University of Technology Faculty of Business and Management School of Business Administration Submitted in Partial Fulfillment of the course: Entrepreneurship

(ENT3001) Topic: A Business Plan for the introduction of a new Chill Room on the UTECH campus

Prepared by: Romaine Clarke - 0801478 Shanique Leigh - 0704168 Lionel Morant - 0805330 Dadrian Germain - 0801295 ` Codea Jackson - 0700657 BBA3 F Mrs. Edwards November 2010

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Table of Contents
Industry Analysis........................................................................................................ 7 Overview of the industry......................................................................................... 7 Competition............................................................................................................. 8 Definition of the Business......................................................................................... 11 Explanation of the Business Concept, Current Offering and Projected Growth......11 Purpose of the Business Plan.................................................................................... 12 Business Feasibility.................................................................................................. 13 Justification of the Business...................................................................................... 15 Economic............................................................................................................... 15 Social..................................................................................................................... 16 Personal Benefits................................................................................................... 16 Organization and Management................................................................................ 17 Mission Statement................................................................................................. 17 Corporate Goals..................................................................................................... 17 Managerial Competence........................................................................................ 19 Organization Structure.......................................................................................... 19 Human Resource...................................................................................................... 21 Operational Considerations...................................................................................... 23 Technical Requirements........................................................................................ 24 .............................................................................................................................. 24 Suppliers of raw materials..................................................................................... 25 Market Arrangements............................................................................................... 26 Definition of the product or service.......................................................................29 The Oasis will be offering distinctive product and services. Products may be purchased, while service may be in the different form such as:...........................29

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Pricing................................................................................................................... 31 Promotion.............................................................................................................. 31 Financial Considerations ....................................................................................... 32 Start up Costs........................................................................................................ 34 Sources of Fund..................................................................................................... 35 ............................................................................................................................. 35 Projected Balance Sheet ....................................................................................... 36 .............................................................................................................................. 36 Projected Income Statement................................................................................. 37 Projected Cash Flow.............................................................................................. 38 Projected Income in 3 Years..................................................................................39 .............................................................................................................................. 39 Appendices............................................................................................................... 43 Educational Background ........................................................................................ 63 Qualifications............................................................................................................ 63 Positions and Societies.......................................................................................... 64 Work Experience.............................................................................................. 64 Reference................................................................................................................. 85

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Executive Summary
The Oasis will be a small, warm and peaceful Chill Room located at the open lot behind the barn. This luxurious yet simple Entertainment area will be offering a safe and peaceful place for the UTECH Campus community to relax. The Chill Room will be offering Luxurious service as one of its main competitive strategy. This will alleviate the problems of finding a good and relaxing area for persons on the campus. In addition the company will be offering a variety of service such as Music and entertainment and a relaxation area (lounge) all encapsulated in a single package, that are not regularly available on campus. Additionally, availability of relaxation areas has been scarce with the current influx of students; The Oasis will give customers the opportunity to relax in a comfortable, calm and serene environment. In addition there will be snacks for sale. The Oasis mission is to provide consumers with the most tantalizing experience and soothing environment all in one irresistible package whilst providing superior customer service. The quality and presentation of the services is of key importance to customers and as such the company is directed towards making the necessary steps to achieve this. The demand and desire of the customers are the basis on which the establishment and operating decisions of the business will be made. The company seeks to give customers what they desire and will go the length and breadth to ensure that customers are satisfied. The companys motto will be Our valued customers, our purpose is to serve you

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The whole aim of the firm is to create an environment where customers will feel comfortable and feel that they are valued. The company will also strive to maintain a good working environment where employees are valued. The company is aimed at developing a good relationship with all its stakeholders including customers, employees and the applicable governing agents. Happy workers will be motivated and as such may create a friendly environment which will add value to consumer purchases. What makes the firm unique, is the exceptional customer service been offered and the entire idea of encapsulating a variety of services offered in a single package. The management team of The Oasis consists of an Executive Manager, Marketing and Sales Manager, Human Resource Manager, Accounting/ Finance Manager and a Purchasing Manager. These persons are equipped with the necessary technical skills, competence and characteristics of extraordinary team players to carry out the varying duties and objectives of the entity.

The following are listing of the objectives that The Oasis hopes to achieve in the next three years: 1. To get and retain new customers taking into consideration customer value and satisfaction. 2. Inform target market about the benefits our service offers, which will lead to an 18 percent increase in sales over a one year period.

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3. The company also seeks to enter the market with a lower price than competitors for the first year of business, which would increase by 5 percent in the following year. 4. We aim for a return of at least 50% on investments for 4-5 years. 5. Keeping labour costs between 14% and 18% 6. Keeping general operational expenses under 20% of revenue

This plan is being done to obtain financing for the launching of this concept. The financing is needed to refurbishing the complex and decorating the complex, getting the necessary equipment and furniture, as well as to cover expenses for the first year of operation. Establishing a chill room like the Oasis will contribute considerable to the University campus and nearby communities. This entity will serve as an additional source of income for the university through the payment of land lease. These will also provide employment opportunities for persons in around the Papine area. The prospect of the company looks great based on information that was collected and as such this company seems like a good way to make a living. The operational considerations must be considered in determining the location of the business. The accessibility of varying facilities and utilities such as water and electricity were important to the location of the business. The technical requirements need to ensure the effective operation of the business was considered. These include proper ventilation, sanitation, amongst other considerations. The entity also considered the reliability and reputation of the suppliers from which the needed raw materials and supplies would be obtained.

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The company will be faced with competition from at least one main competitor located on campus. This entity is known as the Green House located at The Student Activity Centre. In order to be competitive the firm will start out with a relatively affordable price for our services, it will also undertake a number of promotional strategies to attract persons and encourage them to buy. In addition, the company will also create an environment quite different from its competitor. The company will be financed through partners and family members personal savings. These funds will be required during the first year to cover set up costs and preoperational costs. In the remaining three years these funds will be used to expand the services of the business. The Oasis is expected to be quite profitable based on the demand made by consumers. It expects a net profit of $2,799,289 for the first year of operation.

Industry Analysis
Overview of the industry
There has been a significant increase in the competitive pressure within the entertainment industry. However, this area in particular, as not seen any increase. Nonetheless, business operation within this area has seen some amount of reward. Without much competitive pressure, businesses have seized the opportunity to remain in the industry without much focus on their competitors. This is due to the increase demand for this type of recreational entertainment.

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Competition
The feasibility study showed that The Oasis will have to compete with at least one major competitor, The Green House located at the students activity centre. This competitor has a proven track record given that they have been in operation for several years and still flourishing. The Oasis will undertake a creative approach to differentiate its business concept and services by providing an inimitable single package. The competition is not fully organized as this is evident in the way they operate. In addition they lack marketing strategies such as promotional tools that could allow them to increase the awareness of their services among the student body; hence one of The Oasis major focus is to counter these failures in our business operations. There are other small competitors such as those of the different Faculties that provide party and other event in at school which also help to relax the student and give them a relaxing environment. The Oasis will develop a number of competitive strategies in order to enter the market and gain a part of the market share. The firm will have to position the product in consumers minds that will pull them to use the services offered. The major competitive strategy that company will undertake to gain a share of the market is through differentiation. This will be achieved through the variety of service offerings such as a mixture of table games among other services. Additionally the firm seeks to ensure that there is full customer satisfaction and excellent customer service.

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Legal Constraints
When starting a business in Jamaica there are six (6) procedures that must be followed. These include: Ascertaining from the Registrar of Companies whether the desired name is available and acceptable. Have company documents stamped by the Stamp Commissioner File the company deeds to the Registrar of Companies Obtain National Insurance Scheme (NIS) reference number from Ministry of Labour and Social Security Obtain tax payer registration number from Collector of Taxes Obtain general consumption tax registration.

The above mentioned procedures must be followed in order to comply with the legal constraints in Jamaica.

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Statutory requirements
In Jamaica there exist certain statutory requirements in establishing a new business. There are certain forms which must be completed before the commencement of a new business these include: Article of Incorporation which sets out among other things, the core business of the company and the internal rules governing the company. Declaration of Compliance stating that the requirements of the act were adhered to in forming the company. Registered office notice which states the legal address of the company.

Along with this we will require a lease agreement from the University of Technology. Partnership The business will comprise of 5 persons so we should register the business partnership. Been a part of a partnership you must submit:

(1) (2)

A completed BN2 form Proof of residential address and TRN are required for the applicant Optional 3 passport-size photographs of each partner, signed by a Justice of the Peace The National Identification Card of each partner

(3)

(4)

Which will be required to pay a registration fee for a partnership is JA$2,000.00

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The business will be operated by the members of the group, Lionel Morant, Dadrian Germain, Codea Jackson, Romaine Clarke and Shanique Leigh and the office of the business will be located at 237 Old hope road were the business will be conducting its services.

Regulatory Bodies
We also plan to propose our business plan to the relevant authorities. The business will also be registered with the registrar of companies, which is located on Harbour Street, Downtown Kingston. We aim to provide safe and secure entertainment area in order to show that we value safety of our customers. In addition to; meeting the required standards the company will be registered under the Occupational Health and Safety Act (OSHA). We will also invite safety inspectors from the Ministry of Health to inspect the business and certify it in order to meet the necessary requirements outlined by the government.

Definition of the Business

Explanation of the Business Concept, Current Offering and Projected Growth
The new business venture The Oasis came about from careful assessment of the University of Technology, Jamaica environment and the lifestyle of its occupants. After careful assessment, the idea arose to create a chill room on campus to facilitate the staff and students of the university. Ultimately, this chill room environment was intended to offer several services in one. These were to address the need for an active recreational centre away from the pressure that associated with academics.

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As mentioned before, the venture proposed to offer a package incorporating a variety of services and goods. These services include table games, and the goods include mix drinks and snacks. During the first year of operation The Oasis proposed to maintain its focus on the initial target market to obtain as much customer base as is possible. Subsequently, new strides are intended to be taken, that is, the company aims at broadening its wings in to different areas and expand its current target market. With the right competitive and marketing strategy the company is expected to gain a large share of the market, which may boost profits and may result in the expansion of services and goods. Within the next three years of operation the firm is expected to garner enough earnings that would result in the construction of a second floor. The company also expects to host events such as birthday parties and socials. The company is forecasting steady growth over the next three years of operation. These figures obtained from the projected financial Statements. In addition, talks are to be held with its stakeholders, in particularly the companys supplier in negotiation deals on supplies.

Purpose of the Business Plan

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A business plan can be defined as a blueprint of a potential businesss future strategies as well as its financial development over a specified period. This document is utilized by businesses and entrepreneurs for a number of reasons which include the following: To present and justify the proposed business idea To present a clear outline of the strategies proposed in the operations of the business The owners of The Oasis intend to fund the business by using personal funds as capital. Preparing a business plan enables management and other persons interested in the business (possible investors) to view and gain an understanding of the business idea, its framework, strategies and its financial development. This document also enlightens individuals as to the various technologies to be used or are currently being used, the qualifications of employees and the chain of command in the organization.

Business Feasibility
Analysis of data Data collected from the feasibility study which was done prior to the business plan showed that there is a need for a chill room on campus. Establishing a new chill room is a viable option as (90%) percent of the respondents felt that there is a need for a chill room on campus. These persons further stated that the current on-campus recreational facilities offer limited choices of services and that they would be very appreciative of a new chill room that would offer them something different. We also found that eighty-seven per cent (87%) prefer dont have anywhere were they can relax peaceful and just enjoy their selves. We also found out that

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(93%) of respondents would prefer the location at the open area behind the Student Activity center (Barn).

The entertainment industry is very competitive, however, this area in particular, as not seen much competition given that there is only one main competitor on campus and as such The Oasis may face a minor risk during its start up stage. In order to manage this risk the firm will begin with only a few operations and then expand its business later on. The potential risk includes low customer base, low profits which might impede the progress of the business. Hence, The Oasis will take a creative and innovative approach to successful compete in the market though its promotional strategies, pricing strategies and market strategies. Forces in the external environment can also impact the organization and its operations. These forces include: legal, technological, customer demand, competition and economic activities. Changes in these forces can significantly impact the organization. Thus careful analysis of these forces and their changes and means of reacting to these changes are essential if the company is to survive. Risk Analysis Risks associated with the operation business enterprise of The Oasis can be classified into market risks and non-systematic risk. Market Risk: this is a form of risk that refers to changes in macro-economic variables such as inflation, recession and interest rates which may reduce the purchasing power of our target market and drive up the operation costs and the cost of goods and services The Oasis.

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Non-Systematic Risk: this form of risk is specific to the industry in which the enterprise operates. Operating during the off season may prove difficult for The Oasis to cope with as income during these periods will decrease which will cause the business enterprise to not break even. Also the increase in competition can also threaten the operations of The Oasis especially if they provide similar products as this may nullify the competitive edge of the business enterprise.

Environmental impact Most of the products offered by The Oasis using mostly plastic and aluminum such as sodas, energy drink cans bags for goods such as donut, popcorn, banana chips etc. The improper disposal of these structures can cause pollution and lead to a number of human health problems. However, if items are disposed correctly, the occurrence of health problems can be avoided.

Justification of the Business

Economic
The establishment of The Oasis can contribute to the growth and development of the Jamaicas economy. This entity will serves as another source of income for the government through the collection of taxes. The company can also provide employment opportunities for those persons living in around the Papine Area, which might help to alleviate the current unemployment situation, being faced by members of the community.

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Social
The establishment of The Oasis with its comfortable and calm serene will provide a place where people can relax, and feel at home and forget about the stress of school and life especially students who are often, tired and drained from the numerous tasks that they are assigned. This company will give customers a get-away experience from all the hustle and bustle of campus activities. Certain entrainment such as pool games is said to allow the human mind to relax and increase strategic thinking. Based on the stress level of those persons on campus the company felt that creating such an environment along with the variety of goods and services would be ideal and attract customers.

Personal Benefits
The establishment of The Oasis provides numerous benefits to the owners of the company: There is the opportunity to benefit financially as they can get reasonable return on investments Persons can actually make a living from the business entity. Freedom to make decisions and implement policies Opportunity to reach ones full potential Opportunity to contribute to society and be recognized for ones efforts Freedom from supervision and rules of bureaucratic organizations

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Organization and Management

Mission Statement
The Oasis mission is to provide consumers with the most tantalizing experience and soothing environment all in one irresistible package whilst providing superior customer service. The quality and presentation of the services is of key importance to customers and as such the company is directed towards making the necessary steps to achieve this. The company is aimed at ensuring that customers needs are satisfied this goal is at the forefront of managements minds. Therefore it will seek in every way possible to get customers feedback on the service offered by the company and what areas need to be improved. Customers value good customer relationship, and the company will also develop core values that will ensure that employees treat customers with respect and care.

Corporate Goals
The goals of the oasis are as follows: To be the recreational entity on the University Campus To provide customers with quality goods and services To be actively engaged in the community we currently operate

Value Statement The Oasis value statement is as follows: As a team and as individuals, we will always do what is "right". Doing the right thing isn't always easy. It is easy, however, to know whether or not a

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course of action is right. If we have to ask ourselves, Is this right?" we already know the answer.

We will be each other's staunchest allies. In a world filled with constant changes, our relationship with each other will be a constant we can count on. As members of this team, we will always support each other. We will never undermine a fellow team member, and we will not tolerate it of others.

We will listen. We will listen to each other, our customers, and any other source of information and knowledge. We know that we must continue to learn. We believe that knowledge is power. We will learn as much about our profession, our industry, our company and their needs as possible. We will find out what our customers want, and we will give it to them.

We will be accountable. Each one of us is accountable for our own actions. When we commit to a course of action there will be consequences. We accept the consequences of our actions and inactions. We realize that we are not perfect. We will, however, strive for perfection at all times. When we make misconceptions, we will admit our error and learn from it.

We will treat everyone with respect. We will respect the dignity of each other, our customers, and everyone with whom we come in contact.

We will continue to strive for perfection. Each task we attempt will be measured against perfection. Even though it may seem impossible to achieve this goal, we will never give up trying. We will demand excellence from ourselves and from each other.

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Managerial Competence
The ability of managers and leaders to direct work streams and define outcomes clearly, is essential to the success of any organization as such, selecting members who had the requisite qualification and experience was at the forefront of the minds of the companys owners. The management team consists of an Executive Manager, Purchasing Manager, Marketing/ Sales Manager, Human Resource Manager and an Accounting/ Finance Manager. These persons were chosen as they had a vast amount of experience in managing the operation of a recreational entity. These persons were equipped with the knowledge to carry out their job as well as the ability to work in teams and conduct themselves in such a way that would command respect from subordinates.

Organization Structure
In deciding as to the particular structure of the organization careful thought was put in the designing of the organization chart. The company wanted to ensure that all employees are in a position where they can be properly guided and monitored by a superior to ensure that they carry out their jobs effectively. The company decided on a large span of control as this reduces costs and due to the fact that the company was in the inception stage there were but a few employees, therefore it did not require the elaborate structures often seen in other companies. A copy of The Oasis Organization Chart can be found on the page that follows.

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Organizational Structure

Executive Manager

Financial/ Accounting Manager

Purchasing Manager

Human resource Manager

Marketing Manager

Cashier

Janitor

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Human Resource
In order to obtain quality workers careful thought and effort was made during the hiring process. To select a suitable person one must take into consideration the job description of the particular position. A job description is a list of the general tasks, or functions, and responsibilities of a position. Typically, it also includes to whom the position reports, specifications such as the qualifications needed by the person in the job and a salary range for the position. A job description is usually developed by conducting a job analysis, which includes examining the tasks and sequences of tasks necessary. Staffing The staff for The Oasis Chill Room will consist of an Executive Manager who is primarily responsible for overseeing various facets of the business and making sure the company is running smoothly. The Human Resource Manager is responsible for planning, directing, and coordinating human resource management activities of the organization to maximize the strategic use of human resources and maintain functions such as employee compensation, recruitment, personnel policies, and regulatory compliance. The Accounting/Financial manager will be responsible for the overall policy and management of the finance and accounting functions of the organization including general accounting controllership, finance staff management, partner finance oversight, training, treasury, and budget functions. The accountant has responsibility to ensure finance support effective programming and has input to purchasing systems to ensure correct procedures are followed.

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The Sales and Marketing manager will be responsible for implementing and overseeing the strategy, policies and operating procedures surrounding the sale of the company's products and services. The primary goal of this role is to maximize an employer's profits and the visibility of its brand. The Purchasing Manager will be responsible for finding the best merchandise at the lowest possible purchase cost. Purchasers typically buy goods and services for their company or organization to use. They find the best goods or services, choose suppliers, negotiate prices, and grant contracts that ensure that the right amount supplies are received when needed. The Human Resources manager will hire an additional two (2) workers who will occupy the various positions remaining. One (1) person will be appointed the position of cashiering, and the Janitorial. Training Ongoing training of workers will be conducted at varying intervals each year to ensure that employees they carry out their duties effectively. Additionally, training on how to deal with crisis situations in the work place such as any electrical problems that may occur in the event of an emergency will take place. They will be briefed on where to find the main electrical switch or fuse panel and learn how to turn the electrical system power off. In addition to training and development of employees skills, during the first six months of operations, the company will have an addition of 2 employees, namely cashiers. This will allow us to increase customer service. The partners of The Oasis are also expected to go through extensive training before the initiation of the business. This will help them to have the necessary skill and training needed for the business.

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Operational Considerations
Location
Determining where to locate a business is one of the key decisions that entrepreneurs have to make. The location of a business can significantly affect the cost of production and therefore the companys ability to compete against other firms. Choosing the best location will not only improve the productivity of the organization but also help to ensure that it effectively reaches its target market which will help to boost profits. Establishing The Oasis at the open lot behind the Student Activity Centre was considered a good decision as it would be quite accessible to the target market. The location was also chosen as it was quite visible, as quite a number of the businesses on campus are situated at the barn or nearby. This provides the opportunity for a great deal of walk-in business. The population was also considered as a factor to determine the location of the business; as situating the company where there are enough persons to support the business is important to its operations.

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Technical Requirements
The technical requirements of the business include the adequate ventilation, necessary equipment, adequate lighting, proper toilet facilities for both male and females and adequate supply of drinking water. The Oasis will have the requirements mentioned above implemented properly before the commencement of operations of the business in February of 2011. The necessary appliance, furniture, equipment and their cost includes:
ITEM Chairs Shelves Couches Personal Computers Software Tables Pool Table Table Football Scrabble Domino Table Dominoes Refridgerator Deep Freeze Video Games Television Air Conditioner PER UNIT $2,000.00 $1,500.00 $85,000.00 $50,000.00 $15,000.00 $12,000.00 $90,000.00 $85,000.00 $2,500.00 $3,500.00 $600.00 $106,450.00 $90,000.00 $20,000.00 $18,000.00 $65,677.00 QUANTITY TOTAL 10 $20,000.00 7 $10,500.00 5 $425,000.00 2 $100,000.00 1 $15,000.00 3 $36,000.00 2 $180,000.00 2 $170,000.00 4 $10,000.00 4 $14,000.00 4 $2,400.00 1 $106,450.00 1 $90,000.00 4 $80,000.00 3 $54,000.00 2 $131,354.00 TOTAL $1,444,704.00

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Suppliers of raw materials

In opening and operating a chill room, a vast amount of supplies will be needed. Given the nature of the business, raw materials important for operation of business would be various Due to the fact that we will be building the business from scratch there will be a need for basis material such as block, cement, steel, sand and other raw materials. The owners of The Oasis will have to employ reliable suppliers. In doing this, management will have to do a background check of the various suppliers to determine what quality would be the best to use for the business. After much research and analysis, the management team of The Oasis has chosen to employ the services of the Tank well metal for steel, Ken block factory for block, cement and sand and Alphon Hardware Limited to supply of other raw materials. In determining these suppliers, the management team has done background checks on each supplier and found that they are indeed reputable as they are employed by some of the leading companies on the island.

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Market Arrangements
In operating any form of business the entrepreneur must consider what arrangements are according to the particular market in which it operates. In the case of a Chill room we did an extensive research about our target market. For the product or service we will be introducing to the market and we also made special emphasis on the marketing mix, which involve the four Ps namely price, promotion, place and product.

Segmentation of the Target Market

The product that we have chosen to market is a Chill Room dubbed The Oasis. The Oasis is expected to be an area where students and lecturers alike can come and relax and unwind after tests/exams or for the lecturers after a hectic day. This service is not only targeting those who are stressed but also those individuals who like to hang out with peers just for fun. The needs that we have identified of our prospective customers are that of a place on campus for them to relax and unwind, as well as a place for individuals with common interests to meet and network. Presently the only place on the University of Technology, Jamaicas Kingston Campus identified for such activities is that of the Student Activity Centre o/c the Barn. The Barn only targets certain type of students and not the lecturers; also there are religious students on campus who would also like to hang out with their kind. As much as we are targeting both lecturers and students alike we have chosen to identify attributes unique to those of the students. Thus far, based on observation, we have identified that UTECH students like to sit around idly with friends between and after classes; many find this to

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be relaxing, a de-stressor. Daily you would find them under the gazebos or even around by the student activity centre o/c the barn in the shops sitting watching the television set available there and also you would find them in the yard at the barn playing dominoes and cards amongst many other activities. We have broken down our target market into segments. These segments are: Geographic: We have selected the University students and lecturers presently in and around the Papine area. Our main target is the UTECH students and lecturers but we are also eyeing the UWI students and lecturers. The segments that we have chosen o break down this business plan into is that of Demographics, Psychographics, Behavioral and Techno graphic. Demographic: We are targeting both male and female students and lecturers alike who are in the age range of seventeen (17) and above as we seek to target the lecturers who are young at heart. Psychographic: We have also divided the market into individuals who normally socialize as well as those individuals who would like to socialize but do not find the barn to be a suitable place for them to socialize. This is as we also target those individuals who are religious, as well as those individuals who seek a business like environment to conduct their business such as networking. Behavioral: As highlighted before the type of individuals that we are targeting are individuals who are receptive to an environment that allows them the opportunity to relax and unwind, as is evident with the current usage of the BARN which has an estimated usage of about 60% of the day time students.

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Techno graphic: The clientele that we hope to acquire are individuals who are tech savvy. Presently the University boasts having some of the top students in the IT industry that firms are seeking to readily take up, and also the regular students who are not pursuing Technological Degrees are individuals who are also tech savvy as the University ensures that the programs and facilities are up to date technologically. Therefore an estimation of the target market shows that we would not have a problem installing the latest technology in The Oasis. We have chosen to further analyze the demographic and the psychographic segments of the market. We are very much aware that the bulk of our clientele would come from that of the day time students age range beginning from 17. We are aware that the lecturers would be hesitant to be in an environment flooded with so many students, but we are also very much aware that some of the lecturers would be utilizing the service. Based on the feasibility study that we conducted we have discovered that the majority of our respondents, the day time students, our main target market, which is 80% of our respondents stated that they are funded by parents and 62% of our respondents stated that they spend roughly $1100 - $1900 per week on social events. Therefore we can safely analyze and state that introducing a Chill Room on campus though slow at the beginning would attract a good amount of the students which would make us eventually a profitable business. This conclusion is also attributed to the fact that upon completion of the feasibility study, where we had used the method of handing out questionnaires to see what our target market is like, we had seen where the students enjoy events where they can party and lime with their fellow peers. We will also be looking closely at the psychographic section of our target market. We are very much aware that there are students of the religious faith who would also like to have their social events but are not able of doing so as the barn is mainly dominated by students who are mainly into non religious socializing. In analyzing this segment we have come

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to the realization that we cannot divide this section into class as most of the respondents are students who are non income earners, as highlighted above the majority are dependents are dependent on parents. Also as stated above the lifestyle of our respondents is one where they love to socialize whether it be having drink ups or playing varied games, they find this as a means of relaxing especially before the exams. The methods that we have chosen to use in targeting our customers are that of Concentrated Marketing. The concentrated market will comprise of the Utech campus community will have an approximation of 13,000 student and 500 lectures. We will target them by providing various promotional activities that will attract them to our company.

Definition of the product or service

The Oasis will be offering distinctive product and services. Products may be purchased, while service may be in the different form such as: Television watching Listening music Playing video, table and board games Playing Pool All of these services can be done in a nice, safe and peaceful environment. The Price list of The Oasis will be at a moderate and low priced. The price list can be found in the appendix.

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We will be providing our customers with the nice, peaceful, warm, comfortable and serene environment. The Oasis will be offering a chill room service where individuals can go for relaxation and entertainment. We will be providing our customers with the choice of participating in our games that are provided or you could choose to just relax and listen to some music while having one of our beverages or snacks. We offer a variety of games such as Video Games Scrabble, Pool, Domino, Card Games and Board Games. We have a lounge area for person who just wants to relax while having a drink at our bar and a snack from the snack shop while been entertained with some music. Based on the dynamics of todays society our products and services are deemed to have growth and opportunity in the future. The need for a chill room somewhere to just relax and be entertained is ever increasing regardless of the competitiveness of the industry. What sets each business in such an industry different and apart is the uniqueness of the products and services offered. The Oasis has its own style and flavor which adds to the services. However an in-depth analysis has to be done and a trial basis performed in order to determine if the opportunity will be successful. If successful this will mean additional income for the business as well as additional part on building.

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Pricing
Price setting will be affected by external as well as internal factors such as the nature of the market competitors cost, price and offers, economic conditions, product differentiation, objectives of the business as well as marketing mix and cost. The Oasis in its operations will use a pricing method that allows us to be able to make a profit and function effectively. The company intends to use a mid range pricing strategy. Which would offer pricing range between low and high pricing strategy which would be use to attract a large amount of customers. This strategy is effective because of the fact that the recession has cause a major impact on person and we will try to make the price affordable towards the Utech campus community.

Promotion

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Entry into to market will not be difficult as the competition is not much, but we will offer different strategies to persuade person to purchase our product, as there is a need for the particular products and services being offered. Additionally approximately $1,000 per month which has been included in our budget will be invested in advertising and public relations campaigns. The Oasis with its uniqueness will use a mix of marketing tools to bring cross our message of the company. These tools include: Fliers which give information about hours of opening, prices, location and telephone number. Word of mouth referral which will involve point of sale.

In the future we intend to expand our business size and thus expanding the services. This will increase our gross income and we can also improve our promotional strategies to print media and television media.

Financial Considerations
Capital Cost

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TABLE #1: CAPITAL EQUIPMENT LIST

ITEM Chairs Shelves Couches Personal Computers Software Tables Pool Table Table Football Scrabble Domino Table Dominoes Refridgerator Deep Freeze Video Games Television Air Conditioner PER UNIT $2,000.00 $1,500.00 $85,000.00 $50,000.00 $15,000.00 $12,000.00 $90,000.00 $85,000.00 $2,500.00 $3,500.00 $600.00 $106,450.00 $90,000.00 $20,000.00 $18,000.00 $65,677.00 QUANTITY TOTAL 10 $20,000.00 7 $10,500.00 5 $425,000.00 2 $100,000.00 1 $15,000.00 3 $36,000.00 2 $180,000.00 2 $170,000.00 4 $10,000.00 4 $14,000.00 4 $2,400.00 1 $106,450.00 1 $90,000.00 4 $80,000.00 3 $54,000.00 2 $131,354.00 TOTAL $1,444,704.00

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Start up Costs

TABLE #2: START UP COSTS

Capital Expenditure Prepaid Expenses Insurance Grand Opening Advertising Legal Fees Accounting Fees Employees Wages Other ( specify Total Prepaid Expenses Deposits Lease Utility Tax Other (specify) $1,444,704.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$12,000.00 $10,000.00 $50,000.00 Total Deposits $72,000.00

Building and Renovation If purchased Sales price Constuction/Renovation If Leased Leasehold Improvements

$7,560,686.00

$0.00 $7,560,686.00

Total Location Cost Working Capital Owners' salary Employees salary Advertising Utilities Supplies Telephone Legal/Accounting Fees Repair/Maintenance

$25,000.00 $20,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00

5 $125,000.00 3 $60,000.00 1 $1,000.00 1 $10,000.00 1 $65,000.00 1 $1,000.00 1 $3,000.00 1 $3,000.00 $268,000.00

Total Working Capital

TOTAL START-UP COSTS

$9,345,390.00

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Sources of Fund

TABLE #3: SOURCES OF FUND

PERSONAL FUNDS: Partner Partner Partner Partner Partner #1 #2 #3 #4 #5 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 Total

$7,500,000.00

FAMILY AND FRIENDS Family/Friend Family/Friend Family/Friend Family/Friend Family/Friend

#1 #2 #3 #4 #5

$420,000.00 $220,490.00 $390,000.00 $500,000.00 $314,900.00 Total

$1,845,390.00

BANK/CREDIT UNION LOANS Bank Credit Union Total OTHER SOURCES (specify) Other Sources #1 Other Sources #2 Other Sources #3 Other Sources #4 Total

$0.00 0 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $9,345,390.00

GRAND TOTAL

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Projected Balance Sheet

TABLE #4: PROJECTED BALANCE SHEET

ASSETS Current Assets Cash (Working Capital) Accounts Receivable Prepaid Expenses Inventory TOTAL CURRENT ASSETS Fixed Assets TOTAL ASSETS s LIABILITIES AND OWNERS EQUITY Current Liabilities (Accounts payable, Phone, taxes s Long Term Liabilities Total Liabilities OWNERS' EQUITY Partner #1 Partner #2 Partner #3 Partner #4 Partner #5 Other Equity (Family Members) Retained earnings Total Owners Equity $184,610.00 $268,000.00 $50,000.00 $0.00 $206,610.00 $524,610.00 $9,005,390.00 $9,530,000.00

$0.00 $184,610.00

$1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,845,390.00 $0.00 $9,345,390.00

Total Liabilities and Owners Equity

$9,530,000.00

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Projected Income Statement

TABLE #5: PROJECTED INCOME STATEMENT

SALES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL $400,000.00 $405,390.00 $425,659.50 $446,942.48 $469,289.60 $492,754.08 $517,391.78 $543,261.37 $570,424.44 $598,945.66 $628,892.95 $660,337.59 $6,159,289.45

OPERATING EXPENSSES Owners' salary Employees salary lease Advertising Utilities Supplies Telephone Legal/Accounting Fees Repair/Maintenance TOTAL EXPENSES INCOME/(LOSS) $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $1,500,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $720,000.00 $12,000.00 $12,000.00 $12,000.00 $12,000.00 $12,000.00 $12,000.00 $12,000.00 $12,000.00 $144,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $120,000.00 $65,000.00 $65,000.00 $65,000.00 $65,000.00 $65,000.00 $65,000.00 $65,000.00 $65,000.00 $780,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $36,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $36,000.00 $0.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $280,000.00 $3,360,000.00 $120,000.00 $125,390.00 $145,659.50 $166,942.48 $189,289.60 $212,754.08 $237,391.78 $263,261.37 $290,424.44 $318,945.66 $348,892.95 $380,337.59 $2,799,289.45 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00

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Projected Cash Flow

TABLE #6: PROJECTED CASHFLOW
0.12 JAN SALES - RECEIPTS $360,000.00 OPERATING EXPENSSES Owners' salary Employees salary Rent Advertising Utilities Supplies Telephone Legal/Accounting Fees Repair/Maintenance $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $123,200.00 $140,000.00 $263,200.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $166,400.00 $263,200.00 $429,600.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $209,600.00 $429,600.00 $639,200.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $252,800.00 $639,200.00 $892,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $296,000.00 $892,000.00 $1,188,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $339,200.00 $1,188,000.00 $1,527,200.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $382,400.00 $1,527,200.00 $1,909,600.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $425,600.00 $1,909,600.00 $2,335,200.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $468,800.00 $2,335,200.00 $2,804,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $512,000.00 $2,804,000.00 $3,316,000.00 $125,000.00 $60,000.00 $12,000.00 $1,000.00 $10,000.00 $65,000.00 $1,000.00 $3,000.00 $3,000.00 $280,000.00 $555,200.00 $3,316,000.00 $3,871,200.00 $1,500,000.00 $720,000.00 $144,000.00 $12,000.00 $120,000.00 $780,000.00 $12,000.00 $36,000.00 $36,000.00 $0.00 $3,360,000.00 $3,811,200.00 $3,871,200.00 $7,682,400.00 FEB $403,200.00 MAR $446,400.00 APR $489,600.00 MAY $532,800.00 JUN $576,000.00 JUL $619,200.00 AUG $662,400.00 SEP $705,600.00 OCT $748,800.00 NOV $792,000.00 DEC $835,200.00 TOTAL $7,171,200.00

Total Disbursements $280,000.00 CASHFLOW Beginning Balance Ending Balance $80,000.00 $60,000.00 $140,000.00

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Projected Income in 3 Years

TABLE #8: PROJECTED INCOME (3 YEAR) SUMMARY 2009 - 2011

2011
SALES OPERATING EXPENSES Owners' salary Employees salary Rent Advertising Utilities Supplies Telephone Legal/Accounting Fees Repair/Maintenance TOTAL EXPENSES INCOME/(LOSS) 6,159,289.45

2012
7,714,510.03

2013
9,662,423.82

TOTAL
23,536,223.30

$1,500,000.00 $1,650,000.00 $720,000.00 $792,000.00 $144,000.00 $158,400.00 $12,000.00 $13,200.00 $120,000.00 $132,000.00 $780,000.00 $858,000.00 $12,000.00 $13,200.00 $36,000.00 $39,600.00 $36,000.00 $39,600.00 $3,360,000.00 $3,696,000.00 $2,799,289.45 $4,018,510.03

$1,815,000.00 $871,200.00 $174,240.00 $14,520.00 $145,200.00 $943,800.00 $14,520.00 $43,560.00 $43,560.00 $4,065,600.00 $5,596,823.82

4,965,000.00 2,383,200.00 476,640.00 39,720.00 397,200.00 2,581,800.00 39,720.00 119,160.00 119,160.00 $11,121,600.00 $12,414,623.30

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Implementation schedule
When starting a business there are activities or tasks done both before and after the initial setup of the business. During the six month period before the startup of The Oasis, there were a number of activities that had to be achieved. The management team had to work assiduously to ensure that all legal aspects of starting the business were taken care of, such as registering the company. They had to allocate time to install equipment necessary to the running of the business, as well as time to interview, select and train potential employees and establish a budget. Other primary activities were the evaluation and selection of reliable suppliers, as well as the adequate advertising and promotion of the The Oasis. After the actual startup of the business there are several activities or tasks to be accomplished in the remaining six month period. These activities are important in determining the initial flaws of business so as to create an alternative method or alter the existing one. Following initial startup, management has to evaluate the performance of the business and its employees. They would also want to get feedback from customers by using various means such as observation and conducting mini surveys. One imperative activity is monitoring the costs incurred so as to determine if the company is able to break even or earn a profit. To illustrate this information a Gantt chart is used and can be viewed on the next page.

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Implementation Schedule
Stages of Activates Activity Name

Activity Description 1 Business Idea & Feasibility Study 2 Develop Business Plan 3 Submit Business Plans to Stakeholders 4 Enquiry for Capital from Family member 5 Prepare all Legal Documents 6 Approval & Receipt of Funds 7 Adjustment of Land & Building 8 Retrieval & Installation of Equipment 9 Advertising 10 Launch of The Oasis 11 Souring of service 12 Storage of Products 13 Cleaning and Maintenance of Products 14 Haulage of Products unto Facilities 15 Confirmation of Opening customers Transportation of Products & Supplying 16 Order

Duration Predecessors 21 days 14 days 2 days 7 day 7 days 21 days 4 Months 30 days 14 days 1 day 7 days 7 day 4 days 7 days 7 day 5 day 1 1,2 1,2,3 1,2 1,2,4 1,2,6 1,2,6 1,2,6 1,2,3,4,5,6,7,8, 9 9 7,8,9 7,8,11,12 11,12 11 12,15 15,16

17 Collection of Receivables

4 day

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Gantt chart

No Task Business Idea & Feasibility Study

Start/Finish Predecessors Date 21 days

Sep Oct Nov Dec Jan Feb

Develop Business Plan 21 days Submit Business Plans to Stakeholders Enquiry for Capital from Family member

2 days

1,2

7 day

1,2,3

Prepare all Legal Documents 7 days Approval & Receipt of Funds 21 days Adjustment of Land & Building 4 Months Retrieval & Installation of Equipment Advertising

1,2

1,2,4

1,2,6

30 days 14 days

1,2,6 1,2,6

Launch of The 10 Oasis

1 day

1,2,3,4,5,6,7,8,9 9

11

Souring of service 7 days

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12

Storage of products 7 day

7,8,9

Cleaning and 13 Maintenance of Products Haulage of 14 Products unto Facilities Confirmation of 15 Opening customers

4 days

7,8,11,12

7 days

11,12

7 day

11

Transportation of 16 Products & Supplying Order 5 day 17 Collection of Receivables

12,15 15,16

4 day

Appendices
Questionnaire

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We are a group of third year finance students here at the University of Technology, Jamaica and we are presently conducting a feasibility study for The Oasis a Chill Room. We would appreciate if you the students could take the time out to respond to the following questions by placing a tick [ ] in the boxes provided or by circling the corresponding number.

1. What is your gender? Male [ ] Female [ ] 2. To what age group do you belong? 16 20 [ ] 21 25 [ ] 3. How are you financed? Spouse [ ] 26 30 [ ] 31 and Above [ ] Self [ ] Parents [ ] Other ____________

Boyfriend/Girlfriend [ ]

4. How much money do you spend on recreation? $0 - $500 [ ] $600 $1000 [ ] $2500 [ ] $2600 and Above [ ] 5. What do you do for socialization? Nothing [ ] Party / Clubbing [ ] Attend Socials [ ] Church Socials / Youth Meeting / AY [ ] Various Chat Rooms[ ] Other_____________ 6. Where do you currently socialize? Dont Socialize [ ] Church [ ] Student Activity Centre/Barn [ ] Clubs Street Dances [ ] UWI Student Union [ ] Other_____________ [ ] $1100 - $1900 [ ] $2000 -

7. Would you be willing to support a new, Chill Room service, if it were made available to you right here on campus? Yes [ ] No [ ] On Condition [ ] Other_____________

8. Which of the following services would you utilize if a Chill Room service was being offered? Games [ ] Lounge Area [ ] Bar [ ] Space for private parties [ ] Do not

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plan on using the service [ ] 9. What area would be best for the Chill Room to be located? At SAC / Barn [ ] Behind SAC / Barn [ ] Road/Farmville [ ] In the Papine Area [ ] By 235 Old Other__________ Hope

10.Would you be satisfied if the Chill Room was offered in? Enclosed Area [ ] Open Area [ ] An Semi Enclosed Area [ ] Other_____________

11.What are the services that you would like to see being offered in the Chill Room? (Please select as many as possible). Video Games [ ] Scrabble [ ] Pool [ ] Domino [ ] Card Games [ ] Board Games [ ] Bar [ ] Lounge to hang out [ ] Weekly Parties [ ] Monthly Parties [ ] Food / Snacks / Phone Cards [ ] Internet Caf [ ] Other_____________

12.What are the days and hours that you would like for the Chill Room to be opened? Mondays Fridays, Midday 10:00pm [ ] Mondays Saturdays, Midday 9:00pm [ ] Mondays Sundays, Midday 7:00pm [ ] Other_____________ 13.Within a given week, how often would you utilize this service? Never [ ] Once per week [ ] Twice per week [ ] Thrice per week [ ] Every day for the week [ ] As often as I can [ ]

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Other_____________

14.Would you want for this service to be offered during exam time? Yes [ ] No [ ] Dont Care [ ] Doesnt Matter [ ]

15. How much will you be willing to pay for the service of the Chill Room? [] $100

[]

$200

[]

$300

16.How long after the semester has ended would you want the service to be offered? _______________________________________________________ 17.Do you think that the Chill Room would be necessary on campus? Yes [ ] No [ ] Indecisive [ ] Doesnt Matter to me [ ]

18.What impact do you believe the Chill Room would have on students? Improvement in Social Life [ ] Ability to Network [ ] Opportunity to stay out of trouble [ ] Motivate students with low self esteem [ ]

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Provides a forum for various discussions [ ]

19.How best should we market this service to you the students? Intranet [ ] Poster [ ] Email [ ] Word of Mouth [ ] Social Networks [ ] Other_____________

20.Below are some beverages that we are considering to offer, please select the ones that you would indulge in. Soda [ ] Water [ ] Box Drinks [ ] Bag Juice [ ] Red Stripe [ ] Smirnoff [ ] Guinness [ ] Dragon [ ] Heineken [ ] Energy Drinks [ ] Margaritas [ ] Cocktails [ ] Martinis [ ] Rum Punches [ ] Mixed Drinks (e.g. screw driver, sex on the beach, rum punch, apple martini, cosmos,
white Russian, Malibu, pineapple, bloody mary, pina colada, long island ice tea, brandy Alexander) [ ]

21.Below are some games that we are considering to offer, please select the games that you would take part in. Domino [ ] Pool table [ ] Video games [ ] Computer games [ ] Xbox[ ] Ps3 [ ] Scrabble [ ] Ludo / ludi [ ] Chess [ ]

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Checkers / draft [ ] Snake and ladder [ ] Dandy shandy [ ] Card games [ ] Bingo [ ] Other_________________________

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Profile of Management Team The management team for The Den is the owners of the entity and they include: (1) Lionel Morant (2) Romaine Clarke (3) Dadrian Germain (4) Shanique Leigh (5) Codea Jackson Romaine Clarke Executive Manager Codea Jackson Marketing Manager

Lionel Morant Purchasing Manager

Dadrian Germain Finance/Accounting Manager Manager

Shanique Leigh Human Resource

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Purchasing Manager: Lionel Morant (Job Description) is a graduate of the University of Technology in St. Andrew, Jamaica and holds a Bachelor of Business Administration degree with a B.Sc. degree in Finance and banking. Position: Full time

Job Purpose:

Maintain records of goods ordered and received. Locate vendors of materials, equipment or supplies, and interview them in order to determine product availability and terms of sales. Prepare and process requisitions and purchase orders for supplies and equipment. Control purchasing department budgets. Review purchase order claims and contracts for conformance to company policy. Analyze market and delivery systems in order to assess present and future material availability. Resolve vendor or contractor grievances, and claims against suppliers. Represent companies in negotiating contracts and formulating policies with suppliers.

Qualification:
A Bachelors Degree, At least 3-5 years of purchasing experience Experience managing vendor relationships to achieve low cost procurement. Strong negotiator with the ability to control and reduce costs. Experience in formulating purchase price based on material cost and currency fluctuations. Excellent written and verbal communication skills are a must. Excellent interpersonal and analytical skills are a must.

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Address: 237 Old Hope Road

Human Resource Manager: Shanique Leigh (Job Description) is a graduate of the University of Technology in St. Andrew, Jamaica and holds a Bachelor of Business Administration degree with a B.Sc. degree in Finance and banking. Position: Full time Address: 237 Old Hope Road
Job Purpose:

Responsibility:

Recruiting. Hiring. Training. Organization Development. Communication. Performance Management. Coaching. Policy Recommendation. Salary and Benefits. Team Building. Employee Relations. Leadership.

Qualification
A minimum of a Bachelors degree in Human Resource Management At least 5 years of professional experience with a diverse workforce. PHR certification required; SPHR certification preferred. Fluency in Spanish as a second language preferred

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Financial/ Accounting Manager: Dadrian Germain (Job Description) is a graduate of the University of Technology in St. Andrew, Jamaica and holds a Bachelor of Business Administration degree with a B.Sc. degree in Finance and banking. Position: Full time Address: 237 Old Hope Road

Job Purpose:
Required Education and Experience: Coordinates, prepares, and administers the annual operating budget and short and long term financial planning and analysis; prepares periodic budget forecasts; and tests for reliability of the details. Prepares final analysis of budget performance. Performs budget and account analysis to guide the Management Team in decision making. Prepares monthly and annual financial statements Prepares for and arranges the annual audit of the the companys annual financial statements. Ensures compliance with financial related legislative, regulatory and judicial mandates, regulations and professional standards related to the financial services area. Responsible for the accounting, safekeeping, and investment of all funds of the Company.

Professional accounting designation (CPA/ACCA). Minimum 5 years' accounting and financial statement preparation experience. Minimum of 3 years experience managing, directing and leading employees; Experience compiling and interpreting data, budgets and statistical analysis; Experience researching, analyzing, interpreting, evaluating and developing solutions using complex data, to produce recommendations to the CEO and Board, and for financial policy development; Experience developing a variety of written reports, analysis, budgets, forecasting, presentations and other documentation in accordance with Board directives or regulatory guidelines; Required Knowledge, Skills and Abilities:

Thorough knowledge of GAAP; Thorough knowledge of computerized accounting software (including departmental and project costing) and Excel software; Working knowledge of various applicable legislation and regulations

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The Marketing Manager: Codea Jackson (Job Description) is a graduate of the University of Technology in St. Andrew, Jamaica and holds a Bachelor of Business Administration degree with a B.Sc. degree in Finance and banking. Position: Full time Address: 237 Old Hope Road

Job Purpose:

Requirement: Performing Administrative Activities Making Decisions and Solving Problems Establishing and Maintaining Interpersonal Relationships Developing and implementing ideas for promotional marketing campaigns They ensure the smooth running of a campaign and coordinate the diverse activities that contribute to it Sales promotion aims to increase sales or usage of products and services by providing additional incentives Qualification:
BA degree required Minimum of 5 years of marketing experience in positions of increasing responsibility as well as a proven track record of successful program development implementation and marketing leadership specifically in the area of promotions. Proven abilities in translating brand/marketing strategies into appropriate and effective promotional programs and alliances. Strong strategic, entrepreneurial, communication and interpersonal skills as well as expertise in problem solving, prioritizing, tactical execution, planning and analysis.

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Executive Manager: Romaine Clarke (Job Description) is a graduate of the University of Technology in St. Andrew, Jamaica and holds a Bachelor of Business Administration degree with a B.Sc. degree in Finance and banking. Position: Full time Address: 237 Old Hope Road

Job Purpose:

Job Purpose:

The main purpose of the job is to support and assist the responsible manager to maintain a safe Responsibility: and clean environment. Must have excellent communications and interpersonal skills; ability and willingness to Work occasionally on of evenings and/or weekends The vacuuming rooms and corridors and emptying all waste bins Cleaning theBoard glass and mirrors Working with the of Directors Leadership Role Dusting the cobwebs Working with Standing Committees Financial Responsibilities Sweeping and mopping floor surfaces Administrative Oversight Cleaning the bathrooms and toilets Risk Management Clean areas as assigned

Qualification: Ensure that rooms are odour free

Advanced degree in relevant field with at least five years of management, supervisory or Reportexperience anything in need of repair or replacement to the appropriate person administrative or Keep your cleaning area and space clean and tidy at all time and your cleaning materials Any equivalent combination of training and education sufficient to indicate ability to perform the job safely stored

Be familiar with the required care standards regulations governing your job Maintain polite and good communication with you colleagues and customers at all time

Janitor (Job Description)

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Position: Full time Address: 237 Old Hope Road

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Cashier (Job Description) Position: Full time Address: 237 Old Hope Road

Job Purpose:

Accepting Money and other forms of payment such as lunch ticket. Recording purchased items Giving change Producing receipts Finding the most efficient method to complete a transaction Providing good customer service Being integrity and accuracy

Qualification: No specific educational requirement Should be able to do repetitious work accurately Have basic mathematics skills and good manual dexterity be neat in appearance and able to deal tactfully and pleasantly with customers.

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Organization Structure

Executive Manager

Financial/ Accounting Manager

Purchasing Manager

Human resource Manager

Marketing Manager

Cashier

Janitor

November 24, 2010

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Mr. Romaine Clarke Executive Manager The Oasis 237 Old Hope Road Kingston 6 Jamaica, W.I. Reference: Party Ice application for the supply of raw materials Dear Ms. Johns. The Party Ice fully supports Oasiss efforts to provide a delivery service on the University of Technologys campus. In doing so the Party ice has agreed to supply the company with ninety (90) Bag of ice. The Oasis must aid in the promotion of any new products and/or services offered by the Party ice.

Sincerely,

(Signature) (Title)

December 15, 2010

Mr. Romaine Clarke Executive Manager The Oasis

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237 Old Hope Road Kingston 6 Jamaica, W.I.

Reference: Wysnco Jamaica Corporation application for the supply of raw materials Dear Ms. Jackson: The Red Stripe Jamaica Corporation fully supports The Oasis efforts to help towards the development of the chill room on the University of Technologys campus. We have agreed to supply the company with products valuing Thirty thousand dollars ($10,000) every month for a two year period. The Oasis Cuisine must however settle payments on time and must aid in the promotion of any new products and/or services offered by the Island Spice.

Sincerely,

(Signature) (Title)

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34 Duhaney Terrace New Haven, Kingston 20 Tel: 855-7835 (cell) 933-2968 (home) lionelmorant@yahoo.com
PROFILE: I possess strong work ethics and have the ability to complete task with the given time. Good interpersonal and communication skills. I am a hardworking, self-motivated and dedicated individual with fast learning ability. Has an excellent command of my native language English. Have experience in filing, data entry and is proficient in Microsoft Word, Microsoft Excel, Access, and PowerPoint. EDUCATION: 2008- Present University of Technology, Jamaica BSc in Business Administration Major; Accounting Minor; Economics 2000-2008 Kingston College (CXC proficiency and 7 units of CAPE) WORK EXPERIENCE: Summer Worker May 2007 to August 2007 and July 2009 to September 2009 Clerical Assistant at Jamaica National Building Society (New Kingston Branch) File documents Post Transactions Answer the telephone. Voluntary Service, March 2009 to April 2009 Assistant Teacher at the New Haven Seventh Day Adventist Basic School Assisted the teacher in teaching the students and reading stories to the children. Assisted in the schools sports day where I was asked to be a judge in the scoring of points. AFFILIATIONS: University of Technology (2009) Utech Cricket Team, Acting Captain (2009) Rotaract Club (member) Kingston College (2007-2008) Sixth Form Association (2006) Cricket Captain REFERENCE: Available upon request.

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Codea A. Jackson
Lot 507 Zinnia Place, Iris Drive, Eltham View, St. Catherine, Telephone: 983 - 5296(H), 425 2435(C) codeanajackson@gmail.com

Profile: Capable of planning meetings and events after successfully completing a course in management of meetings and events. Great team worker. Self starter. Competent in the use of Microsoft office suite. Experience: 2010) Victoria Mutual Building Society (September 10, Promotions Handed out gift vouchers University of Placement (2010) Technology, Jamaica Career and

Earn and Study Administrative Support Assisted with executing of Job Fair 2010 Conducted a Tracer Study Aided with filling job vacancies Writing monthly reports Assisted with Orientation 2010 Office of the Prime Minister 2009 (summer) Records Officer Weeding of and Organizing files Assistant Secretary Ministry of Finance and the Public Service 2007 - 2008 Records Clerk

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Representative on earthquake awareness team In charge of organizing files that were to be distributed throughout the organization Customer service ( Tertiary loans Unit) Ministry of Finance and Planning 2006 & 2007 (summer) Records Officer Weeding of old files Creating new files Education & Qualification: Jamaica 2008 Present University of Technology,

Bachelors Degree in Business Administration Major Finance and Banking Minor Economics 2000 2007 Woolmers Trust High School for Girls Three CAPE Unit one Two CAPE Unit two Seven CXC subjects Volunteerism: and Placement (2010) University of Technology Jamaica Career Administrative Assistant Assisting with the filling of Job Vacancies Assisting with the Employment Empowerment Sessions The Jamaica Cancer Society 2008 Present Aided with organizing and distributing tickets for the Wine and Cheese event in 2008 Telephoning of companies for support of the various events The sale of badges for Breast Cancer Awareness month Extra Curricular Activities: Generation Technology, UTECH Students Union Finance and Spiritual Development Committee.

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Hobbies: Reading, listening to music, surfing the net and spending time with nature. References: Furnished upon request

DADRIAN GERMAIN
10 Drummond Street, Hannah Town, Kingston C.S.O. Tel: 8483785. Email: dgermain_9520@yahoo.com

Date of Birth: Marital Status: Sex: Nationality:

January 1, 1989 Single Male Jamaican

Objective:

To gain experience and knowledge with the aim of becoming a more productive Jamaican citizen.

Educational Background
University of Technology (2008 - Present) Kingston College (2001 2008)

Qualifications
Caribbean Secondary Education Certificate (CSEC) Eight (8) CXC passes.

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Caribbean Advanced Proficiency Examinations (CAPE) Four (4) passes in the C.A.P.E. Undergraduate Degree Currently pursuing a degree in Business Administration

Positions and Societies

Kingston College Key Club (2006 - 2008) Kingston College Interact Club (2006 - 2008)

Work Experience
Ministry of Justice Data entry within the procurement department (August 2010) Jamaica International Insurance Company File Clerk (June September 2008)

Petroleum Co-operation of Jamaica S.D.C. Summer Employment Programme File Clerk (June July 2006)

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Shanique N. Leigh 24 Wesley Avenue, Mandeville P.O., Manchester Telephone: (876) 926-6223 (home), (876) 425-1866 (cell) Email address: shan_od17@yahoo.com

Permanent Address: 24 Wesley Avenue, Mandeville Manchester Temporary Address: 15 Richings Avenue, Ligunea, Kingston 6 Education: Villa Road Primary & Junior High deCarteret College University of Technology (Currently) Qualification: GCE O Level Human and Social Biology CXC O Level Principles of Accounts Geography English language Information Technology Mathematics Biology History CAPE A Level (Unit One) Communication Studies Computer Science Management of Business Financial Accounting; Four

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CAPE A Level (Unit Two) Caribbean Studies Management of Business Cost Accounting Computer Science

Experience: Worked for the Social Development Commission through the National Youth service in July 2006 (Mandeville Post Office) McDonalds in Orlando, Florida for four (4) months 2009 Central Cash Advance (Loan Agency, Mandeville, Manchester) for summer 2010

Special Skills: Organizational skills, effective communication abilities, Computer literate (word processing, spreadsheet, database).

Extra Curricular Activities: Member of the Rotary club (UTECH) and club billionaire

Hobbies: Dancing, Listening to music, Playing Netball, Socializing, Reading

References: Miss A. Walker Vice Principal deCarteret College Faye Mannings Family Friend

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Name Date Of Birth Sex Nationality Marital Status Objective Education

Mr. Romaine Clarke 19/05/1989 Male Jamaican Single To strive for excellence in a time of change 2008 - 2012 University of Technology Bachelors of Business Administration 2001-2008 deCarteret College 7 CXCs General Mathematics English Literature Caribbean History Principle of Business Principle of Accounts Information Technology Physics 10 Cape Units Cost Accounting Financial Accounting Communication Studies Unit 1 Caribbean Studies Unit 1 Pure Mathematics Unit 1 & 2 Computer Science Unit 1 & 2 Management of Business Unit 1 & 2 Kingston

Interests and activities

Playing Football, Cricket, meeting people, music and entertainment and entrepreneurship
40 hrs Community Service Former member of the high schools DaCosta Cup football and Headley Cup Cricket team, and A former perfect and active member of the tourism action club. A member of club billionaire. Summer 2007-2009 Maxie Dept. Store, Mandeville Store Room Clerk In Charge of inventory and stock delivery. Manchester

Volunteer experience Extracurricular activities

Summer jobs

Mr. Leavern Rutty (Inspector of Police) References Phone no: 876 404 4021

Ms. Odette Neita (Teacher) Phone no: 876 371 9954

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The Oasis Location:Utech 237 Old Hope Road, Kgn 5 Email:theoasis@hotmail.com Telephone: 923-1000, (Cell)8557835 DIGI, 3314240 LIME

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Floor Plan

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Yellow represent storage area Orange represents the bar Red represents the emergency exit door Dark Pink represents lounging areas Green represents rest rooms Blue circles represent air conditioners Non coloured box represent windows

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PARTNERSHIP AGREEMENT Lionel Morant, Dadrian Germain, Codea Jackson, Romaine Clarke and Shanique Leigh the below signed hereby enter into this Partnership Agreement on behalf of themselves, their heirs, successors and assigns, and set forth following terms and conditions as constituting the Partnership Agreement in its entirety: 1. The partnership shall go by the following name: 2. The partnership's principle place of business shall University Of Technology, Papine. 3. The first day that the partnership shall begin business is: January 1st, 2011, and it will continue until the partners agree to terminate it or until forced to cease its operations by law. 4. The partnership's operations shall be primarily in the following field or area: Chill Room 5. The partnership shall be capitalized as follows: For each $2,000 coupled with the status of the partner concerned that partner shall receive a percentage of total shares with dividends being made based on ratio of shares. Romaine Clarke a general partner contributes $1,500,000 and shall receive 20% of the total shares available. Lionel Morant a general partner contributes $1,500,000 and shall receive 20% of the total shares available Shanique Leigh a general partner contributes $1,500,000 and shall receive 20% of the total shares available

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Dadrian Germain a general partner contributes $1,500,00and shall receive 20% of the total shares available Codea Jackson a general partner contributes $1,500,000 and shall receive 20% of the total shares available

6. Losses and gains on contributed capital and other property shall be assigned equally amongst each partner. 7. Profits and losses shall be allocated according to the same percentage allocation set forth in paragraph 6. Above. 8. Salary, if any, for the services rendered shall be determined by unanimous approval of the partners. 9. Control and management of the partnership shall be split equally amongst the four general partners. 10. Each partner shall maintain both an individual drawing account and an individual capital account. That partner's initial capitalization and any increases there after shall be placed into the capital account. 11. Adequate accounting records shall be made and maintained. Any partner or his/her agent may review any and all accounting or other records at anytime.

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12. The partners designate the following as the Partnership's business and checking accounts into which all the funds of the Partnership shall be placed and maintained: Jamaica National Account number: 10607582 13. Accounting records and books shall be kept on a (select one) 1. Accrual basis and the fiscal year shall begin on the 1st of January and shall end on the 31st of December. 14. At the close of the fiscal year there shall be an annual audit conducted by the following accounting firm: Chambers Henry & Partners 15. The partnership shall dissolve upon the retirement, death or incapacity of any General partner unless the remaining partner(s) elects the option of buying out that partner's share. If so elected, the partnership shall be valued by submission to arbitration, according to reasonable accounting and valuation principles, and as set forth in paragraph #17 below. The finding of the arbitrator as to the value of the partnership shall be final and binding upon the partners, their heirs, successors, and assigns. Upon the issuance of this finding, the remaining partner shall have to buy out the previous partner's share. Should more than one remaining partner desire to buy this share, the share shall be split evenly between the same. 16. Upon termination or dissolution of the Partnership, the Partnership will be promptly liquidated, with all debts being paid first, prior to any distribution of the remaining funds. Distribution shall be made according to the percentage of ownership as set out in paragraph #5 above. 17. Any controversy or claim arising out of or relating to this Agreement, or the breach thereof, shall be settled by arbitration in accordance with the Commercial Arbitration Rules of the

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American Arbitration Association, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. So agreed, this 22nd of November, ________________________

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Price List Items Price

Donut...60 Soda.60 Popcorn.50 Energy drinks Red Bull..170 Monsta.250 Boom..150 Banana Chips...40 Snickers...90 Tigaz.......30 Bag Juice....15 Fruit Juice70 Slush..80 Cookies...50 Bun and Cheese..100 Pizza Per Slice..90

Products to be offered by The Oasis

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Reference
Madura, J. (2007) Introduction to Business (4th Ed.) OH: Thomson pp.276-278 Fraser, Martha (December 2006). Small Business Funding. The Journal of Entrepreneurial Development. 22 (1), 1- 3. Haynes, G. (1999). The debt structure of small businesses owned by women in 1987 and 1993. Journal of small business management, 37, 1- 19