Appendix 2 Pro Forma Frontsheet for In-Course Assessments

LEEDS METROPOLITAN UNIVERSITY LEEDS BUSINESS SCHOOL

COURSEWORK
MODULE TITLE: Strategic Management of International Enterprises TITLE OF ASSESSMENT: International Strategic Management Project COURSE(S): MA International Business DEADLINE DATE FOR SUBMISSION BY STUDENTS: 28 10 13 SUBMISSION LOCATION: Online Submission via Turnitin / Blackboard ASSESSORS(S): Pedro Pablo Cardoso / Stratis Koutsoukos ------------------------------------------------------------------------------------------------------------------Your assessment for this module is in two parts: 1.Poster You are required to produce a poster. Your poster should reflect the themes of your International Strategic Management Report and the themes of the module overall. The theme of the poster will be 'Critical Success factors in Global Markets. Your poster should aim to raise awareness of the factors that are important in achieving success in global markets. You should include best practice examples gained through your own research and from your study and participation in the module. This is an important part of the assessment and will enable you to receive feedback on your progress at an early stage in the module. Poster: 2.Report You are required to produce a report based around an organisation of your choice. The purpose of your project is to apply your tools of international strategy analysis to the evaluation, formulation and implementation of the international strategy of an existing company. Your report should examine the organisations international operations and critically evaluate the issues surrounding its future development. The focus should be on the future development of the organisation and the strategies it may have to adopt to compete successfully in the global arena. You will need to identify the critical issues facing the organisation, to consider options for addressing these issues and make recommendations based on the identified options. Possible issues to consider and address are: What is the existing strategy of the company? What are the globalization drivers in this industry? How strong are they relative to the forces for national differentiation? What is the basis of the companys competitive advantage? How easy is it for the company to replicate this competitive advantage in overseas markets? How well suited is the companys organizational structure, capabilities and systems for implementing your recommended strategy? 30% of overall module grade

International Strategic Management Project:

70% of overall Module Grade

Your report is to be in the region of 3000 words, plus references and appendices. All students have to choose a different organisation unless otherwise agreed. This will be done on a first come first served basis via the relevant discussion board on -stream. Assignments will be submitted electronically to X-Stream. All assignments will be submitted to TURNITIN. FEEDBACK A provisional mark and generic feedback will be provided within four weeks of submission. Individual feedback will also be released via Turnitin with the provisional grade. Assignments can be downloaded from Turnitin with the individual feedback attached. You will find instructions on how to do this contained within the Turnitin drop box.

Appendix 3 Pro Forma Frontsheet for Marking Schemes / Assessment Criteria

LEEDS METROPOLITAN UNIVERSITY LEEDS BUSINESS SCHOOL Marking Schemes / Assessment Criteria
MODULE TITLE: Strategic Management of International Enterprises FORM AND TITLE OF ASSESSMENT: International Strategic Management Project COURSE(S): MA International Business

ASSESSORS(S): Pedro Pablo Cardoso / Stratis Koutsoukos ------------------------------------------------------------------------------------------------------------------Course Assessment Criteria - these are in the course handbook Excellent Performance (70+) Most of the relevant information / skills accurately deployed. Excellent grasp of theoretical / conceptual / practical elements. Good critical integration of theory / practice / information in pursuit of the assessed work's objectives. Critical evaluation of concepts / theories etc is also important here Above Average Performance (60 - 69) Most of the relevant information accurately and critically deployed. Good grasp of theoretical / conceptual / practical elements. Good critical integration of theory / practice / information in pursuit of the assessed work's objectives Average Performance (50 - 59) Much of the relevant information / skills mostly accurately deployed. Adequate grasp of theoretical / conceptual / practical elements. . Fair integration of theory / practice / information in pursuit of the assessed work's objectives Satisfactory Performance (40 - 49) No major omissions or inaccuracies in the deployment of information / skills. Some grasp of theoretical / conceptual / practical elements. . Integration of theory / practice / information present intermittently in pursuit of the assessed work's objectives Unsatisfactory Performance - below 40% (Referable 36 - 39) Major deficiencies or omissions in the information / skills / theoretical / conceptual / practical elements. Little integration of these in the pursuit of the assessed work's objectives.

Appendix 4 Pro Forma Frontsheet for Assessment Rationale 3

LEEDS METROPOLITAN UNIVERSITY LEEDS BUSINESS SCHOOL

ASSESSMENT RATIONALE
MODULE TITLE: Strategic Management of International Enterprises FORM AND TITLE OF ASSESSMENT: International Strategic Management Project COURSE(S): MA International Business ASSESSORS(S): Pedro Pablo Cardoso / Stratis Koutsoukos -------------------------------------------------------------------------------------------------------------------

Rationale Link Module Objectives / Learning Outcomes and demonstrate how the proposed assessment(s) meet these objectives. Learning Outcomes
To understand, critically analyse, evaluate and explain: The operational requirements of different international business strategies. The costs and benefits of particular international entry and development routes (i.e. Merger, acquisition, Greenfield site development etc.). The impact of cultural differences on development and strategy adopted by International minded organisations. The core competencies required to manage a diverse international organisation. The elements required to provide an environment which promotes innovative Practice, analytical insights, critical evaluation and judgement, systematic learning, Positive initiatives, adaptability and open mindedness.

Rationale of assessment
The International Strategic Management Project allows students to synthesise data, evaluate it and apply it in a manner whereby the longer term development issues for an enterprise are practically and logically applied so that the business is able to successfully compete in the global arena. The report will also allow the identification and application of appropriate tools and techniques to cope with different sectional, cultural and global issues within the global arena. The poster will enable students to take a more holistic view of international strategic management and bring together a variety of factors that impact upon global competitive advantage. The Poster Presentation will also enable students to communicate their findings to other course participants and tutors.