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Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 2

Table of Contents




Chapter Overview .................................................................................. 3
Professional Development ..................................................................... 4
Community Service ................................................................................ 6
Fundraising ............................................................................................. 7
Membership ............................................................................................ 8
Internal & External Communications .................................................... 9
Chapter Operations ............................................................................... 10
Calendar of Events ............................................................................... 11
Budget .................................................................................................. 12
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 S


AMA MISSION:
The American Marketing Association (AMA) is a professional association for individuals and organizations leading the practice,
teaching and development of marketing knowledge worldwide. Our principle role is to serve as a form to connect like-minded
individuals and foster knowledge sharing, provide resources, tools and training support marketing practice and thought leadership
around the globe.

SJU AMA MISSION:
The AMA chapter of the Saint Josephs University is devoted to helping its members, student body, and community make great
strides in teaching, communicating, and connecting with plethora of marketing resources. These resources include alumni,
faculty, career services, and experts in various business fields. It is the greatest hope of this chapter that its members will enter into
the business world with the wisdom, resources, confidence, and ethical values for a successful future.

Executive Board:
Maura Daddario President
Giuliana Carella VP Fundraising & Programming
Tehetna Gabreamanuel VP Membership & Finance
Corey Carter VP Community Service
Katie McMahon VP Communications & Advertising

The Executive board works together to establish resources and plan events for Saint Josephs University student body. They
implement chapter plans throughout the academic year and also hold committee meetings for students. Committees are made up of
SJU AMA members who are looking for a more hands on level of involvement within the chapter.

S.W.O.T. ANALYSIS

Strengths
Active and dedicated board
Strong connections with professionals in the industry
Perceived as a credible student organization on campus
Provides diverse resources through relationship with marketing faculty
Weaknesses
Costs associated with becoming a member
Hold most meetings/events at conflicting times with other student clubs and organizations; decreasing attendance
Need to target communications to appeal to juniors and seniors
Opportunities
Co-sponsor events with other HSB student organizations
Co-sponsor events with other AMA chapters at local universities
Increase marketing department involvement to work with executive board to spread awareness
Increase alumni involvement
Threats
Students time; students are involved with many campus organizations and internships
Perception of resume filler

Goals and Objectives: We stress the importance of being the only nationally recognized organization on campus and the value it
bring to students. We want our chapter to be an integral part of students college experience, weighing the significance of
continuing their involvement with the AMA after college through the Professional Chapter. Our mission statement expresses the
values we hold and our dedication of providing a credible resource for students within the Saint Josephs University community.

CBAPTER 0vERvIEW
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 4

Student Marketer of the Semester
Goals:
Increase member involvement
Recognize members dedication and commitment
Members strive to reach their potential
Strategies:
Work closely with members
Establish more personal relationships between members and executive board
Provide resume/ LinkedIn recommendations for achievement

Student Blogs
Goals:
Let our members be heard
Provide blogging experience to members
Strategy:
Have each member will write one blog throughout the 2013-2014 academic year

Project Managers
Goals:
Increase relationship between members and executive board
Increase member responsibility with larger events/ fundraisers
Strategy:
Choose project manager based on attendance to AMA events
Provide resume/ LinkedIn recommendations for involvement

Northwestern Mutual Partnership
Goal:
Establish stronger relationship with our new sponsor
Collaborate on chapter strategy and plans
Mentorship from working professionals
Strategy:
Spend time with our Northwestern Mutual sponsorship representatives through lunch dates and speaker sessions for students

Co-Sponsorships
Goals:
Create connection between AMA and other Haub School of Business (HSB) student organizations and clubs
Increase event and speaker attendance by 50% appealing to students interest in various marketing industries
Strategy:
Team up with the other HSB organizations to hold speaker sessions, workshops and events that targets a larger audience

1
st
Annual Regional Conference
Goals:
Attract SJU AMA members as well as other local AMA chapters
Have an attendance of 300+ students
Have speakers who can provide knowledge to students about the transition from College to Career
Strategies:
Create promotional needs to place around campus and send to local chapters
Create an online registration program for students
Find the correct speakers to address our conference theme ("From College to Career)
Promote conference through our chapters and personal social media sites
Collaborate with Northwestern Mutual

PR0FESSI0NAL BEvEL0PNENT
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 S

Alumni Industry Shadow Program
Goal:
Provide students with a day to tour a SJU alumni working in the marketing industry
Strategies:
Must be a active AMA member
Must have posted one blog on the SJU AMA website
Annual Case Competition
Goals:
Evaluate students reports and select one that can be presented at the National Colligate Conference
Surpass all previous SJU cases
Strategies:
Stimulate students interest in Case Competition topic and purpose
Collect data and apply classroom knowledge
Consulting
Goals:
Provide marketing services to both student and off-campus organizations on campus
Strategies:
E-mail blast of our services
Place SJU AMA logo on promotional materials for other organizations
Ask other organizations to recognize our services
AMA National Intercollegiate Conference
Goals:
Network with chapters
Gain knowledge and skills to bring back to members
Place in Outstanding Marketing Week, Website and Membership Competition
Strategies:
Work diligently together as an executive board
Provide outstanding events that are both informational and enjoyable for students and faculty
Career Services Workshops
Goal:
Provide students with necessary information to succeed in interviews and jobs
Strategy:
Plan events and panels with Career Services
Marketing Week
Goals:
Hold co-sponsored events with other HSB organizations to highlight the various marketing industries
Learn about the experiences of our professors through a panel
Have at least 10 AMA members at each event
Have an overall attendance of 30+ students at each event
Increase awareness of AMA on campus and increase membership
Strategies:
Connect with other HSB organization
Seek professors involvement
Promote our events through traditional and social media
Kick off Marketing Week with a Barbeque!
Professional Speakers/General Meetings
Goal:
Increase attendance of both members and potential members
Strategy:
Advertise meetings and speakers effectively through traditional and social media
PR0FESSI0NAL BEvEL0PNENT
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 6

Hand in Hand
Goals:
Help promote annual SJU event
Establish relationship with one the largest community service events on campus
Encourage students to participate day of event
Strategies:
Traditional and social media advertisements
Executive board will volunteer day of event
Announce event details at general meetings

Community Day
Goal:
Encourage members to participate in one of the largest community service events on campus
Strategy:
Traditional and social media advertisements and announcements at general meetings

Philabundance
Goals:
Organize at least 4 trips to Philabundance over the 2013-2014 academic year
Co-sponsor event with Hawks Against Hunger (HAH), a SJU student Community Service organization
Strategy:
Encourage members to partake in volunteer days
Connect with HAH and establish volunteer dates

Donate Life Sigma Pi Fraternity Philanthropy
Goal:
Raise awareness about organ donation
Strategy:
Sell unused AMA Donate Life promotional materials to Sigma Pi Fraternity
Help Sigma Pi Fraternity to promote their philanthropy

Cals Cupcake Challenge The Calliope Joy Foundation
Goals:
Raise awareness about childrens neurological disease
Help fellow SJU professor spread awareness about her foundation, in particular the 1
st
Cals Cupcake Challenge event held September
21, 2013
Raise money and gather donations
Strategies:
Donation from Wawa Inc. (500 ! pint juice boxes)
Executive board to volunteer day of event
Raise money through bake sale
Promote event through traditional and social media
Speak to students about event at AMA information session held the first week of the fall semester

Alexs Lemonade Stand Foundation (ALSF) Marketers of the Year
Goal:
Donate portion of t-shirt sales back to ALSF
Strategy:
Place ALSF logo on our marketing week t-shirts

C0NN0NITY SERvICE

Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 7


Landmark Americana
Goal: Raise $300
Strategies: Promote event via traditional and social media. Raise awareness about event at meetings

Final Exam Care Packages
Goal: Raise $2,000
Strategies: Send letters home to all freshman SJU families. Promote Final Care Packages through e-mails, letters, and social
media.

Halloween Goodie Bags
Goal: Raise $100
Strategies: Pass out flyers and promote through social media. Raise awareness at meetings and via e-mail blasts.

Valentines Day Goodie Bags
Goal: Raise $100
Strategies: Pass out flyers and promote through social media. Raise awareness at meetings and via e-mail blasts.

Sigma Pi Donate Life T-Shirts
Goal: Raise $100
Strategy: Sell extra donate life t-shirts and bands to Sigma Pi Fraternity

Eagles Ticket Raffles
Goal: Raise $200
Strategies: Raffle tickets to student body. Promote raffle via traditional and social media. Have MKT professors make class
announcement.

Flyers Ticket Raffles
Goal: Raise $200
Strategies: Raffle tickets to student body. Promote raffle via traditional and social media. Have MKT professors make class
announcement.

Honey Grow
Goal: Raise $100
Strategies: Promote event via traditional and social media. Raise awareness about event at meetings

Oopps Frozen Yogurt
Goal: Raise $100
Strategies: Promote event via traditional and social media. Raise awareness about event at meetings

California Pizza Kitchen
Goal: Raise $100
Strategies: Promote event via traditional and social media. Raise awareness about event at meetings

St. Pattys Day Glasses
Goal: Raise $100
Strategies: Promote via traditional and social media. Raise awareness about event at meetings



F0NBRAISINu
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 8

Project Managers
Goals:
Increase member responsibility with larger events/ fundraisers
Strategy:
Must attend 3 professional development events to obtain PM status
Alumni Industry Shadow Program
Goal:
Provide members with a day with an SJU alumni working in the marketing industry
Strategy:
Must be a active AMA member
Must have posted one blog on the SJU AMA website

Retention and Recruitment Fall 2013/Spring 2014
Goals:
Increase membership from 75-100 members
30% member renewal
Committee involvement 20% increase
Dismiss the image that AMA is only for marketing majors
Increase attendance at speaker meetings and marketing week to 35 people
Strategies:
Meet and Greet Info Session
Discussion of benefits
Attend fall/spring activities fair
Attend Admitted Students Day
Discuss Executive Board positions
Seek membership of non-marketing majors
Plan entertaining and informational events
Membership Database/Membership Participation
Goals:
Keep database updated
Have 60% of members attend at least 4 professional development and 3 committee meetings
Strategies:
Record contact information, record of dues and payments, major, academic status
Update database regularly
Have sign in sheet at meetings
Plan events to target various marketing industries that appeal to a larger range of students
Total Goals
Goals:
Fall/Spring: Have 100 dues paid, increase from 75 members (2012-2013 academic year)
Strategies:
Utilize all current and new member retention and recruitment strategies
Give members exclusive benefits (t-shirts, car magnets, networking opportunities, blog post on website)
NENBERSBIP

Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 9

Social Media
Goals:
Update and maintain social media accounts
Implement Instagram
Provide entertaining and informational content
Increase followers by 40%
Strategies:
Stimulate members to share/post content
Update social media sites on a day-to-day basis

Website
Goals:
Implement blog section for members
Update content regularly
Provide resource for students
Update content from events/speakers
Included interactive registration link for events
Strategies:
Have each member write one blog
Work the university web design team for innovate ways to update website
VP of Communications & Advertising will be responsible for updating site regularly and researching new ways to appeal to students
Emails
Goals:
Release weekly emails to both students and professors, even to non-business majors
Strategies:
VP of Communications & Advertising and their committee will send out emails regarding events, speaker sessions, and internship/job
opportunities
Public Relations
Goals:
Create and distribute press releases via traditional and social media about events, achievements and co-sponsorships
Strategies:
Have Communications and Advertising committee design press releases
Utilize Saint Josephs University resources, Marketing and PR Department and alumni contacts to connect with local news papers and
TV news stations
Alumni Networking
Goals:
Work with SJU Career Services and utilize LinkedIn to reach out to SJU alumni for shadow program and speaker sessions
Create a database of alumni working in marketing industry and reach out to them about opportunities to work with the AMA
Strategies:
Meet with SJU Career Services
Reach out to alumni
INTERNAL & EXTERNAL C0NN0NICATI0N
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 1u

Chapter Plan
Goals:
Create chapter plan as a guide to events and plans for the year.
Make chapter plan goals obtainable
Strategies:
Make sure that each executive board member has read and understands chapter report and the overall vision of the year
Allow chapter plan to be accessible on website so members are aware of the chapters goals
Annual Report
Goals:
Ensure that 95% of the chapter plans goals are successfully achieved
Strategies:
Use chapter plan as reference guideline
Ensure events are carefully planned and promoted
Executive Board Meetings
Goals:
Have weekly mandatory meeting for all executive board members
Make sure each executive board member is up to date
Strategy:
Weekly meetings
Find a time and location that is best for board members to meet at

Spring Shadowing
Goal:
Allow elected board members to shadow the person previously in board position
Provide any easy transition from general member to executive board member
Strategy:
Elected board member will shadow former board member for the entire spring semester

SBAC Meetings
Goals:
Connect with all university affiliated club presidents
Learn the universities budget objectives for student clubs and organizations
Learn mechanism of financing and chapter operations from the Director of Student Leadership & Activities
Strategy:
Attend SBAC monthly meetings

General Meetings
Goal:
Have a minimum of 10 general meetings
Strategy:
Arrange for meetings to be on days that do not conflict with other organizations meetings
CBAPTER 0PERATI0NS
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 11


AUGUST 13
7 Executive Board Meeting
29 SJU Activities Fair
SEPTEMBER 13
3 Camden Riversharks Fundraiser
4, 11, 25 Executive Board Meetings
5 Meet and Great Info Session
5 SBAC Meeting
19 Speaker: Ryan Draving
19- Bake Sale
21 Cals Cupcake Challenge
OCTOBER 13
2, 16, 23 Executive Board Meeting
6 Marketing Week BBQ Kickoff!
7 Conversations with the Chairs
8 AMA/FMA Co-Sponsored Event
8 - Landmark Fundraiser
9 AMA/PILOT Co-Sponsored Event
9 Chapter Report Due
10 Marketers of the Year, Liz and Jay Scott
11 AMA/ SMC Co-Sponsored Breakfast
24 AMA/DSP Co-Sponsored Meeting
NOVEMBER 13
2-5 Executive Board Interviews
4 AMA/Northwestern Mutual Lunch Date
5 Speaker: Evil Genius Brewery
6, 13, 20 Executive Board Meeting
8 - 1
st
Annual Regional Conference
9 Philabundance Volunteer Day
9-17 Final Exam Care Packages/ Host Study Break
14 Speaker: Seer Interactive
21 Speaker: 7 Regent Lane
DECEMBER 13
4 Executive Board Meeting
5 Speaker: Northwestern Mutual
JANUARY 14
23 Speaker:
February 14
20 Speaker:
MARCH 14
14- Annual Report Due
20 Speaker: Northwestern Mutual
APRIL 14
10-12 International Colligate Conference New Orleans
14 Hand in Hand
23 AMA/ Northwestern Mutual Lunch Date
24 Speaker:
26 Community Day
MAY 14
8-15 Final Exam Care Packages/ Host Study Break
CALENBAR 0F EvENTS
Saint }oseph's 0niveisity Chaptei Plan 2u1S-2u14 12


EXPECTED REVENUES

EXPECETED EXPENSES


Professional Development

Professional Development

Regional Conference Registration $3,750 Marketing Week

2,174
Northwestern Mutual Sponsorship $1,500 Regional Conference $1,500

Professional Speakers $200
Community Service

Cal's Cupcake Challenge $110 Community Service

Sigma Pi Donate Life T-Shirts / Wrist Bands $100 Cal's Cupcake Challenge Donations

Philabundance

$100
Fundraising

Landmark $315 Memberhip

Finals Packages $2,000 T-Shirts

$550
Halloween Goodie Bags $100 Pens

$410
Eagles Tickets Raffle $200 Car Magnets

$465
Honey Grow $100 Coffee Mugs

$450
Oopps Frozen Yogurt $100 Plaque

$40
California Pizza Kitchen $100

Valentines Goodie Bags $100 Fundraising

St. Patty's Day Glasses $100 Bake Sales

$50
Concert Ticket Raffle $100 Halloween Goodie Bags $50
Additional Fundraising $300 Valentines Goodie Bags $50
Flyers Tickets Raffle $200


NOLA Conference

University

Travel/Accommodations $6,900
SBAC Grant $10,000




Total Expenses $13,239

Membership

Chapter Dues $1,980



Total Revenues $21,155


Expected Profit Gain $7,916




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