Communication: Key to Success Probably no successful enterprise exists that does not rely for its success upon

the ability of its members to communicate with each other and with third parties. The role that effective communication plays in business success cannot be stressed too strongly; it is essential that strict attention be paid to the application, implementation, and administration of communication within a business venture. Effective communication results when information is transmitted from a sender to a receiver, and the message is understood. It is not necessary that the message result in any specific outcome, only that it is sent, received, and understood. (Higgason, 2010, 39) Business communication falls into two main categories: written and verbal. More time is spent by most business firms studying and perfecting their written communication. It is verbal communication, however, that makes up a major portion of all communication and deserves more attention than is typically the case. Successful businesses have long known the importance of good verbal communication, yet many of them still give written communication greater emphasis (Catledge, 2011, 29). Schaefer (2010) also points out the importance of communication: Make no mistake; both written and verbal communication are the stuff upon which success is built. Both forms deserve careful study by any business that wants to grow. Successful businesspeople must read, write, speak, and listen with skill. (28) Written Communication Written communication confirms facts and intentions, and any important verbal conversation should be confirmed in writing. Written communication also constitutes proof; a letter signature can have the same effect as a contract signature. Further, written communication can be retained for later reference, affirmation being as close as a hard copy in a file folder or an electronic file on a computer server. Written communication avoids some of the natural barriers of verbal communication. Shyness, speech problems, and other distractions are not found in a written document. Verbal Communication Since verbal communication often involves encounters on a one-on-one basis, it can bring quicker results. Misunderstandings are avoided; questions are answered. It is usually less formal and friendlier; moods, attitudes, and emotions are more easily handled. Verbal communication is augmented with facial expressions and gestures, assuring greater clarity of the message. Words and phrases can be given special emphasis not possible in a written message, where emphasis is given by the receiver, not the sender. References Catledge, Darby. Communicating Effectively in the New Millennium. Vancouver: Thomas Publishers, Inc., 2011, 28-30.

Higgason, Carol. The Art of Communicating in Business. New Age. July 2010, 39-43. Schaefer, Adam. Essential Tools for Executive Success. Executive Minutes. November 30, 2009. www.en.edu/ToolsforExecutiveSuccess.htm (accessed May 19, 2010).