Beruflich Dokumente
Kultur Dokumente
eu n0 1/2009 (09)
Comarch Telecommunications Business Unit
Comarch Technology Review is a publication created
by Comarch experts and specialists. It aims at assist-
ing our customers and partners in obtaining in-depth
information about market trends and developments,
and the technological possibilities of addressing the
most important issues.
in focus
next generation
service managEment
... with Comarch Next Generation Service Assurance you can simply
be sure that all the services in your network are working.
The growing number of services and their importance for operators’ businesses means that Learn more at
OSS systems have never been as important as they are nowadays. Today, operators can not ngsa.comarch.com
even think about providing services without help from the supporting systems. It is crucial
to take advantage of a comprehensive Operational Support System based on the underlying
fault management system that can monitor services, automatically gather events from all
possible sources and has a powerful engine to present the most relevant information.
Our proposal is the Comarch Next Generation Service Assurance solution, based on three
modules of the Comarch OSS Suite: Service Management, Fault Management and OSS Process
Management. Thanks to a highly efficient event correlation engine, the solution provides
the ability to monitor complex services, track problems’ root causes in an automated way,
and most importantly, resolve incidents through structured processes. Moreover, seamless
integration of all Comarch solution components with 3rd party software is realized through
OSS/J interfaces. As a result, we get an OSS system offering us all the advantages of service
assurance in a single convergent application.
Table of Contents < 3
8. Next Generation Service 23. Aiming towards better 35. How to Solve WiMAX
Delivery Platform Business Challenges
customer experience with Lowering the Barrier of Entry to
Integrated Service Fulfillment
ITIL and eTOM the WiMAX Service Market
The telecommunication industry has undergone
a great shift from voice centric services towards eTOM is a well-known concept in the telecom- With a wider range of available consumer ser-
much more dynamic, convergent services based munications industry. This article discusses the vices on the Internet, the need for reliable data
on IP protocol. The driving force in this revolution possibility of combining eTOM with ITIL, the de services has become greater than ever before.
has been the introduction of mobile services and facto standard for IT Service Management. It Home and business users are looking for fast, reli-
a prevalence of the Internet, thus resulting in a shows the impact to the OSS and BSS environ- able, customizable and self-manageable services.
change in customer needs. Nowadays, customers ment of telecom operators, considering also the This opens brand new opportunities for both
expect great flexibility and a complete solution business benefits that the ITIL best practices will existing and startup service providers; however
which can deliver end-user services over differ- bring, when implemented in parallel with eTOM it also brings about the challenge of deploying
ent technologies. This means that in order to be business processes. the right network and IT infrastructure to provide
Next Generation
Service Management
Tough competition forces CSPs to tackle interactive and content-based services to avoid being pushed
into the role of mere bit carrier. The winner is the one who can introduce (at the quickest speed) new
exciting customer services in collaboration with partners at the lowest costs. Next Generation Service
Management is a solution which can help CSPs to intercept new sources of revenue and to reduce opera-
tion costs. NGSM combines various TMF standards including SID, eTOM, SDF and OSS/J into the complete
solution which enables the boosting of service innovation.
The Internet
and mobile revolution has changed the commu-
Business Benchmarking, industry update report
[2], even mobile operators, because of the logic
of mobile internet, might be cast into the role of
services, and not only content based but also ser-
vices provided by other CSPs. The winner is the CSP
who can fastest adapt its offer to customer needs
nication service market. From the consumer de- mere bit carriers by Internet players like Google or by embracing the most exciting content and appli-
mand perspective, it is a great change. For many handset vendors such as Apple. This is even further cations provided by third parties.
end-users, no mobile phone or online presence true for fixed operators if they stop their transition The problem with the idea of providing new
means that you don’t exist. In other words, com- from voice service providers at the place where exciting services which are a combination of net-
munication based services are perceived as ne- they serve only dumb pipes for Internet. work access based services leveraging technology
cessities to live similar to food and air. This seems For all these reasons, the recommendation pro- convergence with content based services, is that
like an ideal situation for Communication Service vided in the report [1] “Revenue Growth Strate- these new “exciting” services may introduce com-
Providers (CSP). The problem is that end-users are gies: Getting the Balance Right” is that CSPs must plexity which can “eat up” profit. This challenge is
not only “hungry” but also very demanding. End- intercept revenue growth around interactive and indicated in the already mentioned report [2] “Win-
users can no longer be satisfied by simple services content based services. This is perceived as a long ning in a Shrinking World: Points to Consider”.
based on network access. Along with high compe- term strategy which is expected to allow CSP to The answer to this problem is employing next
tition in mature markets where the revenue can no attain a considerable share in the business around generation service management OSS systems. Half
longer be increased by simple new subscriber ac- Internet. of the solution could be leveraging hyped service
quisition, it means that revenue growth must be To implement this strategy, CSP must learn to delivery platform systems. However, this kind of
pursued around new types of services: interactive play a new role – that of a service aggregator. This system mainly addresses the service delivery pro-
and content based services. means that CSP must forget about the “has to be cess, and to complete the picture one must attach
Another reason for CSP to move towards more built here’ motto. Instead, CSP must learn how to the missing part – service assurance. In a highly
complex services leveraging technology conver- cooperate with partners and deliver services in the competitive environment with increased portabil-
gence combined with content based services is value chain model. The key to success is the abil- ity of end users between service providers, service
the pressure of Internet payers. According to TMF ity to augment native CSP services with partner delivery that does not assure comprehensive con-
Resources
Allocate Identify faulty
Network resources resources
Focus
nr 1/2009 (09)
6> In Focus
Figure 2. Next Generation Service Management The central aspect of the solution is service
inventory with the service catalog constructed
according to the SID model augmented with man-
Fulfillment Assurance agement meta-data used by service fulfillment and
service assurance processes. Service fulfillment is
realized by the Next Generation Service Delivery
Platform and service assurance by Next Generation
Service Assurance. From the Service Inventory per-
rm spective, the delivery process is a producer of ser-
tfo
NG
service decomposition down to allocated resources.
e Deliverry Pla
Ser
The service assurance process is a consumer which
exploits service detailed data to boost service assur-
vice Assur
ance process automation. The presented solution
perfectly demonstrates how SID and eTOM frame-
Service Inventory works support each other and enable the provision
of an end-to-end solution without scarifying the
desired modular approach.
Deeper insight into the NG Service Delivery Plat-
c
a
i
reading’ chapter.
NG
No need for the big bang
In the history of IT there have been a lot of over-
hyped revolutionary ideas which promised to solve
virtually all the problems of the world. Even when
some of these ideas contained promising solu-
tions, many of them failed because there was no
practical way of bringing these ides to life. Many
sumer experience may quickly turn into failure. This mental impact on the positive effects of fast ser- of them simply assumed the big bang scenario,
is the reason for employing next generation service vice adoption. To avoid this situation, brining new which means replacing all existing systems with
management systems which address both service services to life must mean providing complete life- the new system with one shot. Such an approach
fulfillment and service assurance. Fast introduction time support comprising the fulfillment and assur- is impractical and presents a barrier to the intro-
of new services must mean not only the ability to ance areas of service management identified by the duction of innovation.
deliver the exciting services but also the ability to eTOM framework. The idea of complete service life- The Next Generation Service Management solu-
assure the quality which guarantees customer sat- time support is depicted above (Figure 1). tion does not require replacing all existing systems
isfaction. All of these need to be achievable with The concept is based on the synergy between to reap the benefits of the solution. On the contrary,
low costs. These benefits should characterize the fulfillment and assurance processes which use the the solution assumes the scenario in which exist-
next generation service management solution. same service inventory. Figure 1 demonstrates that ing legacy systems can be incorporated into the
the service delivery process during execution fills the service layer as service factories. In other words,
Complete service lifetime support service inventory with the data which should then this scenario can be perceived as a test case for
The current and future communication service be available to the service assurance process. The the integration capabilities of the solution. This
market is characterized by high competition. The example here demonstrates the automatic service means that CSP can quickly introduce the new
battlefield is around fast service innovation. The impact calculation for the network related faults. solution. Instead of replacing all old systems, CSP
winner of the game is the one who can quickly envi- This process requires data completed by the service can concentrate all efforts on adding new service
sion new exciting services and then promptly bring delivery process. It demonstrates how practically the components and combining them with the existing
these new services to life. The service introduction eTOM process decomposition into fulfillment and service portfolio to bring really new exciting cus-
requires not only the ability to deliver new services assurance processes can be implemented so that the tomer services to market. This is a great advantage
to customers but also to assure comprehensive cus- decomposed processes collaborate during the ser- over the scenario where much time is consumed on
tomer experience. The latter capability is equally vice lifetime. The presented concept of service fulfill- transforming an IT environment with no influence
important. In times of strong competition and ment and assurance synergy is a reason for the Next on business until the whole transition is complete.
increasing ease with which customers can migrate Generation Service Management solution to be com- This is another dimension of the reduced time-to-
between CSPs, neglecting service assurance may posed of three main components: Service & Network market benefit which NGSM brings.
seriously damage CSP business and have a detri- Inventory, Next Generation Service Delivery Platform
and Next Generation Service Assurance.
nr 1/2009 (09)
8> In Focus
Next Generation
Service Delivery
Platform
Integrated Service Fulfillment
nr 1/2009 (09)
10 > In Focus
Figure 2. Creating customer services using fine-grained service building blocks
Assembly process
User
mand TV Channel
On De
Video
Video On
IP Access Voice TV TV Channel
Demand
tion from older systems, which could expose only Figure 4. Value chain implemented on NGSDP
coarse-grained services, thus, were difficult to reuse.
Moreover, old systems tightly coupled service man- Third Party NGSDP
Component
agement with services which were tied to a network
technology. In contrast, NGSDP exploits fine-grained
Content
components which expose standard API, allowing
the placement of the service management func-
tionality above the service components layer. The Third Party Third Party
Component Service Layer Component
materialization of this concept is the generic ser-
vice assembly process, which is an essential part of
Content Content Broadband
NGSDP for service delivery implementation. Content Set-top box Set-top box
Aggr Aggr Service
This reduces the integration problem to plugging-
in fine-grain components into the service layer. This
idea is depicted in the Figure 3. Once the integrated
service components are available on the service
layer, they are ready to be used by Product Managers
for constructing new client service offerings. Content Content Broadband Set-top box
The task of ‘plugging in’ service components is Creator Aggregator Provider /TV/PC
much easier to that of integrating old systems based
on the vertical silos architecture. This is mostly due
to the NGSDP architecture, which assumes fine-
granularity of components with industry based ager prepares a customer service by picking the dard. Service components available on the service
standard API. Even in the case that the components most suitable service components available on the layer are managed according to the SID Model, which
to be integrated are not compliant with industry service layer, and decides which partner’s service organizes service components into Customer Facing
standard API the task of writing adapters is much offerings are bundled into the customer service. Services (CFS) and Resource Facing Services (RFS).
smaller to that of writing adapters for coarse-grain Once a service bundle is defined by the Product The definition of a new customer service created by
monolithic systems. When the components to be Manager it is ready to be delivered to the customer. a Product Manager is modeled as a new CFS and RFS
integrated are already based on industry standard The service delivery is implemented by the NGSDP specification, as defined in SID. The new CFS-RFS speci-
API (promoted by TM Forum and NGOSS initiative) assembly process, which orchestrates creation of fication augmented by metadata and policy specifica-
the integration problem is even further reduced. individual service components that constitute a tions becomes a novel recipe for the service assembly
customer service. This means that NGSDP provides process, and, thus, the new customer service is ready
Value Chain Service Delivery central control over individual partner’s offerings for service delivery. In other words, the Comarch ser-
The emergence of convergent services and a throughout the service delivery process. This is an vice layer provides a service catalog which contains
shift from monolithic services to content centric essential feature for smooth implementation of the recipes for all customer offerings.
services bundles means that telecommunication value chain-based customer offerings, as service Founding the service layer on the industry stan-
operators need to alter the orientation of their aggregators need to control the delivery of third dard, the SID model makes integration of new part-
business more towards service aggregation rather party components. This idea is depicted below: ner’s services much easier and the idea of integration
than merely profitable network access provision- All the characteristics depicted highlight how via ‘plug-able’ service components a reality. When a
ing. Having a platform which has native support NGSDP has native inbuilt support for multiple ser- partner’s offerings are described as appropriate RFS
for delivering services in multiple scenarios can vice offers, significantly reducing time-to market or CFS specifications augmented by metadata and
act as a great competitive advantage. and integration costs. policy specifications, they can be smoothly incorpo-
NGSDP, with its new generation architecture rated into the service layer. This is achieved because
conceived to change service delivery into a service Comarch Next Generation Service RFS and CFS specifications play a role of an industry
assembly process, is a perfect fit for an OSS system Delivery Platform based model for describing a partner’s ‘plugged-in’
which needs to effectively support multiple play Comarch NGSDP is an aspect of the Comarch OSS service offering. The basic CFS, RFS specifications
business scenarios. Each partners offering is man- Suite, which is built according to the TM Forum NGOSS are augmented by additional meta-model and policy
aged as a service component within the service concept. The main elements of Comarch NGSDP are specifications which describe the management inter-
layer which is available for service offering bun- the service layer and the service assembly process. face of a service component and provide additional
dling. As the service layer of NGSDP is designed to information required by the assembly process. Once
be extendable, each new partners offering can be Comarch Service Layer RFS and/or CFS specifications with the metadata and
quickly plugged into the service layer. This means In Comarch NGSDP, the service layer is built upon policy specifications are added to the service layer,
that integration with new partners systems is a the Comarch Service Inventory. The Comarch Ser- the partner’s offerings become building blocks for
standard process built into the concept of the ser- vice Inventory exploits the service modeling concept customer offerings. This mechanism provides an
vice layer. Once a new service partner’s offering is based on the SID model promoted by the TM Forum. integration hub which is compliant with the stan-
incorporated into the service layer it is instantly This means that the service layer, which is a founda- dard model (SID). In other words, the Comarch service
available for service offer bundling. A Product Man- tion of NGSDP platform, is based on an industry stan- layer can play the role of a federated service inven-
nr 1/2009 (09)
12 > In Focus
User
Service Layer
TV Channel
CFS
IP TV
CFS CFS CFS
IP TV TV Channel
RFS
RFS Content
RFS TV
IP
CFS-RFS specifications augmented by additional
metadata and policy specifications which together
form a recipe for the service delivery process.
Other business unit Third Party
Component > Once the new service is defined it is ready to be
Service Layer
delivered to the customer.
CFS > When a customer requests the new service, it is
CFS Content
IP delivered via the assembly process.
> Once the service is delivered, it is defined within
the Comarch Service Inventory, enabling it to be
RFS easily managed. This includes service assurance
IP
RFS management of the newly created service, which
FFTH can be implemented using the Comarch Next
Generation Service Assurance product.
Figure 6. Closing the loop: service delivery & service assurance
Resources
Network Allocate Identify faulty
Focus resources resources
fications describe technical alternative implemen- concept of the service layer is accompanied by the All these NGSDP features provide such benefits
tations of CFS Specifications. service assembly process notion, which is a generic as reduced time to market and costs, which are
The described intelligence of the service assem- service delivery process. According to this concept, extremely important within the very competitive
bly process guarantees efficient service delivery by service delivery is implemented by assembling reus- environment that telecommunication operators
reusing existing service building blocks and avoid- able service building blocks available on the service must now operate. >>>
ing deallocating and then reallocating service com- layer. This approach guarantees reduced time to
ponents. Moreover, this strategy assures minimal market for new services, offering both using a new
impact on the existing customer services which a variation of service bundles and a new type of build-
user wishes to retain. ing block. The latter is possible because the service
layer is conceived as an extendable layer. The inte-
Conclusions gration problem is reduced to the issue of adding
NGSDP is a new class of OSS system that has the new, fine-grained service components, saving cost
primary role of reducing time to market and inte- and effort. Once a new service component is avail-
gration costs associated with the introduction of able on the service layer, it is ready to be used as a
new service offerings. This is achieved through com- building block for constructing new service offer-
pletely different system architecture. Unlike old ings. This concept is augmented by exploiting indus-
OSS systems, which exploited architecture using try standards. Comarch NGSDP leverages the TM
the vertical silos concept, the new format employs Forum SID model with the core model of Customer
horizontal architecture with an essential role for Facing Services and Resource Facing Services for Łukasz Mendyk
the service layer. The premise is that a customer managing service building blocks available on the
service is a bundle of reusable fine-grained service platform. Employing standard API based on OSS/J
Comarch SA
Position: OSS Product Manager
components. This assumption is a perfect fit for the makes third party delivered service components Department: Telecommunications
new generation, which is no longer monolithic ser- really pluginable modules, which can smoothly Business Unit
vices bound to a single technology, but on the con- extend the service layer, and, thus, a customer ser- Info: Currently responsible for Next
trary, are bundles of content-centric convergent ser- vice offering. This makes the NGSDP the perfect plat- Generation Service Management
solution, specializes in the service
vices, including IPTV, Video on Demand and VoIP. The form for delivering multiple play services.
fulfillment area
nr 1/2009 (09)
14 > In Focus
Application SLA
The missing part of complete Service SLA Management?
“I am a Customer, my service is not working”. Simple complaint, probably a simple solution, but how
do I find the problem when I know that my network is working correctly. The problem is that the ser-
vice models do not include information about used applications, and the applications are increasingly
becoming the heart of the service, while the network is simply reused.
technology review [www.comarch.eu]
In Focus < 15
essary information.
The ideal Service Model provides informa-
tion about used network resources and applica-
tions running together with them or on separate
machines/clusters. Such a model is used to docu-
ment an end-to-end service and present the “big
nr 1/2009 (09)
16 > In Focus
Melody
Radio Access Core Network
Platform
Pri
ori
ty
=1
00
Content HW
Application
Provider Platform
SMSC DNS GSN
Priority = 100
UTRAN GERAN
> Service model as documentation of used com- tant benefit of this approach. But there is an even tent servers, LDAP servers or even the OS installed
ponents, resources, configurations, and most more important potential benefit from the integra- on their equipment. These applications often gen-
importantly in current complex services – used tion. Every Service Provider tracks the signed SLA, erate more errors than the hardware used in the
applications maintains information about the priority of each network. The customers do not see the difference,
> Service impact events providing almost real-time service and finally, is often aware of the potential from their perspective the service is either working
status of the service financial loss of service failure. All of this data can or not, and they are willing to change the service
> Service KPI and KQI providing the measurements be used to prioritize services and the existing event provider if somebody will be able to guarantee the
for service quality. propagation rules can then be used to push the pri- quality and availability of the service. Increasing
ority from the service level down to the network amounts of service providers use this as the dif-
By including the applications in the model, the and application events. This means that the oper- ferentiator of their offer, especially with regard
overall service information is dependent on the ation staff can use this information to solve those to large business customers.
state and performance of the used applications. events which are most critical from the business
If all this data is exported to the SLA Management perspective. If the applications are part of the model, Our offer and vision
solution, it can be used by a number of different their impact can also be prioritized, so that events The Comarch vision for realization of such solutions
SLA attributes such as availability, bandwidth or caused by them are resolved in a reasonable order. is based upon the Comarch OSS Suite. It provides the
quality, to name just a few. With this approach Application prioritizing can also be used by other ability through the flexible service modeling tool, effi-
one might even model services, which are purely users in other activities like enhancement planning, cient Fault Management with event correlation sys-
based on applications, and manage the applica- upgrades and other maintenance activities. tem, the Service Impact Monitoring tool, Service Qual-
tion quality and the application SLAs. ity Management and finally SLA Management. All of
Why it is important these modules have been included in Comarch Next
Loop back – Customer information Service providers might question the necessity of Generation Service Assurance, which also includes
prioritizes the network and including the applications, measuring them and modules of Comarch IT Management – the source of
application events monitoring them more closely with SLAs. But at knowledge and best practices for application man-
The possibility of propagating the application the end-of-the-day, an increasing number of the agement. The modularity of the platform and the
events affecting the service model is a very impor- services depend heavily on applications like con- seamless integration of all the components with third
Reusable components
SLA Management of Comarch OSS
Authentication System Data Model
Service Repository & Configuration
Configuration
Service Monitoring
Service Quality Reporting Notification & Command Line
Service Escalation Service Interface
Management
Fault Management
Network
Environment
nr 1/2009 (09)
18 > Trends & Strategies
nr 1/2009 (09)
20 > Trends
Solutions
& Strategies
& Products
Other Systems
Notiffication
Reporting
& Escalation
Service
Service
Network Environment
some inconsistencies will also be identified at Inventory Management can be the master of data How to choose a Process-Driven
this stage (e.g. naming inconsistencies) for some areas (e.g. overriding the role of the sys- Inventory solution
3 Decision regarding whether a given source is tems that are being replaced) but not for others. There are several important features of the Pro-
going to be integrated into the final solution or 6 Design of the common data model for the Pro- cess-Driven Inventory solution that ensure that
migrated (replaced): usually, all sources that are cess-Driven Inventory. the above mentioned benefits can be easily and
not mature enough to provide on-line interfaces 7 Modifications of the processes resulting from quickly achieved:
(Excel files, Visio diagrams) will be replaced. Addi- the above mentioned points and process design > Process-Driven Inventory provides the layers of
tionally, databases created in-house should also using PDL (Process Definition Language). Resources, Services and Processes (please refer to
be replaced. On the other hand, NEMS and radio 8 Design of interfaces. Figure 1). These layers should be independent but
planning tools will be integrated. inter-related. Independency of the layers guaran-
4 Decision regarding the interfaces: here it is impor- In order to attain quick benefits, the project will tees that there is enough flexibility in definition
tant to reduce the number of interfaces by imple- usually be realized in phases. The above mentioned of the services and processes, in order to cover
menting standard solutions (such as OSS/J API) steps will be executed repetitively for different all the complicated cases and business models of
or bus solutions. However, it is not always pos- technology or when replacing different systems. today’s telecommunication world. Relationships
sible. Other scenarios of implementation are also pos- between layers ensure that the resource and ser-
5 Decision regarding the master system for each sible, for example, as already mentioned before, vice context can be easily retrieved (e.g. services
area of data: this will influence the rules for data integration of different systems under the umbrella affected by a change process on a resource).
modification in the Inventory and also rules for of Process-Driven Inventory instead of creation of > There are numerous BPM systems on the mar-
the reconciliation interfaces logic. Process-Driven central Inventory Management. ket. Not all of them are well suited to the imple-
nr 1/2009 (09)
22 > Trends & Strategies
mentation of Process-Driven Inventory. Process seamlessly integrated into the environment pro- Comarch Network & Service Inventory enables end-
engine should be tightly integrated with Inven- vided by Comarch OSS Framework, which provides to-end modelling and visibility of multi-vendor and
tory Management in order to create one consis- common mechanisms like user authentication and multi-technology networks. Network Inventory
tent graphical environment for the end user and authorisation, reporting and graphical user inter- information is presented upon layers that repre-
also enable easy context data retrieval. Service face. Please refer to Figure 3 for the logical archi- sent given technology. Service Inventory further
and Resource Inventory data should be easily tecture of the solution. extends the Network Inventory functionality and
accessible at every step of a process. Comarch OSS Process Management is provided enables the advanced modelling of services. Ser-
> The system should allow for integration with with a combined eTOM and ITIL process environ- vices are stored in the system together with their
the existing environment, both at the level of ment, based on GB921V and TR143 by TMForum. mutual dependencies (client/server services) and
Inventory (network and services data retrieval) It is aimed at helping operators execute manage- their dependencies upon resources in the Network
and Processes (integration with other BPM sys- ment processes from the readiness, fulfilment and Inventory (devices, connections, and others). Ser-
tems, e.g. trouble ticketing, financial systems). assurance areas on the services and resources lay- vice templates are created and modified from the
This integration should be enabled by standard- ers described in eTOM standard. Comarch OSS Pro- system GUI, enabling new services to be introduced
based interfaces, e.g. OSS/J Trouble Ticketing API, cess Management is a BPM class system. However, to the system “on-the-fly”, in a very flexible way.
which speeds up implementation time and low- as opposed to generic BPM systems, Comarch’s Service Inventory enables service impact analysis
ers the maintenance costs. solution has been especially designed to manage and automated interaction between Service and
> The solution should be flexible in terms of pro- the processes of telecommunications operators. Resource Layers.
cess modelling, enabling implementation of spe- Libraries of pre-defined processes are supplied Thanks to the integration of Inventory Man-
cific requirements. On the other hand, however, with the system, reducing implementation time. agement with OSS Process Management in the
ready-to-use processes enable the attainment Predefined processes include: Process-Driven Inventory solution, the following
of “low hanging fruits” quickly and may be suf- > Change Management features are available:
ficient for the majority of cases. Even better, is if > Configuration Management > Root resource information
the pre-configured processes are based on indus- > Fulfilment > Affected resources information
try best practices, like ITIL. > Approval > Affected services information
> Task-based access control > Execution of plans
Comarch offer > Reconciliation
Comarch’s offer within the area of Process-Driven In more demanding telecom environments, ready- > Updates of inventory objects – e.g. network ele-
Inventory is based upon our OSS Suite products: to-use processes can be customised and enhanced ment parameters
Comarch Network & Service Inventory and Comarch in order to fulfil specific requirements. Process
OSS Process Management. These products are definitions can be created and modified in jPDL Comarch Process-Driven Inventory can integrate
(by JBoss). The solution is equipped with scripting with Service Management, SLA Management, Trou-
language, which can be used to define the logic of a ble Ticketing, Fault Management and other systems,
process’s automatic tasks. It enables manipulation provided either by Comarch or a 3rd party. >>>
of process flow and Inventory data, as well as the
use of any OSS Framework functionalities.
Małgorzata
Kwatera-Knapek
Comarch SA
Position: OSS Solution Manager
Department: Telecommunications
Business Unit
Info: Currently responsible for building
up solutions for Comarch customers,
also takes part in major implementations
of Comarch OSS systems. Main area of
specialization: Inventory Management.
eTOM is a well-known concept in the telecommunications industry. This article discusses the possibility
of combining eTOM with ITIL, the de facto standard for IT Service Management. It shows the impact to
the OSS and BSS environment of telecom operators, considering also the business benefits that the ITIL
best practices will bring, when implemented in parallel with eTOM business processes.
nr 1/2009 (09)
24 > Trends & Strategies
ila eme
ag
bring benefits for the telecom operators and their
bi nt
Ma S
na
lit
y
S e r v i c e De s
customers, thus it can be the differentiator that as-
sists operators in the competitive market. ig
n
t
n
e
Mana
Manag
In cid e n t
The eTOM and ITIL frameworks have been devel-
S ervic e O
ge m ent
oped in different organizations and for different
ITIL
on
groups of enterprises. As eTOM (developed by TM
Testing &
itio
Validati
Se
Forum) is dedicated to telecommunications ser-
gy
vi
ce S trate
r
vice providers, ITIL is a set of best practices and
ns
p
ra
er
guidelines for IT service management. Thus, the ITIL
T
gem nt
Ma
ti
Ma eplo lease
ent
ce
na yme
methodology can be applied to a larger amount of on
vi
Ev gem
na
S er
D Re
en en
companies while eTOM is used in the telecommuni-
t
e
led e
t
nt
M Pr w
o em
the models of eTOM and ITIL with each other. an ob Kn nag
a g le m Ma
The main purpose of ITIL is to provide best em e
Se ent Chang ent
practices for efficient operation, service quality rvi Managem nt
ce
Rep re me
improvement and long-term cost reduction of IT o rtin
g a n d S ervice M easu
services. It focuses on the service lifecycle which
covers the strategy, design, transition and opera-
tion of IT services as well as their continuous qual-
ity improvement. As a common process model it is organization of a telecom operator is divided into enough benefits for the operator (that is already
suitable for various types of industries. This advan- the four layers: customer, service, resource and sup- conducting eTOM business processes), to be worth
tage can become an issue, because it does not fully plier. All these layers have strong dependencies and performing. Thus, the questions are time and costs
cover the typical requirements of certain indus- depend on each other. eTOM is a part of Next Gen- – can the enterprise afford for business process
tries like telecommunications. Another difference eration Operations and Software (NGOSS) which transformation? This brings the need for appro-
between ITIL and eTOM is the end user scope – ITIL provides architectural guidelines for the develop- priate tools for measuring the effectiveness of
mainly serves the internal customers of an enter- ment of software systems for telecommunications. the new business processes. It should be possible
prise (the employees of a company) while eTOM The Shared Information & Data Model (SID), also a to measure with concrete numbers (e.g. %, EUR,
describes business processes that are also related part of NGOSS, is known as the data model for the ROI).
to serving external end customers. In other words, organization of all data objects. This is an impor- The administrative effort for new business pro-
the end customers (such as the end subscriber of tant constraint for the exchange of data across cesses can be time-consuming. Thus, the tools for
telecoms operators) are not always interested if a company borders. When it comes to IT-related busi- defining and managing the new business processes
specific company follows the ITIL model, especially ness processes, the use of ITIL seems to be promis- should include the business process management
since ITIL is not always visible for external custom- ing – and for telecommunications also. system that can handle business processes across
ers. However, ITIL best practices may also support multiple platforms, thus reducing the need for
external customers and end users. Challenges many individual, parallel systems for managing
The eTOM model focuses on communication and Bringing ITIL best practices into the existing busi- the business processes. Solving this challenge will
content service providers instead of general enter- ness process environment (that uses eTOM) creates resultantly be visible in the bottom-line results, in
prises with IT like ITIL does. Its aim is to describe several challenges that the operator must solve. the form of reduced OPEX.
transparent and company-wide business processes In addition to possible conflicts between ITIL and From the software vendor’s perspective, the
dedicated to the telecoms industry. eTOM defines eTOM mappings, the operator’s personnel must challenge is how to convince the operator to
communication and content services wrapped as also be convinced about the new methods and enhance their current operations by also intro-
products and thus offered to external customers. A their advantages compared to the previous busi- ducing ITIL best practices to the environment that
major difference to ITIL is the telco-specific organi- ness process environment. already follows the eTOM recommended business
zational and architectural separation in horizontal The transition of business processes and intro- processes. In the case that the operator’s business
layers according to the TM Forum. Thus, the whole duction of selected ITIL best practices must bring processes have been successful already, it is dan-
Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Knowledge & Research
Effectiveness
Planning Management Management Management
gerous to “rest on your laurels” and tell yourself zontal layers. For example, depending on whether nications industry and participation in standard-
that business processes and best practices have a reported malfunction is associated to customer, ization activities, the implementation of best prac-
already been optimized and there is nothing more service, resource or supplier layer, an appropri- tices for specific business processes will improve
to improve. The introduction of ITIL best practices ate ITIL activity can be launched and the failure the operator’s business in the form of reduced
into the existing processes might be considered too resolved. Thus, in the case that the root cause is OPEX, increased customer satisfaction, shorter
expensive and not actually profitable enough to on a different layer in relation to where the inci- service outage time and faster time-to-market for
perform the operations transition towards ITIL. dent originated, the combination of eTOM and ITIL new services.
To support the operators on the ITIL transforma- provides an efficient method for solving failures Let’s assume that the operator (who already has
tion, various types of ITIL tools already exist on the between multiple layers. In accordance to ITIL a the business processes related to eTOM recommen-
market. Purchasing a fully equipped set of ITIL tools reported malfunction is called an ‘Incident’. Simi- dations) wants to transform their incident manage-
can lead to the situation where some aspects of the lar Incidents can be grouped as ‘Problems’ whose ment scenario so that it is ITIL-based. The biggest
tools are not used at all. This can be especially true root cause can be resolved to avoid more Incidents challenge for the operator is how to keep the exist-
in the cases where the operator has already imple- of that kind. ing business processes in shape while attaining
mented eTOM-based business processes and wants On the other hand, if an enterprise that also the advantages from the new implemented best
to introduce specific best practices from ITIL into offers telecommunications services is using ITIL practices. The advantage of eTOM is realized as the
the existing business environment. Another impor- but has not adopted eTOM yet, eTOM can tailor enterprise can separate its business into different
tant issue that is not always considered enough is the ITIL best practices into the business of a telco process groupings (related to customer, service,
that the appropriate tool is not enough for the suc- operator using the customer/service/resource/ resource and supplier) and thus reduce the com-
cessful transition of processes – the result of the supplier layers defined by eTOM. plexity of individual business processes.
transition will be as good as the experience of the Comarch’s solution offerings for OSS and BSS For the telecoms operator, a combination of
person(s) who are performing the actual transition. include a built-in, integrated business process man- the Configuration Management Database (CMDB)
The tools enable the new processes, but are not a agement engine that supports telecommunications and the Shared Information/Data Model (SID) can
substitute for good processes. operators in their everyday business processes. The be an important issue when mapping eTOM busi-
engine can be dynamically configured to suit the ness processes and ITIL best practices together.
Comarch Approach changing principles of information circulation, and The usage of CMDB enables the operator to take
The introduction of ITIL best practices brings addi- reduces system operators’ workload. advantage of the ITIL best practices, if the informa-
tional value for the operators that are already using Comarch’s eTOM-based products and solu- tion on the operator’s repository is SID compliant.
eTOM-based business processes by enabling the tions can also support telecoms operators with Despite SID not being fully applicable for ITIL-based
full usage of different layers described in eTOM. implementing ITIL-related best practices. Based service management, many of the SID concepts are
Failure events can be propagated between all hori- on Comarch’s vast experience in the telecommu- adoptable for reuse within the CMDB model. The
nr 1/2009 (09)
26 > Trends & Strategies
Customer
results available showing the benefits of the trans-
Customer Problem Customer
Request for formation. An additionally important reason as to
Change
why several phases should be included in the proj-
ect is the fact that the business environment may
Report Report change over time – and this can have the effect
Service
Known that the solution may actually become suboptimal.
Service Incident Service Service Restoration Service Resolution
Error This means that iterative, continuous evaluation
Unknown
Error
Service
of the business processes and practices is needed
Service Problem Service
Request for to keep the processes up-to-date and optimal. Also,
Change
measuring the effects of new business processes
can be conducted more easily when the project is
implemented in several phases.
Report Report
Resource
Known
Resource Incident Resource
Error
Resource Restoration Resource Resolution Conclusions
Despite the fact ITIL is becoming more and more
Resource
popular among companies, its implementation
Request for
Resource Problem Resource
Change does not cover all the gaps in the company. Simi-
larly, ITIL may also cause overlapping with other
standards that are in use within the company. Com-
panies should consider ITIL as a set of best prac-
advantage of this approach is that the operator reap the benefits of ITIL processes without expen- tices that have to be tailored according to individ-
can actually apply the selected ITIL best practices sive investment in the new system platform. ual company needs.
without the need to modify the internal data struc- When introducing ITIL best practices, it is impor- The frameworks of eTOM and ITIL provide the
tures, thus the transformation towards ITIL can be tant that the scope of the transition project is basis for telecoms operators to analyse and modify
done faster and cheaper. Because Comarch Central divided into several phases – this makes the actual their business structure, enabling the operators to
Product Catalog and Comarch 3arts (a compact benefits of the ITIL more quickly visible and is easier provide the best possible services and support for
BSS/OSS/CRM solution) follow SID guidelines, the to manage. Operator transition towards ITIL should their end customers. The best practices from ITIL
operator who is using the Comarch solution can still be considered as a long-term project, but inclu- and business process flows from eTOM contrib-
ute towards a subset of ITIL-based eTOM business
process flows. Thus, when used in tandem, eTOM
and ITIL complement each other, and contribute
towards increased customer satisfaction, better
quality of offered services and reduced operating
costs. Operators should not only consider ITIL from
the cost savings perspective – ITIL brings better
service quality for end customers (for both inter-
nal and external), thus also increasing revenue in
the long term.
Comarch, as an OSS/BSS software vendor, sup-
ports operators with the transformation towards
ITIL best practices, based on the vast experience
that Comarch has gained from the telecommunica-
tions and IT industry. Comarch provides the tools
and essential knowledge that is needed during ITIL
Pekka Valitalo Tim Wartmann transformation based on the individual needs of
Comarch SA Comarch Software AG each operator. >>>
Position: BSS Consultant Position: BSS/OSS Consultant
Department: Telecommunications Department: Telecommunications
Business Unit Business Unit
Info: Currently responsible for building Info: Responsible for bulding up BSS and
BSS solutions for customers and analy- OSS solutions for Comarch customers.
sing trends on the telco market.
The Concept
of B2B Gateway
More efficient communication between business partners
Thetraditional
business-to-consumer market in the telecommu-
com market can be e.g. MVNE-MVNO cooperation
or cooperation between a Mobile Network Opera-
tor (MNO) and a content provider. These kind of
and interaction between operator and business
partner applications.
An example of new forms of business opportu-
nications sector has been the main focus for most business-to-business (B2B) partnerships bring addi- nities can be seen from the amount of MVNEs that
telecom operators. Due to the increasing amount tional challenges, because the technical advances have recently increased. The MVNEs have emerged
of players on the telecommunication market, new and highly competitive markets have increased the from MVNOs need to reduce upfront and ongo-
business opportunities have risen between com- importance for B2B platforms as a middle-ground ing investments to operate their businesses. Sim-
panies. Typical ways of cooperation on the tele- solution that enables the information exchange ilarly, the market deregulations that have forced
nr 1/2009 (09)
28 > Trends & Strategies
nr 1/2009 (09)
30 > Trends & Strategies
Traditional billing
solutions that have been designed for intercon-
sale billing. The reason is that interconnect billing
systems have not been designed to group huge
amounts of data using different dimensions and
This problem may occur especially for the bill-
ing solutions that have been designed mainly for
voice traffic and simple agreements, but in addi-
nect billing purposes are not well suited for whole- to sum up the appropriate charging scenarios. tion, operators now require an appropriate billing
nr 1/2009 (09)
32 > Trends & Strategies
system which is not only a rating engine, but also Figure 1. Sample telecom wholesale environment
has advanced features for discounting, reconcili-
ation, accounting and high levels of automation.
In addition, a wholesale billing solution must also Revenue Control
Partner/Supplier & Performance
support routing optimization, dial plan manage- Relationship Management
ment and trading. Management
Trading
Wholesale Business Challenges Settlement
Wholesale Reports
The usual interconnect agreements between telco Agreements Reconciliation
operators consist of the traffic that traverses Management Billing Solution
between multiple telco operators. The operators Routing
are exchanging the settlements with each other, Prices & Prefixes
Management Invoicing
based on the exchanged network traffic. As the Network Configuration
Management
operators are introducing new services into the
market for end customers, the contents of the
interconnect agreements are widening from voice
Settlements
Invoices
Invoices
services into data services and this increases the
agreement complexity, as new mechanisms may
be needed for pricing the traffic.
Suppliers
When compared to interconnect billing sce-
narios, wholesale billing scenarios can be more
complex. The agreements between a wholesale
HUB
operator and partner can include agreement types
Voice and Suppliers
such as volume discounts, penalties, volume com- Customers
non-Voice
mitments, swap deals, volume or amount commit- services
ments for transit fees, origin-based pricing and HUB
cost, transit and termination fee splits etc. The
charging types that should be supported can be Suppliers
Customers
e.g. usage-based charging and non-usage-based
charging, support for voice and non-voice services Suppliers HUB
(e.g. SMS, MMS, GRX, IPX), trunk-based billing and
calculation of both revenue and costs for the same HUB
set of traffic and services.
Also, it is important that the underlying whole-
Customers Customers
sale billing system supports both bilateral and mul-
tilateral agreements between operators. Thus the
required support for both agreements also means
that the system must be able to support direct and
cascade billing. This means that in an ideal situa-
tion, the partner should have only one agreement and out-of-date information (e.g. when entering has a direct influence on the wholesale operator’s
– thus the wholesale operator should be able to information about wholesale partner’s rates) that revenue. It is also important that the optimized
provide interconnect services for worldwide desti- may then lead into further problems at a later stage routing data is uploaded automatically to the net-
nations. And the partner should be able to settle for of business. It should be possible to manage the work elements and scheduled for the appropriate
the usage of all these services with one party. agreements proactively and measure the volume- moment, e.g. to non-peak hours. This also includes
Wholesale operators spend vast amounts of based commitments automatically. To enable this, usage of temporary alternative routes during the
time and effort on defining and setting up the it is also required that all information regarding route update process and creation of the switch
agreements for interconnect calls, data and other agreements, route costs, margins and other data is configuration backup prior to the actual routing
services. Many channels of communication can maintained and available in a single repository. plan update.
cause complex interaction between partners dur- To maximize the revenue margins, operators The wholesale billing solution should support
ing the agreement setup phase and also when the need to optimize their routing processes. Opti- trading functionalities that consist of the buying
traffic is already established. The increased amount mized routing processes mean that the operator phase (where a wholesale product is prepared
of manual work during agreement negotiations, reaches the target values that are defined in the using offers from suppliers), pricing phase (where
configuration changes, and billing and settlement agreements with partners, and still gets the best a wholesale offer is prepared for partners using the
processing leads to increased operational costs. margins per agreement. Thus routing optimiza- products) and selling phase (where the products
Another case where the effort of manual work tion is one of the most important processes in the are actually sold for partners). In all these phases,
may unnecessarily increase is because of incorrect wholesale domain, as the routing configuration the wholesale solution should be able to assist the
Wholesale Billing
Trading
Financial Financial
GL
Management Documents
Partner/Suppliers
Routing Rule-based
Agreements,
Optimizer Wholesale Rating
Usage Data
Data Data
Invoicing
export Warehouse
Network
Settlement &
Mediation &
Reconciliation
Management
Management
Settlements
Invoices
Invoices
Usage
Suppliers /
Suppliers Customers
Customers
Network
wholesale operator in eliminating revenue leakage A Solution for the Business connections, to enable the fulfillment of volume
– starting from the loading of the numbering plans Challenges commitments and protect the operator’s revenues.
in the buying phase, to negotiating the optimal In the Figure 1, a typical billing solution for a whole- The solution can also issue alarms connected to
rates for the different partners and market seg- sale department is presented. As can be seen from detected risks of not meeting the targets for vol-
ments in the selling phase. it, the solution covers the entire billing process, ume commitment.
When defining wholesale products and offers, starting from event collection via mediation, to The billing solution needs to support various bill-
the comparison of partners’ price lists for different rating, invoicing, reconciliation and settlement ing models. It should be possible to define billing
destinations can be a challenge for the wholesale management. In addition, the solution supports models using (but not limited to) parameters such
operator, as there can be a large amount of dif- routing optimization and management of prod- as volume (including commitment scenarios and
ferent routing, service level and cost options for ucts and offers. thresholds), amount, origin and destination, traffic
the traffic termination. The solution should sup- The wholesale operator can control the rev- class, and content. It is also possible to combine the
port loading and management of complex dial enue stream, because the solution makes it pos- parameters into more complex billing scenarios,
plans together with dial plan validation and test- sible via monitoring the network traffic, analyz- and define specific commitment scenarios.
ing. Automatic loading and verification should be ing it and estimating revenues and costs. In the In addition to the voice and non-voice agree-
supported to help with the mass update of pric- case of inconsistencies between the estimated ments and transit agreements, multiple types of
ing and prefixes. and real data, the solution issues an appropriate wholesale agreements should be supported, such
alarm. This is done to ensure proper routing of all as:
nr 1/2009 (09)
34 > Trends & Strategies
> Balanced traffic – Financially-balanced traffic It is important that the trading-related busi- the complex relationships with partners and suppli-
between two carriers over a given period of time. ness processes are supported. Trading consists of ers and provide core features like agreements man-
If the traffic is not balanced at the end of the several phases – from product and offer prepara- agement, workflow processes, regulated services
effective period, the differences in the traffic tion to the actual selling of the product. In the first support, dispute management, orders handling, SLA
amount are billed to the outstanding party using phase, the supplier agreements can be managed, auditing and managed communication channels.
a specific rate rates can be defined and numbering plans can be The Partner Relationship Management functional-
> Balanced ongoing – An agreement on rates where, loaded. The numbering plan import can be mapped ity provides support for managing the relationships
based on historical data, it is possible to calculate automatically to the offered destinations, includ- with partners and suppliers, and includes support
a balance of traffic ing the supplier’s rate plans with numbering plans for the automation of most tasks that are required
> Volume commitment – A specific amount of traf- and quality information. Automation also enables to run the wholesale business when cooperating
fic volume must be paid, whether the volume is automatic detection of changes in the rates that with partners and suppliers.
reached or not the supplier is offering. In the offer preparation
> Thresholds – An agreement where the rates are phase, the real costs of the termination are esti- Summary
applied at a series of steps in traffic volume. This mated and the margins are optimized through Within this article, a typical billing solution for a
usually rewards a carrier for sending higher vol- integration of the routing algorithms. In the third wholesale department that assists operators with
umes of traffic phase of trading, the optimal rates for different cus- solving their business challenges has been pre-
> Volume swap – An agreement to swap a certain tomers and different market segments are negoti- sented. Comarch’s solution for addressing busi-
volume of traffic to specific destinations. ated and revenue leakage is eliminated. ness challenges on the international wholesale
To assist the wholesale operator in finding the market is the Comarch Wholesale Billing Solu-
With the solution, the wholesale operator is able optimal routes for sending wholesale telecom- tion, which contains the features presented in this
to manage proactively the trading agreements munications traffic for interconnect and whole- article. With this solution, wholesale operators are
between partners, monitor the realization of vol- sale partners, the solution should have a routing able to enhance their everyday business processes
ume commitments, minimize the business impacts optimizer module. The criteria for finding the best and protect their business interests.
of incorrect and out-of-date information, and have route can be defined using multiple parameters In summary, the solution provides capabilities
access to all agreements that are stored in a single such as price, quality of service, answer seizure and features such as automation of business pro-
central repository. ratio (ASR) and post-gateway answer delay (PGAD). cesses, automatic network configuration manage-
Also, a reconciliation tool is needed to find the When compared to the traditional least cost rout- ment, integrated trading functionality, dispute
discrepancies between the wholesale operator’s ing solutions, the routing optimizer module of the management and reconciliation process support,
report and the partner’s report. This tool can dis- solution should be an intelligent analysis tool that routing optimization and integration with exter-
play all the differences between internal data (e.g. uses advanced algorithms for data analysis and nal systems.
the internal cost invoice of the wholesale operator) produces indicators for configuration of the rout- The wholesale operator receives multiple ben-
and the file that is imported from the partner. ing. It is also possible using the solution to pre- efits from the solution, such as reduced complexity
dict future traffic based on the analysis of histori- of business processes, service convergence, multi-
cal data. ple agreement types, scalability and performance,
The billing solution that the wholesale operator efficient partner management and strong support
is using should assist the operator with managing for changes in business. >>>
Krzysztof Kwiatkowski
Comarch SA
Position: BSS Product Manager
Department: Telecommunications
Business Unit
Info: Responsible for Comarch Conver-
gent Billing, InterPartner Billing and
3arts in area of R&D roadmaps, sales
support and marketing activities.
nr 1/2009 (09)
36 > Trends & Strategies
broadband data plans. Users are looking for fast, to-end solution, starting from low-level network Solution Deployment Time
reliable, customizable and self-manageable ser- element device interaction through rating and up One challenge for the operator can be the imple-
vices. This opens brand new opportunities for both to customer management tools. mentation time of the new solution. The time for
existing and startup service providers; however it Figure 1 shows a typical WiMAX usage scenario: implementing WiMAX service should be minimal,
also brings about the challenge of deploying the WiMAX is used for delivering network connectiv- making it possible to begin receiving revenues from
right network and IT infrastructure to provide the ity to the home, via air interface instead of a cable. the deployed service as soon as possible.
best possible customer experience. Undoubtedly, The end subscriber is then able to access Internet The typical end-to-end WiMAX solution deploy-
choosing the right OSS/BSS and customer relation- services by using an appropriate WiFi access point ment project consists of several phases: Installation
ship management solutions will greatly influence to connect to the WiMAX device that is located on of WiMAX network infrastructure (also including
the customer experience and provide differentia- the subscribers’ premises. Similarly, temporary the masts), installation of WiFi network infrastruc-
tion that is necessary to survive in this highly com- WiFi access can be offered, for example, by hotels ture (if needed), integrating the WiMAX network
petitive environment. for their visitors. The customer can buy a prepaid with the core network, radio planning, installation
In addition, if the operator wants to launch a voucher from hotel reception and gain access to of the appropriate IT systems (including the OSS/
service in a reasonable amount of time to enable the WiFi network in this manner. BSS solution), and configuring the system to sup-
new revenue streams, setting up the necessary port the appropriate business processes based on
network infrastructure can represent a challenge Business Challenges the operator’s needs.
for the operator. Thus, the proper approach for the High Startup Costs and System To achieve a rapid implementation of an end-
operator can be to purchase a complete end-to-end Scalability to-end solution, the vendor of the solution should
solution from a single vendor, which includes not For new WiMAX operators, startup costs for deploy- coordinate the project appropriately to finish the
only the OSS/BSS solution, but the IT solutions and ing WiMAX services should not be too high. If the project in time. If the operator, that wants to start
network infrastructure as well. cost for deploying the underlying OSS/BSS system offering WiMAX services, has multiple vendors
WiMAX technology has gained popularity on is too high, it can become a barrier for the new oper- added to the mixture and the operator is coor-
the wireless broadband service provider market. ators that want to enter the WiMAX service market. dinating the project by themselves, the delivery
WiMAX Forum® has forecasted 133 Million WiMAX However OSS/BSS solution costs are not the only time of the project may be delayed due to the lack
users by 2012 (with approximately 70 percent of thing to consider – another issue can be the costs of coordination between the multiple vendors
forecasted WiMAX users utilizing mobile and por- of the network infrastructure and installation. involved.
table WiMAX devices to access broadband Inter- The challenge not only exists for startup opera-
net services by 2012). This highlights the need for tors – there are many operators that are expanding Roaming and Revenue Sharing
proper tools for running WiMAX business. Many their service portfolio into WiMAX services so they The operators that offer mobile WiMAX services or
startup operators have already established WiMAX may offer services in parallel with other services public WiFi services should also offer roaming ser-
business, and many previously existing operators (e.g. fixed broadband services), to offer an alterna- vices, to extend the potential customer segment.
are considering entering into the WiMAX service tive Internet connection or to offer these Internet These roaming services will be an additional rev-
market. However, some issues exist that the pro- services in developing markets and rural areas. enue source for the operator in two ways: inbound
viders should consider before starting a WiMAX For operators that are planning to offer WiMAX roaming (when a subscriber of the roaming partner
business. It is important to consider such issues services, it is important that the end users can be is using the operator’s network resources) and out-
as how to sell WiMAX products, how to deal with charged and billed according to the services pro- bound roaming (when a subscriber uses the roam-
sales partners, what services to offer, how to han- vided. Similarly, appropriate business processes ing partner’s network resources). To implement the
dle systems and networks, how to manage cus- should be defined and modified to support the roaming functionality, the operator has to nego-
tomers, how to perform the invoicing, and how to new service offerings. tiate roaming agreements with partners, perform
monitor the quality and continuity of the provided up-to-date service billing, automate business pro-
services. Operators have a need for a complete end- cesses and perform revenue sharing.
WiMAX
Internet Backbone
WiMAX
WiFi
In addition, if the operator offers WiMAX con- business, but also bring advanced features to the between the operator and partners is an impor-
nectivity for WiFi hotspots (the backbone connec- solution such as CRM, Service Activation, and Con- tant functionality that is required from the solu-
tion to the WiFi hotspot is provided via WiMAX), the vergent Billing. tion.
companies that host WiFi hotspot locations (e.g. Both approaches are capable of supporting the > Top-up and voucher management that integrates
cafes, hotels) can have a share in the revenues. most common business processes, with the main the delivery of various methods of recharging
difference being their scope and scaling possibil- and payments (via scratch cards, web pages, ATM,
Network Management Complexity ities. In the event the first option is selected, the IVR, etc). In addition, the generation of vouchers
The importance of managing the network elements vendor of the WiMAX service platform should pro- (e.g. based on an amount of time or an amount of
should not be underestimated. The network man- vide appropriate information and a roadmap for data) should be provided with the ability to flex-
agement system should not be too expensive for the operator related to when and how to upgrade ibly define parameters.
the startup operators. In addition, the wireless the WiMAX service platform to a bigger solution. > Analysis tool for analyzing business data directly
infrastructure elements should be managed from a This type of information is valuable for the WiMAX in edited documents. Users who are not familiar
single system, instead of using multiple individual operator, as they can be confident that the platform with database technologies are able to use the
systems to manage the network. This is especially offered will consist of up-to-date modules. The ven- analysis tool to conduct advanced data analysis
important for operators who offer not only WiMAX dor of the platform can also provide an appropriate and present the results in the form of a profes-
services, but also other services that use different solution in the future, keeping the platform under sional, presentation-ready report.
network technologies. constant development. Network Administration Department
> Network element management that should be
System Integration with Third Core Functionality performed by inventory management function-
Party Applications In addition to solving the business problems alities of the solution. The operator should be
A typical operator environment has multiple third described earlier in this document, it is impor- able to observe the current state of the network
party applications and systems that must be inte- tant that the WiMAX platform can perform the infrastructure being managed by the system.
grated into the OSS/BSS platform. These types of most common business processes and thus provide > Coverage maps to display base stations and their
external system can include a credit card authori- appropriate functionalities that help the opera- approximate range, especially when the opera-
zation center, bank systems, and IVR system. Stan- tor with everyday business scenarios. The solu- tor is offering mobile WiMAX services. It should
dard-based support for multiple types of interfaces tion should cover business processes which are also be possible to browse network element sta-
is needed from the end-to-end WiMAX solution in required in the different departments of a telco tus and data.
order to support the rapid installation and deploy- operator. Below is a list of the functionalities that Web Portal for End Customers
ment of the system, thus reducing the financial the solution should provide support for in each of > On-line web access for customers for reviewing
costs of the system implementation. the specific departments: accounts and performing actions such as top-
Call Center ups, generating reports or initiating a trouble
Approach for Solving the Business > Customer relationship management that facili- ticket. Operator could also use the web portal
Challenges tates necessary activities in everyday customer for upselling and cross-selling opportunities by
General Features management business processes including mar- placing advertisements and sending marketing
The solution for WiMAX services should be a com- keting, order management and trouble ticketing – messages for the subscribers who log on to the
prehensive end-to-end solution that enables opera- no matter if the actual CRM user interface is used system.
tors to start new operations quickly. It is important in the call center, front office or back office.
that the solution consists of integrated functional Point of Sale Solution Structure
blocks, to provide the flexibility for the operator to > Support for Point of Sale functionalities, begin- Regardless if the solution is targeted at a small or
choose appropriate modules which fit their indi- ning with a web-based, easy to use solution large operator, and what the size of the solution
vidual needs. where customers can be registered and man- is, it is important that the solution functionality is
Each operator has specific needs for the solution aged, through partner management and com- separated between different layers. The advantage
and thus there is no single, unique solution that mission calculation and ending with revenue of the multi-layer structure is that the complexity
can fit every operator’s needs. If the operator that sharing and billing. of the underlying network can be hidden from the
wants to set up and offer WiMAX services to end Billing Department modules that are above the network abstraction
subscribers is a small company or has only a small > Charging and billing of the services that a cus- layer, thus making it possible to run the same bill-
subscriber base, it may be best to select a WiMAX tomer would like to pay for in advance (prepaid ing solution above many different types of net-
solution that is a compact, low cost solution yet model) or after the service has been delivered (in works, thus not only on top of a WiMAX network.
still covers common business processes and helps a postpaid model), or a combination of both.
the operator effectively roll out the business. > Roaming support to enable an operator’s sub- As seen from Figure 2, the solution has many user
Another approach is to select a solution that can scribers to travel and use those networks which interfaces that support operators’ end users for
fulfill a larger scale of business requirements. This have signed roaming agreements with main performing multiple operations – from points of
kind of solution is ideal for enterprise customers operator. Roaming support also allows users sales, through front and back offices, and network
that need specialized telco-grade products that from these networks to use the main operator’s administration operations. The system core is the
not only support the core functionalities of WiMAX network resources. In addition, revenue sharing convergent prepaid/postpaid billing engine. The
nr 1/2009 (09)
38 > Trends & Strategies
Credit Card
Resource
Trouble Ticketing Authorization Bank
Inventory
Center
Network Abstraction
Network & Service Network & Service
Remote Management Service Activation Active Madiation
Inventory Assurance
WiMAX
Internet Backbone
WiMAX
WiFi
network abstraction layer hides the network com- vice portfolio complexity. The days of buying soft- The importance of selecting the appropriate
plexity from the above modules of the solution. In ware platforms which are scaled in such a way as vendor is highlighted in situations where the new
this way, it is possible to run the solution above to be able to handle an operator’s business many WiMAX operator needs to purchase a complete end-
various different network systems, not only on years in the future have long since passed by. As to-end solution, because selecting multiple vendors
top of a WiMAX network. Thus the operator should operators reduce their operating costs to improve instead of one can lead to delays in the delivery of
receive a complete end-to-end solution for running bottom-line results, it is important to adjust OSS/ the project. When there is only one vendor as a sin-
the business, having complete control of the ser- BSS platform investments according to the current gle point of contact during the project, the coordi-
vices under a single system. This brings benefit in requirements and those in the near-future in order nation of the project is taken care of by the WiMAX
the form of reduced CAPEX, as the operator has to to reduce the amount of CAPEX. solution vendor and the operator need not manage
only to run a single system to control the network the project between the various vendors involved.
environment. Rapid Deployment Time
An operator beginning to offer WiMAX services Network Monitoring and
Importance of Low Startup Costs should be able to start realizing revenues from Provisioning Actions
For startup operators, typically the most impor- these services as soon as possible. To start offering The network infrastructure status should be able
tant issue is the low costs of the solution and its these services, the operator must have the appro- to be observed from the system, right from the
implementation. The operator must be able to start priate WiMAX network infrastructure installed technical staff’s screen, and provide real-time per-
running the business with a compact solution that (together with WiFi infrastructure if needed) as formance, coverage and fault monitoring. Another
only covers the required functionalities, and then well as the core equipment (OSS/BSS systems, rout- important feature is the observance of network
later, expand the system. Sizing the platform to the ing and switching). To achieve this, it is important status (from the perspective of service continu-
exact size of the operator’s business significantly that the operator chooses a reliable WiMAX solu- ity) through coverage maps. If the operator offers
reduces the amount of the initial investment. The tion vendor which has already implemented sim- non-WiMAX network services, these could be inte-
platform must be able to grow and expand as the ilar solutions and was able to meet the timeline grated into the solution as well, to be controlled
subscribers increase. The same applies to the ser- requirements for the delivery of the solution. and observed from a central point.
Key features of the solution: Main benefits of the solution: What can Comarch offer?
> WiMAX and WiFi network > Reduced operating costs > Green field deployments
> Prepaid and postpaid service billing > Improved time-to-market for new services > Network planning
> Coverage maps > Single platform for managing multiple types of > Installation and integration of network infra-
> Network and service monitoring services structure
> Trouble ticketing > Integration with external systems via standard- > Design of services
> Customer Relationship Management based APIs > Analysis of a customer’s business processes
> Web portal for customer self care and captive > Short implementation time > Implementation of OSS/BSS/CRM systems
portal > Project management
> Multitenancy and reseller branding > Data Center services
> Maintenance and operation services
In addition, the solution should be able to auto- Conclusions operating costs, improved time-to-market for new
matically process access provisioning actions, ser- The features of an end-to-end WiMAX solution services, a single platform for managing multiple
vice connection and disconnection, restriction of that have been presented in this document enable types of services, improved customer experience
access to a walled garden (in case of lack of pay- WiMAX service in an operator’s product portfolio thus reducing churn, and seamless integration
ment) and shaping traffic based on configurable in a reasonable amount of time. It is important for with third party systems.
rules. All these automatic features will assist the the WiMAX operator to have an appropriate solu- An appropriate WiMAX solution also brings
operator in running the business smoothly with tion which benefits not only the operator itself, advantages to end subscribers. Increased cus-
minimum manual intervention, thus reducing the but the end subscribers as well. tomer satisfaction, access to a customer self care
operating costs. Comarch’s end-to-end WiMAX solution has been web portal (for ordering new services, viewing
designed based on the characteristics mentioned. usage data, recharging an account, etc.), prepaid
Replacement of an Existing BSS/ The solution is suitable for start-up WiMAX opera- and postpaid service types, faster resolution of
OSS Platform tors and also for already established operators that problems (through trouble ticketing) and the pos-
Not all operators are completely replacing their want to expand their service portfolio into WiMAX sibility of using roaming services. These are the
existing platforms when bringing additional ser- services. To summarize, the solution advantages for advantages that help operators increase subscriber
vices to the market. Thus it is important that both the operators can be classified as a reduction in retention. >>>
the underlying OSS/BSS platform and the imple-
mented WiMAX solution components be integrated
together without complex, proprietary interfaces
that can become expensive to integrate properly.
The integrated systems should contain appropri-
ate APIs and support the most common standard-
ized interface types.
nr 1/2009 (09)
40 > Case Studies
Cisco 7603
gies enable vendor independent equipment type
identification and access to the attributes of the Slot 2 Cisco Supervisor 2
component types. Furthermore, current solutions
often provide the user with convenient graphical
modeling of the physical elements structures, but
are usually unable to provide consistent support Slot 3
to the user, by answering questions that involve
sophisticated configuration related constraints.
In our approach, we propose a solution where
equipment is modeled using a dedicated Domain
Specific Language enriched with the power of the Figure 2. Cisco 7603 physical device configuration description
best available logic-based reasoning services. This
enables us to define a rich layer of semantics on
top of the structural description of the devices. Slot 1 Cisco Supervisor 1
This way, the configuration related constraints are or Supervisor Engine 7200
expressed declaratively, in a platform independent
Cisco 7603
nr 1/2009 (09)
42 > Case Studies
Ontology not only enables knowledge sharing a replacement for a broken card, what kind of con- one. Additionally, the process of finding a replace-
and reuse, but together with a reasoning engine, straints a particular card has, etc.). The standard ment takes into account every constraint the physi-
provides inference capability. procedure in such cases is that the user studies the cal device has. In our example, only the cards of
In the scope of the MOST project, our work goes device documentation looking for technical details the same type as the backup supervisor card will
toward extending the expressiveness of the domain while being simultaneously bothering about how be found.
specific language for the description of the physical to get the replacement (e.g. if it is available in com-
device structure. This is achieved through integra- pany’s warehouse, or if it must be ordered). Man- Conclusion
tion of Domain Specific Languages with Ontology, aging these kinds of issues in a large scale device In order to fulfill customer demands, the Comarch
and thus opening new spaces for modeling struc- network is difficult and time consuming. OSS research and development department is con-
ture and semantics together. What’s important is To limit the effort required to solve such prob- stantly active in research for technologies intended
that integrated models remain easy to edit and pro- lems we designed DSL that describes the structure to improve user productivity and the comfort of
cess using existing tools and approaches, being a of the physical device and stores information about work. Even though ontologies in computer science
structural and semantic model at the same time. a possible connection between physical device ele- have been used for a long time, integration with
ments. The description is enriched by the ontology domain specific languages is a early innovation in
Use Case constraints that guard the correctness of the cre- the field of data modeling. The problems described
This section presents a real life example of modeling ated configuration. In our example one of the con- and appearing in everyday tasks are of an abstract
a physical device and shows the advantages of using straints that occur is that the Cisco 7603 physical nature and cannot easily be solved using existing
DSL enriched by the ontology. It presents a usual situ- device requires the same models of the main and tools and approaches. Introducing integrated mod-
ation in telecommunication companies when one of backup supervisor cards (see Fig. 2). els containing structure and semantic information
the physical device cards is broken or not supported will surely be a great advantage, and will lead to
any longer and requires replacement. Figure 1 pres- Of course the internal structure of the domain the improvement of existing systems, making them
ents an example configuration of the Cisco 7603 chas- specific language and ontology will be hidden from more user-friendly. The presented usage scenario
sis. It contains two cards. The card in slot 1 is a super- the user, who will receive user-friendly wizards and serves as a proof of a concept for ontology enriched
visor card, required by the device to work properly. In context actions. In our example a new generation modeling. Initial results have already proved its
slot 2, a backup supervisor card is inserted. OSS, enriched by guidance capability, will show usefulness in the development of user-friendly,
Let’s suppose that main supervisor card is bro- two possible actions to perform: efficient tools. We can therefore expect them to
ken and requires replacement. The person respon- > Order the same card model be implemented in Comarch OSS soon.
sible for this device receives a notification about > Find all possible replacements available in storage
the problem and begins to resolve it.
Current solutions of OSS systems require deep The first action will start the process of ordering MOST, “Marrying Ontologies and Software Tech-
knowledge about every sub-component of the the card model and the second one will locate all nology” is a project co-funded within the Seventh
physical device (what kind of cards can be used as the cards with the same functionality as the broken Framework Programme. www.most-project.eu
>>>
Discover Comarch
Wholesale Billing Solution:
wholesale.comarch.com