Beruflich Dokumente
Kultur Dokumente
MONTHLY
SUPPLEMENT
JULY 07
AVOIDING LOW
HANGING FRUIT
WHY TOUGH CHOICES ARE NEEDED IF
COMPANIES WANT THEIR SUPPLY CHAIN
STRATEGIES TO BE GENUINELY FRUITFUL
Directions Monthly July 2007 Issue 14
Welcome to the July edition of Directions Monthly. The 2012 Olympics brings
with it an opportunity to present the benefits sustainable procurement can
bring – so we thought it was only right to give the supply chain management
issue some much needed attention. We have invited Shaun McCarthy, Director
of Action Sustainability and Chair of the Commission for a Sustainable London
2012, to give us an insight into why businesses need to resist ‘low hanging fruit’
and avoid the quick win approach. He suggests the procurement profession needs
to shape up and create a more ‘fruitful’ strategy to tackle supply chain issues.
❝
The economic muscle of the consumer purse is able
to fuel change. Firms must ask how fit is our supply
chain and how are we communicating this externally
and internally. But this is all obvious isn’t it? So why
❝
are businesses so slow to take it on board?
Where does this leave the Public Sector? chain and how are we communicating this We all know the managers who go for the
With £150bn to spend each year through externally and internally. But this is all obvious easy things to achieve, make a name for
the supply chain, this should be a major isn’t it? So why are businesses so slow to take themselves, get promoted and leave the hard
force for good. There are some great it on board? things to their successor. But it is never us is
examples; the Environment it? It is always somebody else. Look in the
Agency is best practice, albeit Unfortunately the answer to the problem is mirror, what do you see…?
a bit bureaucratic; DEFRA quite complex, and requires organisations
are running hard to catch to assess their individual impact before If procurement fails to address the issue, the
up; the Prison Service they are able to tackle it and it takes profession will miss an opportunity to raise its
is showing vision with time and effort to change. own profile. It seems everybody is looking for
a call for a ‘Zero Waste low hanging fruit, however the sweetest fruit
Mattress’, a product Do you remember the old ‘three is often at the top of the tree. Believe me, it’s
that does not exist today envelopes’ story? It is about a manager worth the climb. Business needs to think
but with huge potential handing over his role to a successor. about a more fruitful strategy. The ice caps
(hospitals, hotels, homes?). He tells him he has left three numbered are melting now – we can’t wait for successive
Sadly this is the exception rather envelopes to open in sequence if things get generations of envelope preparers!
than the rule. I was recently bemoaning a tough. Sure enough, things get tough. The
large section of government to a trusted first envelope contains the message ‘blame
public sector colleague by saying “they me’ and the new manager pulls through. The
haven’t done anything, they have just written next says ‘blame the staff I recruited’ and this
a position paper”. I was reminded by my does the trick. The third says ‘prepare three
colleague that, in the public sector, they envelopes’. The point of telling this story is to
consider they have done something if they emphasise that change on this scale requires
have written a position paper. The complexity vision, intellect and, above all, courage.
between policy and managing a massive
❝
supply chain sometimes stifles creativity and
action. The central government response to
the Task Force was progress of a sort but weak
in many areas. The draft Local Government The culture of ‘low hanging
and Health responses are much better. But
why does it take a year? fruit’ and ‘quick wins’ is too
❝
commonplace.
I chair the Commission for a Sustainable
London 2012. The Olympics represent a major
opportunity to break new ground and set new
standards. The Commission will publish its
first report in the autumn but it is interesting
to note the Green Party Chair of the
Greater London Assembly, Darren Johnson,
congratulating the Olympic Delivery Authority
for their progress on sustainability, six months
after calling their efforts ‘Pathetic’. High
praise indeed from a traditionally critical area.
Our clients are extremely varied and include FTSE 100 companies; some
of the world’s most exclusive brands; independent, entrepreneurial
businesses; world leading educational establishments; law firms; private
equity firms and media companies.
This has been recognised with our work receiving numerous awards
including the ACCA award for innovation in sustainability reporting for
our work with O2.
Contact:
Lucie Harrild Pavan Athwal
lharrild@salterbaxter.com pathwal@salterbaxter.com
Tel: +44 (0)20 7229 5720 Tel: +44 (0)20 7229 5720
Directions Monthly supplements our main Directions report. This report is published each
year and is now regarded as the UK’s most comprehensive analysis of the trends and
issues in CR communications. If you want a copy of the full Directions Annual Survey and
Report, call us on the number below or email directions@salterbaxter.com
Tel +44 (0)20 7229 5720 Printed by CTD, an ISO 14001 certified and FSC accredited
Fax +44 (0)20 7229 5721 company. TT-COC-2142 ©1996 Forest Stewardship Council A.C
www.salterbaxter.com www.ctdprinters.com