Photoshop Chapter 10 - Print Publishing

Charting your course: Focus on print media In This Chapter Goals pg 217 Printing Methods (pg 218) Getting your artwork to paper - from a desktop printer or a digital printing press **you determine this by what quality you want the finish to be Desktop Printing used for final versions, proofs or revision purposes Different printers have different capabilities Different printers have different resolutions - laser printer = resolution of about 600 dpi - ink jet printer = between 300 and 2800 dpi Digital Printing beefed-up desktop printer print directly from a computer file and has quality output ideal for short-run projects that's need to be done quickly Commercial Printing digital file transferred to a film negative then burned to a metal printing plate. Portable Document File (PDF) PostScript based format developed by Adobe that supports vector & bitmapped data Output Compatibility (pg 220) Three areas need to be considered when going to print Image Color Image Resolution (size and quality) Format Color - prepare you image to match specific color profile of which device you are going to output too

Color - prepare you image to match specific color profile of which device you are going to output too Monitor Calibration lighted windows which you view your digital work need to be identified with a particular color profile (what is set in Photoshop) - visually calibrate at part of computers operating system Resolution - determines everything about our final image quality and size - general rule: the resolution of a given piece of artwork is about 1.5 times or 2.0 times the screen frequency. Format final output compatibility should be in the format that you saved your image in i.e. for vector - EPS is a good format to save it in Lately print companies like for files to be in PDF format - why? because a PDF can be cross-platform compatible Consult the Professionals (pg 229) if you are going to get art printed professionally, you should: - find a reliable print specialist - understand the printing process (can save time and money) - clear idea of the paper you want - consult with the printers to find out how they want your file prepared Setting up the Print Job not as simple as file/print - need to know where you are going to print your work - need to understand output compatibility - need to contact the printer to find out exactly what is best for that company