Ref:009-28 of 1str August, 2009

I am responding to popular demand from our web readers to write on basics of investing. Most of the
time, the investment is equated with the investment in stocks or shares. This is not true. It is just one of
the parts of the investment process. The investment takes many forms. This is my humble attempt to
share my knowledge of investing into anything, I mean, anything.

Every living soul is an investor. A bird when it makes a nest on top or interior of the tree ahead of
monsoon or extreme weather is also an investor. It invests into its own property as much as a human
does. However, no money element involved there for the birds. There is no central bank, FED or stock
market for this creature.

A human being is a born investor. The Hindu philosophy says that

In this series, attempts will be a living soul is born as “human” after passing through 8.4
made to explain every type of millions of various lives in the form of insects, water borne fishes
investment product, from and mammals, land borne animals, sky borne creatures like birds
most primitive to most or any form of living organisms.
advance. I will try to write 3
times a month – 1st, 11th and Even GOD is an investor. He invested in millions of lives and
21st. I will explain only those souls, and got finally rewarded by his most precious creation –
products that I know of. It will the Human. The human then invented “money” and proceeded to
be philosophical, polite, blunt, create the most enviable plethora of investment products which
informative and calculative are ultimately convertible into most basic form “money”. A
with lots of illustrations from tangible investment that can not be converted into money
real or imaginary life to ultimately is not an investment
explain the substance of my
views or opinion. It is the right of any human to get rich in terms of money. Even
billionaires like Bill Gates or Warren Buffets came into this word
naked like you and me. What separated them from others was
their upbringing, education, ambition, hopes, observance, perseverance, military like discipline, extra
ordinary efforts and of course, little or lot of luck. But it was not the luck alone; the efforts were first
followed by the lady luck. Those who daydream of becoming millionaire or billionaire without putting
in efforts will ultimately die and may not be reborn as human again. God is a severe punisher. Those
who do not accomplish HIS entrusted job are fired from becoming human again.

And the luck is not just wishful thinking of God or his grants. The luck is also a reward of investment of
the past life, Hindu philosophy says. What they call “Karma”. Nothing goes to waste in the rule of God.

The westerners believe in almost every cycle – Stock market, metals like steel, copper, aluminum; oil,
gold , silver, platinum, and soft commodities like wheat, corn, pigs, timber, sugar etc. and back up the
charts for over 100 years. But when the life cycle is discussed, they twist their nose labeling the
believers as “superstitious”. If those 100 year old cycles could exist, why not believe in “life cycle”
which runs for thousands of years?
Basics of Investing – Preparing yourself
The very first rule of making investment is to prepare yourself. Unless, one has prepared himself for the
ardent task ahead, he will not succeed as much as he should have. Everyone wants to get rich – nothing
wrong with that. One should always nurture that ambition. If he can do it, why can not I? If he can make
1 million, why can not I make even 100,000 to start with?

One has to think always that the very fact

that the idea of getting rich entered his
mind is a gift of god. Treat it as primary
indication from the nature supreme that
IT wants to see one get richer and richer
as one’s age and experience progresses.

You have to be fairly balanced before you

invest. It is a mental game. It needs lot of
concentration and focus. Just as you get
up every day, what do you do? Brush
your teeth, finish morning chores, take
warm and cold bath, and freshen up
yourself before getting down for a cup of
coffee or tea. While you are at home, pay
attention to your family members first –
wife, children and parents. It is also an
investment of time which has indirect
and more authentic rewards – mental
peace – so essential for concentration on
investment products later in the day.

1. GET UP early at 5:00 AM, sit before a lighted candle for 7 minutes without blinking your eyes. Also
do some deep breathing for about 8 minutes while sitting before the lighted candle. It make in all
15 minutes of concentration exercise. Breathing should have 1:2:1 rhythm. Say, you breathe in from
left nostril for 6 seconds, hold it for 12 seconds, and breathe out from opposite nostril in another 6
seconds. Now use the opposite nostril while breathing in and follow same process. That is, you will
intake lot of oxygen – a real source of energy – that will keep you afresh. Take a full warm glass of
water with little bit of lemon juice, honey and tea masala powder. It will refresh your mouth, mind
and belly. Have a nice cold water or warm water shower. After warm water, always have last dose of
cold water shower. It makes your blood flows faster right up to your skin. Your face could glow in
matter of days. Money also wants to come to a neat and clean place. So be neat, clean and very
pleasing. Your first stage of preparation is over.

Now, read the Newspaper first. First read the head lines of normal events and then only go to business
or money section. The reason is the political and social events do have significant influence on the
capital market. Unless you have read first 3 pages and little bit of editorial (because the editors always
chose the hottest topic) you will not come to the terms of the trade. Do not read too many details – just
a few glances at the head lines are enough.

2. GET A CUP OF TEA AND COFFEE now; and then read the business pages, if your newspaper has
special section devoted to it. Then, if you have computers at home (not everyone has) then sit for
about 30 minutes browsing important authentic website such as Bloomberg. Just read the headlines
and sketchy details. You must know the substance, not the whole story. Make a habit to ask yourself
continuously – what effect will it have, where, and how much. After a period of 6 months, you will
have developed ability to spot the important news and its potential effects in a flash.

3. TAKE COFFEE OR TEA AT HOME, not in the restaurant. You have to develop the attitude of making
money first and then expending. Do not start your day with the expense. Start your day with some
income, howsoever little. When you go to a shop owner in the morning, what does he do or
demand? He usually insists on cash payment not credit. (Credit card is still a cash payment). He
wants to start his day with realized income, the real cash, which is treated as a good omen.
4. SPEND SOME OF YOUR MORNING TIME with your family. If at all you want to spend something in
the morning, better spend some time with your family and also expend your famous smiles on your
kids, wife and parents. Saying of honey or sweetheart is not enough. Always be prepared to
complement them with a smile, never ever to criticize them in morning hours. Just as you want your
day to begin nicely, they too feel the same way. A good and happy beginning is always beneficial to
wealth and health.

5. HAVE A MORNING BREAKFAST Depending on the nature and extent of wealth; you can afford to go
to a restaurant for the morning meal before you start your day at office. This expense is allowable
because one can not work efficiently with empty stomach. You will be less focused, if you remain
hungry in the morning. Always eat little, even a piece of bread and butter will do, but do not let
your belly remain empty. Just as you wish to drop or add coins into your bank balance every day, do
remember to make a little deposit into your belly as well.

You are now fully prepared to start your day on. Now, remember another important rule.

6. NEVER EVER IGNORE YOUR REGULAR BUSINESS in favor of private investments of any kind. You
agreed to invest only because you had some capital. And that capital was built from your regular
business which is really bread and butter of your existence. Those who ignore their principal mainstay
business will suffer much lately. If they do not pay attention to their daily business, they lose clients.
And finally when they lose heavily in investment, they have nothing to fall back on, because the
main business has suffered from continuous neglect. Your regular core business is vital for your
existence. It is the oxygen that drives you further. DO NOT neglect your lifeline business at any time,
howsoever enticing opportunities may appear in the capital or investment market.

7. ALWAYS LOVE, NEVER HATE, YOURSELF. You came in to this world alone, and you will also depart
alone. The God sent you on this planet with a beautiful body, creative mind, intellectual brain and
above all, noble Soul. No one should love you more than yourself. Never blame or hate yourself
even if you made a mistake, howsoever serious. The fate is like an ocean. What you throw in the
ocean comes back on the shore sooner or later. The ocean or fate never keeps benefits for itself. It is
never needed by them. It is magnanimous. The mistake is a great teacher. Any loss suffered in
making mistakes is sort of tuition fees paid to gain experience. There is nothing free in this world.
Once you begin to understand this soulful science, you will never lose your composure. You are
therefore your own best friend and also, worst enemy. Take your pick.

8. BE ALWAYS LARGE HEARTED, NEVER BE CHEESY. You have to be large hearted while investing,
Always learn to leave something on table. Just as you leave some food on your plate while finishing
lunch or dinner. If you try to wait to make the last dollar or rupee, you will always tend to lose. The
money always needs a larger place in your heart. Those who have very small heart, the money never
lives within and seeks to depart as soon as possible due to suffocation. Suppose, you sold the stock
at 60 that was bought at 20. Be content that you made 200%. It does not matter if the stock goes to
70. You made your money. Never think of “you could have or you would have” made more money
than what you have already made. The profit is yours if it is in your pocket. Otherwise, it is just a
piece of toilet paper, not stock. Supposing you missed the higher target of 60 and the stock comes
down to 55, just sell it. You made less money, but you did make really good money – about 10% less,
so what? You made 175% any way which is far greater than what you would make in bank
deposits... This applies not only to stock or bond but almost everything including property. I merely
gave an example for illustration purpose.

9. NEVER CHASE INVESTMENT LEST YOU LOSE OPPORTUNITY. The markets are like daily routine –
Day and Night. The opportunities come almost every day. If you are agile, you will pick them up.
Nothing slips away like a greased coin. If you miss item A, try to focus on item B. It is not necessary
that you have to make money in A itself.

10. ALWAYS REMAIN AGILE LIKE A PILOT flying a plane. The money is as slippery as sand. The
moment they see hole or space, it slips away. You have to be as agile as pilot. If you have to go on
holiday, cut down on investment in liquid assets and park your money in banks. if you can not
control, do not hold the volatile stocks, especially. I give you my own example. Prior to Sr. Bush
 invading Iraq, I was sitting on almost 100% profit on warrants and the amount involved was HK$
300,000 equal to US$ 40,000 or Rs 17 Lakhs. The warrants were to expire in 4 months, and I was to
return Hong Kong in less than 2 weeks. I was working almost 16 hours a day, so decided to take
holiday in Ooty and stay in a hotel which did not have TV or Computers (they were less prominent
at that time). Sr. Bush invaded Iraq. The markets crashed and I did not know for almost 10 days
until I reached Mumbai, my home town. When I returned Hong Kong, I found my gains washed out
to almost 100%, though the capital was intact. I was stupid enough not to sell, and finally even the
remaining capital became Zero. Then I realized that the profit is yours if you take it.

11. ALWAYS BE IN COMMAND OF YOUR IVESTMENT OR LENDING. One should never invest into
anything over which he has no complete control or he is not in total command. The money is as
faithful as dog, but you have to keep it in leash all the time. If you can not control or command, the
money simply slips away or runs away, and you have to run after it. DO NOT LEND to someone if
you can not control his repayment. Also, never lend any of your friend if you have not met him or
seen him for over 3 years. His position may have changed. Do not remember old happy days. It
does not take much time to turn sour. You have to re-evaluate every old friend every 3 years.

12. THE DAY IS OVER and you are back at home. Forget whatever happened. Never brood over
mistakes while returning home. After meeting your family, children and parents, take a rest in small
corner and think what you did, you should not have done, and what you did not do, what you should
have done. The toilet seat is the best place to think over the past few hours events. You are all alone
without any disturbance. And after just 10 minutes, flush out those ugly thoughts by pressing the
flush button. Presume that bad thoughts have been flushed out and what remain in your system are
the hope and good thoughts. They are the energy for the next day.

13. TRY TO GO TO BED BY 11:00 PM latest. You have to get up at 5:00 in the morning. So take about 6
hours of healthy sleep. Before you go to bed, take deep breathing exercise for about 10 minutes and
concentration for another 10 minutes. (before a lighted candle). After the concentration exercise,
even 3 hours of sleep is adequate. You get the best deep sleep. You will never suffer from migraine
or insomnia.

Now that your body and mind are in good shape for about 2 weeks, you will be in a position to make
rational investment, of whatever kind. In any investment, the point of entry and exit are more important
than holding for short term or long term. Whenever some one tells me that he has a portfolio of 2
millions, I know that he is losing in 80% of his holding what he calls “long term holding”. When
something works short term, he sells it and calls himself a “smart investor”; and when it does not work,
he calls himself a “long term investor” like Warren Buffet. It is like keeping one’s cheeks red by slapping
himself.

The next article will focus on specifics. We will start with the most primitive form of investment which
everyone does without even knowing. You do not have to be rocket scientist to learn that basic art of
investment. Until then, Good Bye and see you again on 11th.

Anil Selarka
Hong Kong, 1st August, 2009

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