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Investor Relations Corporate strategy Vision: Audi the premium brand In adopting its Strategy 2020, the Audi

i Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission We delight customers worldwide was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization. The Audi brands strategy 2020 Mission: We delight customers worldwide The Audi brands products are compelling examples of the brand values sportiness, progressiveness and sophistication. In addition to building technologically advanced vehicles, the brand with the four rings aims to evoke customer delight in many other ways. The mission statement We delight customers worldwide therefore plays a key role on the path to becoming the leading premium brand. The Audi brand has defined its understanding of customer delight in greater detail in the following four areas of action: * We define innovation * We create experiences * We live responsibility * We shape Audi We define innovation The declared ambition of the Audi brand to offer its customers high-quality, innovative vehicles is expressed in the brand essence Vorsprung durch Technik. This is accompanied by a clear design idiom that gives the brands progressive character a visual grounding. The models of the Audi brand feature a wide range of technological innovations. The Company has defined various key technologies that will occupy a special role in the development of new vehicles. For example, all activities involving electric mobility will be grouped together under the umbrella brand Audi e-tron.

PROFILE OF AUDI Audi is a manufacturer of exquisite cars attractive, sophisticated and technically perfect. As a manufacturer of high-quality and innovative luxury cars, Audi is one of the worlds leading premium brands and is among the most admired on the world market. The basis of its success comprises pioneering concepts in the domains of advanced technology and design. Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market. In March 2007, Audi set up its own sales company for India. By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audis goal is to become the leading automobile luxury brand in the Indian market in the next few years.

The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years. At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market in Aurangabad. Audi manufactures Vorsprung durch Technik at eight sites with lengthy traditions of car manufacturing. Cutting-edge logistical processes, the synchronised Audi Production System and a highly qualified workforce of more than 60,000 guarantee uniform Audi standards worldwide. Every production site achieves very high standards of quality, efficiency and environmental acceptability. The worldwide network of Audi sites comprises the two German plants in Ingolstadt and Neckarsulm, as well as six production facilities in Hungary, China, Belgium, India, Slovakia and Spain. The same motto applies for all of them: one name, one standard, everywhere.

Luxury-car shoppers who love value have long cheered the Audi A6. And in true Audi fashion, the midsize A6 gives you a lot for a very competitive price. One of the A6's primary strengths is its deluxe cabin. Materials are first-rate, and the overall design is nothing short of class-leading. Its winterweather capability is another plus as the A6, like other Audis, is available with all-wheel drive. But the car's most compelling asset concerns value. In terms of overall quality, the Audi A6 is right up there with other midsize luxury cars, but it typically costs thousands less. A used A6 represents an even more affordable proposition, though these examples lack the athleticism of its contemporary rivals. The latest A6 benefits from enhanced performance and increased driver engagement, making it a top choice in the segment. Current Audi A6 The current Audi A6 represents the fourth generation in the car's lineage and debuted in the 2012 model year. Adopting the latest Audi design language, the A6 is distinctive for its large trapezoidal grille and more angular headlights. It is also notable for improvements in regard to performance, making it the go-to choice as a "driver's car." Powering the base Audi A6 is a turbocharged 2.0-liter inline-4 that produces 211 horsepower and 258 pound-feet of torque. Front-wheel drive is standard, as is a continuously variable automatic transmission (CVT). A supercharged 3.0-liter V6 is also available and produces 310 hp and 325 lb-ft of torque. An eight-speed automatic and all-wheel drive are standard. Fuel economy for either engine is quite favorable when compared to competing sedans. Trim levels start with the Premium and Premium Plus (each in either 2.0T or 3.0T variants to denote engines) and are capped by the 3.0T Prestige. Standard feature highlights include a sunroof, tri-zone automatic climate control, partial leather upholstery and heated front seats (for the 3.0T). Premium Plus trims add larger wheels, xenon headlights, parking sensors, Audi's MMI electronics interface, upgraded audio, a navigation system and an in-car Internet connection. The 3.0T Prestige will get you adaptive headlights, unique exterior accents, quad-zone climate control, ventilated front seats and a Bose sound system. Options depend on trim levels and include LED headlights, a sport-tuned suspension, a head-up display, night vision assist, a blind-spot warning system and a Bang & Olufsen sound system. In reviews, we rank the current Audi A6 highly for its engaging driving dynamics, excellent interior, strong V6 engine and its long list of features. Drivers with a penchant for winding roads will certainly appreciate the A6's tenacious grip on the pavement and well-balanced weight distribution, while others will likely enjoy the quiet and attractive cabin that is stacked with intuitive high-tech wizardry.

Whereas previous A6 generations played second fiddle to its Mercedes and BMW rivals, this latest Audi is now worthy of the class-leader title. Used Audi A6 Models The third-generation Audi A6 ran from the 2005 to the 2011 model year. Overall, the third-generation car represented an admirable mix of attention-getting style, entertaining driving dynamics and opulent furnishings. A wagon body style, known as the Avant, was offered alongside the sedan. In the third generation's final year of production, three engines were offered: a 265-horsepower V6 (3.2), a 300-hp supercharged V6 (3.0T) and a 350-hp V8 (4.2). The 3.2 front-wheel-drive sedan had a continuously variable transmission (CVT), while all other A6s came with a six-speed automatic transmission and all-wheel drive. The A6 Avant was only available with the 3.0T engine, AWD and the automatic. Throughout the production run, trim levels were generally structured around engine selections. For the most part, three trims were offered: base 3.2 Premium, midlevel 3.0T Premium Quattro and top-ofthe-line 4.2 Prestige Quattro. Wagons were available only in the 3.0T Premium Quattro trim. Standard features were as generous as any luxury car for the time, with navigation standard for all and the upper trims coming with heated seats. Meanwhile, Audi's easy-to-use Multi Media Interface (MMI) system made controlling audio, navigation and Bluetooth functions easy with clear and logical menus. Those considering third-gen models should keep in mind that the base V6 made only 255 hp from 2005-'09 (later increased to 265 hp). Also, the supercharged V6 (3.0T) wasn't available from 2005'08, while the car's V8 produced only 335 hp prior to 2007, when output was bumped to 350 hp. In terms of features, the A6 has stayed mostly unchanged, though trim packages and options were also simplified for '09, and the MMI electronics interface and navigation system were upgraded for 2010. In reviews, we've found the engines to be smooth and refined. The base V6's acceleration is certainly passable, but our choice would be the 3.0T thanks to its broad range of torque and relative fuel efficiency. In fact, we've found this engine provided quicker acceleration than the V8. The A6 rode comfortably on the highway, and while it wasn't the most athletic car in its class, our editors applauded its predictable, confident feel around corners. The second-generation A6 sedan arrived on the market in 1998 and benefited from a ground-up redesign; an all-new version of the Avant wagon debuted the following year. This was the first Audi A6 to ride on a stretched version of the highly regarded A4 platform. For the first two years, only a naturally aspirated V6 was available, but in 2000, Audi added a spirited twin-turbocharged V6 and a torque-rich V8 to the sedan lineup. Given that acceleration tended to be sluggish with the base V6, particularly on the hefty A6 Avant wagon, Audi began offering a more powerful 3.0-liter six-cylinder in 2002. Transmission choices included a five-speed automatic and a CVT (which was introduced in 2002). In reviews, we praised the heavenly cabin and all-wheel-drive utility offered by the second-generation A6, and panned its somewhat nonlinear steering. Overall, it represents a solid choice for used-car shoppers. The original Audi A6 came to market in 1995 as a lightly revised version of the old Audi 100 sedan and wagon. Although prices on used A6 models from this era are convincingly low, consumers should be aware that only one engine -- a 172-hp V6 -- is available on these cars. With the lightest A6 sedan weighing in at 3,400 pounds, acceleration is modest at best. However, much like newer Audis, this A6 was nicely appointed and offered a choice of front-wheel drive or Quattro all-wheel drive.

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