Goal and Objectives Increase the support of Carolina Power and Lights nuclear proposal in the communities of Shearon

and Harries, North Carolina and receive formal authorization from the Federal Nuclear Regulatory Authority

1) Increase local support of the power plant from 30 percent to 70 percent in three months. 2) Reverse the amount of negative media attention, and achieve a four-to-one ratio of positive to negative media coverage in 6 weeks. 3) Convince 70 percent of C.A.S.H that this power plant is the best solution to power issues in the surrounding communities in 8 weeks. 4) Increase support from the medical community from 40 percent to 70 percent in the next six weeks. 5) Increase support from the scientific community from 35 percent to 75 percent in the next 8 weeks.

Key Publics and Messages Medical Community The medical community is driven by a number of factors. First of all, their ultimate goal is to realize the safety and health of the members of their community. They wish not only to treat illness, but provide ways to prevent illness and minimize injury. In the case of the power plant, the medical community is worried about the potential health effects that could occur due to radiation poisoning. Recent articles regarding nuclear waste deposits and the Chernobyl disaster have increased the amount of negativity towards the idea of a nuclear plant. Members of the medical community are influenced by other medical experts in their fields and scientific studies that can demonstrate evidence surrounding medical issues. Carolina Power and Light are very much concerned with the health and safety of surrounding communities. As a result, the company has taken extreme measures that go beyond the basic regulations set by regulatory bodies. We have created new and innovative methods to properly dispose of waste as to avoid run-off in water supplies and offer any citizen the chance to come in and discuss their medical concerns. Information regarding these changes can be found at the companys website. No one has ever been harmed at Carolina Power. Scientific Community The scientific community, like the medical community, is driven by a number of factors. Primarily, their ultimate goal is learn more about the world around us and discover facts that can not only provide greater insights into our world, but provide us as a people greater knowledge that can lead to better lives. As with the medical community, recent articles regarding nuclear waste and nuclear disasters have caused some concern. Scientists are aware of the dangers that

can occur when nuclear plants arent properly maintained and supervised. Scientists are influenced by prominent members of the scientific community, and studies and journals that relate to their field of study. They are very influenced by factual information. Carolina Power and Light are aware of past occurrences that have caused worry within the scientific community. We would like you to know that the scientists we have hired have undergone extensive training and education in order to properly prepare them for running and maintaining such a facility. We have also been involved in contributing to scientific programs and studies at the surrounding universities. We are also prepared to work with the scientific community in order to determine the latest in innovative methods to improve the plants operations and safety methods. Residents of Shearon and Harris, North Carolina. Residents of Shearon-Harris are a diverse group, ranging in age and interests. However, in this case, there is a common denominator that ties this group together. They value highly the health and safety of their families. They wish to maintain a high quality of life, and enjoy what Shearon-Harris has to offer. Recent medical coverage of certain disasters and references to nuclear incidents have worried this group and caused them to believe that this plant could infringe upon their values of health and safety. They are influence by prominent members of the community, such as medical and scientific professionals, as well as political leaders and the media. We understand the concerns that you have regarding this plant, and want you to know that we take them very seriously. Nuclear power is actually very safe, and there are fewer disasters with nuclear power compared to other methods of generating power. We will allow citizens to meet with the Plant managers and discuss their concerns. Also, the plant is contributing to scientific research in the community, as well as other community programs in order to improve the quality of life in the great communities of Shearon and Harris. Secondly, there has never been a death recorded at Carolina Power. Strategies and Tactics Medical Community Through the use of print media and face-to-face communication, convince the medical community that nuclear power is safe and wont injure the health and safety of residents in the surrounding communities 1) Provide hospitals and doctors with a pamphlet highlighting the various facts regarding nuclear power. 2) Hold a meeting with Chiefs of Medicine and medical councils in order to discuss their concerns and decide on how to improve safety measures.

3) Regularly meet with Chiefs of Medicine and medical councils in order to report the precautions and changes being made in order to further safety. Scientific Community Through the use of print media and face-to-face communication, convince the scientific community that nuclear power is safe and wont cause harm to residents in the surrounding communities 1) Meet with scientific professionals at universities and scientific councils in order to discuss their concerns and determine together how to best ensure the safety measures of the plant. 2) Provide scientific professionals with a pamphlet of information highlighting the various facts regarding nuclear power, and what Carolina Power and Light Company has done in order to exceed safety regulations established by regulatory bodies. 3) Regularly meet with scientific professionals in order to report the changes being made based on their input in order to further safety.

Residents of Shearon and Harris Communities Through the use of mass media, face-to-face communication and special events, convince the residents of Shearon-Harris that nuclear power is safe and will improve their standard of living. 1) Hold regular town meetings where residents can voice their opinions and see the changes that Carolina Power and Light are making. 2) Organize plant sponsored events within the community meant to highlight the concern and love that Carolina Power and Light has for Shearon and Harries 3) Have positive media coverage, both print and broadcast, regarding the events planned by the company, donations given to the Universities and the increase in money given to the communities as a result of Carolina Powers tax payments. 4) TV spots highlighting the safety and benefits of nuclear power.