Beruflich Dokumente
Kultur Dokumente
Group 5
Arnab Chakraborty Gagan Arora Maruti G Nitin Saxena Priyam Srivastava
Agenda
Issues Structure of PepsiCo PepsiCos Philosophy PepsiCo & subsidiaries Financials Wayne Calloways Motives KFC Pizza Hut Taco Bell Opportunity Carts of Colorado Carts of Colorado Strategic Fit Carts of Colorado Sales & Firm Value Opportunity California Pizza Kitchen California Pizza Kitchen Strategic Fit COC & CPK People Issues Recommendations
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Issues
Carts of Colorado Food carts and kiosks Evaluate existing relationship To acquire or not ? Structuring of new relationship Customers to be catered ? California Pizza Kitchen Casual dining restaurant chain To acquire or not ? Managing CPKs loyal customer base Maintaining its uniqueness
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Structure of PepsiCo
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PepsiCos Philosophy
Growth company passive to aggressive Decentralised management three basics Shared sense of loyalty No focus on synergy Three Ps people, people, people Cross business, cross functional exposure
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SWOT Analysis
Strengths Diversified yet complementary activities within the food business Highly Decentralized Organization Internal movement of managers allows good experience Weaknesses Strong resistance to higher management control Independence of Businesses makes it difficult to put synergies in place No shared and established strategy within the brand
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SWOT Analysis
Opportunities Drive more synergies between brands Eliminate duplicate costs and tasks within the holding Threats Stop in growth of the market for particular products
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Capital Structure
Large Debt Component Conducive to Acquisition
Profit Margins
5.5% in 1991
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Opportunities
Carts of Colorado, a cart and kiosk manufacturer California Pizza Kitchen, a restaurant similar to Pizza Hut
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Higher Gross Margins from international restaurant business COCs technology know how would help in international expansion
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KFC
Started by Col. Harlan Sanders Sold in 1964: at $2 mn, a lifetime salary and position in charge of Quality Control Sales doubled in each of next 5 yrs to $200 mn in 1970 In 1986, PepsiCo acquired KFC for approx. $840 mn With this acquisition, PepsiCo topped its restaurant business sales at $7 bn and 14,000 units worldwide
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Pizza Hut
Founded in 1959 by two college students Went public in 1969 Became worlds largest pizza chain, both in terms of sales & units, in 1971 PepsiCo purchased it in 1977 for $300 mn In late seventies Pizza Hut witnessed sharp decline in its eat-in business In early eighties, Dominos Pizza delivery system posed a serious threat Was mulling the idea of Pizza Hut Cafe Pizza hut considered itself generalist
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Taco Bell
In 1963 Glen W. Bell Jr. opened the first Taco Bell In 1969 it went public By 1970, sales were $6 mn & earnings about $150,000 PepsiCo acquired it in 1978: It had 860 units then New product were introduced to fill the gap of 10 yrs K-Minus: reduction of kitchen size and streamlining process TACO: an MIS initiative People at all levels empowered Average sales per unit was flat: to boost it Value Menu introduced Acquired Hot N Now
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Carts of Colorado
History Performance Operations Technology
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Strategic Partnership
Acquisition
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Unrelated to other PepsiCo businesses Avoids depletion in prospective customers COC acquired major competitor in 1990
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Ability to target new market segment Not the cheapest cart maker
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Acquisition
No Acquisition
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PepsiCo can provide Global exposure to CPK Allows PepsiCo to target new customer segment
Young upscale Singles, Families & elderly seeking moderately priced items
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Recommendations
Strategic Partnership with COC
Unsuccessful history of PepsiCo with vertical Integration Technology not core business of PepsiCo COC might loose external customers Strategic Partnership will give assurance of continuous supple Provides greater bargaining power
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Recommendations
Buy CPK but with caution
High synergy with Pizza Hut PepsiCos culture fits well with CPK Top management of CPK needs to be handled with care Special heed to avoid competition between CPK and Pizza Hut
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THANK YOU
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