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- DEcEMBE~B ~aper Code: BBA 203 Subject:lndian Economy and Business Environment Time: 3 HoursMaximum Marks: 75Note: Attempt live questions in all including compulsory.(Please write ~"OurRoll No. immediately)Roll No. ...................... Q.1
END-TERMEXAMINATIONTHIRDSEMESTER[BBA(B&I)] Answer/Explain the following (any six): (a) GDRs (b) Venture Capital '(c) Capital Formation (d) What are structural changes? Give two examples. (e) What constitute economic development? (f) What are the objectives of World Bank? (g) What are the advantages of foreign investment? -'h) Broad objectives of five year plans in India.

Q.1 which is

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What is globalization? Discuss the main policy measures taken by the government towards the globalization of Indian economy. Has it achieved the desired objectives? Q.3 (a) Briefly discuss the role of World Trade Organization (WTO) in the growth of World's trade. (b) Give reasons for disinvestments in PSU's in India. Q.4 (a) Why in India we need reforms in p'ower sector? '(b) Summarize the main features of Indian economy, especially after ~he introduction of economic reforms in India. Q.5 (a) Discuss the steps taken by the Government of India towards the promotion of exports in recent years.
how mounting foreign exchange reserves could

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"Je used for the economic development in India? Q.6 (a) Why we need to promote small-scale industries (b) Suggest measures to increase the productivity Industries.

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in India? in Indian

Q.7"Natural resources are the source and support of everything used by the businesses". Explain the statement and discuss why we need to conserve our natural resources for sustainable ,development. . . Q.8 Write short note on any two of the following: (a) Need for labour reforms in India (b) Importance of Agro-based Industries in India(c) Regional Trade Blocks

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END-TERMEXAMINATIONFIFTHSEMESTER[BBA(H)/BBA] - DECEMBER2cf~
P-ip~r Code: BBA 303 Subject:Marketing Manage,mentTime : 3 HoursMaximum Note: Attempt any five questions.(Please write your Roll No. immediately)Rol1 Q.1. Identify and discuss the key environmental factors which have brought about a marketing revolution in India in recent years. Marks: 75 No. ,

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between production, selling and marketing concepts. .(b) Identify the various demand states and explain the marketing

".-.. (a) Distinguish . (

tasks involved. .

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Q.3. Enumerate the steps involved in the marketing research process and briefly discuss the importa~ce of each of them. Q.4. How do psychological and social factors influence consumer behaviour. Illustrate your answer with suitable examples. Q.5. What are the steps involved in the market segmentation process? How would you segment the market for (a) Mobile phones (b) Snack foods Q.6. (a) What are the advantages of branding to consumers and marketers? (b) What role ,does packaging have to play in the marketing of a .pro~uct.. . . (c) Describe some common positioning of errors. Q.7. What is the role of pricing in the marketing mix? Describe the alternative pricing strategies that could be considered for a new product. Q.8. Write short notes on any two: (a) Family life cycle (b) Demand forecasting methods for new products (c) Product mix decisions (d) Industrial versus consumer markets

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