Why #hashtags Failed With Facebook There are two sayings, number one a great performer is one who

performs outside his comfort region and second one Knowing his strength, one who hone his expertise is called as Master. The former line commands a classic-evergreen message but the latter feels very relevant in the era of internet. The facebook believes in first saying but twitter in the second. They stand in the same order as facebook have 1.2 Billion users and twitter have 200 Million users. There was not a single chance of twitter crossing facebook's numbers , and twitter didn't expressed that tendency. But facebook kept on implementing latest advancements from all over the internet. As a result almost everybody in the urban and non-rural places have their FB account. But on average twitter have one account per family. The last very ignoble try by Facebook was to introduce '#hashtags' couple of months back. It wanted to show as a great performer outside its comfort region. But it failed. Many FB users did not even observe it as a difference. Reasons Behind Facebook's #hashtag Mishap The behaviors of twitter and facebook vary as twitter united people and content regardless of a personal familiarity, but facebook has a closed ecology which is contrary to this principle. Any post on twitter is public by default unless we make it private, but facebook content is reserved only for friends unless we open our closet. Ex. If i post a tweet with hashtag #socialmedia, then if Michael(completely unknown for me) wants to search the same, he can see my tweet in searched result list. But if i do the same in FB and if the same guy Michael searches the #hashtag, he don't find my post unless he is my friend. The content goes unrecognized. To share the personal information, friendship is an advantage in Facebook. But to make a content public,the friendship itself is the barrier.

If i make it to a Major League Baseball match, and i post some thing like OMG! George
Kontos is injured badly, he is still lying on ground #MLB on facebook, the remote user who searches for '#MLB' will find only the content by his friends(if any). If the #MLB hashtag has been bought by league, it always lists the reserved content by Major League Baseball account. After all what i wanted to share which is worth of going public, went in vein. But twitter acts different. The remote user finds my tweet easily and thinks it is worth to reach more netizens, hence he retweets it. When the activity of that tweet increases through retweets or favorites , the tweet is considered as most preferred tweet . For every search of #MLB, it lists my tweet as top tweet. As Twitters Chief Scientist, Abdur Chowdhury tells The tweets with the highest velocity beyond expectations are regarded as top tweet . Hence the content goes actually Viral. From user side, public chose the content which it considers as 'deserved' to be made social. That is what social network precisely mean, and facebook can be only termed as Friend's network. In facebook, #hashtag looses its character . Twitter started '#' to make content segregated and for surfacing the topics. But facebook carrying the motive of surpassing twitter already had enormous segregated data in the form of Pages,Groups etc. Twitter let users to understand the importance of #hashtag but Facebook tried to train its users to use '#' as if none knew it and it was its own initiative . Twitter stood for the principle of classism to take users to understanding level, but facebook wanted a constant change and its announcement and it is well known for it.

 Scott Forshay tells As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate of change to create and maintain competitive advantage. But for content marketing, everyone knows facebook is quite more effective as it has six times more users than twitter. But Facebook #hashtag don't work on mobile. It genuinely makes sense Last word:- After all one cannot become another. In metaphysical dualism two things are always different. It is apt to recall 'duo-theism' or 'dualism ', where two things in nature cannot become same. Twitter cannot compete on facebook and its greatness lies in not trying for it. But after all facebook cannot turn into twitter, but regrettably it tried. In the era of social media, one who works on their own strengths truly emerge.