3rd November 2013

Oddanchatram Market Business Process

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1. 12MBA005 AMBAREESH ARUNACHALAM.P 2. 12MBA007 ARUN BALAN.K 3. 12MBA008 ARUN PRASATH.P 4. 12MBA009 BALA SINGAM.K 5. 12MBA010 DINESH.P 6. 12MBA011 DIVYA.M.C 7. 12MBA019 JEEVANANTHAM.V 8. 12MBA021 KARTHIKEYAN.H 9. 12MBA023 MANICKARAJ.S 10.12MBA024 MANSOOR ALI

Oddanchatram Introduction Oddanchatram, located at the tail end of the Palani hills, is a place of happening. Set in the wonderful background of Western Ghats, Oddanchatram, with an excellent scenic view, is indeed a feast to the eyes of nature lovers. Oddanchatram, a town thickly populated, with around 57 revenue villages, serves as the hub for trade and commerce in Tamil Nadu. With a total area of 13.05 sq. km and a population of approximately 85, 498, the town of Oddanchatram, is the centre of attraction, for important exchange centres. Its not just this, Oddanchatram, with abundant transportation facility, has now turned into heart of major businesses. In short, Oddanchatram with outstanding landscape with enhanced technologies and businesses, is exactly The Place Anybody will be Proud to Call it theirs.

Oddanchatram Vegetable Market Oddanchatram, facilitated by the awesome weather conditions, has turned to be one of the largest areas of vegetation. With copious amount of vegetables being harvested, Oddanchatram vegetable market, with an excellent market value, occupies the red page in the diaries of vegetables and agro industries. Oddanchatram market has stood out as the second largest market in Tamil Nadu. Almost every vegetable harvested in India is available at the most economical rate in this market. People from the nearby villages and towns, rely on this market for vegetables and flowers. Thousands of people drop in at

various agencies to buy the fresh vegetables that are procured right from the farmers. Learning on Business process The vegetables are directly procured from the farmers, The farmers are mainly from the same region (100 km around the market), The vegetables are sold to the customers on the same day of procurement, Majority (around 90%) of customers are from Kerala, Other customers are people from all over Tamil Nadu mostly southern part.

Farmers

Vegetables

Commission agent

Vegetables

Dealers from Kerala

Vegetable Retail

Cash after Reducing 7 to 10% commission Credit period to Dealers: 1 to 3 weeks. Pricing the vegetables:

Cash after Reducing 3 to 7% commission

The major buyers (commission agent) will fix the price. Leave day: Saturday Demand days: Friday and Sunday. During festival seasons there will be a huge demand.

Strategy followed by agents to sustain farmers: Cash settlement to farmers on the same day of procurement. Strategy followed by agents to sustain dealers: During the time of high demand, the agents in the market will give priority to dealers, which in turn make the dealers to be loyal to particular agent. More commission to dealers on sales (maximum 7%) Risks for Agents: To hold a shop in the market for a long period of time by paying rent in advance. To manage the products those are left as waste. To cope up with rain, during the working hours of the market. To have enough workers to arrange the vegetables in tray and for loading and unloading the vegetables. They provide Rs. 3 for arranging the vegetables per tray (in case of tomatoes) and Rs. 5 to 7 for loading and unloading the vegetables. They have to manage the auction between the dealers and farmers. Giving credit is limited only to well-known and trustworthy dealers and refrained to others.