ROBERT JAMES SMYRL

Charlotte, NC 28277 Phone: 575-304-9182 Email: rjsmyrl@aol.com

S E N I O R -L E V E L S A L E S E X E C U T I V E
A high achieving Senior-Level Sales Executive credited with combining experiences as a Director, understanding sales management, and conducting national accounts to build, integrate, and launch new business units in both domestic and global markets. Strong expertise in all aspects of fire protection sales/management having opportunities in various management functions for some most notorious/well respected Fire Protection Companies in the world. Highly accomplished in communicating with Group President to design and implement strategies to successfully integrate several acquired companies.

AREAS OF EXPERTISE
Sprinkler System Layout-Design Estimating Knowledge Project Management Profit/Loss Ownership Diagnostic Selling Program Implementation Sales Forecasting/Analysis Worldwide Business Interaction Finance/Budget Management Sales Management Strong Industry Relationships Tactical Planning

KEY SKILLS ASSESSMENT

STRATEGIC PERFORMANCE Successful in integrating and restructuring the Sales and Marketing Group, after two productive acquisitions, which achieved sales force and footprint reduction, combined with marketing/media savings of $4.5m annually. TACTFUL GROUP DEVELOPMENT Effective in creating new functional groups/global business units, which succeeded with developing/implementing the business plan, and aligning the Management of Key National/Strategic Accounts and companies to capitalize on the combined synergies.

PROFESSIONAL E XPERIENCE
APOLLO CONBRACO- FIRE PROTECTION SYSTEM S OLUTIONS, MATTHEWS NC & EPC INDIANA GENERAL MANAGER (2010 2013)
Responsible for developing and presenting the strategy/business plan to market the European concept of Press Technology into the US fire Protection Industry. Communicated with independent representatives and the Fire Protection Community to achieve acceptance for the product. Successfully obtained both UL and FM approval, and a continual sales growth.

TYCO FIRE SUPPRESSION & BUILDING PRODUCTS, LANSDALE, PA VICE PRESIDENT OF STRATEGIC /NATIONAL ACCOUNTS (2007 2010)
Developed a Strategic Sales Management Team, focused to identify key national/strategic accounts, irrespective of size and to improve a focus on strategic long term planning. The Group achieved approximately 20 national/strategic accounts, responsibility for annual sales of over $200m in several verticals including; Fire Water and Chemical, Government, Retail Partners/Inter Company Accounts. Hired, developed and mentored an effective/talented cross functional team, with focus on commercial, sales and marketing. The team succeeded in account management/culminating in stronger relationships, whose accounts have increased year on year in excess of 12%. Successfully negotiated with two National Fire Protection Groups to design and specify Tyco Fire Protection Product into their current/future projects. These accounts achieved an increase in Sales of over 20%, combined with a resultant increase in Sales Margin of 5%. Launched distinct campaigns that amplified revenue by 14% in 2010.

VICE PRESIDENT OF SALES TYCO FIRE PRODUCTS (2001 2007)

1996 2007

Developed a clearly defined channel strategy to incorporate the sales and marketing function of 3 Independent sprinkler manufacturers.

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This necessitated a work force reduction, product line assimilation, sales group realignment, sales/manufacturing review, and a complete product line rationalization. Succeeded in interfacing with other functional leaders to ensure a smooth, uninterrupted flow of A/B products and assisted with product rationalization/SKU Reduction to ensure the support of the business. The SKU Reduction achieved saving millions of dollars and increasing sales due to a more streamlined functional product line. Developed and implemented a strong team atmosphere, which all members were challenged creatively to drive sales volume/profitability for the Group. Focused on increasing margins, controlling operating expenses, inventory management, and DSO, which led to developing incentive plans which rewarded these traits and caused a gross margin growth increase by 4.7%.

STAR SPRINKLER INC., MILWAUKEE , WI EXECUTIVE VICE PRESIDENT (1996 2001)

Instrumental in restructuring the Sales and Marketing Group, in order sell manufactured product primarily through Appointed Distributors, causing the distributors to be fire protection focused and brand loyal. Achieved a reduction in the COS by over 8% Introduced a team concept based on clearly defined geographic boundaries, and implemented a bonus plan based on a pooled concept for those accounts with multiple locations or those National in scope, which increased productivity and sales revenues. Sales increased 25% on national accounts with the cost of servicing those accounts dropping 10%-15%. Communicated with several business owners, domestic/international, to identify the best strategic partner, one that could assist in broaden the product line and ensure additional working capital that resulted in the agreement to sell the company to Tyco International, which achieved the greatest benefit in terms of product and working capital.

O THER PREVIOUS EXPERIENCE

Vice President of Global Sales, Star Sprinkler Sales Director, Hall Fire Protection 1996 1989 1981 1989

E DUCATION & T RAINING

Bachelor of Science, Mechanical Engineering, Lincoln Institute of Technology, Lincolnshire, England City and Guilds - Full Technological Certificate, Gainsborough Technical College, Lincolnshire, England

AWARDS & MEMBERSHIPS

Chairmans Award Star Sprinkler Peer Award- Tyco Fire Products Society Fire Protection Engineers, Member National Fire Protection Association, Board of Directors 1974 Present 1989 Present