A NEW MAGAZINE FROM THE

MAKERS OF AQUO ENERGY DRINKS

VOL. 1 • ISSUE 1 • SPRING 2007

MAKE YOUR MUSE YOUR SLAVE

Tips on Staying Energized and Creative

THE UNLIKELY ADVENTURES
OF THE WEEKEND WARRIOR
Jack Answers his Call to The Wild
Any reference to Aquo Energy Drinks, Ltd., Aquo
Life and related logos, products or services is
for demonstration purposes only and is not
intended to refer to any actual organization,
publication, or products.

MAX OUT YOUR LUNCH BREAK

The Mini-Vacation Between
Mid-Morning Coffee and Quitting Time

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Contributors
Every month, Aquo Life calls on professionals from
around the globe to trot out their talents to make us look
good and entertain you, the reader. This month, we have PUBLISHER AND EDITOR-IN-CHIEF MARK S.
these folks to thank. Managing Editor Joan L.

Art Director, Images/Fashion Alex M.

Fashion Director Rushka B.

Senior Editor Jade C.

Hailing from the city that never sleeps, Daniel S. Film Editor Anthony K.
needs a good reason to leave Gotham. He filled us Music Editor Adriane L.
in on how to recharge your batteries in a hurry in Book Editor Teena A.
Editorial Assistant Sarah R.
“Make Your Muse Your Slave.”
Urban Editor Heather B.
New York Urban Correspondents Ken S., Hillary L.
Los Angeles Urban Correspondents Carolyn S.
DANIEL S. / WRITER, “MAKE YOUR MUSE YOUR SLAVE”
Advertising/Marketing Assistant Shanit B., Ashley M.

Contributing Writers
Anthony G., Johnny R., Lucy T., Maxwell J.

Karen L. delivered the knock-out story outlining

Contributing Artists
different ways to spend your lunch break. She is a Andy L., Alex M., Chris R.
journalist and film maker in Austin, Texas, and says
that a good chili chased with beer often gets her Contributing Music Editors
creative juices flowing. Karen K., Rushka B., Virginie O., Johnny G.

Image Separation and Retouching

Alex M.
KAREN L./ WRITER, “MAX OUT YOUR LUNCH BREAK”
International/National Distribution
Aquo Energy Drinks, Ltd.

Advertising/Marketing Director
Grace M.
French illustrator Andy L. is the man Tel: 323.555.3663
behind the handiwork that accompanies the “The Fax: 323.555.2126
Unlikely Adventures of the “Weekend Warrior” New York Advertising Representative
story. He grew up in the mountains and a part of Eric D.
his heart is still there. Tel: 323.555.7500

Los Angeles Advertising Representative

Barbara Z.
ANDY L./ ILLUSTRATOR, “THE UNLIKELY Tel: 323.555.2400
ADVENTURES OF THE WEEKEND WARRIOR”
Editorial Tel: 323.555.4585
Editorial Fax: 323.555.2126
General e-mail: info@aquo.com
Editorial e-mail: editorial@aquo.com
Ann wears many hats here, and all of them are Web-site: www.aquo.com
always in fashion. Even though she works long
Aquo Life Magazine Office
hours, she has a keen eye for fashion and always 1234 Any Street, Anywhere, California 90000, U.S.A.
knows what’s hot, what’s pure hype, and what
you hope your mother doesn’t buy you as a gift. Any reference to Aquo Energy Drinks, Ltd., Aquo Life and re-
lated logos, products or services is for demonstration purposes
only and is not intended to refer to any actual organization,
ANN K./ TRENDSPOTTER, “WHAT’S RIPE, WHAT’S RANK” publication, or products.

4 CONTRIBUTORS

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contents
VOL.1 • ISSUE 1 • SPRING 2007

REGULARS FEATURES EXTRAS MARKETPLACE

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March 29 • Whistler, Canada
FIRST ANNUAL
AQUO-THON
There are a lot of 24-hour mountain
biking events, but our own first annual
Aquo-Thon is different. Riders not
only have to negotiate a technical single
track, but they also have to blast through
this beautiful scenery with the best
spectators in the land. The winner is the
person who completes the most laps. But
all competitors are champions in this race,
if you ask us.
FOUR
spring
ESSENTIAL
EVENTS FOR
–– Anthony G.
APRIL 12 • LAS VEGAS, NV
SWINGIN’ Eternal
Remember those dance contests in the ’30s
where young couples would dance to the point of
exhaustion? The LV Hotel and Casino is resus-
citating and updating these marathons. Couples
will be judged on skill, time on the dance floor,
and overall enthusiasm. So rest up, pack up your
dancing shoes and bring your partner and your A
game. The six-hour Swingin’ Eternal sessions are
about quality and quantity.
6 FOUR ESSENTIAL EVENTS FOR SPRING
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AQUO LIFE SPRING 2007
April 19 • SUVA, FIJI
THE FIJI 50:
A KAYAKER’S DREAM!
Fiji consists of more than 300 islands. Kayakers
in this competition will visit 50 of them, many of
which are not inhabited. The most focused racers
will not investigate the rain forest or cobalt blue
lagoons on these small land masses. But the curi-
ous will have a tough time resisting the urge to do
some exploring—or at least slip into the ocean to
check out the Great Astrolabe Reef.
APRIL 9 • MISSOULA, MT
Aquo SPRING
BIATHOLON
Climbing up Butterman’s Peak isn’t for
the faint of heart. The base of the moun-
tain is at 6,292 feet and the summit is
more than 3,000 feet higher. At the
Aquo Crusher, more than 500 telemark
skiers will throw climbing skins on their
boards at the crack of dawn, climb to the
top, and then race down the other side
to the finish. Winning prize? Your face
on the next Aquo energy drink can
for the next 12 months and a year’s
supplyof all the Aquo drinks.
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editor’s letter
–– Mark S.
Getting out of bed is never easy and today was more difficult than usual, because we had to put the finishing touches on the
magazine before sending it to the printer. Those days are always long and stressful, and sleeping through my alarm (damn
snooze!), getting my car towed (silly street cleaning!), and not being able to get a cab (another convention in town!) didn’t
make matters any easier.

Then I had a flash of inspiration: remembering the story I read about maximizing your lunch break, I decided
to pedal to work. Sure, it wasn’t lunch time, but the gist of the article was the importance of utilizing daily
opportunities to get out in the world, be active, and explore something new. So, I got on my old-fashioned bike
that had been collecting dust for months, aired up the tires, and hit the pavement. That’s when my day took a
turn for the better.

I saw streets that I had never seen before, realized that even donut lovers have not truly experienced the
fried treat until they have gotten a waft of a fresh batch after a 30-minute pedal, and discovered there’s a
world between work and home that I never see when driving.

Don’t get me wrong: today was a long day. But riding an endorphin high and being
stimulated by everything I saw made it an incredibly satisfying one. Even now, it’s
almost midnight, and I’m not even thinking of hitting the sack. I am excited to be
swinging a leg over my bike and seeing what lies between my office and the sheets.

Our Leader

EDITOR’S LETTER 7

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 Features
features
Day in, day out, you stop at the same café on the way into work,
and get take-out from the same Thai place down the street on
the way home. And you wonder why you’re feeling bored?
Sure, routine has a history with artists, designers, and writers:
Marcel Proust worked in the same cork-lined cubby for a life-
time. If he got out more, maybe he would’ve finished editing his
3,200 page tome before his death.
The back-story of those who mixed up their routine is far more
interesting. Take Hunter Thompson—best known for gobbling
amphetamines by the fistful and washing them down with a
stiff drink to get going. But if that didn’t work, the gonzo writer
knew enough to try something different. He would go for a
quick run.
Seducing the muse takes many forms, and even slight changes
in your life can kick-start your creativity and add a new color
to your work. Some options? A quick trip to the gym at mid-
day, taking a “disco nap” after lunch, wearing noise-canceling
headphones to drown out the sounds from the rest of the world,
or even going with a different type of caffeine (we recommend
Aquo, of course). Here are some details:
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AQUO LIFE SPRING 2007
How to work less, play more,
and get a helluva lot done!
Do What You Like, But Do it More
Often
Love going to the movies? Make sure you visit your
local cinema at least once a week. Miss the time
you spent in that little French town during junior
year? Check out the scents, smells, and colors at
the local farmer’s market. Does live music make
you feel alive? Do a little homework and find out
what’s coming through town. As much as it sucks
to miss your favorite band, don’t forget about
the great groups you’ve yet to find—the thrill of
discovery shouldn’t be left to A & R folks alone.
Check out the local paper and see who’s playing in
the near future. And don’t be intimidated by those
too-much-time-on-their-hands music writers who
have more than one MP3 player filled with music
by bands that you’ve never heard of. Just go to the
band’s website to grab a sample. Toe-tapping? Good
sign. A race for the fast-forward button? There are
plenty of other bands on the way.
The key is getting out more, not seeing every band
on the bill or hearing every last song when you
do go out. When it comes to getting out, pushing
yourself out the door is the first priority. It’s not
always easy to do when you’ve had a long day; the
DVR is loaded up, and couch is calling to you. But
folks who think best or are re-charged by being out
and about—you know who you are. Just make sure
you get there. The rest will take care of itself.
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