALLY UNCONVENTIONAL IN TERMS OF THE INSPIRATION .

#Td9051

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#5B2CIA

CLIENT:
CUSTOMER : TOMMY HILFIGER CONSUMER: AGE GROUP OF 18 -28 YEARS MEN, HAVING ALL YOUTH ORIENTED INTERESTS, WITH CASUAL ATTITUDE AND SIMILAR SENSE OF DRESSING. SOME INTEREST AREAS TO BE MENTIONED; TRAVELING, PARTYING,. ALSO CATERING THE COLLEGE GOING YOUTH WHO HAVE ACCEPTANCE FOR THE UNCONVENTIONAL PRINTS AND DESIGNS AND ATTITUDE TO CARRY THEM IN THE MOST FASHIONABLE MANNER. THE INCOME GROUP TARGETED IS UPPER MIDDLE CLASS TO HIGH CLASS.

rims
BUTTONS: MOTHER OF PEARL, 2 HOLE BUTTON, GREY ZIPPER: BLACK METAL ZIPPER TROUSER BUTTON: POLYESTER BUTTON BLACK THREAD: POLYESTER THREAD , LIME YELLOW AND PASTEL YELLOW (COATS), GREY POLYESTER(COATS )

150'S COTTON, PRINTED

COTTON SATIN

SUITING FABRIC

design brief: Mens wear design project: BRAND history signature style positioning philosophy story IDEA CONCEPT concept note color pallet Fabric/material& trims style direction look client study

CLIENT *customer **consumer

BRAND SELECTION: it is a major decision as brand is one factor inuences the entire design process and the nal output. The various factors were kept in mind while selecting the brand are ; market standing philosophy signature style and the history target market nancial worth. distribution BRAND: TOMMY HILFIGER AMERICAN BRAND Target market: being involved in wide range of products tommy hilger has caters to almost all the age groups falling in upper middle class income groups. for my mens wear project I am considering the age group between 18 to 28 years .

INSPIRATION RESEARCH BRIEF + parameters + Technology +desired output

widely distributed

INSPIRATION: ANCIENT TELEPHONES in ancient times being a new invention telephones were the sign of royalty and so were designed in a very royal way. those designs Had a very English feel to it. and being prints the hot cakes of the season I planned to fuse my inspiration in an interesting print.

DESIGN DEVELOPMENT: Design development involved sketching and designing the silhouette keeping in mind the signature style of the brand, recent collections, current trends and forecast trends. Also most importantly the season of the collection. Finalizing the print and the silhouette and moving on to PATTERN MAKING. pattern making includes draping and shaping the pattern in a way to achieve the desired silhouette .

the concept here is to bring in back to fashion which had its own essence in the past, and contemporizing it by fusing it in the tints and tones of colors from the old pallet and creating a new and interesting print and coming out with some thing which is totally unconventional in terms of the inspiration

concept

print designing & silhouette designing

GOING THROUGH THE PROCESS

design development

print designing

RANGE FLATS AND ILLUSTRATION

FLAT RANGE

ancient no more ancient

phot

shoot

FLAT SKETCH

STITCHING

DETAILS
NEEDLE : 14 NO

THREAD: POLYESTER TREAD ( COATS) SEAM TYPE: SHIRT

PRINCE LINES: FRENCH AND FLAT(FRONT AND BACK) YOKE: PLAIN SEAM SHOULDERS: PLAIN SEAM WITH TOP STITCH SLEEVES: FRENCH AND FLAT ARMHOLE : FRENCH AND FLAT CUFF: PLAIN SEAM WITH TOP STITCH HEM LINE: BIAS FACING

TROUSERS:
SIDE SEAM: PLAIN SEAM WITH BIAS FACING SEAM: PLAIN SEAM WITH BIAS FINISH ZIPPER: EDGE STITCH, WITH TOP STITCH BUTTONS: SHIRT: MOTHER OF PEARL, TWO WHOLE BUTTON, GREY

FUSUING: SHIRT: STREACTHABLE FUSING(VOLLAR & CUFFS) TROUSER: ITACOL (WAISTE BAND) ZIPPER: TROUSER: dARKEST GREY METALIC ZZIPPER