BUSINESS PROPOSAL

Product Description: White board is a product which is known widely across the entire country, with great usefulness which is taken advantage of in every application to which it is put; key among these functionalities is the property it possesses in that, it can be written on and cleaned for re-use over an extended period of time. It is a product that it is being gradually adopted by educational institutions to replace the age-old traditional black-board that is found in the classroom for its convenience and reuseable trait, as well as many other units such as corporate organisations etc. because of its nature. Business Proposition: The proposal is to establish a venture that is to mass produce and mass distribute the product, through the existing network of sellers; providing an equally matched alternative ( in terms of product quality) to the imported ones that is on the market and expand within the existing untapped market demand. The venture would focus on producing large sized versions of the product targeted at institutional users; and a portable version targeted at individual users, mainly students. Market: The transition from the traditional blackboard to the white board is being recommended for widespread adoption, with the Ghana Education Service (GES) having stated as a policy to adopt the use of the white board over the blackboard due to its convenience over the long-term; with the market size being looked at, as: 12, 130 primary schools, 5,450 junior secondary schools, 503 senior secondary schools with the accompanying number of students. Venture Development Plan: The venture proposes to leverage the expertise of local craftsmen who already fabricate the product in limited scope and supply to a limited section of the market. The starting approach which would be the foundation of the business model is to engage the services of an experienced craftsman, to draft and refine the existing makes on the market, to match the quality and standards of the imported types. The business would continuously embark on a product improvement approach to the business ensuring that the product remains competitive; as well as developing new product lines (being derivatives and applications of the product). Revenue Strategy: The venture will seek to market and distribute its products through an established network of stationery providers existing in the country as well as a novel financing scheme where clients (mostly educational establishments) would receive the products and pay later on using terms that is meant to be attractive and at the same time provide a win-win situation for the business as well as the customer. The venture gets to sell its products to a wider market and the customer also gets to acquire the product which is fast becoming a modern tool for teaching and its derivative applications. CapEx and OpEx: A detailed financial plan to give overview of the projections and expenditure would be covered in a separate document which is summarized in this document. The projections captured in three separate scenarios (i.e. worst case , optimistic and normal operating regimes) indicate a sustainable and profitable venture that can be developed.

CONFIDENTIAL