BCA code: For office use only

Submitted on: For office use only

Company name: ABC Educational Services Pvt. Ltd. Founded in Year: 2010 Team size: 8 Website: Key person Email Referred by: Address:

Promoters: 1) ABC 2) XYZ 3) Tel (M): Industry: Education Tel (O):

One line pitch Analytical intelligence for learning and development Brief overview of your products/services: (50-75 words) We provide online adaptive test prep to students. Our systems are based on statistical engines, which are our core IP. We are looking at the large volume, mid-tier exams such as Civil Services and Bank Jobs.

Customer pain point & solution: (50-75 words) Exams have gone online in 2012. Students need to practice online. There are no credible players in the mid-tier exam market. Student base is diverse - current technology is inadequate. Solution: Online Adaptive study. Each student is unique, their learning path should be unique too Business Model: (50-75 words) Annual subscription for online learning Sales Model: Channel Partners Institutional Partners Lead generation through SEM. Conversion through Tele-Sales Defensibility / Key Differences / Entry Barriers: (50-75 words) USP: Adaptive Learning Entry Barriers / IP: Statistical Intelligence Engines. This is our core expertise

BCA code: For office use only

Submitted on: For office use only

Market Size & Pricing: (35 words) The Indian coaching industry is expected to grow from Rs. 40,187 crore (~$8b) in 2010-11 to Rs. 75,629 crore (~$15.5b) in 2014-15. [Source Crisil] Our prices vary from Rs. 2000-3000 for an annual study subscription. Our pricing strategy aims as replacing one set of books for preparation of an exam

Distribution Strategy: (35 words) Channel Partners Institutional sales Tele-Sales Call Center Collect leads through SEM > Follow up with tele- sales calls > fulfill through cash-on-delivery

What makes your management team specially qualified to build this business? (core strength) (50-75 words) Product Innovation: founders have extensive research experience in analytics across domains. Retail, Logistics, Real-Estate, GIS, Online.. and others. Several innovations to our credit. Ability to create collaborative eco-system with educationists, statisticians, and IT We have been tracking online behavior in India for Education since 2004 We understand the tier-II in India Customers: existing & potential Competition: 1) Retail Customers (over 3000 students) 1) Meritnation 2) Channel Partner: Pearson + 10 other e-com players 2) WizIQ 3) Institutional: Univ. of Allahabad and others 3) Vritti 4) 4)TCYOnline 5) 5) 6) Use INR (crores) or USD (millions) Funding history: Financials: Revenue in last Fin Year : Rs. 26 Lakhs 2010 Seed: ~ 55 Lakhs 2011 Raised Rs. 25 Lakhs for 5% equity Total fund seeking: Rs. 2.5 Crores Pre money Valuation: Use of funds:- Forecast post funding
FY 12 (Unaudited) FY 13 (Projected) FY 14 (Projected) FY 15 (Projected) FY 16 (Projected)

Tele-Sales and Distribution 62.5% Business Development 12.5% Product Development 25%

Revenue In Crores 0.26 5.2 10.6 15.4

Gross profit -0.24 -3.7 1.75 4.2

Margin (%) -92% -71% 16.5% 27%

BCA code: For office use only

Submitted on: For office use only

Key Team members: - Current designation and role played in the organization

Sr No.

Name

Qualification

Past Experience

ABC

IIT-Kharagpur, Univ. of Wisconisn Milwaukee, Lubar School of Business

Founder, Managing Director

Business Consulting for Mu-Sigma Inc. Analytic solutions for large retailers, Business Development Research on consumer choice and online marketing Exp: Business Consulting for Mu-Sigma Inc. Managed a large consulting engagement Lecturer at a US University. Designed and Managed online courses

XYZ

IIT-Kharagpur, Univ. of Wisconisn Milwaukee

Co-founder, Director

DEF

MSc (Statistics), Science College, Kolkata

R&D Lead

Researcher at Indian Statistical Institute (ISI)

LMN

MS Swaminathan Institute

Content Lead

Worked at TIFR, reported to Ratan Tata Wrote over 40 chapters for NCERT books from VIIth to XIIth standard

Product Development (IT) Vendor

Mid-Sized company with 80-100 employees

IT Services

Web Development Vendor

SME with 25 employees

Web Services for information portals