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Social Cognitive Theory 4449059659 Rossier School of Education EDU518 October 23, 2013 Dr. Hyde

FORMER: SOCIAL LEARNING THEORY Social Cognitive Theory Social cognitive theory: an assumption describing the learning behavior of a prepubescent who observe others. During the process, these youths opt to take control of themselves, a term coined as self-efficacy. Social learning theory, the formal name for social

cognitive theory, collects coherent processes for learning. The theory is a combination of two separate entities whose origin is Behaviorism and cognitive theory. Albert Bandura has been labeled the creator of social cognitive learning. The theory assumes the following: people learn by observing, learning is an internal discipline, the environment is an important aspect to influence behavior, which Ormrod calls, reciprocal causation, and with time behavior is regulated (Ormrod, 2011, p.324-25). The strength of the theory is that if Modeling, the name of the assume theory, is applicable and appropriate the student may assimilate the same behavior. On the other hand, the weakness of the theory is seen when the youth observes bad behavior. The likelihood to imitate this may dissipate or not develop. An example is youths interacting with violent video games or movies and not affected, no negative action superseded. The reason remains unclear.

Video Analysis Theory Application The video begins by asking the question, what is social cognitive theory, to engage the viewer. The avatars in this video proceed to explain what the theory entails. The female avatar then proceeds to provide the definition to the male avatar. After, the video includes a mocking view of Albert Bandura who is showing the viewer a video clip of an experiment. Albert Bandura then narrates the event throughout the experiment

FORMER: SOCIAL LEARNING THEORY process. Implying that, the trait portrayed by the female model towards the teddy bear is an

appropriate behavior; the female uses angry expressions and begins to discharge bad energy to the teddy bear as well. Bandura then places the child in the same room; however, this time the room contains other objects such as an electronic device and presents. Later, once the room is prepared for the child, she is invited to go and play with the objects provided. The child reminisces about the previous scene that takes place several minutes beforehand and begins to act as the adult, but as Bandura describes in his real life video, the child exaggerates on the adult behavior by utilizing a bat. She expresses the same anger in her face as the adult. In addition, the child releases the same level of bad energy to the teddy bear, or possibly even more. Thus, the video is preparing the youth to recall the definition of what Modeling represents and the awareness of its application.

Lesson Redesign The video can be redesigned if the author spends more time editing. However, the video appears to be restrained with two minute scaffold. Moreover, the youths conditional knowledge will embed this in her long term memory utilizing the rote learning technique. The video provides enough information for the youth to relate and retain, long time connection with behavior and theory, that which is Modeling. The video utilizes the avatars to provide an explicit behavioral message. The importance of engaging in some sort of routinely exercise, due to the problem of obesity, that we are experiencing here in the United States of America. This happens at the beginning of the video when the male avatar coincidently stubbles across the female avatar at the park, and asks her for

FORMER: SOCIAL LEARNING THEORY help, with her reply being, I am taking the long way home as to increase my exercise (

The instructor is free to utilize the media as she pleases to embed social cognitive theory, in particularly, Modeling. The video needs more editing in several parts of the plot and there are several mistakes that need to be fixed. Not to mention that the youth will absorb this Web 2.0 experience and retain it in the brains storage of long term memory, engraving it in her mind for the rest of her life. Conclusion The video is trying to replicate the actual model used in the experiment done at the Stanford University by Albert Bandura. Moreover, the authors target is not just the youth it includes and wants to captivate a general audience. In addition, an interesting point of view arises during the observation of the video. It is not properly equipped for special need students, a blind individual or deaf, for example. Avatars are used instead of a real life person; this can catch the eyes of the youth as well since the media used contains cartoon characters. The video has more room to include several definitions along the two minute media literacy information medium. It is not a perfect video. However, it provides clearly what Modeling: by remembering the clip with title, understanding the model used for Modeling, the youth will apply this in real life by observing the end of the clip a behavior that it is connected with the behavior of the adult avatar in the video. Also, the prepubescent will be able to selfassess herself and be able to differentiate the white and black of the situation. The youth having attained this level of knowledge may be opted to checked herself and evaluate at the end of the clip. So she achieves the level of self-efficacy with positive victoriously ends in mind (Anderson et al. 2001).



Anderson, L. W. et. al. (2001). A Taxonomy for Learning, Teaching, and Assessing: A Revision of Blooms Taxonomy of Educational Objectives (Abridged edition). San Francisco: Longman. Jaimersa, (2013). Social Cognitive Theory: Former; Social Learning Theory. Retrieved: Oct 23, 2013. From: Ormrod, J. E. (2011). Educational Psychology: DEVELOPING LEARNERS (7th edition). San Francisco: Pearson