MAYURESH KATHE 1214AMS041 SYNOPSIS

STUDY OF CONSUMER BUYING PREFERENCE FOR ELECTRIC CAR IN RURAL MARKET (MANGAON) WITH SPECIAL REFERENCE TO MAHINDRA E20

RATIONALE:
Electric vehicles are quite successful and popular in developed auto markets of the world. Now Indian auto consumers too, are slowly accepting electric cars well. In future, electric fuelled vehicles will be popular in emerging auto markets like India due to higher fossil fuel prices, increasing pollution, low maintenance cost and support provided by government. Shifting to electric cars will help reduce environmental pollution and in addition can save billions spent in oil imports every year. Besides the benefits, EV (Electric Vehicles) has few areas to look into battery life, performance, charge stations, higher government support and ownership pricing, to make the shift to electric auto cars a success. Mahindra & Mahindras E20 has been popular among urban commuters in the last few years. The National Electric Mobility Mission Plan 2020 layout depicts the roadmap for electrification of vehicles in India. The mission plans to focus on four major areas - demand generation, research & development (R&D), manufacturing incentives and infrastructure development. Ministry of New and Renewable Energy (MNRE) has announced that they would offer up to 20% financial incentive on the ex-factory price of electric cars and scooters sold in the country. The scheme has set a maximum limit on the amount of the incentive at Rs. 4000 for low speed electric two wheelers, Rs. 5000 for high- speed electric two wheelers and Rs.1 lakh for an electric car. It was announced in January 2012 that ministry of heavy industry is seeking a Rs.6,000 crore incentive package in the forthcoming Union Budget to boost the manufacturing of electric and hybrid cars and two-wheelers in India. It has also been proposed that there would be further customs/excise duty reduction (which currently stands at 5%) for lithium ion batteries and other parts which are to be used in the manufacture of EVs. The government has also announced the setting up of a National Mission for Hybrid and Electric Vehicles to encourage manufacture and sale of these vehicles. This project aims to focus on consumer buying preference for electric car in rural market. The Electric vehicle market is expected to witness phenomenal growth in the coming years by

research and markets the worlds largest market research store (http://www.researchandmarkets.com/reports/2527654/electric_vehicle_market_in_india_201 3)

OBJECTIVES:
The objective set for the study are To find out the awareness of consumer about the electric car in Rural Market (Mangaon). To find out the reason why consumer refers to electric car. To find out the factor influencing the sales of electric car. To find the market share of different manufacturing companies dealing in electric car.

METHODOLOGY:
The purpose of the study is to find out the perception of buyer and users towards electric car in rural market (Mangaon). Primary data was collected by asking question which will include open ended as well as close ended question. Secondary data will be collect from websites, newspaper, and journals. A sample size of 100 consumers will be selected to test the reliability of the research. Literature will be reviewed & abstract of the reviewed literature will be put in patterns to set the trends in rural market. The question for other objective will be asked on any scale such as Likerts, Thudstone etc. Coded data for question which have been asked from any scale will be analyzed by finding t-test & test of hypothesis. Results will also be presented in the tabulated form. Conclusion will be based on the finding of data analysis. Finally a written report will be submitted to the institute.

BENEFITS OF STUDY:
Consumer buying preference is the most concepts which provide a deeper understanding of consumer buying preference to students and for educational institute.

The study is also helpful to identify what strategy used by company by studying the consumer buying preference for electric car in Rural Market (Mangaon) with reference to Mahindra E20.

_____________________ (Signature of Mentor)

____________________ (Signature of Student)