INTRODUCTION

Advertising involves the process wherein a message is designed so as to promote a product, a thought, an idea or even a service. Advertising is a very wide concept which is perceived differently by different schools of thought and thus has many definitions to it. Some of the definitions to advertising are A simpler one would be that it is a public promotion of a product or a service Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. From the above we can infer that Advertising is promotion, of a product or service. It is done by companies to maximize sales. Companies pay a premium for doing this promotion. Advertising could be done through billboards, movies, clothes, etc. The Indian advertising industry is up coming and has a lot of promise. However there is a lot of competition and so only the hard working and efficient companies will survive. What matters most in this sector is knowledge and experience of the work and the industry. The better the research and analysis done by the agency the better their chances of success. This sector offers a lot of promise in India due the following characteristics India's IT services are a boon as they can be used to develop better communication packages for clients all over. Much better and advanced print, TV and web media. A lot of the Indian agencies have global connections, thus increasing the pool of resources and ideas. We also have good pool of human resource to provide the necessary solutions. The vast population base in India is always an advantage. Newspapers, Magazines, Brochures, Pamphlets The print media is one of the most popular advertising mediums. Advertising via newspapers and magazines is a traditional and common way of Advertising products. Along with Ad's, the print media also offers options like promotional brochures and fliers for advertising purposes. Newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement as well as the readership of the publications Outdoor Billboards, Kiosks, BusesOutdoor advertising is another popular form of advertising, which uses several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are hoardings, buses, etc. But with amount of buses and hoardings, the ad has to be really catchy to attract people towards it. Broadcast advertising Television, Radio Broadcast advertising is advertising for the masses, there is no particular effective way to measure its reach accurately. It constitutes of several branches like television, radio or the Internet. Television Add is a more expensive medium of advertisement and the cost of depends on the duration of the advertisement, the time of broadcast, and of course the popularity of the television channel. The radio might have lost some of its glory owing to the new age media however the radio remains to be the choice of small-scale advertisers.

FEATURES OF ADVERTISING
1. Advertising provides information : The basic purpose of advertising is to provide information about products/services to prospective buyers. The details of products such as features, uses, prices, benefits, manufacturer's name, and instructions to be followed while using the product are given in the advertisements. The advertising message and brand name are also given. The information supplied gives education and guidance to consumers and facilitates correct selection of goods by them. 2. Paid form of communication : The advertiser has to pay to the media for giving publicity to his advertising message. He pays for the advertisement and naturally he decides the size, slogan, etc. given in the advertisement. Advertising is a form of paid communication. 3. Non-personal presentation : Advertising is non-personal in character as against salesmanship which is personal (face to face communication) in character. In advertising, the message is given to all and not to one specific individual. This rule is applicable to all advertising media including press. However even in advertising target consumers or target market can be selected for making an advertising appeal. 4. Gives publicity to goods, services and ideas : Advertising is basically for giving information to consumers. This information is always related to the features and benefits of goods and services of different types. Advertising gives new ideas to consumers as its contents are meaningful. The aim is to make the ideas popular and thereby to promote sales. For example, advertising on family planning, family welfare, and life insurance is useful for placing new ideas before the people. 5. Basically for persuasion : Advertising aims at persuasion of potential customers. Advertising attracts attention towards a product, creates desire to have the same and finally induces consumers to visit the market and purchase the same. Advertising has psychological impact on consumers. It influences the buying decisions of consumers. 6. Target oriented : It is possible to make intensive advertising by selecting a specific market or specific segment of consumers (e.g. children, housewives, etc.) for the purpose of advertising. This selection of a specific market is called target market. Advertising becomes effective and result oriented when it is target oriented. The waste in advertising can be minimized through such target oriented advertising. 7. An Art, Science and Profession : It is now universally accepted that advertising is an art, science and a profession. It is an art as it needs creativity for raising its effectiveness. Advertising is a science as it has its principles and rules. Advertising is now treated as a profession with its professional bodies and code of conduct for members. Advertising agencies and space brokers function as professionals in the field of advertising. 8. Important element in marketing mix : Advertising is an important element in marketing mix. It supports the sales promotion efforts of the manufacturer and makes positive contribution in sales promotion provided other elements in the marketing mix are reasonably favorable. This is natural as advertising alone is not adequate for promoting sales. Many companies now spend huge funds on advertising and public relations 9. Creativity - the essence of advertising : Advertising is a method of presenting a product in an artistic, attractive and agreeable manner. This is possible through the element of creativity which is the essence of advertising. Creativity can be introduced by creative people (professionals) in the field of advertising. They introduce new techniques for introducing creativity. Without creativity, advertising will be like a body without a soul.

TATA NANO

The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale a price of 1 lakh (US$1,800), was widely touted. Since its 2009 debut, the price has increased, and, while the Nano remains the lowest cost four-wheeled passenger vehicle in India, it's significantly more expensive than a motorcycle, a popular means of cheap transport in the country. After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor.The introduction of the Nano received much media attention due to its low price.

Expectations and effects

One study, by Indian rating agency CRISIL, thought the Nano would expand the nation's car market by 65%.[6] It was anticipated that its 2009 launch would greatly affect the used car market, and prices did drop 25-30% in the lead up to the launch.[7] Sales of the Nano's nearest competitor, the Maruti 800, dropped by 20% immediately following the unveiling of the Nano.[8] It is unknown if the Nano has had a lasting effect on the prices of and demand for close substitutes, however. In July 2012, Tata Group Chairman, Rattan Tata while admitting that Nano wasted an early opportunity due to initial problems, said that it has an immense potential in the developing world.[9]

TATA INDIGO

Indigo CS is world's shortest sedan car, size of a hatchback and spaciousness of a sedan car. Beige interiors, new AC facia, reading lamp, sporty steering wheel, the instrument panel, New styled Front Grille, front and rear bumper, Soft touch finest quality seats, Centre Cluster & Air Conditioning Controls, Anti-glare Inner Rear View Mirror, and trunk space of 380 litres with Independent McPherson struts equipped suspension system. Tata Motors launched the Indigo Manza on 14 October 2009. The variant is based on the Tata X1 platform which was displayed by Tata Motors in its prototype form called Elegante Concept during the 2007 Geneva Motor Show. It is priced between Rs 4.8 lakhs and Rs 6.75 lakhs.[2] The launch coincided with the phasing out of the earlier sedan version of Indigo. Four variants are the Aqua, Aura, Aura (ABS) and the Aura +. with engine options of a 1.4 liter petrol and a 1.3 liter diesel engine, shared with the Fiat Linea. Tata Motors have confirmed that the Indigo Manza will remain as a standalone platform and will not spawn other variants,like in the previous generation.[3] A Facelifted version of the Manza, known as The Tata Manza Elan was launched in February 7, 2011. It sports new looks like the Chrome inserts in Fog Lamps, Rub rails, Bumper etc. It also has the Biege n' Burgundy Dual tone interiors, Silver and Black dual tone Alloys and also, Elan comes in an Exclusive Colour of Tyrian Wine.

Features
Manza has some of the most luxurious features like a 2 DIN music system which supports USB, AUX and Bluetooth connectivity, driver information system, steering mounted audio controls, ABS, Dual front airbags, Alloy Wheels, colour changing tachometer needle which

turns red when the car reaches to the redline, engine immobilizer and central locking based on the variants available.

MAHINDRA SCORPIO

The Mahindra Scorpio is an SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Indian Mahindra Group. It was the first SUV from the company built for the global market. The Scorpio has been successfully accepted in international markets across the globe, and will shortly be launched in the United States.[3] The Scorpio was conceptualized and designed by the in-house integrated design and manufacturing team of M&M. The car has been the recipient of three prestigious awards: the "Car of the Year" award from Business Standard Motoring as well as the "Best SUV of the Year" and the "Best Car of the Year" awards, both from BBC World Wheels.[4]

Development
Prior to the mid-nineties, Mahindra & Mahindra was an automobile assembly company. The company manufactured Willys Jeeps and its minor modified versions, with modifications carried out in India. In 1996, the company planned to enter the SUV segment with a new product which could compete globally. Since M & M did not have the technical knowhow to handle such an ambitious product, they devised an entirely new concept among Indian auto companies. Roping in new executives who had worked in the auto industry in western countries, such as Dr. Pawan Goenka and Alan Durante, the company broke the rule that says automakers must design, engineer and test their own vehicles while spending millions of dollars in the process. The new Mahindra Scorpio SUV had all of its major systems designed directly by suppliers, with the only inputs from Mahindra being design, performance specifications and program cost. The design and engineering of the systems were carried out by suppliers, as well as testing, validation and materials selection. Sourcing and engineering locations were also chosen by suppliers. The parts were later assembled in a Mahindra plant under the Mahindra

badge, being a well-known brand in India. Using this method, the company was able to build from scratch a new vehicle with virtually 100 percent supplier involvement from concept to reality, at a cost of Rs 600 crore ($120 million),[5] including improvements to the plant.

HINDUSTAN AMBASSADOR

The Hindustan Ambassador is a car manufactured by Hindustan Motors of India. It has been in production since 1958 with few modifications or changes and is based on the Morris Oxford III model, first made by the Morris Motors LImited at Cowley, Oxford in the United Kingdom from 1956 to 1959. Despite its British origins, the Ambassador is considered as a definitive Indian car and is fondly called "The king of Indian roads".[citation needed] The automobile is manufactured by Hindustan Motors at its Uttarpara plant[1] near Kolkata, West Bengal. Some prominent Indian politicians, such as Sonia Gandhi, use the Hindustan Ambassador.[2] The Amby, as it is affectionately called, has been in continuous production since its inception, with very few changes to its frame. In 1948, Hindustan Motors shifted its assembly plant from Port Okha in Gujarat to Uttarpara in West Bengal's Hooghly district and strengthened its manufacturing capacity in the automobile segment. The 1954 Morris Oxford series II in India was licence-built at Uttarpara, (Hooghly dist.), West Bengal, three years after its debut in England and labelled as the 1957 Hindustan Landmaster. It had a rounded rear squab and a curvaceous sloping hood. Engaged in the manufacture of the Ambassador, Contessa and utility vehicles like the Trekker, Porter and Pushpak, the plant also has to its credit, many innovations and improvements in the automobile industry in India. Hindustan Motors is the only manufacturing facility in the world to manufacture parts for Bedford trucks currently.

In 1957 all the tooling of the British Morris Oxford Series III was transferred to India. The car was renamed the Ambassador and series-production started in 1957.

TATA INDICA

The Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. As of August 2008, more than 910,000 Indicas were produced, and the platform had spawned off close to 1.2 million vehicles.[1] The annual sales of Indica has been as high as 144,690 units in 2006-07.[2] Current monthly sales of Indica is around 8000 units. The models have also been exported to Europe, Africa and other countries since late in 2004.[3] When first launched, the Indica prompted many complaints from early purchasers, who claimed that the vehicle did not deliver horsepower and gas mileage as promised.[citation needed] In response to the customer complaints, Tata Motors re-engineered the internals of the car and launched it as Indica V2 (version 2), which solved most of the complaints and emerged as one of the most sought after cars in the Indian automobile industry. Later, it was again updated, now marketed as the "Refreshingly New Indica V2". This was followed by the next variant of Indica, current in early 2008, called the Indica V2 Xeta Petrol, which delivers 70 PS (51 kW; 69 hp) of power at a fuel efficiency of 14 km/l (about 33 mpg U.S., fuel consumption of 7.1 L/100 km) under standard test conditions.[6] In Indian city conditions, fuel economy can drop to about 10 km/l (about 23.5 mpg U.S., 10 L/100 km).[7] Since the V1 and V2 which were visually identical, Tata had applied styling updates to the Indica in 2004[8] and 2007.[9] In India, three versions were available with different trim levels.

Indica V2 1.4 L diesel (naturally aspirated engine in the DLE and DLS; turbocharged option in the DLS; turbocharged and intercooled DLG and DLX; DiCOR engine offered in the DLS and DLG);

Indica V2 Petrol 1.4l Petrol Carbureted (Indica 2000) 1.4L petrol with Hitachi ECU, 1.2L and 1.4L petrol with Bosch ECU (Indica Xeta), 1.2 L LPG (GLE & GLS versions only); Indicab 1.4 L naturally aspirated diesel (DL and DLE), a low-price car with the same framework but fewer features and luxuries, aimed at cab and contract transport business fleets. Very popular among transport business people.[10]

MOTO GP DESERT QUEEN