Question 1 Fidelity Life Medical Aid Society (FLIMAS) was founded more than 45 years ago as a closed society

to offer medical aid cover for subsidiaries of Fidelity Life Assurance Company and opened to the public in 2002 in a move to provide solutions to clients needs in managing health care. FLIMAS since its commercialization has emerged as one of the nation's leading health care funders and is committed to being a responsible player in the health insurance sector by offering excellent, highly personalised services to clients. Flimas packages have affordable rates with superior benefits and the card is acceptable nationwide. The Society has also introduced unique options, packages and schemes for the first world class that are tailor-made to tackle the prevailing health challenges. Question 2 FLIMAS uses target marketing approach so in order to segment the market it recognises of diversity of customers and does not try to please all of them with the same offering. FLIMAS has divided the market into three segments based on the size of the consumer to enables the company to target these different categories of consumers Corporates SMEs Individuals

Question 3 From the period in question (2010 2013), FLIMAS has positively performed as evidenced by the increase in the number of membership and recruitment of additional staff which was a move to capitalize on the growing market opportunities. This was as a result of the recovery from the economic depression of 2008/2009 which saw companies retaking the medical aid for their staff members. Below are the performance results by year

Question 4 FLIMAS ORGANOGRAM

Managing Director

General Manager

Head of Business Development Question 5

Operations Manager

Accountant

7-S Model a Systemic Approach to Improving Organizations Claims Membership Business Development officers

Accounts Clerk

Question 5

FLIMAS uses the 7-S model as a tool for managerial analysis and action to provide a structure to the company as a whole, so that the organization's problems may be diagnosed and a strategy may be developed and implemented. The 7-S diagram clearly illustrates the multiplicity interconnectedness of elements that define our organization's ability to change. The theory helps manager's to think about how the company could be improved. It is not just a matter of devising a new strategy and following it through. Nor is it a matter of setting up new systems and letting them generate improvements. Question 6 The challenges FLIMAS is facing when it comes to E-marketing are; Using E-marketing to Generate Customers and Revenue Like most companies FLIMAS now knows there is real business value in e-marketing, but the challenge is how to convert it into dollars. It isn't enough to simply have a presence on the internet-- there is a science to targeting, engaging, and nurturing internet marketing that will allow us to build up a following that we can use as a quality source of leads for our business. Proposed Solution: we need to come up with e-marketing systems to intelligently manage our electronic leads: the ability to recognize influencers, segment groups of users based on their social activity and interests, and properly time and manage appropriate follow-up communication. The best way to boost sales with e-marketing is to provide our sales team with social media lead intelligence -information about a lead's behavior and interaction with our company in social networks. This intelligence will allow business development to begin the conversation with specific, tailored information about that person's activity. Increasing and Proving ROI Companies are now being held to a higher standard. It's no longer enough to simply do e-marketing we must be able to measure and understand the value of each of our efforts in terms of leads, customers, and revenue. We need to prove that the return on investment is high enough to warrant that effort, time, and money. Proposed Solution: with effective e-marketing campaigns we should be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. This is how marketers we can prove e-marketings worth, and understand how to more efficiently reach our target audience.