Post-MBA short term goals

Throughout my career, I have developed numerous consumer insight-driven marketing plans for global clients and
have designed and implemented various multimillion dollar advertising campaignsall for the purpose of delivering
the best brand experience to their consumers. But as my passion for marketing grew, so did my knowledge for the
other crucial marketing elements such as pricing and distribution (and their significant impact on the brand
experience). Faced with advertisings limitations, I recognized that I need to tap into these other pillars of marketing.
Immediately upon graduation, I plan to enter the industry of brand management for a major consumer good
manufacturer in Japan. My goal will be to effectively manage a brands total day to day marketing operations, and
add value for the consumer while simultaneously driving profit for the company.
I expect to be involved in every step of marketing, from managing a new online distribution channel to setting prices.
I look forward to collaborating with multidisciplinary teams and bringing together the holistic marketing elements.
On top of the day-to-day marketing operations, I also intend to leverage my extensive knowledge of consumer
behavior and effective advertising planning to conduct deep dive consumer research and media testsstudies that
would help develop multiple perspectives towards the implementation of future marketing plans.
Post MBA-long term goals
Within 3-5 years of graduation, my goal is to become a brand manager, where I will turn my focus towards the
brands long term vision, and facilitate the growth of future brands. By securing investments for future research
projects and proposing new product line extensions to the marketing director, I hope to provide fertile ground for the
innovative ideas of tomorrows brand managers. I intend to share with them my knowledge gained from an MBA, and
help ignite the entrepreneurial spirit of young marketers within the confines of Japans rigid corporate structure. I will
lead by example through taking initiative to implement original ideas that are fully supported by convincing
qualitative and quantitative analysis.
My other long term mission will be to help redefine the future of marketing in Japan. Marketing has been perceived
by many, including some of Japans largest manufacturers, as an American trick to prop up weak products, or to sell
in racially and class-diverse societies and was therefore unnecessary in a homogeneous nation of 126 million people
with similar beliefs, values, and even incomes. Until recently, selling in the worlds third largest economy required
nothing more than getting the products onto store shelves. However, as Japan continues to move away from
complacent retailing, and towards the development of consumer-responsive marketing, successful marketing in Japan
now demands the ability to keep up with change and to actively evolve the relationship between a brand/product and
its fickle consumers.
How your professional experience and an MBA degree, will help you achieve these goals.
In 200X, I embarked on my marketing career knowing that I would need to cap advertising experience with an MBA
program renowned for marketing and entrepreneurship. Todays fiercely challenging global economy demands highly
skilled strategic marketers to lead sales growth, underscoring an even greater need for that MBA.
At XXXX, I expect to fill current gaps in and augment my knowledge of marketing and finance to become just such a
marketer. I will develop an extensive understanding of all major elements of marketingprice setting strategies,
distribution channel management, and product developmentand will hone my skills in effective advertising. I will
gain the strong foundation in finance, critical in efficiency-based business planning, by expanding my knowledge of
accounting, microeconomics and their dynamic relationship with marketing while broadening my repertoire of
quantitative analytical skills. Just as I will bring to the classroom unique Japanese-oriented perspectives from a
world-renowned advertisement agency, I will in turn be exposed to the experiences, views, and outlooks of eminent
faculty members and talented classmates from different industries. Working shoulder-to-shoulder with tomorrows
global business leaders will not only boost my collaborative problem solving skills, but also my leadership and
management skills.
Together with my diverse cultural and professional background, I am certain that the MBA experience will position
me to become a unique marketer that will drive brand growth and help redefine the future of marketing, a future in
which the art and science of marketing are effectively combined.