TataMotorslaunchestheCrossover,TataARIAforSouthAfrica revealsTataPrimaKL3TXF6X4trucktractor&TataUltra812truck attheJohannesburgInternationalMotorShow2013

Othervehiclesondisplay: TataVistaD90 TataManzaClubClass TataStorme(ExplorerEdition) TataPrimaKL3TXF6X4Trucktractor TataPrima4938S6X4Tractor TataPrima2528K6X410cumBoxtipper TataUltra812Truck TataSuperACE TataXenonXT Johannesburg, October 17, 2013: Tata Motors, today launched the versatile, Tata ARIA, a Crossover for South Africa andunveiledtheTataPrimaKL3TXF6X4Truck TractorandtheTata Ultra 812 Truck, at theJohannesburgInternationalMotorShow2013.Therecentlylaunchednew generation bakkie, Tata Xenon XT was also on display along with the Tata Prima Tractor, Tata Prima BoxTipper, Tata Super ACEinHall5andtheTataVistaD90,theTataManzaClubClass andtheTataStormeinHall7,respectively. Speaking on the occasion, Tata Motors Managing Director, Mr. Karl Slym said, South Africa is one of thefocus markets for Tata Motors. We see tremendous potentialinthemarket needs and areconfident of designing products to caterto the consumers needs here.The new Tata Aria, the Tata Prima KL3TXF6X4TruckTractorandTataUltra812Truckwillbeintroduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country. These products benefitfromour innovations and deep understandingof the South African customers. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we lookforwardto unfold our strategy in South Africa for a deeper presenceinthis market. According to Mr. Noel Tata, Managing Director, Tata International Limited, "Africa is a focus market for the Tatagroupandweseeatremendouspotentialinthisregion.Webeganour relationship withAfricain1977withtheimportofTata Motorsvehicles forZambia.Today,wesell Tata Motors vehicles in over 11 African countries. We introduced our trucks in South African market in 1999 and cars and bakkies in 2004.Sincethen,wehavecomealongwayintermsof our product offerings and customer service and the result can be seen in more and more customers preferring to buy our products over competition. With the introduction of the new range in the Johannesburg International Motor Show,we willfurtherstrengthentheTatabrandin Africa.

The Tata Aria continues to evolve the new Tata Motors design language in the passenger vehicles portfolio and will be available across Tata Motors Authorised Dealerships from early 2014. The Tata Aria comes with sporty anddynamicexteriordesignandawideusageofchromegrille makes the Crossover look aggressive and handsome. With a clean sheet new design on the interiors, plush leather seats, addtotheluxuriousexperience.Itsbodyisonframestructureand it offers an impressive arrayof safety featuresspecialcrumplezonesandsideimpactbeams designed to reduce the deformation of the passenger compartment. Six airbags, including side airbags and inflatable curtain airbags, an excellent suspension system, with independent front and coil beam rear axle combined with the vehicles Electronic Stability Control (ESC) and TractionControl System (TCS) forsaferdynamicvehiclebehaviourunderalldrivingandweather conditions. Standarddiscbrakesonallfourwheels combinewithAntilockBrakingSystem(ABS) andUltrasonicdistancesensingparkingaidensurecompletesafety. On the commercial vehicles sides, the company today unveiled the Tata Prima KL3TXF 6X4 Truck Tractor. It is designed considering the needs of a South African customer after multiple interviews, customer clinics and testing cycles in South African conditions. It is fitted with the latest gearbox model (FO18E318B) of Eaton that guarantees high torque performance (2509Nm@1200 rpm), to provide powerful gradeability in high slope areas. Luxurious and high standards of design and function have been used in the cabin for high habitability & driver comfort. The Tata Ultra 812 Truck was another star attraction unveiled today. Powered by a 497 TCIC Euro 3 compliant engine, the Tata Ultra 812 trucks low reving engine willensure better engine life and durability. In addition to this a high torque of 400 Nm at a lower rpm of 13001500 ensures lesser gear shifts and improves the fuel economy. The truck comes loaded with features like dash mounted gear level, utility socket, music, digital clock, cab tilt lock indicator, low fuel level indicator lamp, brake lining wear indicator, air filter service electrical indicator and water in fuel indicators. The Tata Ultra 812 comes with a walkthrough modern cabandhas a seating capacity of driver and 2 crew members. It is well suited for applications like general freight,bakeries,courierservices,shortdistancedeliveries,andsoon. Mr. Manny De Canha, CEO, Associated Motor Holdings, said, We aim to continuously scale up on the foundation created by Tata Motors over these years. The company has developed a new and impressive portfolio of vehicles. Accordian Investments is proud to be associated with a brand that is gaining global recognition. Tata vehicles are known to offer high value propositions with their design, built quality and performance. We willcontinue to support these products by offering high quality after sales service to offer the South African customers bestvehicleexperience. Tata Motors also displayed, for the first time at the Johannesburg International Motor Show a

wide range of other passenger vehicles, laden with latest technologiesdeliveringbettercomfort, convenience, performance. These include the latest SUV offering, theTataStorme, as well as the latest in its current rangeofhatchbacksandsedans,theTataVistaD90andtheTataManza ClubClass.TataMotorswilllaunchthesemodelsinSouthAfricaduringthecourseof2014. In addition, the company also displayed the recently launched Tata Xenon XT, the Tata Prima 4938S 6X4 tractor, the Tata Prima 2528K 6X4 10cum boxtipperandthe Tata Super ACE, the newimproved1tontruck. Tata Motors started exports to South Africa in 1998, with commercial vehicles and exports of passenger vehicles began in 2004. The models currently beingsoldinSouthAfricaaretheTata Indica and Tata Vista Hatch Back and the Tata Manza Sedan, from the passenger vehicles business and a wide range of commercial vehicles. So far, over 71,000 Tata vehicles ply on SouthAfricanroads. Thecompany,beganitsinternationalfootprint,establishedthroughexportssince1961and today,haspresenceinover60markets(forbothPVs&CVs).Withtremendousglobal experience,thecompanybrings,deepunderstandingofcustomerexpectations,fromdiverse marketsandiswellpositionedtocatertoeverchangingautomotivenormsandconsumer trends,acrosstheglobe.