Beruflich Dokumente
Kultur Dokumente
March 2013
DISCLAIMER
This presentation may contain forward-looking statements including, but not limited to, projections of future performance of products, financial conditions, results of operations and cash flows. The statements are made on the basis of managements views and assumptions regarding future events and business performance as of the time the statements are made. Sonova cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements. Such differences may result from the ability of Sonova to successfully develop and introduce new products and market existing products, changes in competitive conditions and regulatory developments as well as from changes in the economic conditions that may affect the performance of the operations of Sonova. Sonova undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Therefore you should not place undue reliance on them. This presentation serves marketing purposes and constitutes neither an offer to sell nor a solicitation to buy any securities. This presentation does not constitute an offering prospectus within the meaning of Article 652a of the Swiss Code of Obligations nor a listing prospectus within the meaning of the listing rules of SIX Swiss Exchange.
March 2013 Page 2
VISION
AT SONOVA, WE ENVISION
A WORLD WHERE EVERYONE ENJOYS THE DELIGHT OF HEARING AND THEREFORE LIVES A LIFE WITHOUT LIMITATIONS
March 2013
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SONOVA GROUP
BROADEST OFFERING: HEARING INSTRUMENTS, COCHLEAR IMPLANTS HI Hearing Instruments CI Cochlear Implants
Cochlear implants Custom In-The-Ear hearing instruments (ITE)
BUSINESS CASE
CLEAR AND FOCUSED STRATEGY CUSTOMER DRIVEN INNOVATION
SONOVA: HEAR THE WORLD Key to our success Broadest product and service offering / portfolio - Our customers and our employees - Hearing instruments (Phonak, Unitron) - Cochlear implants (Advanced Bionics) - Professional services (Connect Hearing Group) Strong competitive positions - Leading position in hearing instruments - Strong contender on cochlear implants - Strong position in selected key retail markets Significant market share gain potential - High R&D spend fast product introduction - Differentiated multi-brand strategy - Optimized multi-channel approach Strong product pipelines Productivity / efficiency gains 5-year financial targets (at constant FX rates) - High innovation rate and rapid new product introduction - Leverage existing global infrastructure to expand margins - EBITA margin: return to mid-twenties - ROCE: expand to low-thirties
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CONTENTS
1 MARKET PAGE 7
2 BUSINESS
PAGE 11
3 CORPORATE STRATEGY
PAGE 21
4 BUSINESS STRATEGIES
PAGE 31
5 FINANCIAL INFORMATION
PAGE 50
March 2013
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1. MARKET
MARKET
AROUND 15% OF PEOPLE HAVE SOME DEGREE OF HEARING IMPAIRMENT
CI HI
MODERATE
PROFOUND
HI
15%
MILD
HI
MARKET
HEARING SOLUTIONS: INSTRUMENTS, IMPLANTS AND SERVICES
HEARING INSTRUMENTS HI - Market Size - Market CAGR - HI Size (units) CI HI COCHLEAR IMPLANTS CI - Market Size - Market CAGR - CI Size (units) TOTAL HEARING CARE MARKET Market Size Market CAGR HI Size (units) CI Size (units) ~ CHF 15 billion ~ + 3-5% ~ 10 million ~ 35 thousand ~ CHF 800 million ~ +10-15% ~ 35 thousand ~ CHF 4.2 billion ~ + 2-4% ~ 10 million
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MARKET
SERVICE CHANNELS: KEY TO ACCESS END-USERS
HEARING INSTRUMENTS HI
HOSPITALS GOVERNMENT OTHERS BUYING GROUPS MULTISHOP LARGE RETAIL ACCOUNTS INDEPENDENTS
COCHLEAR IMPLANTS CI
GLOBAL KEY ACCOUNTS
TOTAL HEARING CARE MARKET Market Size Market CAGR HI Size (units) CI Size (units) ~ CHF 15 billion ~ + 3-5% ~ 10 million ~ 35 thousand
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2. BUSINESS
SONOVA GROUP
STRONG FINANCIAL TRACK RECORD
SALES
in CHF million
EBITA
in CHF million
EBITA
margin in %
2'000 1'800 1'600 1'400 1'200 1'000 '800 '600 '400 '200 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
1H
'450 '400 '350 '300 '250 '200 '150 '100 '50 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
2H
2007/08 Sales growth reported Sales growth in LC EBITA margin reported Basic EPS +12.3% +12.8% 28.2% 4.55
FY 2007/08 Excluding one-off costs for the prohibited acquisition of the GN ReSound Group FY 2009/10 Restated based on finalization of the acquisition accounting of Advanced Bionics March 2013 Page 12
SONOVA GROUP
WELL ESTABLISHED GLOBAL INFRASTRUCTURE AND NETWORK
Stfa (CH) Kitchener (CAN)
Newark (USA)
Suzhou (CN)
Valencia (USA)
Murten (CH)
Sonova & Phonak HQ & Centers Unitron Center Phonak Communications Center
SONOVA GROUP
EUROPE AND AMERICAS MAIN CONTRIBUTORS TO GROUP SALES
SALES
in CHF million
SALES
in CHF million
2'000 1'800 1'600 1'400 1'200 1'000 '800 '600 '400 '200 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
2'000 1'800 1'600 1'400 1'200 1'000 '800 '600 '400 '200 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13 EU
2007/08 EU - Sales growth in LC AM - Sales growth in LC AP - Sales growth in LC +10.3% +13.9% +20.6% 2008/09 +6.4% +12.9% +22.3% 2009/10 +23.0% +26.0% +15.3% 2010/11 +11.3% +16.9% +2.7%
AM
AP
CAGR 5-year +13.3% +15.2% +17.2%
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MARKET POSITION
EXPANDING STRONG HI POSITION INTO LARGER HEARING CARE MARKET
HEARING INSTRUMENTS HI - Market Size - Market CAGR - HI Size (units) ~ CHF 4.2 billion ~ + 2-4 % ~ 10 million
COCHLEAR IMPLANTS CI - Market Size - Market CAGR - CI Size (units) TOTAL HEARING CARE MARKET Market Size Market CAGR HI Size (units) CI Size (units) ~ CHF 15 billion ~ + 3-5 % ~ 10 million ~ 35 thousand ~ CHF 800 million ~ +10-15 % ~ 35 thousand
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MARKET POSITION
SOLID COMPETITIVE ADVANTAGES IN INSTRUMENTS, IMPLANTS AND SERVICES
HI: LEADING BRANDS Largest manufacturer in HI industry Most extensive product portfolio Multi-brand strategy Phonak / Unitron Solid financial performance
CI: RESPECTED No 2 BRAND RETAIL SERVICE CHANNELS Leading retail services provider Strong local presence in 8 key markets Superior shop offering and productivity Direct access to end-users / patients CI solution with strong performance CI solution with high reliability Technology synergy with HI business Distribution synergy with HI business
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MARKET POSITION
SERVICE CHANNELS: STRONG PARTNER TO IND, LRA, BG AND GOVT
HEARING INSTRUMENTS HI
HOSPITALS GOVERNMENT OTHERS BUYING GROUPS MULTISHOP LARGE RETAIL ACCONTS INDEPENDENTS
COCHLEAR IMPLANTS CI
GLOBAL KEY ACCOUNTS
TOTAL HEARING CARE MARKET Market Size Market CAGR HI Size (units) CI Size (units) ~ CHF 15 billion ~ + 3-5 % ~ 10 million ~ 35 thousand
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BUSINESSES
BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
SONOVA Group
HEARING INSTRUMENT (HI) Segment IMPLANT (CI) Segment
HI RETAIL
HI UNITRON
HI PHONAK
Business
Business
Business
March 2013
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HI SEGMENT
SOLID GROWTH IN BOTH HEARING INSTRUMENT BRANDS AND RETAIL
SALES
in CHF million
EBITA
in CHF million
EBITA
margin in %
2'000 1'800 1'600 1'400 1'200 1'000 '800 '600 '400 '200 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
1H
'450 '400 '350 '300 '250 '200 '150 '100 '50 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
2H
2007/08 Sales growth reported Sales growth in LC EBITA margin reported +12.3% +12.8% 28.2%
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CI SEGMENT
STRONG AND RAPID EXPANSION OF IMPLANT BUSINESS
SALES
in CHF million
EBITA
in CHF million
EBITA
margin in %
'150 '125 '100 '75 '50 '25 '0 06/07 07/08 08/09 09/10 10/11 11/12 12/13
1H
'10 '0 -'10 -'20 -'30 -'40 -'50 06/07 07/08 08/09 09/10 10/11 11/12 12/13
2H
2007/08 Sales growth reported Sales growth in LC EBITA margin reported ----
2008/09 ----
2009/10 ---32.0%
March 2013
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3. CORPORATE STRATEGY
MISSION
WE STRIVE TO BE RECOGNIZED AS THE INNOVATION LEADER HI Hearing Instruments
Behind-The-Ear hearing instruments (BTE) FM systems
CI Cochlear Implants
Cochlear implants
FINANCIAL TARGETS
LEVERAGE EBITA: DRIVE SALES GROWTH >> OPEX GROWTH
3'000 40%
2'000
30%
1'000
20%
0 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16 16/17 Sales EBITA Margin (%) ROCE (%)
10%
STRATEGY
SIX KEY STRATEGIES DRIVING CORE SALES AND EARNINGS GROWTH
CORPORATE STRATEGIES
BUSINESS STRATEGIES
1 INNOVATION 1 HI PHONAK 2 MARKET 2 HI UNITRON 3 PRODUCT 3 HI RETAIL 4 PORTFOLIO 4 CI ADVANCED BIONICS 5 RESOURCE 6 ACQUISITION
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INNOVATION STRATEGY
FOCUS ON CONTINUOUS INNOVATION TO GROW SALES AND EARNINGS
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
Q2 13
Q3 13
Q4 13
Q1 14
Q2 14
MARKETING
NEW PRODUCTS
MARKET STRATEGY
GROW MARKET POSITION ALONG 4 MAIN GROWTH VECTORS 1 Penetrate existing markets
WHS account development Dual-brand strategy Continuous product innovation
PRODUCT STRATEGY
PROVIDE COMPLETE CUSTOMER SOLUTIONS: HW, SW AND SERVICES
PORTFOLIO STRATEGY
DEVELOP BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
INVEST Low ??? LYRIC MARKET GROWTH High RETURN
CI HI
FM Low High DOG MARKET SHARE COW
Low
High
STAR
RESOURCE STRATEGY
LEVERAGE GLOBAL INFRASTRUCTURE TO EXPAND MARGINS
AMERICAS
200 150 100 50 0 200 150
EUROPE
200 150
APAC
SALES OPEX
100 50
SALES OPEX
100 50 0
SALES OPEX
2012
2016
2012
2016
2012
2016
ACQUISITION STRATEGY
INVEST TO LEVERAGE EXISTING CHANNELS AND PRODUCTS
3,000
,0 06/07 Channels HI CI
AB ISM
07/08
08/09
09/10
10/11
11/12
12/13
13/14
14/15
15/16
4. BUSINESS STRATEGIES
PHONAK
SONOVA: BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
SONOVA Group
HEARING INSTRUMENT (HI) Segment IMPLANT (CI) Segment
HI RETAIL
HI UNITRON
HI PHONAK
Business
Business
Business
March 2013
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PHONAK
BUSINESS STRATEGY
PHONAK: LIFE IS ON Mission / value proposition Markets Products Product pipeline Productivity / efficiency Selected initiatives 2012/13 - Drive innovation leadership to expand market position - Cover broadest global (whole)sale, distribution & support network - Offer complete range across all form factors and performance levels - Drive high innovation rate and rapid new product introduction - Leverage global sales & production infrastructure to expand margins - B2B/B2C marketing campaign: Phonak engaging voices - New product launch Fall 2012 - New product launch Spring 2013 - Lyric 2 - DM (2.4 GHz) communication / connectivity - China market growth and expansion (lead) - etc.
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PHONAK
MARKETS: COVER BROADEST GLOBAL SALES & SUPPORT NETWORK
AP AM EU
PHONAK
PRODUCT PIPELINE: DRIVE HIGH INNOVATION & PRODUCT LAUNCH RATE
TIMELINE / CY
F1 F3
1H 11
F4
2H 11
F2
1H 12
2H 12
BTE Bolero
1H 13
2H 13
1H 14
2H 14
1H 15
2H 15
ITE Virto
F 3
F 4
F 5
F 1
F 2
F 3
F 4
F1
F5
F1 / 4
NEXT PLATFORM
T 4.1
T 4.2
Communication
FM System (analog)
F 5
F1
F2
F5
BTE product line Premium Advanced Standard Essential Basic Phonak Bolero Q90 Phonak Bolero Q70 Phonak Bolero Q50 Phonak Dalia* Milo*
Custom product line Phonak Virto Q90 Phonak Virto Q70 Phonak Virto Q50 Phonak Dalia* Milo*
March 2013
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UNITRON
SONOVA: BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
SONOVA Group
HEARING INSTRUMENT (HI) Segment IMPLANT (CI) Segment
HI RETAIL
HI UNITRON
HI PHONAK
Business
Business
Business
March 2013
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UNITRON
BUSINESS STRATEGY
UNITRON: HEARING MATTERS Mission / value proposition Markets Products Product pipeline Productivity / efficiency Selected initiatives 2012/13 - Drive leadership in customer experience - Deeper penetration in core markets in Europe and NA - Offer flexible range across many form factors and all performance levels - Drive focused innovation and rapid new product introduction - Leverage Sonova technology & production platform to expand margins - B2B Marketing campaign favorite sound - UT customer experience initiatives - New product launch Fall 2012 - New product launch Spring 2013 - China market growth and expansion (complement Phonak initiative) - etc.
March 2013
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UNITRON
MARKETS: EXPAND GLOBAL NETWORK FROM STRONG BASE IN NA
AP AM EU
UNITRON
PRODUCT PIPELINE: DRIVE FOCUSED PRODUCT INNOVATION
1H 11
2H 11
1H 12
M PRO Q PRO
2H 12
M FLEX 1
1H 13
2H 13
1H 14
M PRO Q PRO
2H 14
1H 15
2H 15
M FLEX 2
Q FLEX 1
Q FLEX 2
F 2
F 1
M1
HI - Standard HI - Essential/Basic
M2
Q1
Q2
NEXT PLATFORM
TF 4.0 TF 4.1
F 3
BTE product line Premium Advanced Standard Essential Basic Quantum Pro Quantum 20 Quantum 12 Quantum 6 Quantum E Shine*
Custom product line Quantum Pro Quantum 20 Quantum 12 Quantum 6 Quantum E Shine*
Flex Trial
March 2013
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RETAIL
SONOVA: BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
SONOVA Group
HEARING INSTRUMENT (HI) Segment IMPLANT (CI) Segment
HI RETAIL
HI UNITRON Business
HI PHONAK
Business
Business
March 2013
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RETAIL
BUSINESS STRATEGY
RETAIL: YOUR HEARING CARE PROFESSIONAL Mission / value proposition Markets Business models / products Profitability / productivity Brand equity Selected initiatives 2012/13 - Secure market access and grow professional hearing care services - Build strong service positions / networks in key focus markets - Support new business concepts to increase store traffic and service - Standardize business systems and processes - Apply consistent store branding within key markets - Selected acquisitions and store openings - New store concepts - CHG Retail Business Solution (RBT) - Strategic branding approach - etc.
March 2013
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RETAIL
MARKETS: BUILD STRONG SERVICE POSITIONS IN KEY MARKETS
AP AM EU
FOCUS ON: US, CA, BR, UK, FR, BE, AT, AUS/NZ
March 2013 Page 44
ADVANCED BIONICS
SONOVA: BALANCED PORTFOLIO OF PROFITABLE GROWTH BUSINESSES
SONOVA Group
HEARING INSTRUMENT (HI) Segment IMPLANT (CI) Segment
HI RETAIL
HI UNITRON
HI PHONAK
Business
Business
Business
March 2013
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ADVANCED BIONICS
BUSINESS STRATEGY
ADVANCED BIONICS: PATIENTS ALWAYS FIRST Mission / value proposition Markets Products Product pipeline Productivity / efficiency Selected initiatives 2012/13 - Strive for performance leadership leverage AB and PH combination - Build global direct sales & support network - grow from strong US base - Expand innovative range of processors, implants and electrodes - Accelerate innovation rate synchronize with PH pipeline and platforms - Leverage PH technology & process platform to expand margins - AB Partner Program for retail: Think beyond Hearing Aids - AB / PH system & product pipeline - New product launches 2012/13 - China market entry - etc.
March 2013
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ADVANCED BIONICS
MARKETS: EXPAND GLOBAL NETWORK FROM STRONG BASE IN US
AP AM EU
ADVANCED BIONICS
PRODUCT PIPELINE: ACCELERATE INNOVATION RATE LEVERAGE PH
1H 11
2H 11
1H 12
2H 12
1H 13
2H 13
1H 14
2H 14
1H 15
2H 15
N El 3 N El 3
FDA CE
FDA CE FDA CE
HiRes 90K HiFocus 1j, HiFocus Helix Harmony BTE, Neptune Sound Processor SoundWave 2.1
March 2013
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5. FINANCIAL INFORMATION
HALF-YEAR 2012/13
FINANCIAL HIGHLIGHTS
Solid growth in both sales and earnings both segments meeting expectations Gross profit margin of 68.9% up 0.5% pts., driven by positive currency effects OPEX growth of 3.4% in lc compared to 7.9% sales growth in lc EBITA margin increased to 21.4%; excluding FX impact: 20.1% R&D spend at CHF 56.5 million or 6.5% of sales (excluding capitalized development cost of CHF 15.4 million or 1.7%) Basic EPS of CHF 2.24, up by 43.6% Operating free cash flow up by 51.6% to CHF 127.1 million Equity ratio of 67.1%, up from 64.5% as of March 2012 ROCE last twelve months 21.8% (up from 14.0% in prior year)
March 2013
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HALF-YEAR 2012/13
SOLID FINANCIAL PERFORMANCE
In CHF million
1H 2011/12 763.0 522.1 68.4% 383.7 138.4 18.1% 83.8 1.56 14.0%
1H 2012/13 872.4 600.7 68.9% 413.7 187.0 21.4% 127.1 2.24 21.8%
Sales Gross profit Gross profit margin OPEX EBITA EBITA margin Operating free cash flow EPS (in CHF) ROCE last 12 months
7.8% 35.1%
3.4% 19.3%
51.6% +43.6%
March 2013
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HALF-YEAR 2012/13
SOLID GROWTH IN KEY MARKETS IN LOCAL CURRENCIES
in CHF million
1H 2011/12
Sales in % Sales
1H 2012/13
in % Growth in lc
EMEA (excl. Switzerland) Switzerland USA Americas (excl. USA) Asia/Pacific Total sales
March 2013
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HALF-YEAR 2012/13
SALES GROWTH ACROSS PRODUCT GROUPS
in CHF million
1H 2011/12
Sales in % Sales
1H 2012/13
in % Growth in lc
Premium HI Advanced HI Standard HI Wireless comm. Miscellaneous Hearing Instruments CI and accessories Total sales
March 2013
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HALF-YEAR 2012/13
HI MARGINS INFLUENCED BY MIX CHALLENGES
Impact Sonova 1H Category Mix Effect Sales Growth
Country Switzerland: Reimbursement change effective in July 2011 Germany: Slowdown/product mix shift (upcoming reimbursement changes) France and Italy: High growth in prior year, market negative in 1H Product Highest growth in the Advanced segment Adverse intra-segment mix shift in the Standard category
Gross Margin
Sonovas broad product & country portfolio mitigates mix challenges Strong performance in the UK, Brazil, and Spain
March 2013
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HALF-YEAR 2012/13
STRONG LEVERAGE OPEX +3.4 % LC VS. TOP-LINE GROWTH OF 7.9% LC
in CHF million
1H 2011/12
1H 2012/13
Change in CHF
Change in lc
Sales Research & Development* in % of sales Sales & Marketing in % of sales General & Administration in % of sales Other expenses, net
Total OPEX
872.4 56.5
+14.3% -3.6%
+7.9% -6.0%
+7.1%
+1.5%
* excluding capitalized development cost of 15.4m /1.7% of sales (prior year 6.5m / 0.9% of sales)
March 2013 Page 56
HALF-YEAR 2012/13
GROUP EBITDA DEVELOPMENT
187.0 +0.3 138.4 +26.4 165.1 +21.9
+26.7
+19.3% Margin: 18.1% Margin: 20.1%
+48.6
+35.1% Margin: 21.4%
Avg. FX Rates 1H 2012/13 1H 2011/12 USD/CHF EUR/CHF 0.95 1.20 0.85 1.21
Organic Growth
Acquisitions
FX effect
HALF-YEAR 2012/13
DETAILS BY BUSINESS SEGMENTS
In CHF million
1H 2011/12
1H 2012/13
Growth in lc
Organic Growth
External Growth
FX impact
Sales HI CI Group 723.8 39.2 763.0 801.2 71.2 872.4 +4.5% +70.5% +7.9% +2.4% +70.5% +5.9% +2.1% +2.0% +44.6 (+ 6.2%) +4.4 (+11.3%) + 49.0 (+6.4%)
EBITA HI CI Corporate Group 158.9 -20.6 138.4 187.6 2.0 -2.6* 187.0 +4.8% n/a n/a +19.3% +4.6% n/a n/a +19.1% +0.2% n/a n/a +0.2% +21.0 (+13.2%) +0.9 n/a +21.9 (+15.8%)
HALF-YEAR 2012/13
FINANCIAL RESULTS AND INCOME TAXES
in CHF million
Comments
Financial result Income before taxes Income taxes Income after taxes
in % of sales
March 2013
Page 59
HALF-YEAR 2012/13
SIGNIFICANT INCREASE IN FREE CASH FLOW
in CHF million
1H 2011/12
1H 2012/13
Cash flow before changes in net working capital Changes in net working capital Operating cash flow
in % of sales
Cash flow from investing activities (excl. acquisitions) Operating free cash flow
in % of sales
-28.5 83.8
11.0%
-40.0 127.1
14.6%
Free cash flow Cash flow from financing activities Changes in cash
March 2013
HALF-YEAR 2012/13
BALANCE SHEET: SOUND FINANCIAL POSITION
in CHF million
31 Mar 2012
30 Sep 2012
Comments
Net working capital Days sales outstanding (DSO) Days inventory outstanding (DIO) Capital employed Net debt Equity Equity in % of total assets
New HI platform launch and timing of larger government tender delivery in CI FX effect Higher net working capital Considers dividend payment of CHF 79.9 m
March 2013
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OUTLOOK
GUIDANCE IN LOCAL CURRENCIES CONFIRMED
Guidance FY 2012/13* Sales Sales growth in lc thereof acquisition related growth FX-impact Total sales growth in CHF EBITA EBITA growth in lc FX-impact Total EBITA growth in CHF
* Unchanged compared to guidance issued in May 2012
March 2013
If todays currency situation remains unchanged, positive FX impact will continue to add to the y-o-y growth Currency benefit likely to be less significant in 2H
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OUTLOOK
FX IMPACT ON SALES AND MARGINS
USD/CHF
1.00 0.95 0.95 0.90 0.90 0.85 0.85 0.80 0.80 0.75 0.75 0.70 0.70 Apr Apr-11 Ma Jun-11 Jun Jul- Aug-11 Au Se Oct-11 Oct Oct Dec-11 No De Feb-12 Jan Fe Apr-12 Ma Apr Jun-12 Ma Jun Aug-12 Jul- Au Oct-12
EUR/CHF
1.35 1.30 1.25 1.20 1.15 1.10 1.05 1.00 Aug-11 Aug-12 Jun-11 Dec-11 Jun-12 Apr-11 Oct-11 Apr-12 Feb-12 Oct-12
Page 63
USD
Avg FY 11/12
Avg 1H 12/13
EUR
Avg FY 11/12
Avg 1H 12/13
March 2013
BUSINESS CASE
CLEAR AND FOCUSED STRATEGY CUSTOMER DRIVEN INNOVATION
SONOVA: HEAR THE WORLD Key to our success Broadest product and service offering / portfolio - Our customers and our employees - Hearing instruments (Phonak, Unitron) - Cochlear implants (Advanced Bionics) - Professional services (Connect Hearing Group) Strong competitive positions - Leading position in hearing instruments - Strong contender on cochlear implants - Strong position in selected key retail markets Significant market share gain potential - High R&D spend fast product introduction - Differentiated multi-brand strategy - Optimized multi-channel approach Strong product pipelines Productivity / efficiency gains 5-year financial targets (at constant FX rates) - High innovation rate and rapid new product introduction - Leverage existing global infrastructure to expand margins - EBITA margin: return to mid-twenties - ROCE: expand to low-thirties
March 2013 Page 64