SOUTHEAST UNIVERSITY Assignment On Entrepreneurship Prepared for Afsana Aman Lecturer, Southeast University Prepared by 1. Anik Saha 2.

MD Fayj Ullah Date- 31July2013 Table of Content * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Introduction Acknowledgement Executive summary Object Mission Key to success Service Company summary Ownership Start-up summary Company locations and facilities Product Product description Competitive Comparison Sales Literature Sourcing Technology& protection Future Products Market Segmentation Target Market Segment Strategy SWOT Analysis: Market Needs Market Trends Market Growth Industry Analysis Competition and Buying Patterns Main Competitors: Market Analysis Summary Strategy and Implementation Summary Competitive Edge Value Proposition Sales Strategy Sales Forecast Marketing Strategy Sales Programs Positioning Statement Pricing Strategy Promotion Strategy Marketing Programs Strategic Alliances Management Summary Organizational Structure Personnel Plan Management Team

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Management Team Gaps Financial Plan Important Assumptions Projected Cash Flow Key Financial Indicators Projected Profit and Loss Business Ratios Conclution

* Introduction Learning knowledge becomes worthy and useful when it is implemented in the pract ical field. That is why learned people say theoretical knowledge tests its perfe ction with application or Theoretical education must be backed by real life prac tice. The importance of practical knowledge along with academic education is inc reasing day by day. For this the assignment has been introduced as an integral p art of the degree of Bachelor of Business Administration (BBA). We are very much delighted to have the opportunity to prepare this assignment. We were assigned to prepare an assignment on Entrepreneurship of coffee shop. WE have applied for our best effort to analyze the relevant info rmation, conversation, web page information, journal, reference, relevant books and data. In spite of time limitation and other difficulties, we have tried our level best within the shortest possible time to cover all the significant aspect s of the topics. * ACKNOWLADGEMENT At first we would like to thank our GOD. Then we would like to thank our teacher Afsana Aman lecturer of southeast university. We would like to thank all of our partners who have given their time and expertise to review the symbols and mate rials. Their careful analysis and detailed feedback has enabled us to produce a successful set of modified symbols.for such kind of assignment we have learnt ma ny thing for our job or business sector whice are to much beneficial for us. Executive Summary That is aimed to assist a new venture of running a coffee shop in Dhaka city. He nce, based on an analysis of the potential of the others local coffee shop with a focus on the Dhaka city market, its creative business idea is formulated with some new concepts. Correspondingly, a business plan is generated to describe an appropriate direction for the venture. It is remarked that Dhaka city is a highly potential market for coffee shop. It is believed to operate profitably there. Obviously, the business might take time and money with several challenges ahead but it is necessary for the case compan y to get it off the ground to actually implement and exploit the prospective mar ket. This business idea is the first spark of entrepreneurship as all entreprene urs start with an idea. However, to make the idea successful, it must be firstly converted into a business concept, which requires an expanded and complete expl oration of the original idea. In other words, the concept is regarded as the ans wer of the question What business are you in? It is always designed by four compon ents: features, benefits, sales channels and uniqueness. Now, our CAF VENUS is a full-service cafe place fixedin Uttara, sector-3 in Dhaka . The cafe features a full menu of moderately priced "comfort" food influenced b y American and European standard coffee and tea habit traditions, but based upon time honored recipes from around the world. The cafe section of CAF VENUS featur es a coffee bar with a dessert, magazines, and live music performers and a tiny art gallery.The cafe's aim is simple. It will provide a completely sophisticated , sensual, yet casual coffeehouse experience for customer who enjoys the coffee spots and entertainment venues. It will be an affordable venture for patrons, on e that will encourage them to return on many occasions. The menu will feature he arty fare of the type that is frequently out of the reach of the typical young p rofessional...out of reach because time frequently prevents her/him from making coffee for recharge themselves like those featured on our menu. We strongly beli ef that high quality of product, services, lay-out design, features, technology,

customer selection, promotions, proper human resources, market research/analysi s, market segmentation and proper strategic business agenda will be our main cap ital. Our major concentration is customer demand as well as satisfaction. Moreover, In Dhaka there are so many caf in existence already when as it s seem difficult to st art a new venture without brand reputation so competitor is another fact for our new venture. We also take a study chart for sales forecasting. Meantime we also conscious about our product protection such The CAF VENUS logo is protected by g overnment trademark laws. All of our menu creations will not necessarily have th e same protections, however, when possible, popular "trade-names" will be protec ted. The business of The CAF VENUS is not dependent upon process technology or pa tentable inventions. Ours caf plans added automatic machine use for making coffee, which already pre-o rder from abroad. We plan to provide online banking facilities, Wi-Fi and fully air conditioning facility for our customer. The CAF VENUS authority establish a r elationships with various kind organization and University, these institutions o ffer many opportunities for catering/special event privilege especially some org anization are based on night service like radio, TV, call center etc. We plan to offer especial package of coffee for them. Our venture will be partnership form which operated and managed by Mr. FayejUlla h and AnikSaha. The members of the company AnikSaha property of share(55%) and t he Mr. FayejUllah (45%). This business plan offers financial institutions an opportunity to review our vi sion and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Objectives * Sales approaching and surpassing 60,000,00 by the end of the first year. * Targeting and maintaining a net profit of at least 14% by the second year. * To cultivate monthly sales to reach (2000000) by the end of the fourth month of operation, and (6000000) monthly by the end of the first year of operation. Mission The CAF VENUSshop concept is built upon the success foreign trip in Europe many c asual dining and coffeehouse venues. Located in the Rome the capital of Italy an d also various coffee shop in Barcelona adjacent to the on Uttara residential lo ft development, The CAF VENUS will provide accessible and affordable high quality coffee-based products, and entertainment to the thousands of residents and hote DCOR VIL l visitors located within a two storiedduplex house .the name of the house LA this house are too much popular in Uttara and also location of house, aristocra t people come here for spend their free time, beside the house there have a big lake with sweet fresh air In time, The CAFE VENUS house will establish itself as a "destination" of choice to the many residents of the greater Uttara area, as well as numerous out-of-town visitors. The establishment will provide a "complete, high-quality" evening experience for those searching for something that is rapidly becoming popular among Uttara. No t only will patrons be able to dine on "comfort" coffee based upon time honored recipes from the world over, that will do so in a facility containing ample pati o space for a favorite pastime of Uttara s people: alfresco dining. Patrons will a lso have the option of enjoying coffee, desserts, and live entertainment in The VENUS CAFE or, a relaxed game for enjoyment. The cafe's aim is simple. It will provide a completely sophisticated, sensual, y et casual coffeehouse experience for the many Uttara s people and visitors who fre quent the Dhaka city's casual drinking coffee spots and entertainment venues. It will be an affordable venture for patrons, one that will encourage them to retu rn on many occasions. The menu will feature hearty fare of the type that is freq uently out of the reach of the typical young professional...out of reach because time frequently prevents her/him from making coffee for recharge themselve like

those featured on our menu. Finally, and quite significantly, The CAF VENUS will provide a much needed neighb orhood-based retail some food operation that is currently unavailable in Uttara and also Dhaka city . Not only is it projected that the business will generate 1 2 new jobs, the partnership responsible for creating The CAF VENUS will generate additional revenue specifically dedicated to assisting in its efforts to bring a ffordable housing, new jobs, and commercial activity to the developing country. Keys to Success The keys to success in this business are: * Product quality: Food, coffee-based beverages, and entertainment are our prod ucts. They must be of the high quality and value. Service Our patrons are paying to have a good time. Their experience will suffer if serv ice is not of the highest caliber. Each member of the staff will be courteous, e fficient, and highly attentive. Company Summary The CAF VENUS is a coffeehouse facility located in a renovated house immediately adjacent to the Uttara. The CAF VENUS derives its name from two close friend s idea AnikSaha and Fayj Ullah architecturally this cafe will serve as a beacon/locator fo r our facility as it towers overUttara residential and business district. The facility is bordered by Nazrul Avenue to the south and street to the north. Residential live/work townhouses are planned for construction across the street from, and adjacent to, The CAF VENUS on Nazrul Shoroni Company Ownership The CAF VENUS house are partnership form and operated by two recent graduate from Southeast University ,the business liability managed by Fayj Ullah and Anik Sah a, a resident of the empowerment zone. The members of the company Anik Saha prop erty of share is (55%) and the Fayj Ullah (45%). Start-up Summary Since the business property is located in an enterprise zone, property taxes on the property are abated for the initial years covered by the business plan. The owner/general manager will be responsible for maintaining profit and loss that w ill cover the loss of the building and all of its contents, as well as insurance covering business interruption and death or injury to our two partner as well a s. Cash in hand: 7500000 House expenses: 100000 Advance: 1000000 Furniture cost: 2500000 Decoration cost: 1200000 Human resource: 80000 Technology: 150000 Machine: 1000000 Product cost: 400000 Insurance: 50000 Trade license: 500000 Marketing & Promotions: 300000 Others: 200000 * Company Locations and Facilities The CAF VENUSE will be located in a newly renovated facility designed by the arch itectural firm of DOM INO . The facility will be divided equally between the coffeehouse/entertainment funct ion. The restaurant will feature dining room seating for approximately 100 patro ns and flexible indoor/outdoor patio seating for an additional 40 patrons. The c offeehouse will provide a full-service dine-in and carry-out coffee-based bevera ges, as well as a dessert bar. The coffeehouse portion of the business will also contain a full-service bar, a big entertainment stage, and magazines and newspa

pers available for purchase. The coffeehouse will maintain ample indoor/outdoor seating under a covered patio space. The facility's perimeter will feature a simple garden and internal environment o f building which will provide comfortable waiting areas during the warm weather months. Finally the eastern end of the Sweet Uttara Residential area the centerpiece of the grounds immediately adjacent to the proposed business. This area, constructe d in long time ago, features extraordinary cathedral-like interior space. It is our hope that our construction plans will support dramatic lighting of the tower after sundown, creating a rather visible nighttime landmark for northeast peopl e of Dhaka. * Marketing: We will need to target our audience early and often. While the bus iness is located in a central and accessible location, many people will have to be re-introduced to the neighborhood surrounding the Historic place. * Management: We will need to have a firm grasp on food, beverage, and labor co sts. The entertainment/coffeehouse experience must be delivered in a fashion tha t will not only inspire repeat business, but encourage word-of-mouth recommendat ions to others. Proper inventory, employee management, and quality control are k ey. Products The CAF VENUSE is a coffeehouse venue that sells moderately-priced. The venue fea tures brewed coffee and espresso-based beverages, testy colorful ices, some frui t smoothies and juices, and other beverages typically associated with a coffee s hop. A dessert bar will serve a range of freshly prepared desserts, as well as b aked goods associated with breakfast. Cafe offerings contain both carry-out and dine-in menu selections, while evening something hours will accommodate full-service dining and Spanish tapas that s mean eaten or drunk before or at the beginning of a meal in order to increase the app etite service, a full-service bar and light, weekend, live entertainment. Reflecting a target niche market, a limited selection of out-of-town newspapers, as well as art, architecture, cinema, design and lifestyle magazines will be so ld. Additionally, the venue will feature art and products made by artists, provi ding a cross-selling opportunity. Product Description The CAF VENUSE menu will feature a selection of somedishes influenced firstly Ben gali tradition also American and European coffee traditions. Whether South Ameri can, Caribbean, Mediterranean or African, the menu of items will have an identif iable local origin and/or influence. Specialty coffees, espresso-based drinks, desserts and pastries, and light sandw iches will be available in the coffee shop. There are available various premium kind of coffee that s make difference from oth er competitors, coffee bean are have been collect from directly BRAZIL Generally, Standard appetizer offerings will be available in the coffee shop and patio area through the all-time basicallyit s based on coffee. Niche-magazines and newspapers will be readily available for purchase by the ven ue's patrons. Musical offerings will span jazz, Latin, and urban musical traditions. The perfo rmance space will also offer ample opportunities for space for an artist, poet, reader, etc. When not in use as a stage, the space will double as a customer sea ting area with tables and chairs. There are different types of coffee, drinks and light foods, they are listed bel ow: Coffee Drinks/ Ice-cream Light foods Coffee (Regular) Coffee (blended by CAF VENUS) Soft drinks Tiny sandwich Coffee (Black) Orange hippo Tiny pizza Coffee (Milano Blend) Apple hippo Pastry Coffee (Mexican Blend) Strawberry sivosto Dark pastry Cold coffee Mango hippo Rissoto

Coffee (Bolivian Blend) Lime sivosto Chaomine Ice-cream Barista cuvv (Vanilla, Chocolate, Strawberry & others) Competitive Comparison The CAF VENUSE closest competitors, The Cosmo Caf (Baridhara); Coffee World (Banan i); Caf Blues (Uttara); Caf Wave (Uttara); Caf 33 (Basundhora R/A); Maple Leaf Caf ( Gulshan); Xprees Roll Caf (Banani); The Indian Caf (DOHS) All these coffee shop providing the flavor of coffee from Europe, Latin, Roman, Cabbagetown Grill, and different feature fairly almost similarly priced menus an d offerings with a notable traditional international influence but few items suc h Strawberry sivosto, Lime sivosto, Barista cuvv andRisotto is an upscale casual establishment featuring item which different from others. American, northern It alian cuisine (the caf will currently undergoing a significant expansion). None of these establishments features a traditional coffeehouse atmosphere or li ve or recorded evening entertainment. Relative to the location of these establishments, The CAF VENUS is centrally geog raphically located. Its location will easily allow for patrons from these other establishments to finish an evening with dessert, coffee, drinks, and live music . Sales Literature A sample copy of a menu to be featured at The CAF VENUS is preparing in paradoxic al appendix at the end of this document. That s literature held by online advertis ement, contact with loyal person, vianewspaper, and various kind offer for invit e customer. Sourcing The cafe will receive substantial discounts from artists and artisans participat ing in the manufacture of signature pieces of dinnerware, furniture, lighting, a nd sculpture to be featured at The CAF VENUS as part of a marketing agreement wit h merchants, the business will prominently feature their products in exchange fo r these discounted fixtures and equipment. Technology& protection The logoCAF VENUS is protected by government trademark laws. All of our menu crea tions will not necessarily have the same protections, however, when possible, po pular "trade-names" will be protected. The business of The CAF VENUS is dependent upon process technology. Special machine use for make coffee that can be automatic coffee making high tec hnology brought from abroad. Other technology those are any customer can order c offee via online via online payment. There have survey of people how they feel a bout coffee test and there,that s mean customer can vote there with the choice,als o they can complain about any issue what they didn t like ever.also suggest with t he proper idea. Future Products While The CAF VENUS will initially focus upon the, coffeehouse, and entertainment functions located on the immediate grounds of the establishment, future expansi on efforts will focus upon providing full-scale catering for events as well as o ther off-site venues. The CAF VENUS owner has established relationships with various kinds of top organ ization and University; these institutions offer many opportunities for catering /special event service. Especially some organizations are based on night service like radio, TV,call center etc.we offered especial package of coffee for them. If business will become success we will opened other new branches around Dhaka c ity and other aristrocated area, where people are habited with such kind of item and environment. Market Segmentation The "Market Opportunity Analysis for Residential and Commercial Uses along the U ttara KaziNazrul Islam Avenue Corridor", makes the following points about food r etail for The CAF VENUS at the on auburn site: To new and existing residences, including the affluent, and immediately Uttara n eighborhood; a caf would be a destination space within the neighborhood.

A coffeehouse would provide one of the best coffee and beverage opportunities fo r the more than 200,000/300,000 annual visitors to the Dhaka district. Location is close to employment centers or within retail corridor. Patrons and residents will provide primary support; secondary support will come from area residents and hotel visitors/conventioneers. Cross-selling opportunities exist with coffee beverages and magazines. The coffee shop and the magazines sold there will be positioned to fill a niche demand for people interested in art, architecture, design photography, and home and garden pursuits. Target market audience is a mix of residents, artists, patrons, in town resident s, hotel visitors/conventioneers, and working class people. The immediate market area is within a four-mile radius of The CAF VENUS and inclu des the neighborhoods of northeast Uttara, southeast Uttara, Banani, Gazipur,Utt ara highland, Little Five Points, Lake, Midtown, East Uttara, and adjacent neigh borhoods.

That s also identify via such as age, income, location, religion, gender, culture, etc. Description of such factor Age: Our target customer age group starts from 18 to above. Income: Middle income to upper income customer. Location: Our place selection in residential and corporate area. Religion: Any religion Gender: Unisex customer Culture: Both local and western customer Target Market Segment Strategy The CAF VENUS will appeal to urban professionals residing in the targeted intown neighborhoods, the many town hotel visitors/conventioneers, and workers who desi re a sophisticated yet casual eating, coffeehouse entertainment experience. The business will also meet an under-served need for a pedestrian-friendly coffeehou se establishment for the numerous residents in the area, particularly newcomers to the immediate area. Members of this market segment dine out frequently, approximately three times or more per week. The market segment is largely made up of singles between the age s of 25 and 40, married couples in the same age bracket without children, gradua te and professional students attending area universities, tourists, and conventi oneers. SWOT Analysis: Strength: Our innovation and new commercial concepts and product and service qua lities, proper use of human recourses will be our strength. Weakness: New brand reputation probably will be our threat. Opportunities: There are so many opportunities such economic development, reduce unemployment problem, social development and serving people. Threats: Local coffee shops are our initial threat. Market Needs Our customer's dining and entertainment needs are critical to the success of The CAF VENUS. As a supplier of a full-service dining experience, The CAF VENUS must appeal to people who are interested in integrating our type of cuisine regularly into their dining/food purchase experiences. Moreover, we must also appeal to t hose customers who regularly take advantage of Uttara coffeehouse and/or evening entertainment scene. Our customers are well educated and interested about new experiences. Keeping th e menu and the entertainment offerings "fresh" will remain a constant challenge to the business. Segments of the target market tend to dine out, visit coffee sh ops, and seek evening entertainment frequently. They tend to choose comfortable,

affordable venues, and repeat appearances at places that offer familiar scenery with new twists. Market Trends Uttara is experiencing a trend toward the creation of evening dining/entertainme nt venues. They are popular and gaining more recognition. Evidence of this is fo und in local news and magazine coverage. These venues are finding new homes in t he areas close to and/or adjacent to town. The city's burgeoning music scene is growing and in need of more venues to accom modate the mainstream jazz, acid jazz, Latin, and dance music artists that are c hoosing Uttara as home for their production efforts. The market opportunity for coffee shop establishments has never been better in t his area of Uttara. The immediate area surrounding the business venue is undergo ing a building renaissance as many residents chose to move into or return to the inner city. Market Growth In Uttara is currently in the middle of a building and population explosion. You ng singles and couples are choosing to reject long commutes in favor of living c loser to their work and recreational venues. With the extra time that comes from being in a vibrant growing city with an active nightlife, town neighborhoods th at were formerly dotted with a limited number of night spots have seen their nei ghborhoods burgeon with new venues. The section of Mid-town Uttara along 10th Street near Nazrul Street and Rabindra Avenue has experienced remarkable growth in its nightlife scene. After a devast ating demolition in the mid-1980s of buildings located in and around this area t o make way for a mall that was never built, the area is featuring a resurgence. The development is rapidly moving south along Dhaka and Gazipur. As the area's population increases and the frustration with congestion grows, pe ople are opting for coffeehouse, and entertainment venues closer to and in Uttar a. Industry Analysis The coffeehouses that make up the community of establishments in the area surrou nding CAF VENUS is quite diverse. Their concepts range from typical fast food/cha in venues to expensive fine dining establishments. However, the predominating na ture of the immediately surrounding restaurants and coffee shops is casual. Another hand this CAF VENUS is the called corridor principlethe corridor principl e suggests that opportunity evolve from entrepreneurship being positioned in sim ilar work having had experience with related ventures so that when a window open s it is easy for them to move quickly into a new ventures Competition and Buying Patterns The general nature of the competition is typically a 30 to 50 seat restaurant wi th outdoor seating. The menu prices for range from 220 to over 600 BDT. All of t he surrounding establishments serve. Most serve liquor-spirits as well. Some of these venues have added live entertainment to their offering; however, m ost are prevented by their facilities from expanding into this area of service. Most of the live entertainment venues are located in mid-town and to the north w ith a few more venues located west in town Uttara. While has remained entertainment venues.With the tremendous rise in intown prope rty values, a residential building boom, and a decrease in crime statistics, ven ues closer to downtown have seen a remarkable rise in business. A busy population of urban professionals, intent upon working hard and playing h ard, has fewer and fewer opportunities to cook at home. These people eat out oft en and do so with friends. Because this population tends to eat out far more than the typical population, t hey look for value. While they might not regularly frequent a restaurant featurw ing (220) and higher, they will repeat appearances at restaurants featuring entr ees ranging between (220 and 450). Many of these patrons also seek entertainment venues on the weekends that are cl ose to their coffee venues and homes. Historically, live Jazz and Latin music ve nues in northeast Uttara have been unavailable to patrons. The market currently suggests that such a venue on Nazrul Avenue is not only desired by the populatio

ns frequenting restaurants and clubs in northeast Uttara, it is suggested that i t is needed easierplaces to go out,and have fun.The parking and traffic have gro wn to notorious proportions. Mid Towner s and residents in adjacent neighborhoods would much rather patronize venues closer to town. The CAF VENUS offers them an a ttractive entertainment others coffeehouse options. Main Competitors: Initially the local coffee shop is our main competitor such Cosmo Cafe:Cosmo caf is situated in Baridhara which is performing caf business wit h a greater reputation, its containing a silky environment for coffee lover as w ell customer. Cosmo caf already gain customer satisfaction. All of its operation becomes success. Caf Wave: Located on Uttara besides North Tower. University students are the targ et customer of this caf. The club features a limited menu and a regular offering of pastry, drinks and cofee. The location is very "out-of-the-way" and can be perceived as a marginally safe area. Nevertheless, the cafe remains wildly popular given the parking difficulti es, its small size, and it's rather hidden location. It has only identified as a residence of Uttara's growing people Xpress Roll Cafe:Xpress Roll Caf is situated in Banani which have impressive arra y of entertainment, music, and live bands. The restaurant is located on the side of the Switzerland embassy. In the evening, the restaurant generally features l ive band, while the large portion in the rear of this caf in open yard. This Xpress Roll Caf is highly focused on fo reigners and upper class customer It is very popular and regularly features large crowds maintaining limited parki ng immediately adjacent to the complex. Coffee World:That is situated in middle Banani. It is a very small venue featuri ng a casual-upscale coffee menu. The cafe is converted to a cocktail music club in the evening. It has no designated parking. It s appearing an artistic environme nt because there s a number of musician and cultural individual having their pasti me. Caf Blues: Located in downtown of Uttara, the cafe features restaurant and with a tradition oriented menu. The clientele is growing steadily as the club's reputa tion grows. It opens for all 24 hours Caf 33:Caf s 33 situated in Basundhara R/A the oldest coffeehouse, has enjoyed extra ordinary success. Formerly located on Gulshan Avenue, the business recently loca ted to a strip mall with a luxurious lounge. Its departure from the immediate ar ea provides an extraordinary opportunity for CAF VENUS to capitalize on an even g reater unmet need for a casual coffeehouse experience. Maple Leaf Caf: Located on Gulshan Avenue, this is a traditional corporate coffee house which provides morning coffee and sandwich service. The owners are current ly expanding to provide evening service. Their target customers are corporate pe rsonality. The Indian Caf:The Indian Caf is one of the different caf in Dhaka; they provide a natural coffee shop environment. The caf with two storied well-furnished and layout design. Most of the places of those are open close to nature. Market Analysis Summary The casual coffee market is a 100+ industry in the Dhaka, with annual increases in revenue outpacing 5% yearly. More and more people are choosing to eat out. On e of the most common reasons cited by restaurateur s and industry associations is that women have joined the workforce in record numbers. In fact, from 2013 to 20 14, the money spent for beverage away from home rose by almost 20%, coinciding w ith the number of women entering the work force. With two income earners per hou sehold, neither person may have time to fix meals. Since the end of 2014, commer cial food service sales have continued to rise as more and more people find that eating away from home suits their lifestyles. Strategy and Implementation Summary * The atypical Uttara in town resident. This urban professional works long hour

s and has relatively little time to cook at home. She/he has an active social li fe and spends a substantial amount of disposable income maintaining it. * The many downtown businesses which regularly use cafe as an function of condu cting business. * The tourist and convention populations centered in town venues. Competitive Edge The CAF VENUS maintains a competitive edge in several significant areas: * The facility's location puts it into close proximity to substantial populatio ns of affluent Uttara. * The owner, a 16-year-resident of Uttara, was educated in and works profession ally in northeast Uttara. His early work experience included a substantial perio d working within a casual restaurant in the mid-to-late 2000s in Dhaka city. As the students at university, he has conferred over 1,300 study degrees during his time, most of them have remained in the Uttara area. His position at university also required him to manage significant catering budgets. The owner, through hi s business, academic, and community activities, maintains a substantial Uttara-b ased network of professionals. * The facility's construction will easily allow for flexible coffeehouse/entert ainment options making it attractive to numerous populations. * The facility's location in an Empowerment zone and local enterprise zone prov ides significant tax advantages. Value Proposition We think our value proposition is quite clear and quite easily distinguished fro m most others in the market. We offer affordable and accessible menu items and e ntertainment as measured by their inherently natural value, at an affordable pri ce that will encourage regular visits. Sales Strategy The first category of our sales strategy is to establish and maintain a position with our primary constituents: in town Uttara residents within a 4 mile radius of The CAF VENUS location. We will depend upon keeping these people happy with ou r food and beverage products and entertainment options. Our second strategy is to utilize the in town hotel/convention business through developing and maintaining close relationships with the planners of upcoming con ventions and their respective attendees in order to create a "private function/p arty" option for corporations visiting Uttara during the early part of the week, as well as encouraging individual visits by conventioneers later in the week. T his strategy will also target the many hotel concierges who are available to pro mote dining options located within two miles of downtown hotel venues. Our third strategy targets the more than 5000 visitors to the Dhaka city and oth er Historic Site. This segment provides mainly lunch business. Sales Forecast Our sales forecast assumes no change in cost of prices, which is a reasonable as sumption for the last few years. We are expecting to increase sales from 60 lac at the end of first year, to by t he end of first year.The growth forecast is in line with the cafe in the area an d is tied to the projected increase in population of the immediate area. The combined sales figures (across all sale items for the coffee shop) presume a n average of 2.5 "turns" per day for a 30/50 seat dining room. The business will be open an average of 30 days per month. Marketing Strategy The most important element of our marketing strategy is the delivery of a qualit y product. Our food, beverage, newspaper/magazine, and entertainment products mu st first sell themselves through word of mouth. Next, the packaging of The CAF VENUS concept and external messages has to fit our positioning. We offer an upscale feel without a required "pinch" in your wallet . We then communicate this through the free weekly media, radio advertising on p articular jazz, acid-jazz, Latin, and oriented music shows, and traditional publ ic radio sponsorships.

Through establishing relationships with the concierges of the local hotels and w ith the Uttara Convention and Visitors Bureau, we will then attempt to create op portunities for visitors to the city to look forward to experiencing The CAF VENU S. Sales Programs Specific Sales Programs: * Special Event Sales: Develop opportunities to sell to companies for private p arties and special events. The specific responsibility is with the owner with as sistance from the manager on staff and Real World Communications. * Music Related Special Events: Develop relationships with artists and promoter s in the area to feature artists rising in popularity, either through CD release parties or live performances. * Artist Special Events: Develop opportunities to host or cater artist openings . Positioning Statement For our most important target market, local residents who crave new and sophisti cated entertainment/coffeehouse options, The CAF VENUS satisfies the need for a c asual, all-in-one dining and entertainment experience. Unlike our key competitio n, The CAF VENUS is designed to handle this need from its inception, starting wit h the general construction of the facility. The general food programming, couple d with the entertainment programming, will offer the customer an experience unli ke anything he or she has currently available. Pricing Strategy Our food, drinks, and entertainment options are priced to give us an attractive margin while at the same time offering value to the consumer. We want repeat bus iness. We also want the experience to remain fresh. Therein lies why the food, b everages, and musical/entertainment programming will be relatively flexible. A sample menu is included in an appendix. Promotion Strategy We will promote our company name and label almost more than the product itself, because to be successful we have to stand for brand-name integrity, excellent me nu offerings, and first class entertainment and fun. Therefore, our promotion st rategy includes focusing on events and messages that match: * Our participation in the sport team and Funk music band sponsor special promo tions and the Uttara and various kind big organization festivals is important be cause these are events that bring our target market together. * Our participation in local radio and specifically targeted PBS shows on the l ocal stations. * Public relations programs focusing on related opportunities, guest appearance s on local radio, etc. * Advertising placed carefully, in mostly-alternative channels like creative ar ticles, university newspapers, etc. * Via online invite people for visit, arrange general knowledge quiz. * Perform CSR properly * Declare some special offer in during various festivals. Marketing Programs Our marketing program will be handled by Matra Communications which is very much reputed. With an annual budget of $16,000, and with a milestone beginning in Au gust, Ms. Raquib will assist with the initial marketing programs and ongoing eff orts to create the visibility of caf. Strategic Alliances We depend on our alliances with personnel at University, the Historic District D evelopment Corporation, the UttaraExecutive Network, The Uttara convention and v isitor from outside, and local music promoters to generate continuous leads for new sales and promotional opportunities. We need to make sure that the personnel of these allies are especially aware of our support and reciprocation. Management Summary Historic District Development Corporation of the CAF VENUS is owned by a limited liability corporation including AnikSaha and FayjUllah. Mr.Zaman will also opera te as general manager/managing partner. Crucial employees include an additional

manager who will assist in maintaining and reviewing operations of the restauran t and the entertainment venue/coffee bar, and a chef who will manage kitchen ope rations. Additionally, an assistant manager/senior server and a sous-chef/line cook will perform secondary management functions. Part-time personnel will be hired to handle bartending, serving, and dishwashing functions. Organizational Structure The CAF VENUS is owned by AnikSaha (55%) and the FayjUllah (45%).AnikSahawho will also operate as general manager/managing partner, and FayjUllah operate as a ch airman An additional manager (to be hired) is not required in maintaining and reviewing operations of the restaurant and the entertainment venue/bar. A chef (to be hired) will manage kitchen operations and be crucial to maintainin g food inventory stability and assistance in menu development. An assistant manager/senior server (to be hired) who will be a salaried employee , will provide regular table service as well as assistance to the manager and th e general manager. A sous-chef/line cook (to be hired) will perform secondary management functions in the kitchen as well as provide assistance to the chef in main kitchen/cooking functions. Part-time personnel will be hired to handle bartending, serving, and dishwashing functions. The marketing and accounting function will be handled by independent contractors /consultants. Personnel Plan The personnel plan calls for hiring 5 full-time salaried employees at start-up. Part time bartenders will have to be hired to manage approximately 135 hours of operation per week, servers/waiters will have to be hired for approximately 203 hours of operation per week, and dishwashers will have to be hired to handle app roximately 62 hours of operation per week.(according to national working law) Any additional hires will be part time and devoted to the expansion of any cater ing function, as well as increased capacity/operation of a private party functio n. Employee salaries are as follows: Position | Salary | Owner/General Manager | 39,900 | Chef | 30,000 | Manager | 28,000 | Sous-chef/Line Cook | 23,000 | Assistant Manager/Senior Server | 14,560 + Tips | Bartenders | 7/Hour | Servers | 3/Hour + Tips | Dishwashers/Bussers | 6/Hour | Management Team AnikSaha - Owner and General Manager:AnikSaha studied at Southeast University co ncentration with business administration. While studying at university, he was r esponsible for special event planning and strategy, particularly related to prod uct centered events. An organization devoted to the redevelopment of the properties and neighborhood surrounding various kinds National Historic Site and Preservation District. He i s also a member of the Advisory Board for theUttara Executive Network, a 1,000+ member business organization in Uttara, and the past Chairman of the Board of Di rectors for Fulton County Court Appointed Special Advocates. Prior to his positi on at squire AnikSaha worked as an attorney for a Cincinnati, Dhaka-based law wh ere he specialized in litigation and small business development. Mr. Patton put himself through college working in a casual dining establishment in the Dhaka Hi gh land neighborhood in the late 2000. Owner and Chairman: Mr. Fayj Ullah who was most brilliant in his univ Fayj Ullah ersity, after receiving post-graduation he was an executive in Square Group.

The following potential managers are under consideration for employment NasimSarkar - Chef: Nasim sarkar is currently the Executive Chef of the CAFE VEN US, at Uttara. Prior to this appointment, he was the sous-chef at Restaurant, Pa ris, France and the sous-chef for the Raphael Hotel Restaurant, Paris, France. H e received his apprenticeship and cooking school certificate from the Sous l'Oli vier Restaurant and the Ecole de Paris des Metiers de la Table in 2008, respecti vely. Arif khan - Manager:Arif khan, currently a food and beverage supervisor for the CAFE VENUS, received her start in the hotel and restaurant serving in Recife-BFC . At the Mar Hotel, he was responsible for the sales and marketing of a five-sta r establishment. She maintained extensive contact with corporate clients, thus r equiring her to speak English, French, Italian, fluently. Arif khan has extensiv e experience in Uttara catering industry dating from 2000, as well as experience as a chef. Management Team Gaps The management team will have to partially rely upon outside contractors/consult ants for both the marketing and accounting functions. The management team is still in the early stages of formation. Nasim Sarker and Arif khan are under heavy consideration. Arif khan is currently working as a con sultant on many issues facing the establishment of CAF VENUS start-up. Financial Plan We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like. The most important indicator in our case is inventory turnover. We have to make sure that food inventory turnover stays at approximately four turns per month, o r we risk loss through spoilage. We do not want to let our average collection days get above 45 under any circums tances. This could cause a serious problem with cash flow, because our working c apital situation is tight. Most credit sales will be via credit and debit cards. We do have plans to initiate direct billing for law firms and other businesses conducting regular visits. We must target a net profit of 15% at the least, and hold marketing costs to no more than one to three percent of gross sales. Important Assumptions The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are: * We assume a slow-growth economy, without major recession. * We assume of course that there are no unforeseen changes in technology to mak e equipment immediately obsolete. * We assume access to equity capital and financing sufficient to maintain our f inancial plan as shown in the tables. * That s based on bank to bank Projected Cash Flow We expect to manage cash flow over the next three years with minimal new investm ent required over the first two years. It is our expectation that revenue beyond projected sales will be invested in retiring long-term debt early. Key Financial Indicators The most important indicators in our case are are daily seating "counts" and wee kly sales numbers. We must also make sure that we are turning our inventory rapi dly so as to avoid food spoilage. We must target net profit/sales figures toward the 15% level with gross margins never dipping below 38%. Marketing costs should never exceed three percent of sa les. Projected Profit and Loss We expect income to approach 2 million BDT for calendar year 2014. It should inc rease to million by the end of the years covered in this plan. Business ratios for the years of this plan are shown below. Industry profile rat ios based on the Standard Industrial Classification (SIC) code 5812, Eating Plac es, are shown for comparison. The ratios show a plan for balanced, healthy growt

h. Conclusion: Above the business plan generated by an intention for successful fea sibility plan. Here there are elements of business development as well as an ent repreneur creativity process which can helps run a new business plan to ahead. O n the above we studied about a coffee shop venture process. We strongly belief t hat, our plans are much effective for a new feasibility plan.