objective

Increase sales
Brand awareness
advantages
Luxury vehicles
Global
New innovative quality features to
cars
Huge sponsor of the Boys & Girls
Clubs of America
challenge
Tons of competition
No radio presence
media
Website
TV
Social Media
Magazines
analysis
research
Online listening is at an all time high
77% of advertising is produced by radio
93% of U.S. 12+ listens to the radio weekly
Between 3:00pm and 7:00pm 81.9% of
Americans are listening to the radio
5% of people 25-65 listen to the radio weekly
Q95 was named one of the top five radio
stations to advertise with by The Star
65% of Americans prefer luxury vehicles
Public radio advertisements contribute
for up to 54% automotive sales
Lexus has been named one of the top
trusted car manufacturers in the U.S.
Amongst the ten largest brands in market
value
why
Reach Through Dayparts
12-6am: 23.9
7p-12a: 38
3-7p: 81.9
10a-3p: 82.7
6-10a: 76.7
on- air
with
Bob & Tom
Online streaming
Very interactive online
Contests and events
Offered on iHeart Radio
Weather and traffic
Hometown Hotties & Babe Of The Day
Strong relationship with community
Q Crew
Online presence is phenomenal
Classic rock
Over 30 years experience
creative
LEXUS
:30
Slice Of Paradise
SFX: ALARM CLOCK
MAN: Honey!! Im late! Will you make me breakfast?
GIRL: (Runs into room) (Screaming) Mom! Billy put a bug on me!
BILLY: (Screaming) I did not!
MAN: Honey! Please? Breakfast!
GIRL: Mom! Have you packed our lunches?
MAN: Crap! (Screaming) Honey! Forget the breakfast will you iron my shirt?
BILLY: (Yelling from another room) Mom! Sarah wont get out of the bathroom!
SFX: DOOR OPENING
BILLY: Ouch!
SFX: DOOR SLAMMING
BILLY: Mom! Sarah just punched me!
SARAH: Shut up!
SFX: MOM SIGHING
MAN: Hey, wheres my shirt?
GIRL: Mom?
BILLY: Mom?
MAN: Honey?
SFX: WOMAN RUNNING DOWN STAIRS
MAN: (From upstairs) Where are you going?
LEXUS
:60
Slice Of Paradise
SFX: FRONT DOOR OPENS AND CLOSES. SOUND OF LEXUS 600H DOOR
UNLOCKING AND OPENING. TURNS ON LEXUS 600H.
LEXUS: Good morning Cathy.
WOMAN: (Frustrated) Music!
LEXUS: Now playing, Hey Jude, The Beatles.
MUSIC: HEY JUDE STARTS PLAYING.
WOMAN: (Dramatic relieving sigh) Thank you.
LEXUS: Youre welcome Cathy, anything else?
WOMAN: Just my music, thank you.
SFX: DOORS LOCKING, CHAIR RECLINING. OUTSIDE THE CAR YOU CAN HEAR MUFFLED
KNOCKS ON THE WINDOWS AND THE FAMILY ASKING MOM WHAT SHES DOING.
ANNCR: Introducing the Lexus 600H. Your vacation vehicle.
MUSIC: HEY JUDE GETS LOUDER.

END
creative
creative
CLlCk
Happy Holidays!
Happy Holidays!
creative
Aaron Lewis at Egyptian
Toys for Tots
suggestions for growth
Sponsor a run or little league team
Set up a booth at a local trade show
what our
We were losing the entire adult
demographic, after teaming with Q95
we saw a 35% increase in traffic for
men and women 30-55!
-Scott Wise; Scottys Brewhouse
After teaming with Q95 our online
popularity dramatically increased
and our relationship with the
community has grown tremendously!
-Bill Estes; Bill Estes Ford Brownsburg
listeners say
recommended schedule
$50 a commercial
7 Commercials a week
Rotating through all day parts
$350 a week
$1,400 per month
$10,000 for your six month investment
Display ad $100 per month