Gigaom Media-Kit Final 4-21-13 PDF

At GigaOM, we aim to demystify the world of
emerging technologies. Founded in 2006, we are

the leading global source of analysis on emerging
technologies. Our news, research and events
provide deep insight on the companies, people
and trends disrupting technology and media.
M E D I A K I T
Channels & Writers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audience Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Industry Leading Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Editorial Sales Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Event Sponsorship Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Creative Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
T A B L E O F C O N T E N T S
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C H A N N E L S & W R I T E R S
Derrick Harris Stacey
Higginbotham
Fehrenbacher
Om Malik Kevin C. Tofel
Erica Ogg Mathew Ingram Tom Krazit Barb Darrow Kevin Fitchard
Senior Writers
CLEANTECH APPLE TECH
0011011000
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1101100000
1011011010
0110110001
CLOUD DATA
VIDEO MOBILE PAIDCONTENT EUROPE
Key Coverage Areas
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computers and application software 68%
mobile phones 60%
cloud 51%
server infrastructure 44%
Purchase intent
next 6 months
decision makers 53%
make recommendations on what IT
products/services to purchase
24%
Role in IT purchase
decision
A U D I E N C E D E M O G R A P H I C S
C-level titles 37%
VP and director 27%
IT 10%
other 26%
under 25 26%
26-99 4%
100-499 11%
500-999 13%
1,000+ 38%
under $99,999 32%
$100,000-499,999 7%
$500,000-999,999 7%
$1,000,000+ 21%
average budget $421,340
Annual technology
budget
Job titles Company size
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September 18 & 19, 2013
London
Audience: 500+
April 17, 2013
New York
Audience: 500+
Demographics
Attendees 65%+ C-level, VP, director
Attendance 600+ (1-day event), 1000+ (2-day event)
Press 50-75 top industry journalists
Pricing Sponsorships $5K$85K
I N D U S T R Y L E A D I N G E V E N T S
March 2014
New York
Audience: 800+
November 5 & 6, 2013
San Francisco
Audience: 800+
October 16 & 17, 2013
San Francisco
Audience: 800+
June 19 & 20, 2013
San Francisco
Audience: 1,000+
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2 0 1 3 R A T E C A R D
Why Advertise on GigaOM?
For advertisers, GigaOM delivers an interactive audience of over 5.5 million monthly unique visitors who are engaged in a
different way across valuable niche segments, including tech news, mobile/gadgets, cloud, Internet of Things, emerging trends
in video and digital media, cleantech, broadband and big data. Our tech-savvy, socially connected BDM readers feel represented
and valued, and open to whats presented to them, whether its news content or a great promotional idea from an advertiser.
Awareness / Branding:
Rates dependent on campaign duration, budget &
targeting. 300 X 250 & 300 X 600 ad units available.
GigaOM - RON $25 CPM
Home/Tech channel $40 CPM
Cloud channel $40 CPM
Data channel $40 CPM
Mobile channel $35 CPM
Video channel $25 CPM
Europe channel $25 CPM
Media channel $25 CPM
Apple channel $25 CPM
High-Impact:
Exclusive 1 week Channel Takeover
Includes 100% SOV, 2 Weekly Sponsored posts &
Custom Site Skins Designed.
GigaOM Home/Tech channel
(1.2M+ impressions / week)
$22K / week
Apple channel
(1M+ impressions / week)
$15K / week
Cloud channel
(285K+ impressions / week)
$8K / week
All other channels
(250-350K impressions / week)
$5-20K / week
Mobile: Flipboard & Pulse
(news aggregator apps)
Both offer custom programs for high-impact
campaigns incorporating social media & branded
content.
Flipboard: $35 CPM
Pulse: $.50 CPC
Mobile & Tablet
Targeted Campaigns
FLIPBOARD
Monthly campaigns available for up to 4 advertisers
max. Flipboard brand magazine component
available for 6 month campaign.
PULSE
Monthly campaigns available for 1 advertisers max
Clients may target GigaOM or paidContent feed.
Weekly Channel Takeovers
1 Week Exclusive Channel Takeovers
aligned to our 2013 Events
(Incl. 100% SOV, Custom Site Skins & 2 Sponsored Posts)
Data channel, aligned to Structure:Data
March 18-24
$7K / week
paidContent channel, aligned to paidContent Live
April 15-21
$5K / week
Cloud channel, aligned to Structure SF
June 17-23
$7K / week
Cloud channel, aligned to Structure:Europe
Sept. 16-22
$7K / week
Europe channel, aligned to Structure:Europe
Sept. 16-22
$5K / week
Mobile channel, aligned to Mobilize
Oct. 14-20
$7K / week
Home/Tech channel, aligned to RoadMap
Nov. 4-10
$22K / week
Exclusive Home/Tech channel takeovers
(Averaging 1.5 million impressions / week)
Alignment to 2013 GigaOM conference schedule:
March 18-24
April 15-21
$18K / week
June 17-23
Sept. 16-22
Oct. 14-20
Nov. 4-10
2 0 1 3 E D I T O R I A L S A L E S C A L E N D A R
Podcasts
GigaOM weekly podcasts available for sponsorship In-
cludes a 15 to 25-second commercial spot announcing
the podcast is brought to you by <sponsor name>, with a
special client message included.
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2 0 1 3 E D I T O R I A L S A L E S C A L E N D A R
Sponsored Research
Partner with us to sponsor upcoming reports on emerging
technology with unlimited digital distribution marketing use.
Sampling of Research Topics
Quarterley Wrap-Up
Databases in the Cloud: Market Overview
Social Data and CRM Opportunities
Mobile Health
Sector RoadMap: Next-Gen CMS & Personalization
(paidContent)
IT Spending Outlook
Industry-based Big Data Analytics Tools (Healthcare,
Telecoms, Manufacturing)
Sector RoadMap: Social CRM-Marketing
Survey: Consumer Social Network Opportunities
Sector RoadMap?: Mobile App Ecosystems
Forecast: Mobile Advertising
Sector RoadMap: Crowd Labor Applications
Digital Me: Quantifed Self & Lifecasting
Evolution of B2B Media
Sector RoadMap: SDN (Structure)
IT Buyers Survey: Spending Survey (Structure)
Short-Term Work Relationships and Future of Work
Social ERP
Sector RoadMap: MDM Platforms
Consumer Wi-Fi
Clean Web Investment
Forecast: E-books
Survey: Millennials Profle
Webinars
2 webinars available weekly for client sponsorship
Production
Fully hosted by GigaOM
We provide end-to-end production management
Content
2 GigaOM analysts and your CEO
Professional moderator
Research slides from GigaOM
Marketing and Promotion (if selected)
Advertised on GigaOM.com and GigaOM Pro
Social media blast through Twitter and Facebook
Custom event registration landing page
Sponsored Posts
250-word custom-written post for publishing on GigaOM.com
(Client written; GigaOM provides copy editing)
Newsletters / RSS
All available for sponsorship
300 x 250 ad unit
GigaOM Daily
Om Says
paidContent
RSS
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2 0 1 3 E V E N T S P O N S O R S H I P P A C K A G E S
Private VIP dinner for up to 30 guests hosted by
company and GigaOM
40-minute sponsored workshop
5-minute video interview archived on event website
30-second video commercial (audio optional)
Full page advertisement in program guide
Company description and logo listed in program
guide (150 words MAX)
Logo on event email campaigns
Logo on event website
Logo on event signage
Headline Sponsorship: $85,000
10 x 5 exhibit table space (table, table linen, two
chairs, internet, power)
12 event tickets (inclusive of exhibitor
table staff, no additional passes will be
provided)
25% off discount code for additional event
tickets (unlimited)
Attendee list distributed two weeks prior to
event (Name, Job Title, Company ONLY)
Optional: Four (4) invites to private sponsored
VIP reception (ONLY applicable if a VIP reception
is scheduled)
40-minute sponsored workshop
Half-page advertisement in program guide
Company description and logo listed in printed
program guide (125 words MAX)
Primetime Plus Sponsorship: $30,000
5 x 5 exhibit table space (table, table linen, 2
Six (6) event tickets (inclusive of exhibitor table
staff, no additional passes will be provided)
25% off discount code for additional event
tickets (unlimited)
Attendee list distributed two weeks prior to event
(Name, Job Title, Company ONLY)
Optional: Two (2) invites to private sponsored
is scheduled)
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Company description and logo listed in printed
program guide (125 words MAX)

Primetime Sponsorship: $20,000
Six (6) event tickets (inclusive of exhibitor table
25% off discount code for additional event tickets
(unlimited)
Optional: Two (2) invites to private sponsored
Three (3) event tickets (inclusive of exhibitor table
Showtime Sponsorship: $15,000
25% discount code for additional event tickets
(unlimited)
Optional: One (1) invite to private sponsored
is scheduled)
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90-minute cocktail reception onsite at event (food
and beverage included)
2-minute announcement onstage during closing
remarks with the emcee, to welcome attendees to
reception
Logo on event sponsor sign (listed as Primetime)
Logo on cocktail reception sign
Opening/Closing Night Cocktail Sponsorship: $25,000
Four (4) event tickets
(unlimited)
Exclusive sponsorship, night before the event
(5-8 pm)
3-4 minute announcement at the event
Select drink theme & decoration/setup for the
cocktail party
Logo on special signage welcoming guests to the
party
5' x 5' demo area on the show foor
Half-page ad in the program guide
VIP Cocktail Party Sponsorship: $40,000
3-minute video interview flmed, professionally
edited
30-second commercial played (during show breaks)
Six (6) VIP complimentary passes to the event
Eight (8) tickets to the VIP cocktail party
(unlimited)
Logo on all email blast promotions
Logo on event website & event signage
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Corporate logo on GigaOM events site
Two (2) complimentary conference passes
Corporate logo and 75-word company description
in printed program guide
Wi-Fi Sponsorship: $7,000
Logo included on signage and fyers indicating the
Wi-Fi is sponsored by <client name>.
Conference pass discount (25%) for clients and
customers
Lanyard with your company logo (production costs
included)
Logo on event website (listed as Showtime)
Logo on event sponsor sign (listed as Showtime)
Three (3) event tickets
Lanyard Sponsorship: $10,000
(unlimited)
Banner on the interface of the GigaOM event
custom app
Two (2) event tickets (inclusive of exhibitor table

NEW!
Mobile Application Sponsorship: $12,000
(unlimited)
Optional: One (1) invite to private sponsored
is scheduled)
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Company Logo within the Livestream player for all
remote viewers to see when logging in & watching
Two (2) complimentary conference passes to send
clients/executives/customers ($1,300 value each)
Livestream Sponsorship
for virtual viewing of the conference: $20,000
Conference pass discount (25%) for clients &
customers
Includes 250K impressions on GigaOM.com to run
the week of the conference
Three (3) complimentary conference passes to
send clients/executives/customers ($1,300 value
each)
Lunch or Break Sponsorship: $10,000
Logo on signage and fyers indicating break food/
beverages sponsored by <client name>.
Conference pass discount (25%) for clients &
customers
Includes 150K impressions on GigaOM.com to run
the week of the conference
Judge panel participant on the GigaOM Launchpad
segment (on-stage judging with 3 total judges)
Logo under Showtime sponsorship on events site &
program guide
Launchpad Plus Sponsorship: $10,000
Five (5) complimentary conference passes
One (1) VIP Dinner invite
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40-minute break out workshop with conference
attendees
Exclusive rights to the UCSF Mission Bay Fisher
Caf lounge (for SF based events) for both FULL
days
Opportunity to decorate caf lounge (subject to
approval)
Unique signage for caf lounge area mutually
agreed upon with client
Four (4) 5 x 5 exhibit tables (table, linen,
2 chairs, internet, power)
5-minute interview with GigaOM
NEW!
Product Showcase Sponsorship: $85,000
30-second video commercial (played during show
breaks)
12 event tickets (inclusive of all staff, NO
additional passes)
Logo on all email correspondence
Logo on signage at event
25% off discount code for any additional tickets
(unlimited)
Attendee list provided two weeks prior to event
Optional: Three (3) invites to private VIP reception
night before the event
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R E S E A R C H O V E R V I E W
GigaOM Research is the industry leader in emerging technology
research.
The information you need at a fraction
of the cost
We provide a unique, collaborative research access model that
enables each and every employee in your company to gain
access to GigaOM Pro content, as well as access to a range
of other services from webinars to underwritten research.
Major
analyst
frms
The
GigaOM
Model
Coverage Areas and over 200 Analysts
To help you stay on top of emerging technology trends in
cloud, mobile, social, connected consumer and cleantech,
our analyst content is published daily, weekly, monthly and
yearly providing full coverage of breaking news and long-
term trend analysis.
cloud
connected
consumer
mobile
internet &
social media
green IT/
cleantech
Superior research based upon
real-time community input
Our proprietary research methodology determines
whats important to cover. We constantly monitor
reader metrics and the digital conversations
inside our 5.5-million member GigaOM community.
WEBSITE
5.5M unique
monthly visits
RESEARCH
200+ emerging tech
analysts
Fast analysis of
breaking news
EVENTS
400,000 live &
virtual attendees
6 annual events
worldwide
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GigaOM.com Audience Highlights
55% visit GigaOM over 5+ times per week
64% are Director level and above
$421K: average annual technology budget
of our readers
Annual research subscription includes:

Access to all GigaOM Pro syndicated research

Analyst access-four (4j analyst inquiries or briefngs per year

Access to unique analyst booking engineAnalyst Connect

Two (2) event tickets

Dedicated in-house account manager
Our analysts include:
David Card
David Card has been following the intersection of technology, media, and consumer behavior 20+ years
at GigaOM Pro, Jupiter Research, IDC and Forrester. At Jupiter, Card headed up digital media and
marketing research, and acted as VP, research development. At Forrester he worked with marketing
leaders to refne their interactive strategies, and at lDC he was lead Microsoft and consumer lnternet
analyst. Aside from GigaOM events, and Forrester and Jupiter Forums, Card has spoken at major industry events such as
E3, the Newspaper Association of Americas new media conference, the PBS/NPR new media forum, Texas Universitys
Online Journalism Symposium, Digital Music Forum East, Digital Hollywood, the Inverge conference, and Software Marketing
Perspectives. He is frequently quoted in the traditional and online press and has appeared on ABC World News Tonight,
ESPN, and NPR.
Jo Maitland
Jo Maitland is Research Director for the Infrastructure/Cloud channel at GigaOM Pro. Jo has been
a technology journalist and analyst for 15+ years specializing in enterprise lT trends, specifcally
infrastructure virtualization, storage and cloud computing. At Forrester Research and The 451 Group,
Jo covered cloud-based storage and archiving and the challenges of long-term digital preservation.
At TechTarget Jo was executive editor of several websites covering virtualization and cloud computing. Jo has spoken at
several major industry events including NetWorld + Interop and VMworld on virtualization and cloud computing trends. She
has a BA (Hons) in Journalism from the University of Creative Arts in the UK. In her spare time Jo enjoys adventures in new
places, extreme sports, writing screenplays and watching movies.
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Analyst Webinars
Work with GigaOM analysts and producers to develop a topic, agenda and other
details. GigaOM Research manages all the logistics ranging from promotion to live event
management, and produces sales leads from registration. The webinar is recorded.
Strategic Advisory Services
GigaOM Research analysts are available for private, strategic advisory engagements and
custom needs such as product planning, marketing strategy and sales enablement.
Speaking Engagements
GigaOM Research analysts are available to speak at industry conferences, webinars,
public marketing or sales meetings. In these engagements, the analyst may present
GigaOM research and industry observations and may interact with the audience,
depending on your needs.
Underwritten & Sponsored Research
GigaOM Research offers custom research to help you further establish thought leadership
in your area of focus. These reports draw from our published research and may include
original insight and/or data, depending on your needs.
Other Services:
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Newsletter Ads - Subscribers

GigaOM Daily Newsletter - 21,000 subscribers
paidContent Newsletter - 27,000 subscribers
Om Says - 17,000 subscribers
Formats Accepted GIF, JPEG, PNG
Creative Size 300x250
Max File Size 40k
C R E A T I V E R E Q U I R E M E N T S
Standard, Flash and Rich Media Creatives
Creative Size 300x250 300x600 125x125
Max File Size 40k 40k 40k
Subsequent Max Polite File Load Size 100k 100k 100k
Expandable 600x250 (user initiated,
from right to left)
n/a n/a
Max Video & Frame Rate :30 sec, 24fps :30 sec, 24fps :30 sec, 24fps
Max Animation Length (Flash) :15 sec :15 sec :15 sec, no looping
Audio User-Initiated User-Initiated User-Initiated
Formats Accepted

GIF, JPEG, PNG, SWF (Flash) and Third-Party Rich Media Tags
(javascript, iframe)

Creative assets required 3 business days prior
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Formats Accepted

JPEG or PNG format, up to 4 variations of creative.
We accept up to three click-thru URLs, one for each device
Creative assets required 3 business days prior
Device iPad iPad iPhone iPhone 5 Android Android
Ad Size 768x1024
portrait
1024x768
landscape
640x920 640x1096 640x920 740x1200
Max File Size 250k 250k 150k 150k 150k 250k
Flipboard Creative
Channel Sponsorship/TakeOver Guidelines

1440x800 PSD (Photoshop File) - Wallpaper Skin
(43% of our visitors have a screen resolution smaller than 1280x1024)

Background can NOT fade to white
No logos by the GigaOM logo (top left corner) or large overwhelming texts
No bright overpowering colors
The background image should not be wider than 1440 and not taller than 800
The skin format should be in PSD, please do not fatten the layers
Skin must fade to a solid color toward the bottom, middle and the sides of the page
Please use provided template

Skin examples
Brocade: http://gigaom2.fles.wordpress.com/2011/11/brocade_takeover.jpg
Microsoft: http://gigaom2.fles.wordpress.com/2011/11/microsoft-skin.jpg

Download custom skin template
https://www.dropbox.com/s/3loa5wqyqiudxte/gigaom_takeover_template_2013.psd
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Sponsor Post
Max 250 words, no exceptions. Hyperlinks accepted. Please request our Sponsor Post Template for best results.
All posts must be approved by editorial 3-5 business days prior to going live.
Post Headline 30-70 characters including spaces no exceptions
Post Excerpt/Teaser 40-46 words or LESS no exceptions
Post Body 125-250 words or LESS no exceptions
Post Image Image size must be 210 X 140 (jpeg). All other dimensions will not be utilized.
Video
Pre-roll Video :15 sec
Formats Accepted H.264 is recommended or: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.264,
H.263, WMV/WMA, and MJPEG
RSS Feeds - 8 million monthly impressions
Formats Accepted GIF, JPEG, PNG
Creative Size 300x250
Max File Size 40k
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At GigaOM, we aim to demystify the world of

emerging technologies. Founded in 2006, we are

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