PICTI Technology Business Plan Competition

Business Plan Template Note: This template is based on the guide developed by United Nations Conference on Trade and Development (UNCTAD), How to Prepare Your Business Plan, United Nations, 2002. For more details on the template, please refer to the guide: [http://www.unctad.org/en/docs/iteiia5_en.pdf] This template is provided as a recommended structure of the business plan for a start-up company, however, teams are free to adopt any structure they find suitable for their application, provided that it contains the basic elements that should exist in any business plan.

I. EXECUTIVE SUMMARY A. Purpose of the business plan B. Historical development and track record of the project C. Main products, markets and clients D. Business strategy and mission E. Location and premises F. Legal form, ownership and management G. Financial requirements II. PRODUCTS AND SERVICES A. Introductory remarks
What is the current market problem What Industries have similar problems that can be addressed by the product solution?

B. Product description and history C. Product attributes

Expand on the details of the identified product in your application and offer more clarification What does the product provides in terms of solutions to the above identified problem (key problem solving capacity) or is it a new product category?

C. Research and development D. Product life cycle E. Costing and pricing 1. Costing 2. Pricing F. Product development process
Can you offer a whole product? Do you need to formulate partnerships with other technology providers to bring 100% satisfaction your clients? Can we today, with the help of partners, deliver a whole product to fulfill the reason to buy? Determine what makes the product "complete" in the eyes of your initial target customer.

Do we need to recruit partners and allies needed to truly deliver a complete product. Doing it by yourself rarely possible.

G. Quality assurance and control H. Sourcing requirement I. Intellectual property strategy III. MARKETS, CLIENTS AND COMPETITORS A. General remarks B. Market characteristics for your product B.1 Marketing Strategy: what is your niche market? G. Selling methodology
How do you plan to sell to the initial identified market segment? Is the target customer well funded and are they accessible to sales force? Also, o Which size of organizations will you be catering for? o Which geography to start with? o Which of the industries are the most attractive one?

G.1 Projected sales (refer to Excel sheet) C. Potential local and regional clients
Expand on the details of the identified target customers, and also identify your initial market segment Can you select a market segment that has the greatest need to buy the new product as soon as possible. Do they have a compelling reason to buy? It helps to describe why the target customer's need is so immediate.

D. Market Competition: who else sells similar products locally and globally?
How does the product technically compare to competition . and never say that there is no competition What makes your product more competitive (what is the current market or internal alternative) Is there no entrenched competition that could prevent us from getting a fair shot at this business? Can you avoid fierce competition e.g. a segment that is well served by competition Your Selling Point Strategies & Tactics: Why you would succeed? Whats your differentiation?

E. Positioning: how would you differentiate?

IV. BUSINESS OPERATIONS A. Location and premises 1. Location 2. Premises B. Product development C. Project management Structure and Methods

V. HUMAN RESOURCES A. Entrepreneurs CVs 1. Technical Skills

Technical/Managerial expertise of the Entrepreneurial team Why do you believe you can develop this product and establish a company that can market and sell this product What is your role in each of the functions required, do you understand the different roles What additional roles is still needed Are you open for a governance change in the project team and management Are you receptive for coaching and mentoring through incubation

B. Mentors (professors, advisor, etc) 1. Technical Skills 2. Business Skills VI. RISK AND SENSITIVITY ANALYSIS A. Introductory remarks B. Risks 1. General economic environment 2. Political/regulatory 3. Changes in public opinion 4. Technological 5. Law suits 6. Staffing and Entrepreneurship Team 7. Client-related 8. Quality/production problems 9. Subcontracting 10. Market C. Managing opportunities D. SWOT analysis VII. FINANCIAL PLANNING A. Introductory remarks B. Financial history C. Cash flow projections G. Request for funds and other supporting information 1. Request for funds 2. Risk assessment 3. Start-up business financial information

Projections: How did you come up with the 12 months projections of income and earnings, expenses and fixed assets Projections: How did you come up with the initial number of clients Projections: At what price point you need to sell and what is the market price set by competition / industry For incubation start-up purposes: Explain how much is required in details and how you will use the capital during incubation Investors: Who are the other potential investors in the round? Can you invest money in this venture?