Beruflich Dokumente
Kultur Dokumente
Table of contents:
Product Redesign Proposal Page No. 1
Page No. 2
New Logos
Page No. 3
Package Redesign
Page No. 4
Product Photography
Page No. 5
Print Advertisement
Page No. 6
Naked Juice
The target audience will consist of those who are youthful and health-conscious of what they are eating/drinking, but want something fun and bright. The new packaging would catch the eye of those between the general ages of 18-30 with no specific gender in mind.
Brief history:
Jimmy Rosenberg, a man who wanted to produce a natural fruit juice drink in Santa Monica, California, founded Naked Juice in 1983. Production and distribution stayed in California until 2000, when the brand was moved to Greenwich, Connecticut after North Castle Partners bought the product. Its main competitor is Odwalla, and through several rebranding periods, Naked Juice has been able to stay ahead in sales. After 2007, PepsiCo has owned Naked Juice and continues conduct business from its California locations. Though there have been a few lawsuits filed against the company, the newest redesign will help to put forth true information in short, concise bullets.
Naked Juice will be redesigned to have a more modern, minimalistic look. The current packaging for Naked Juice is vibrant and colorful like I would like it to be, but I will change the fonts and the amount of information posted on the label. I will also have less fruit, and instead, the main fruit will be focused on the front. There will be the ingredients and nutrition facts on the back and perhaps a fun, healthy fact on the back encouraging the consumers to pursue a wellrounded lifestyle. By redesigning the packaging to target a youthful and outgoing demographic with vibrant statement colors, Naked Juice will see a rise in sales as more consumers become aware of the product.
bland beige
RGB: 237, 226, 194 CYMK: 7, 8, 25, 0 Hex Code: #ede2c2 Pantone: 7506c
fresh skies
RGB: 225, 244, 253 CYMK: 10, 0, 0, 0 Hex Code: #e1f4fd Pantone: 656c
lemonhead
RGB: 251, 212, 5 CYMK: 2, 14, 100, 0 Hex Code: #fbd405 Pantone: 115c
Blackberries
RGB: 0, 0, 0 CYMK: 75, 68, 67, 90 Hex Code: #000000 Pantone: black 6c
Orange Cream
RGB: 253, 191, 110 CYMK: 0, 28, 65, 0 Hex Code: #fdbf6e Pantone: 1355c
true blueberry
RGB: 22, 44, 82 CYMK: 100, 87, 38, 36 Hex Code: #152c52 Pantone: 2767c
red raspberry
RGB: 220, 77, 38 CYMK: 8, 85, 100, 1 Hex Code: #dc4d26 Pantone: 173c
whipped topping
RGB: 255, 255, 255 CYMK: 0, 0, 0, 0 Hex Code: #ffffff Pantone: 663c
Artifika Medium
Body copy will be 12 pts. and smaller nutrition facts and ingredients will be posted in 8 pts. though sizes will change as packaging requires it to keep consistency.
juice
package redesign:
Photography:
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