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Introduction
3 Degrees Marketing is proud to be working with Cirque du Soleil to explore commercial partnerships for the upcoming 2014 - 2015 TOTEM tour. This document aims to provide a brief overview of the TOTEM tour along with the opportunities that exist for a select few brands to align themselves with Cirque du Soleil and leverage the Cirque du Soleil brand and TOTEM experience. In 2014 - 2015, Cirque du Soleils Australia & New Zealand Touring Shows will include 5 Big Top Cities, 340 Performances and 750,000 Attendees. Australian / New Zealand Schedule: Country New Zealand Australia Australia Australia Australia City Auckland Sydney Melbourne Brisbane Perth Year 2014 2014 2015 2015 2015 Shows 45 87 79 53 70
The Show TOTEM traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. The characters evolve on a stage evoking a giant turtle, the symbol of origin for many ancient civilizations.
Inspired by many founding myths TOTEM illustrates, through a visual and acrobatic language, the evolutionary progress of species. Somewhere between science and legend TOTEM explores the ties that bind Man to other species, his dreams and his infinite potential.
Show facts TOTEMs world Premiere was in Montreal April 2010. TOTEM marks Robert Lepages second collaboration with Cirque du Soleil, following KA in Las Vegas.
Average Media Mix : TV Commercials: 50% Radio Spots: 20% Print Ads 15% Digital 15% In addition to the media campaigns, Presenting and Official Partners are fully integrated on Cirque du Soleil touchpoints throughout the venue including: Logo on backlit sign inside the Big Top Logo on Thank You TVs in VIP reception area Logo on branded Sponsor Trees Logo on TVs in concession tents
3 Degrees Marketing has a proud history of working with Cirque du Soleil in Australia and New Zealand. We hope this document has given you some food for thought and we welcome the opportunity to discuss how your brand could become involved with this prestigious entertainment property.
Contact
David Abela, Sponsorship Director E: dabela@3dm.com.au Ph: +61 3 8416 5999 Amy Crowe, Marketing Coordinator E: acrowe@3dm.com.au Ph: +61 3 8416 5999