Presentation order Schedule for Monday and Tuesday

1 2 3 4 5 6 7 8 9 10 11 12 13 YATENDRA KUMAR AGAM SEHGAL SWAPNIL KUMAR PAROHA AGRIM VERMA SUMEET KUMAR ANKIT THAUR SUKRIT CHANDRA ANKITA BASIN SHEKHAR MALHOTRA ANKUR KANSAL SATYAJEET SUMAN ANKUSH GOYAL SAMEER SARDANA An overview of marketing research definition and scope; phases Case 3.1 (AT&T Wireless) Changes due to technology including the internet; the marketing research industry Experimental research design Application of marketing research and the following techniques of multivariate analysis to marketing mix elements Case 3.2 (IBM) ANOVA/MANOVA Case 3.4 (Teenage Shopping) Discriminant and Logit Analysis Case 3.7 (Conjoint- Base Preferential) Factor analysis Case 3.9 (Cooperation-Relationship) Cluster analysis

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ANSHU GOYAL SAHIL SHARMA ASHISH ARORA RICHA MALHAN AWADESH KUMAR GAUR RAVINDER SINGH ATWAL GURKIRAN KAUR WALIA PRANAV SHANDIL GURRAVDEEP SINGH MANGAL CHHERING HARSHA MALHOTRA JATIN DUTT

Multi dimensional scaling and conjoint analysis, Product research Case 4.1 (JPMorgan Chase) Advertising research setting advertising objectives, concept testing, audience profiling, copy research, media research Case: Logitech, and the Mouse That Roared Pricing research including use of conjoint analysis Case 5.3 (Cola War Continue) Package research and distribution research Case 5.5 (Compaq Computer) Research for market segmenting including the use of cluster analysis Case: GE Healthcare in the Heart of India Scale validation relationship of validity and reliability their types and their estimation Qualitative research tools including ethnography and laddering

Presentation order Schedule for Thursday and Friday

1 2 3 4 5 6 7 8 9 10 11 12 JATIN DUTT HARSHA MALHOTRA MANGAL CHHERING GURRAVDEEP SINGH PRANAV SHANDIL GURKIRAN KAUR WALIA RAVINDER SINGH ATWAL AWADESH KUMAR GAUR RICHA MALHAN ASHISH ARORA SAHIL SHARMA ANSHU GOYAL Product management: in context of business strategy, the relationship of product management to the marketing concept, product mix concept Case Study 1 Product classification Product planning: marketing plan, Portfolio analysis Market potential and forecasting, Product market strategies Case Study 2 Product life cycle: stages and corresponding strategies Product evaluation Product positioning: concept, product differentiation, positioning strategies Preference analysis, benefit segmentation New product: the importance of innovation New product categories, organization for product management, prototyping, new product development, Test marketing

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SAMEER SARDANA ANKUSH GOYAL SATYAJEET SUMAN ANKUR KANSAL SHEKHAR MALHOTRA ANKITA BASIN SUKRIT CHANDRA ANKIT THAUR SUMEET KUMAR AGRIM VERMA SWAPNIL KUMAR PAROHA AGAM SEHGAL YATENDRA KUMAR

Socio culture meaning of brands: understanding the social psychology of brands Emotions and brands, symbolic meaning of brands Case Study 3 Culture meaning systems and brands Brand equity: introduction and definition, name value Model of brand equity synthesis, auditing and measuring brand equity managing brands Case Study 4 Branding strategies for functional and symbolic brands Brand stretching and retrenching Case Study 5 Branding services and managing the corporate brand Brands and advertising Case Study 6

General Rules for Presentation 1. 2. 3. 4. Maximum time allowed for each Presentation is 20 Minutes Try to make slides within 15-20 in number Those presenting only topic (other than Cases) are required to bring the examples as given in the book The presenter must inform at least one day before If not available for the presentation as per his/her order